1

“STUDY OF ALTERNATIVES TO PROMOTE

KARA WIPES IN LUCKNOW MARKET”

INDUSTRY REPORT [2017]

Submitted for the partial fulfillment of the requirement for the award

Of
POST GRADUATE DIPLOMA IN MANAGEMENT
SUBMITTED BY
SYED DANIYAL NASIR

UNDER THE SUPERVISION OF SURYA PRAKASH SINGH

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DECLARATION

I Syed Daniyal Nasir Student of PGDM from ASM institute of

management, Pimpri chinchwad, pune Maharashtra.
I hereby declared that I have completed my summer internship on

“STUDY OF ALTERNATIVES TO PROMOTE KARA

WIPES IN LUCKNOW MARKET”

As part of the course requirement.I further declared that the

information presented in this project is true and original to the best of
my knowledge

Date: S.Daniyal Nasir

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PREFACE

As a part of course requirement of my PGDM Programme I

was asked to undergo 2 MONTHS Summer Training in Any
organization, So as to give me Exposure to Practical
Management and Get Me Familiar with Various Activities
Taking Place In The organization.
I Got an Opportunity to undergo my summer training in
FUTURE GROUP Where I was allotted the project Entitled
“STUDY OF ALTERNATIVES TO PROMOTE
KARA WIPES IN LUCKNOW MARKET”
Hence, I have to Do My work in the entire region of
LUCKNOW So that the report does not become biased. The
project contain introduction part about the industry, its
objective and I have also used statistical analysis and figures
i.e. Research methodology and Recommendation, and its
Conclusion.
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TO WHOM SO EVER IT MAY CONCERN

This is to certify that SYED DANIYAL NASIR Student Of

ASM Institute of management (Pune), Has done Summer
internship with FUTURE GROUP On “STUDY OF
ALTERNATIVES TO PROMOTE KARA WIPES IN
LUCKNOW MARKET” from 1st june -1st August.
He has done well in his project and I wish him best of luck for
his future

( SURYA PRAKASH SINGH)

North division Regional head
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ACKNOWLEDGEMENT

This project has been a great learning experience for me and I

would like to express my gratitude
Towards all the people who guided me throughout, and without
whose guidance and support, this
project would not have been completely successful.

I express my sincere gratitude to my industry guide Mr. Surya

Prakash Singh Regional Sales Manager, North Division,
FUTURE GROUP & Pradeep sir for his able and continuous
Guidance.

Also, I am thankful to my faculty Of my institute, for his

continuous guidance and immense support as well as
invaluable time.I would also like to thank all the respondants
whom I interacted during my project without their support and
cooperation this project would not have been completed
successfully.

Date: S.Daniyal Nasir

Place: lucknow
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TABLE OF CONTENT

Sr.No. TOPIC Page No.

1 Introduction of company 8 to 11
2 Introduction of topic 12 to 21
3 Important of study 22 to 23
4 Scope of study 24 to 25
5 SWOT Analysis 26 to 28
6 Competitive Analysis 29 to 31
7 Activities at Lucknow market 32 to 36
8 Research Methodology 37 to 42
9 Sampling 43 to 46
10 Data Analysis 47 to 59
11 Limitations 60 to 62
12 Recommendation 63 to 66
13 Conclusion 67 to 69
14 Bibliography 70 to 71
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EXECUTIVE SUMMARY

A project means a task assigned by the company. My project

topic is ―Alternatives to Promote KARA wipes of FUTURE
GROUP.
Marketing is indeed an ancient art. It has been practiced in one
form or other since the days of Adam and Eve. It emerges as a
management discipline. However, is of relatively recent origin.
And within relatively this short Period, it has gained a great
deal of importance. In fact, today most Management Thinkers
and practitioners the world over, regard marketing as the most
important of all management function in any business.
In last few years, the growth and development story of India
has seen different stages. From the time of independence to
1991, the time of liberalization in India and then to the twenty
first century, the markets have shown tremendous changes.
Today consumers have got the power and the income to spend
on products. Different firms entered in the market and lost but
many succeeded and make their mark. All the markets starts
with nascent stage and later grow to its maturity, same with the
wipes market which is in its nascent stage in India now but the
potential is high if explored.
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COMPANY PROFILE

 Future Group is an Indian private conglomerate,

headquartered in Mumbai. The company is known for
having a significant prominence in Indian retail and fashion
sectors, with popular supermarket chains like Big Bazaar
and Food Bazaar, lifestyle stores like Brand Factory,
Central etc. and also for having a notable presence in
integrated foods and FMCG manufacturing sectors.

