NO. 1 Authentic American style. Celebrating 163 years of dressing American men with style and sophistication.

Page 01

The Brand
Since 1851, Cluett, Peabody & Co., Inc. (a subsidiary of PVH)
and its predecessors have been producing shirts for the Ameri-
can man. Since its introduction in 1885, Cluett‘s ARROW brand
has been a cornerstone in the American men‘s dress shirt bu-
siness, defining authentic American style. ARROW commands
extraordinary brand recognition for its fashionable yet functional
apparel, and consistently ranks in the top 50 in consumer brand
awareness in the United States.

The History
In 1820, Hannah Montague created the first detachable shirt collar
in her home in Troy, NY as a way of cleaning her husband‘s col-
lar without laundering the entire shirt. In 1851, Ebenezer Brown
recognized the possibilities in the detachable collar industry and
began to manufacture collars in the back of his general store in
Troy and the predecessor to the original Cluett, Peabody & Co.,
Inc. was born. This modest beginning would eventually lead to
the introduction of the ARROW brand in 1885 as a pioneer in
men‘s fashion. From that point forward, the history of ARROW
and its products closely followed the shifts and trends in Ame-
rican culture. As times changed, ARROW adapted accordingly,
offering the product, fabric and fit that its consumers demanded.
After WWI, detachable collars were abandoned in favor of soft
attached collars like those soldiers had become so accustomed to
having on their uniforms. Conventional white shirts ruled in the
50‘s and flamboyant colors and patterns reflected the turbulence
of the 60‘s and 70‘s. Fashion marched onward, and ARROW
was available as a redesigned product, appealing to the renewed
conservatism of the young, urban professional in the 1980‘s.
This unique ability to cater to the needs of its customers while
offering „authentic American style“ has been the foundation of
the ARROW brand‘s continued success. PVH seized upon this
by acquiring the brand in 2004.

ARROW &
SEIDENSTICKER
In recent years, PVH has been expanding ARROW‘s global
distribution, capitalizing on its classic American style. In 2012,
PVH announced an agreement with Seidensticker Private Label
GmbH to license the ARROW brand in Europe. The agreement
includes the distribution of men‘s woven and knit sport shirts
and dress shirts designed and manufactured by the Seidensticker
Group. Distribution includes wholesale, retail, shop-in-shops
and e-commerce throughout selected countries in Europe. The
first collections were launched in Spring 2013.

