A Study on Consumer Brand Awareness of Business Standard

At Lucknow

Summer Training Project Report

Submitted to

Dr. A.P.J. Abdul Kalam Technical University, Lucknow

In partial fulfillment of the requirements of the degree of

Master of Business Administration

Prepared by: Training Supervisor:

Anurag Singh Anand Mr. Jayant Singh
MBA 3rd Semester Sales Manager
Roll Number: 1504070033 Business Standard Ltd. Lucknow
Enrollment No.150407011267

2016-17

Department of Business Administration

Technical Education & Research Institute
Post-Graduate College, Ghazipur 233001 (U.P.)
 Certificate

This is to certify that Anurag Singh Anand, pursuing MBA 3rd

Semester from this institute, has prepared the summer training project
report entitled A Study on Consumer Brand Awareness of
Business Standard at Lucknow in partial fulfillment of the
requirements of the degree of Master of Business Administration from
Uttar Pradesh Technical University, Lucknow, for the session 2016-
2017.
This report is based on summer training project undertaken by
Anurag Singh Anand at Business Standard in Lucknow under the
supervision of Mr. Jayant Singh during the period 15 June to 31 July
2016 and fulfills the requirements of regulations relating to the nature
and standard of MBA course of U. P. Technical University.
I recommend that this project report may be sent for evaluation.

Rahul Anand Singh

Head, Dept. of Business Administration
 Declaration

I, Anurag Singh Anand, hereby declare that this summer

training project report entitled A Study on Consumer Brand
Awareness of Business Standard at Lucknow has been prepared
by me on the basis of summer training done at Business Strandard
Ltd., Lucknow during the period 15 June 2016 to 18 August 2016
under the supervision of Mr. Jayant Singh.
This project report is my bona fide work and has not been
submitted in any form to any University or Institute for the award of
any degree or diploma prior to the under mentioned date. I bear the
entire responsibility of submission of this project report.

30th August 2016 Anurag Singh Anand

MBA 3rd Semester
Department of Business Administration
Technical Education & Research Institute
P. G. College, Ghazipur
 INDEX OF CONTENTS

Preface
Acknowledgement

CHAPTER-1

. Introduction of the company

CHAPTER-2

Problem
Objectives
Importance
Scope

CHAPTER-3

. Research Methodology

CHAPTER-4

Data Analysis And Interpretations

CHAPTER-5

Findings and Recommendation

CHAPTER-6

Conclusions and Limitation

Bibliography
Annexure