 Future Retail (initially Pantaloons Retail India Ltd

(PRIL)) and Future Lifestyle Fashions, two operating
companies of Future Group, are among the top retail
companies listed in BSE with respect to assets, and in NSE
with respect to market capitalization.

 On May 2012, Future Group announced 50.1% stake sale

of its fashion chain Pantaloons to Aditya Birla Group in
order to reduce its debt of around 80 billion
(US$1.2 billion). To do so, Pantaloons fashion segment was
demerged from Pantaloons Retail India Ltd; the latter was
then merged into another subsidiary.
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 11

Private
Type
retailing, insurance, logistics, media
Industry
Kishore Biyani (CEO)
Founder
Mumbai, Maharashtra, India
Headquarters
Integrated foods and other FMCGs
Products
Supermarkets, hypermarkets, discount stores,
Services insurance, logistics, media

₹200.6018 billion (US$3.1 billion) as of

Net income March 2013 [1]

Number of 35,070[2]
employees
Future Retail Ltd.(BSE: 523574,NSE: FRL),
Future Lifestyle Fashion Ltd., Future
Consumer Enterprise Ltd., Future Innoversity
Divisions
Ltd., Future Supply Chains Ltd., Future
Brands Ltd., Future Capital Holdings Ltd.

Website www.futuregroup.inwww.futurebazaar.com
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INTRODUCTION

A wet wipe, also known as a wet nap, wet towel, or a moist

towelette, is a small moistened piece of paper or cloth that
often comes folded and individually wrapped for convenience.
Wet wipes are used for cleaning purposes, like personal
hygiene or household cleaning. Wet wipes are produced as air-
laid paper where the fibres are carried and formed to the
structure of paper by air.

They are moistened with water or other liquids like isopropyl

alcohol depending on the applications. The paper might be
treated with softeners, lotions or added perfume to get the right
properties or "feeling". The finished wet wipes are folded and
put in pocket size package or a box dispenser.

Wet wipes can serve a number of personal and household

purposes. Although marketed primarily for wiping infants'
backsides in diaper changing, it is not uncommon for
consumers to also use the product to clean floors, toilet seats,
and other surfaces around the home. Parents also use wet
wipes, or as they are called for baby care, baby wipes, for
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wiping up baby vomit and use to clean babies' hands and face
in feeding or general dirtiness.

Wet wipes can also be bought in stores for private usage. In

Southeast Asia, wet wipes are often sold out of refrigerators to
give the wipes a refreshingly cool effect. Many adults use wet
wipes in place of toilet paper.
They are often dispensed in restaurants, at service stations,
along with airline meals, in doctors' offices, and other similar
places.

Wet wipes have also found a use among visitors to outdoor

music festivals, particularly those
who camp, as an alternative to the communal showers. The wet
wipes are a preferable option to the communal facilities for
which there are generally extremely long queues.
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VARIENTS OF KARA

DEEP PORE CLEANSING WIPES

Kara Deep Pore Cleansing is a gentle, effective way to clean

your skin of dirt, grime and excess of oil. Enriched with Jojoba
and Avocado extracts, it unclogs pores, detoxifies and
thoroughly exfoliates dead skin cells.
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SUNSCREEN WIPES

Kara sunscreen wipes has a formulation of SPF 20 which

protects the skin from the adverse effects of UV A and UV B
sun rays. It is enriched with antioxidants like plum extract and
vitamin E that nourishes the skin and Aloe Vera that keeps the
skin moisturized.
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MOISTURISING WIPES

