Proposal

Message
The adverts will show how the deodorant is appropriate for an active young audience (16-
25yrs old) who have a busy life style. I want the audience to understand the benefits of
using the deodorant and that is unique, suitable for them and is unisex. The main message
of the adverts is that the deodorant is suitable for everyone.
Slogan
‘Stay fresh with Wave’
Synopsis of advertisement 1
In the first advert there will be a person using an unbranded deodorant in the morning then
show them in the day doing activities like running. They will then return home and go to
greet someone of the opposite gender (brother or boyfriend) who will move away as she
smells, they will then hand her wave and she will be shown using it and feeling fresh.
Synopsis of advertisement 2
In the second advert there will be a person using ‘Wave’ and a second person (opposite
gender) using a non-branded deodorant. It will show them both using the deodorant then
show them together throughout the day, one will be sweaty, one will be fresh when
completing tasks throughout the day, the one using wave will then hand the sweaty person
wave and they will put it in their cupboard, showing they like the deodorant.
Music
Summer mix 2017- youtube