TESLA, INC

Internal & External Communication Analysis

 Austin Danielle
Cuevas Orozco

COMMUNICATION Peyton James

Burger Lauritano
INTERNS
Fall 2017

Ashley Andrew
Sutherland Pavelich
 AGENDA
External Challenges and
Internal Narrative Q&A
Narrative Opinions

Innovation and Positives

Sustainability Negatives
Uniqueness and
Success
Financials
Teslas mission is to accelerate the worlds
transition to sustainable energy.

www.tesla.com
 INNOVATION &
SUSTAINABILITY
Internal Narrative
Tesla Autopilot

www.tesla.com
 https://electrek.com

Fully Integrated Sustainable Energy

www.tesla.com
UNIQUENESS AND LOYALTY
Internal Narrative
 www.businessinsider.com & www.techradar.com

17- inch LCD touchscreens

www.teslatap.com www.usatoday.com
FINANCIALS
Internal Narrative
Tesla Annual Net Income Loss In $
Millions
EXTERNAL
POSITIVES
Golden Steering Wheel
Award Recipient

https://www.tesla.com/blog/model-x-wins-golden-steering-wheel
2016 Consumer Reports Customer Satisfaction Ratings
 #2 MOST
INNOVATIVE
COMPANY IN
THE WORLD
EXTERNAL
NEGATIVES
Model S and X average
over $90,000
Production
Competition
 TESLA IS A LEADER IN INNOVATION,
DESPITE THESE EXTERNAL FACTORS
WE EXPECT EXPECT FUTURE GROWTH
Accelerate the
transition to
sustainable energy