Kara Moisturising wipes is enriched with the goodness of

almond and honey for beautiful radiant and glowing skin. It is
also fortified with vitamins for skin conditioning and is
suitable for use right throughout the year.
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KARA TONING WIPES

It is enriched with Rose and Thyme extract that tighten the

skin and maintain the normal pH balance."
It is also fortified with vitamins for skin conditioning and is
suitable for use right throughout the year.
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“MAKE UP REMOVAL WIPES

Kara Make-Up Removal Wipes are enriched with Lavender

and Seaweed extracts that removes the make-up in just one
swipe.
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REFRESHING FACIAL WIPES

Kara Refreshing wipes are enriched with Aloe Vera for skin
nourishment and mint oil for effective freshening &
cucumber for freshness It ensures effective cleansing to
remove dirt, excess oil and grime from the face and neck and
also leaves a lingering fragrance.
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BABY WIPES

Product portfolio includes Complete Cleansing Wipes, Germ

Shield Wipes and Skin Nourishing Wipes. These wipes are
safe for the baby‘s delicate skin as they are alcohol free,
hygienic, hypoallergenic and dermatological tested. Since
Baby wipes (meaning pure and diminutive) is made from
future group soothes the baby‘s tender skin with its soft and
nature-friendly properties.
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IMPORTANCE OF STUDY

Today the business environments are becoming more & more

prone to rapid change. Today the business problems are very
complex and change has become a part of every business. It‘s
not difficult to be number one in the market, the difficult is to
retain the number one position, once you again it. Thus
preparing for future business risks is a big necessity. Today
innovative science encourage the scientists to create new
gadgets to make the mankind effortless, happy now and for
every.
The Wipes industry is very much booming in India. All the
companies are launching their products according the
competition. Kara wipes also launch many products to sustain
in the market, like Kara baby wipes & Kara hand sanitizing
wipes, Kara Refreshing wipes etc.

Another main aim to conduct this study was to understand the

retailers reactions and expectation towards the KARA and to
reduce the gap between the expectations of retailers and in
actual. “The study of consumers responses helps firms and
organizations improve their marketing strategies."
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SCOPE OF STUDY

The scope of study is to understand the problem faced by the

company while increasing the retail outlets. With the help of
this project in LUCKNOW. Cooperative By this study
company will get the information about current competitive
position of the Kara wipes in the market.
The whole approach of marketing pivot around the tenet of
meeting the consumer wants. It is essential to understand what
the consumer wants, how he/she perceive the product (service)
, what exactly(ideally) does he/she wants to derive out of the
product(service), how does he/she make the brand choice
decision , what are the sources of information influence
processes"
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SWOT ANALYSIS OF KARA WET WIPES

STRENGTH WEAKNESS

1-High industry attractiveness 1-High Prices

2-Biodegradable 2-low business unit strength

3.Premium quality product 3-less promotional activities

4-Hygienic-alcoholic free 4-low profit margin to

intermediaries
5-Makeup of 100% natural
5-middle class people hesitates
6-Availablity in different to purchase the Kara wipes
variants
6-Irregular follow up.
7-Easily available in the market

8-The Name future group is

reliable.

9-Superior quality

10-Innovative concept
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OPPORTUNITIES THREATS

1-Growing market of skin care 1-Competition

product in india
2-Chineese wipes is selling at
2-More fashion oriented much cheaper rate
customer
3-High price strategy
3-Increase in the no.of working
ladies

4-This concept is getting more

awareness and attention now a
days.

5-Climate necessities for these

types of products.
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COMPETATIVE ANALYSIS

Competition Analysis Kara Skincare wipes is a new product to hit the

Indian market. The brand is now running heavy print campaigns
announcing the launch. Kara Skincare wipes can be called as India's
first branded skincare wipe product. Skincare wipes are popular in the
west but in India the category is a new one. Although Indian
consumers are familiar with the products which are imported, its the
first time that an Indian company enter this segment. Kara means care
. The brand also marks future group into the Indian FMCG market.
Kara Skincare wipes is positioned as an essential skincare accessory.
The brand is being launched in Eight variants –
 Refreshing
 Deep Pore Cleansing
 Toning
 Moisturizing
 Sunscreen Wipes.
 Make up removal
 Baby wipes
 Nail polish remover
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But in wholesale market, refreshing wipes are only ones which are sold
due to the margin of refreshing wipes.
The brand aims to create a new category of wipes in India .

