Ravenni Andrea O.

Dominguez
BSP 1-1

Stop Recycling, Start Reducing

Description of the Advocacy Campaign:

This advocacy is addressing to the problem that occurs in our world, especially in our country,
Philippines. Waste management is very important to know how and what can we do to reduce our
waste, especially in this critical time we our facing because as time goes by, our world is changing for the
worse. The main reason for making this advocacy is to open the eyes and spread awareness to people,
especially the youth, to be more careful and concerned to the environment. This campaign is intended
to inspire others, to be responsible and be aware enough of what we our doing and its effects to our
environment. Our actions will reflect our future. I encourage others to be part of this movement and
participate to the matter of reducing waste. This advocacy would become an instrument to spread
awareness, not just by thinking but also by making it part of our lifestyle.

Objectives:

The main goal of this advocacy is to reduce the amount of plastic usage and to encourage
everyone to help our environment by knowing how to dispose their wastes properly. Recycling is not
always enough for the environment to survive the toxins that humans have come up. The key to a
healthier and better environment is to be a responsible citizen of our planet. It aims to motivate people
around the world to start reducing their waste consumption. This is to inform people that reducing is a
better way to help our mother Earth than recycling. It prevents materials from ending up as waste
before they reach the recycling stage.

Target Audience:

The target audience of this advocacy campaign would be every citizen of this planet.
Everyone has his/her responsibilities in caring and preserving what the nature has given us to
benefit and survive. Everyone must be mindful of the 3R’s: Reduce, Reuse, and Recycle wherein
reduce comes first in which we should be giving more attention of rather than just recycling.