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  • The Creative Brief:: The Objective: To Deliver The Message On How Close The Pollution Is in Our Environment

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    Shirlee Chen
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    The creative brief aims to raise awareness about pollution through a campaign called "Pollution is closer than you think". The objective is to show the public how pollution affects the air and water near them to increase their sense of responsibility for the environment. The target audience is the general public including children and adults, and the message will focus on conveying that the water and air around us has become poisonous due to pollution.

    Original Description:

    Consumer Behavior Advert

    Original Title

    Consumer Behavior Advert

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    The creative brief aims to raise awareness about pollution through a campaign called "Pollution is closer than you think". The objective is to show the public how pollution affects the air and water near them to increase their sense of responsibility for the environment. The target audience is the general public including children and adults, and the message will focus on conveying that the water and air around us has become poisonous due to pollution.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    23 views1 page

    The Creative Brief:: The Objective: To Deliver The Message On How Close The Pollution Is in Our Environment

    Uploaded by

    Shirlee Chen
    The creative brief aims to raise awareness about pollution through a campaign called "Pollution is closer than you think". The objective is to show the public how pollution affects the air and water near them to increase their sense of responsibility for the environment. The target audience is the general public including children and adults, and the message will focus on conveying that the water and air around us has become poisonous due to pollution.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The creative brief:

    The objective: To deliver the message on how close the pollution is in our environment.
    To increase the awareness/responsibility of public to care about our mother earth.

    The target audience: Public/child and adults

    The message theme: This message is to create an awareness about the water consumers are
    drinking and the air that they breathe are poisonous.

    Advertising constraints: logo

    The collective campaign: Pollution is closer than you think

    Message strategy: conative (realize how critical the pollution impact on helath)

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