The product is relevant in the Indian market for two reasons.

 One is the climate which
necessitates such a product
 Growing number of lady professionals The brand
has the tagline " At your best. Always “this clearly communicates the
core brand positioning.
Competition is also raising in wipes market as the market of wipes is
untapped in India. Many
Chinese wipes are coming to India with their lower cost and trying to
capture market of wipes .
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ACTIVITIES AT LUCKNOW MARKET

I Was Appointed As Trainee And My Product Is KARA WIPES and

I've Met With Many Customers. Many Of which many Has Given
Excellent experience With KARA and Some of us Didn't Know
About The KARA.
My talks with Salesman In Family Bazaar credited with Much
Knowledge And Learned New Things.
I've Learned Many Things In Family Bazaar like..

1- To Be Very Patience While talking With Everyone

2- Listening Everyone's Opinion
3- Smile while communicating With Customers
4- Work Are Done In Team
5-family Environment.

To Some up,
It Was A Great Experience To Interact With The Customers And
Learn Many Strategies That I Can Apply In Future In Uncertainties.
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KARA SETUP AT FAMILY BAZAR

CUSTOMER AWARENESS AT FAMILY BAZAR

ARE YOU AWARE ABOUT KARA WIPES OUT OF 30

CUSTOMER OF FAMILY BAZAAR
22 Are aware

YES
NO
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RATED BY FAMILY BAZAR

CUSTOMER

0
RATING OF 12 RATING OF 5 RATING OF 4 RATING OF
PEOPLE PEOPLE PEOPLE OTHERS
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FINDINGS AT FAMILY BAZAR

1- Put a Tester In Family Bazaar, When I Asked For Review

Unaware Customer Are Asked For the Tester...

2- Put A Proper Attractive Display At Counter So That

Customer Can Get Attracted And See to It Because In Family
Bazaar There were 'N' No Of Product.Customer Can't see each
product So Make A Special Space For KARA

3- Put A Attractive Hoarding At Entrance Area So That Each

Eyes Can See the KARA Product.

4- Trained Salesperson And Employees Of Family Bazaar To

Explain Well About KARA To Customer And Recommend to
Purchase product.

5- Put One Salesman Regular To Tell Customer and Describe

the Product And Push Customer to Buy The Product.
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RESEARCH DESIGN

Research methodology/ Design mean the procedure used and

method applied for the collection of data used in the
completion of the project report. The research design spell out
how you are going to achieve the stated research objectives.
 Data collection Method
 Specific research instrument.
 The sampling plan that you will use for collecting the data.
 Sampling units
 Sampling size
 Selection of sampling units
 Sampling media.

TYPE OF RESEARCH

I have done my research survey under exploratory research. It

is also termed as formulate research studies.
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RESEARCH PROBLEMS

Research problem is the foundation of any research method.

Any research cannot be a pure research. There are always some
limitations. With the research under which a researcher has to
work. My research has also some limitations which are as
follows.

 Some retailers don‘t give the remarkable answer, so the

surveyor has to make his own assumption

 Since the survey has been conducted in Lucknow being so

big place it might not give true picture.

 The time period allotted for the study was limited as it had to
be completed with this stipulated period of time.

 The number of respondent covered in the study is limited.

Although all efforts has been taken to make this study a
representative of total market of Lucknow, the sample size is
too small so that data are not reliable.
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 Most of the customer were busy in their work and saying

―sorry I don‘t have time. So it was very difficult to access
information from those
people.

 The respondents were unable to read exact data

spontaneously.

It is very difficult to catch the exact word of customers through

questionnaire.
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RESEARCH OBJECTIVE

The objectives of our research are to:

Challenges faced in brand promotion & product placement of
KARA being as new product in Lucknow market.

