Exercise

CRM Marketing – 2

Name:………………….. Date:…………………….

Please answer the following questions –

1. The Campaigns results in -

a. An Opportunity
b. Sales Prospects
c. Leads

2. Budgeting and Monitoring is part of CRM Marketing

a. True
b. False

3. Marketing Plan is an Object with a strategic view of an Organization’s

Marketing Strategy
a. True
b. False

4. Budget Allocation is not a part of Campaign Planning

a. True
b. False

5. Personalized Mail-form can be assigned in Campaign to get Customer

feedback
a. True
b. False

6. “Trade Promotions” are Discounts that are passed on to Consumers

a. True
b. False

7. What is Scenario Planning?

8. What is the SAP CRM process flow from Lead to Sales Order

9. Name an interactive planning tool

– To determine dependencies to other marketing activities
– To re-act on market situation and change marketing activities
– Create new marketing projects

10. Couponing is part of

a. Trade Promotion Management
b. Marketing Resource Management
c. Lead Management

11. Campaign and Campaign Elements are more focused on operative level in
the process –
a. True
b. False

12. What is campaign automation?

13. A recurring campaign cannot be automated.

a. True
b. False