Relevance and Quality Score

Student: Luis A. Villanes

To increase the quality of a keyword I suggest doing three things: Be specific, Use 2 or more
terms in keywords and we must include more words that call to action.

The market is big enough to think that this will be reduced by using specific words; it is better
to have fewer impressions of good quality, than to have many impressions without any
probability of purchase; if we are afraid of being specific; and we think that nobody will see our
ad, then a good alternative is to create several ads in a group or create several groups; This
increases the possibilities, but in each advertisement we must use very specific words, in this
way we filter the people who really look for our product. Generally people do not use just one
word when they search on Google, people always use more than two words to find what they
are looking for; That is why we must also use two or more terms, forming small sentences in
the keywords, this is part of being specific as well. Finally, we must use more words that lead
to action; It is part of the psychology that human beings are afraid of the unknown, it is easier
if someone pushes us to do something, because this diminishes our responsibility in the
decision to risk and this allows us to act; that's why we have to push people to click on our ad
with action words.