 To understand retailer perception & expectations and

behavior towards KARA.

 To study the perception of consumers and their behavior

towards KARA skincare wipes
through sampling

 To make people aware about KARA skin care wipes.

 How Kara is substitute of cosmetics and to make KARA

wipes as habit in Indian
market.
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 Convert consumer towards a healthy solution for Family

Health & proper solution for
Refreshment.

 Guide the consumer towards proper understanding of wipes

& Health v/s wipes &
Refreshment.

 Finding consumer insight on the understanding of

relationship between wipes & Family
Health.
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SAMPLE SIZE

Sample size refers to the numbers of respondents you have

selected for the survey.
I have selected 160 Retailers from different locations in
lucknow
According to a famous statistician ―YULE‘ the objective of
sampling is to get maximum information about parent
population with minimum effort.

SAMPLING TECHNIQUE

The sample design provides information on the target

information and final sample sizes. Sample design is
sometimes used in a clearly defined sense, with reference to a
given frame, as the set of rules or specification for the drawing
of a sample.
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TYPE OF SAMPLING METHOD

I have chosen non-probability sampling method; I have

purposively chosen the particular units of the universe for
constituting a sample. We can also say that this is a
haphazard or convenience sampling.

DATA COLLECTION

For preparing this project I have used Primary data, which

was gathered through market survey in Lucknow region using
questionnaire.

Since I had to prepare this project on the basis of current

market in the Lucknow region. So, I decided to gather the
primary data rather taking help from the secondary data
gathered by the researcher in the past. I have visited different
retailers in Lucknow region market to gather the information
for completing this project.
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I found it easier to approach the consumer by going directly to

them at the time when they are free especially in the lunch
hour or in the evening when they are free to spare their time for
us. It was easier for me to convince them to spare their time to
respond to my questions. So I decided to do for market survey
using questionnaire.

Data collection tool

I have used Questionnaire, as the research instrument to

conduct the market survey.
The questionnaire consisted of a mixture of open and closed
questions designed in such a way that it should gather
maximum information possible.
The questionnaire was a combination of 8 questions. If choices
are given it is easier for the respondent to respond from the
choices rather they think and reply also it takes lesser
time. Because the keep on responding and one has tick mark
the right choice accordingly.
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DATA ANALYSIS

Taken the sample of 160 retailers in LUCKNOW market .

 It was found that 140 retailers know the wet wipes.
 120 retailers were selling wet wipes.
 Most of the retail shop selling wipes of himalaya(50)
,Johnson(70) & others (10).
 We have added 20 new retailers in kara wipes.
 16 retailers having the complain with kara co.
 04 retailers having complain regarding distributer.
 Total sales during training period is worth of Rs.30000
 Total sales of refreshing wipes is worth of Rs.15000
 Total sales of skin care wipes is worth of Rs.8000
 Total sales of baby wipes is worth of Rs. 1000
 Total sales of hand sanitizing wipes is worth of Rs. 6000
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ANALYSIS OF INDIAN WIPES MARKET

In the last 3 years there has been an explosion in the number and types
of wipes available to the consumer. From baby wipes and facial wipes
to disinfecting wipes for your countertop and a slew of automotive
wipes to keep your 4-wheel ―baby‖ shiny and supple. In a fast
paced world, these wipes are designed for convenience, whether that
is for your own personal use or to deal with all those thankless jobs
around the house and garage.
Competition Analysis of Kara Wipes.

COMPETITION ANALYSIS OF KARA WIPES

Grasim Industries aims to create a new category of wipes in India

Hence the challenge is to educate the TG about the usefulness of this
product. This task is cut out for Kara since the TG is already exposed to
such products. The only task is to inculcate the habit of buying and
using the wipes. The product is relevant in the Indian market for two
reasons. One is the climate which necessitates such a product and
second is the growing number of lady professionals The brand has the
tagline " At your best. Always " which clearly communicates the core
brand positioning. The brand is being promoted as the anytime solution
to look good.
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Q.1 DO YOU KNOW KARA WIPES ?

