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  • Marketing Plan

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    Kurt Ferrer
    11 views2 pages
    This document outlines a company profile and marketing plan for a business. It introduces the company's mission, vision, goals and objectives. It then lists the members of the company and their roles. The executive summary describes the type of business including its nature, brand name, unique selling proposition, company name and products. It also covers management, marketing, financial highlights and socioeconomic contribution. The introduction provides background and objectives for a study on the company and defines terms. The marketing plan will describe the product, target market and conduct a demand and supply analysis.

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    marketing plan FS

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    This document outlines a company profile and marketing plan for a business. It introduces the company's mission, vision, goals and objectives. It then lists the members of the company and their roles. The executive summary describes the type of business including its nature, brand name, unique selling proposition, company name and products. It also covers management, marketing, financial highlights and socioeconomic contribution. The introduction provides background and objectives for a study on the company and defines terms. The marketing plan will describe the product, target market and conduct a demand and supply analysis.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views2 pages

    Marketing Plan

    Uploaded by

    Kurt Ferrer
    This document outlines a company profile and marketing plan for a business. It introduces the company's mission, vision, goals and objectives. It then lists the members of the company and their roles. The executive summary describes the type of business including its nature, brand name, unique selling proposition, company name and products. It also covers management, marketing, financial highlights and socioeconomic contribution. The introduction provides background and objectives for a study on the company and defines terms. The marketing plan will describe the product, target market and conduct a demand and supply analysis.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    I.

    COMPANY PROFILE

    a. Mission

    b. Vision

    c. Goals

    d. Objectives

    About Us

    Members of the Company

    Sabanal, Alexandra
    Bachelor of Science in Business Administration - Major in Marketing
    Management
    General Manager

    Migullas, Danielle
    Bachelor of Science in Business Administration - Major in Marketing
    Management
    Production Manager

    Ferrer, Kurt
    Bachelor of Science in Business Administration - Major in Financial Management
    Finance Manager

    Ferrer, Kevin
    Bachelor of Science in Business Administration - Major in Financial Management
    Purchasing Manager

    Yalung, Mikaela
    Bachelor of Science in Business Administration - Major in Marketing
    Management
    Logistics Manager

    Doydora, Lynne
    Bachelor of Science in Business Administration - Major in Marketing
    Management
    Operations Manager

    II. Executive Summary

    A. Type of Business
    1. Nature

    2. Brand Name

    3. Unique Selling Proposition

    4. Company Name

    The Unit

    5. Products (Goods)

    B. Management, Marketing and Financial Highlights

    C. Socio Economic Contribution

    III. Introduction of the Study

    A. Brief Background of the Study

    B. Objectives of the Study

    C. Operation Definition of Terms

    D. Scope and Limitation of the Study

    IV. Marketing Plan

    A. PRODUCT DESCRIPTION

    B. TARGET MARKET

    I. Geographic
    Ii. Demographic
    Ii. Behavioral

    C. DEMAND AND SUPPLY ANALYSIS

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