Tesla: Overview & Recommendations

• Sun Devil Strategists

• August 8, 2020
• OGL 355: Leading Organizational Innovation
• Professor: Bill Irwin
 Agenda
• Tesla as an Organization, Mission and Vision
• Tesla’s Organizational Structure
• Tesla Leadership
• Tesla Environmental/Industry Analysis
• Tesla’s Strengths, Weaknesses, Opportunities and Threats
• Tesla’s Competitive Advantage
• The advantages of Going Global
• Our Recommendations
Introduction
• The Sun Devil Strategists introduce Tesla,
their innovations and all they have to
offer. We will go over their strengths,
competitive advantage and finally share
what we recommend as far as going
global.

• Mission: "To accelerate the advent of sustainable

transport by bringing compelling mass-market electric cars
to market as soon as possible."
Organizational
Structure
 Change initiator, self-awareness, intuitive,
persistent, outspoken

Leadership
Strengths Weaknesses
• Financial Accessibility • Production : Business Size ratio
• Vehicle Sustainability • Young Company
• Innovative Supply Chain • Resale Capabilities (lack thereof...)

SWOT Analysis

Opportunities Threats
• Production • Change in Consumer Wants
• Cost Reduction • Substitute Products
• Partnership • New Regulations
• Globalization
Competitive Advantage
• Structures operations as if they were a software
company and not a vehicle manufacturer, (Shipley, The Element of Surprise
2020).
• Not only do they have a variety of enhancements,
they give you the ability to choose how you want
your car to function, (Tesla, 2020).
• Their investors are the likes of JPMorgan, Goldman
Sachs, and The Vanguard Group, (CNN, 2020).

GOING GLOBAL
Singapore is going green, meaning a
lot of barriers when it comes to car
ownership.
Tesla needs to focus on the electric car
aspect, in order to appeal to other
markets like Singapore.
Due to a low economy, cultural
differences exist such as less drivers
which means less car sales and more
expensive cars when they are being
sold. These differences would
negatively affect a successful market
for Tesla in Singapore.
 Sun Devil Strategists Recommendations

RECOMMENDATION WHY?

Currently only in Japan, China and South Korea in Asia. Further expansion in
Expand into Singapore
Asia will support Tesla’s Mission Statement.

Introduce a more affordable Allows for Tesla to expand into compact market, gaining more of the vehicle
model market share.

Continue to expand
Having superchargers more available to consumers on the roads will build
superchargers and sales
brand recognition and interest from public.
network
Conclusion

• We have covered:
• Company Operations & Leadership
• Tesla’s Industry Analysis
• Tesla’s Strengths, Weaknesses, Opportunities
and Threats
• Tesla’s Competitive Advantage
• Tesla’s opportunities Going Global
• Sun Devil Strategists Recommendations
References
• About Tesla: Tesla. (n.d.). Retrieved August 7, 2020, from https://www.tesla.com/about#:~:text=Tesla's mission is to accelerate,to drive than gasoline cars.
• Book, K. B. (2020, March 03). Average New-Vehicle Prices Up Nearly 3% Year-Over-Year in February 2020, According to Kelley Blue Book. Retrieved from
https://www.prnewswire.com/news-releases/average-new-vehicle-prices-up-nearly-3-year-over-year-in-february-2020-according-to-kelley-blue-book-
301015050.html
• CNN. TSLA. Retrieved July 30, 2020, from https://money.cnn.com/quote/shareholders/shareholders.html?symb=TSLA
• Tesla Logo. Retrieved August 7, 2020, from https://i7.pngguru.com/preview/788/387/621/tesla-motors-electric-car-tesla-model-3-car.jpg
• Elon Musk: Visionary, Leader, Entrepreneur
https://i.ytimg.com/vi/2m4FEyZcqFk/maxresdefault.jpg

Leadership
https://images.saba.com/uploads/blog/three-leadership-habits-that-create-a-high-performing-culture/three-leadership-habits-that-create-a-high-performing-
culture.jpg?s=1696x900

Porter, M. E. (2008). Rivalry Among Existing Competitors. In The five competitive forces that shape strategy (pp. 85-86). Tampa, FL: Harvard Business Review.

Musk, E. (2012, June 29). The Secret Tesla Motors Master Plan (just between you and me). Retrieved July 14, 2020, from https://www.tesla.com/blog/secret-tesla-
motors-master-plan-just-between-you-and-me
• Matousek, M. (2019, October 07). I visited a Tesla store and a Mercedes-Benz dealership - these were the most striking differences between them. Retrieved August
08, 2020, from http://www.businessinsider.com/tesla-showroom-and-mercedes-dealership-comparison-pictures-2018-4
• Shipley, L. (2020, February 28). How Tesla Sets Itself Apart. Retrieved July 27, 2020, from https://hbr.org/2020/02/how-tesla-sets-itself-apart
• US Dept. of Energy. (n.d.). Maps and Data - U.S. Plug-in Electric Vehicle Sales by Model. Retrieved July 12, 2020, from https://afdc.energy.gov/data/10567