160

140

120

100

80

60

40

20

0
DO YOU KNOW KARA YES140 NO20
WIPES?

INTERPRETATION
Out of 160, 140 know the kara wipes.
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Q.2 ARE YOU SELLING WET WIPES ?

ARE YOU SELLING WET

WIPES ?
YES120

NO40

INTERPRETATION
Out of 160 retailers, 120 are selling kara wipes in lucknow market.
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Q.3 WHICH BRAND ARE YOU SELLING ?

70

60

50

40

30

20

10

0
KARA 30 JOHNSON 70 HIMALAYA OTHRS 10
50

INTERPRETATION

Out of 160 retailers, 30 are using kara, 70 are using Johnson, 50 are
using Himalaya, 10 are using others.
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Q.4 HOW MANY RETAILERS WOULD LIKE TO PLACE ORDER

IN KARA WIPES ?

100%
90% NOT INTERESTED 35

80%
70%
60% INTERESTED 125
50%
40%
30%
Q.4 HOW MANY
20% RETAILERS WOULD LIKE
10% TO PLACE ORDER IN KARA
WIPES ?
0%
1 2 3 4 5 6

INTERPRETATION

Out of 160 retailers, 125 are interested to place order.

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Q.5 DO YOU HAVE ANY ISSUE WITH KARA WIPES ?

18
16
14
12
10
8
6
4
2
0
DISTRIBUTORS4 COMPANY16
Q.5 DO YOU HAVE ANY ISSUE WITH KARA WIPES ?

INTERPRETATION
Out of 160 retailers, 4 are having problem with distributors and 16 are
having problem with company.
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Q.6 KARA WIPES TOTAL SALES

KARA WIPES TOTAL SALES

20000

KARA WIPES TOTAL

SALES

INTERPRETATION

Out of Rs.30000, Rs. 15000 Is sale of refreshing, Rs.8000 is sales of

Skin care, Rs.1000 is sales of baby wipes, and Rs.6000 is sales of
hand sanitizing.
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Q.7 FROM WHERE YOU HAVE HEARD ABOUT KARA WIPES?

FROM WHERE YOU HAVE HEARD ABOUT

KARA WIPES?
100
80
60
40
20
0
advertisement word of mouth others

INTERPRETATION
Out of 160,
80 are known by advertisement
60 are known by word of mouth
20 are known by others
 57

Q.8 WHICH ATTRIBUTES ATTRACT YOU TOWARDS KARA

WIPES?

WHICH ATTRIBUTES ATTRACT YOU MOST

TOWARDS KARA
100
0

INTERPRETATION
Out of 160 retailers,
70 are due to its brand name
50 attract due to quality
30 attract due to its price
10 attract due to its availability
 58

LIST OF RETILERS THAT I’VE MET WITH

 Gangamaiya store  Shri krishna store

 Goyal provision store  Sat Guru Kirana store
 Shri shyam store  Kashmiri fruit mart
 Kishori lal prabhu dayal  Kurmachal general store
store  Dayal general store
 Manish Store  Bharat general store
 Niketa store  Ajeet Store
 Shiv manpuri store  Krishna General store
 Lucas store  Nova medical
 Kushi kirana store  Anurag Gereral store
 Gupta provision store  K.P Pathak medical
 Eye Care  Maha Medical
 Ujala general store  OM Pharmacy
 Keshav department store  Deepu store
 Kishor general store  R.S General store
 Bablu general store  Shailesh provision store
 Shyam medical store  Shailendra store
 Ganpati medical  Rani Sati provision
 Prakash department store  Ganpati Medical store
 Manish Market  OM General store
 Ram medical store  Shyam Provision
 Krishna general store  Jaiswal medical store
 Sandeep general store  Sunny Medical store
 Milan Store  Rahul General store
 Khushi store  Milan Provision Store
 Nobel medical  Manish provision store
 S.k kirana store  Nitin provision store
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 Agarwal general store

 shankar bakery
 shringhar mahal
 Devi Das Om prakash
 Super value store.
 Laxmi Medical store
 Deepak medical
 Suhag mahal
 A to Z store
 Modern bakery
 N.R medical
 Radhika Shringhar mahal
 Sakshi shringhar mahal
 Vinay cosmetic
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LIMITATIONS

 Lack of awareness in the market in traditional business

scenario.