1890 through 1899
The home of Hannah
Montague in Troy, New
York where legend has it
that the first detachable
collar was invented in
the 1820’s.
1890 through 1899
An original page from
one of Coon & Co.’s style
books showcasing their
latest collar styles and
the exact measurements
of each collar.
1900 through 1909 1900 through 1909
Early in ARROW’s history, ARROW showcases how
they began using humor they pay close attention
in their advertising. Here to detail in this adverti-
a robust washer woman sement from the 1900s
is portrayed as the “tub showcasing their convi-
and rub terror.” nient barred-end but-
tonhole.
Page 02 Authentic American style. Celebrating 163 years of dressing American men with style and sophistication.
The ARROW Classic Guy
The Classic type… is sociable, self-confident, looking after high quality and affordable garments with a
sophisticated, contemporary and fashionable look, completed by a small twist.
The ARROW Casual Guy
The Casual type… feels comfortable in a total look with an American heritage, wearing modern high quality
garments with a European touch, thinking in terms of fabrics, designs and lifestyle influences.
1909 through 1919
As the ARROW Collar Man
took on international sta-
tus as an advertising icon,
Leyendecker began to add
other “characters” to the
ARROW story as seen in
this advertisement.
1920 through 1929
Returning soldiers from
World War I are thought
to be shown wearing Ar-
row Shirts in this adver-
tisement from the 1920s.
NO. 1 No. 1 Authentic American style. Celebrating 163 years of dressing American men with style and sophistication. Page 03
Six ways how to wear an The ARROW Denim Guy
ARROW scarf ! The Denim type… takes the opportunity to live out the smart and high-end
denim style, fancy, clean and dressed as a genuine guy with a 360 approach
The City Slicker
towards Classics and Casuals.
When out and about in the crisp city air, this
classic knot is a no-nonsense choice that
keeps your scarf neat and stylish with no
fuss. Simply fold the scarf in half length-
wise and wrap it around your neck, pulling
the loose ends through the loop that was
created by the fold. The City Slicker knot
instantly adds a clean, put-together shape to
your outfit, whether that be a cozy sweater
and chinos or a dapper suit.
The Sophisticate
This scarf style is the perfect balance between
SOHO, his Area.
put together and laid-back. Drape the scarf
around your neck, leaving one end shorter Soho, New York City. Broadway buildings in the
than the other. Wrap the longer end loosely sun. His thoughts:„When I was younger, I thought
around your neck once or, if you would like
a more bundled look, wrap it around twice that the fire escapes on this part of Broadway were
with both ends lying in the front. Allowing staircases that led right up to the sky: modern-day
one end to be slightly longer than the other
gives a more natural and spontaneous look,
beanstalks for all urban Jacks (of Jack and the Be-
but the length can be adjusted to your pre- anstalk). It was as if there was a whole other city
ference. The sophisticate style can be paired
up there in the blinding sunlight only accessible
with anything from a winter coat to a T-shirt
and cardigan. to those clever enough to climb up the stairs.I still
like to imagine that this is the case.“
The Ivy Leaguer
Look like a regular Harvard man with this MUST HAVE!
elegant and studious scarf style. The Ivy Le-
aguer can go from very formal to a casual
He loves it! His Drink. His way to
day look depending on the outfit and scarf
The DENIM
shirt with the
listen to good
itself. There are two variations: the scarf dra-
ped over the blazer (like step 1) or tucked new modified music.
under the lapel (like step 3). This style can One of the things he really likes
be worn with an opera scarf over a tuxedo or
shark collar!
with a blazer and sweater. to do!Listening to good music,
The Connoisseur
His Accessories. His Bike. relax & calm down!
Because The Connoisseur is reminiscent of He is really smart & clever. He
an ascot, it is perfect for a man who enjoys uses the ultimate way to travel
the finer things in life. To create The Con-
noisseur, lay the scarf around your neck so through the City -- car-free,
both ends are even in the front. Bring one end
over and under the other like a single knot.
safe and easy. With lots of fun! What he loves to eat.
Drape the front end over the back and adjust GRILLED AMERICAN RIBEYE
length to your liking. This style can be worn „TOMAHAWK-STYLE“ WITH BARBEQUE SAUCE
loose (like step 4), but also looks great when
tucked into a blazer or a v-neck sweater. The INGREDIENTS FOR 4 PERSONS: FOR THE B-B-Q SAUCE:
Connoisseur gives a refined air to your ever- 2 Tomahawk Steaks à 800-1000 g 400 ml strained tomatoes 2 tbs lemon juice
yday garb. A little bit of rape oil 1 tbs tomato paste 1-2 tsp chili powder/flakes
Sea salt 3 tbs Ketchup 1 tbs olive oil
The Jet Setter Fresh ground black pepper 100 ml orange juice 1 small onion (fine diced)
Adopting this classic scarf style will give an 2 tbs honey 2 garlic cloves
effortless feel to your outfit. First, drape the
scarf around your neck with one end shorter His Loft. 2 tbs maple syrup
2 tbs red wine vinegar
1 dash of Worchester sauce
2 tsp sea salt
than the other. Next, wrap the longer end of 2 tbs Dijon mustard 1 tsp fresh ground pepper
the scarf across the front of your neck and
let it hang over your opposite shoulder. If the
scarf is extra long, wrap it around your neck
once before placing it behind your shoulder.
The Jet Setter will let you look like a globe- PREPARATION:
trotter in no time. Mix all ingredients for the B-B-Q sauce together and bring to a
short boil. Let it simmer for 10 minutes at low heat, cool slight-
The Weekender ly and fill in small bowls.
Like its name suggests, the Weekender is a
more casual scarf knot that looks both cont- Wash the meat and pat it dry. Brush the steaks with oil and lay
emporary and nonchalant. Start with one end it directly in the middle of the hot grill or hot griddle pan. Roast
in the front, close to your neck, and wrap the both sides for 6 minutes medium-rare. Take the steaks off the
long end around your neck until it is short.
grill/pan and lay them on a preheated platter. Cover with alumi-
Tuck both ends into the wrapped scarf and
fluff out for preferred volume. nium foil and allow to rest for 10-15 minutes.
As you can see, wearing a scarf is a great Flavour the steaks generously with salt and pepper. Serve to-
way to accessorize your style. Now that you
gether with the B-B-Q sauce and grilled potatoes.
know how to tie these 6 classic scarf knots,
get yourself an arsenal of scarves to help The B-B-Q sauce is perfectly suited to glaze Spareribs or a ro-
battle the bitter cold. ast. Just brush them with a pastry brush!
1920 through 1929 1930 through 1939 1940 through 1949 1940 through 1949 1950 through 1959 1950 through 1959
The Golden Arrow line The back-to-school cam- From a 1949 issue of The 1940s Arrow adverti- A 1952 advertisement This 1952 clever Arrow ad
from the late 1920s fea- paign in the Fall of 1937 LIFE, this ad features a sement uses the famous playing on the old “lip- was meant to add humor
featured the stylish stri- beautiful cave woman headline, “Arrow White stick on the collar.” to stale advertising in
turing the Hampton col-
pes and patterned ties of dragging a man off in his Shirts.” the 1950s.
lar for 35 cents.
the time. ARROW shirt.
Page 04 Authentic American style. Celebrating 163 years of dressing American men with style and sophistication. NO. 1

In 2015
The secret of success? Be ambitious.
Be confident. Be YOU!

In 2015
The new woman contents herself with ‚little‘ – entire satisfaction with wearing an ARROW white shirt and a perfect
matching ARROW bow tie – that´s what makes her smile.

1960 through 1969 1960 through 1969 1970 through 1979 2014
This 1960s Valentine’s With bold 1960’s colors, ARROW introduced MachII Arrow lounged a limi-
Day ad that ran in Sports ARROW gave an edge to with a slim and tapered ted edition shirt! A shirt
Illustrated hightlights the sport shirt for the look in this 1970s adcam- without a single stitch!
Arrows disappearing young American male. paign. No scars! No needles!
kisses product to consu- No stitch! Just perfection!
mers.