Proposal

Message
The adverts will show how the deodorant is appropriate for an active young audience (16-
25yrs old) who have a busy life style. I want the audience to understand the benefits of
using the deodorant and that is unique, suitable for them and is unisex. The main message
of the adverts is that the deodorant is suitable for everyone.
Slogan
Stay fresh with Wave
Synopsis of advertisement 1
In the first advert there will be a person in a small group with their friends who are boys and
girls, it will show them before going out using an unbranded deodorant. When they are with
their friends they will avoid them as they are clearly sweaty and smelly. A boy will then hand
the girl Wave and they will be close with their friends and not sweaty.
Synopsis of advertisement 2
In the second advert there will be a person using Wave and a second person (opposite
gender) using a non-branded deodorant, in the morning then show them throughout the
day completing activities. For example, the gym, work, socialising. The person who has used
wave will stay fresh throughout the day but the person who used the unbranded
deodorant will be sweaty and smelly.
Music
Summer mix 2017- youtube