 Delay in the delivery of the product by distributer.

 Disturbance in channel distribution due to credit policies.

 Unavailable of latest product in market.

 Preference to chine‘s wipes due to low market price.

 Delay in the replacement of damage product.

 Lack awareness regarding baby wipes & hand sanitizing

wipes.

 Lack of advertisement strategy in the company.

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 Tough fight with dominant Johnson & Himalaya in the

market.

 Unaffordable pack size of baby wipes.

 Customer feels that it can be used only while traveling .

 Totally a new concept needs to take time to educate people

about Kara.

 Due to very less advertising of the product by the company,

the awareness about the product has not spread among both
retailers and consumers.

 It is important to make it clear to the consumers that it is

not just another refreshing wipe but it is the entire skincare
range of wipes.

 Price factor also raises concern for the retailers due to lesser
margin.

 Convincing the consumers and retailers is the main issue.

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RECOMMENDATION
 Make the awareness of the consumer through unique
advertising tactics such as adds like holdings , banners,
posters, door to door marketing, sample distribution.

 Monetary reinforcement should be provided on interval

(timely) to motivate the distributer to supply the product
on time.

 There should be coordination between distribution

channel, company should make the changes in credit
policies by extending time duration of payment.

 Production department should implement JIT (just in time

manufacturing of product according to demand in the
market) strategy so that current manufactured product can
be delivered on time.

 Decreasing the production cost by making effective

changes in the product integrants to reduce the all over
cost of the product.
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 Speed up the replacement process damage product, to

enhance the future sale of the product & to maintain good
will .

 Free sample distribution& door to door technique can be

applied on both retailers &consumers for awareness of the
product.

 If the company have the enough fund so it should step

forward in advertisement by using mass media.

 Merge with social events to gain the attention of the target

customers.

 Face value should be taken in account while selecting the

brand ambassador of the product.

 Small packs like sachet should be introduce so that it can

be affordable to the consumer (eg. 10s, 20s, 40s, in kara
baby wipes to fight with Johnson). It gradually
increase the sales of the product.

 Using Hand sanitizing in High-end restaurants: Hand

sanitizing is a very good substitute of conventional
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fingerbowls which are used in restaurants. Expensive

restaurants in5 star hotels which offer Indian food to its
guests, give fingerbowls to them for cleaning their
hands. It could be replaced by Hand sanitizing which
offers better sanitation properties and can help restaurants
for environmental audit.
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CONCLUSION

New product development (NPD) should start with an

insight based on consumer needs.
Throughout the NPD process, market research is a
valuable tool for the company to check viability and
minimize the risk of the product launches. Being an
international company, it is essential that it develops new
products using the insights of consumers across markets
and cultures.
This ensures the products are relevant to a large number of
global consumers and will deliver the maximum return
when launched. This maximizes return on investment for
the company and results in happy, satisfied and loyal
wholesalers and consumers.
There is need to popularize kara in new locality like
Hazratganj and Gomti nagar because of good standard
area.
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As per the marketing research it‘s been concluded the

following observation:

1. Quality of the wipes is being appreciated by most of the

customers

2. High competition from other brand of wipes such as

Johnson& Johnson

3. People are getting more conscious regarding brands,

quality, and hygiene.

4. Consumers especially women, prefer buying the

products of brands like L’Oreal Dove, Pond‘s, Himalaya,
etc. because they have been using the other cosmetic items
such as face wash, cold cream, moisturizing cream etc. of
these brands and prefer to
buy the wipes of the same brand
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BIBLIOGRAPHY

BOOK REFFERED AUTHORER’S NAME:

 Agarwal D.R 2005 Published by vrindal publications
 Kotler Philip marketing management
 Prakash singh marketing management
 Kothari C.R Research methodology

WEBSITES:

 http://www.google.com
 http://www.future group.com
 http://www.kara wipes.com