Komal Baluja

B.Com.(H)II Year
2017-18

REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly

Pilibhit Bypass, BAREILLY (UP)

PROJECT ON

FOSSIL INDIA PVT.LTD

(TITLE OF PROJECT)

(LOGO OF PROJECT COMPANY)

2016-2017

SUBMITTED BY:

KOMAL BALUJA

B.COM. (HONOURS) – II Year.

 Komal Baluja
B.Com.(H)II Year
2017-18

REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly
Pilibhit Bypass, BAREILLY (UP)

CERTIFICATE
THIS IS TO CERTIFY THAT THE PROJECT TITLED

“FOSSIL INDIA PVT.LTD”

(Title of Project)
HAS BEEN PREPARED BY

Komal Baluja
AS PER REQUIREMENT OF CURRICULUM OF B.COM. (HONOURS)- II Year.
THIS WORK IS AS PER GUIDELINES LAID OUT FOR THE SAME AND IS WORTHY OF APPROVAL.

Signature of Panel of Teachers

Dr. Anjali Chaudhary
Dr. Priya Verma
Miss Surya Lata
 Komal Baluja
B.Com.(H)II Year
2017-18

REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly

Pilibhit Bypass, BAREILLY (UP)

ACKNOWLEDGEMENT
I AM EXTREMELY THANKFUL TO ALL THOSE WHO HAVE HELPED ME IN COMPLETION OF MY

PROJECT TITLED

“FOSSIL PVT LTD”.

MY PROJECT WOULD NOT HAVE COMPLETED WITHOUT THE ENCOURAGEMENT, GUIDANCE

AND MOTIVATION PROVIDED TO ME BY Dr. Anjali Chaudhary, Dr. Priya Verma and
Miss Surya Lata mam. LASTLY, I WOULD THANK ALMIGHTY GOD FOR GIVING ME
COURAGE, WILL AND INTELLIGENCE TO COMPLETE THIS WORK.

Komal Baluja

B.Com. (Hons)

II Year
 Komal Baluja
B.Com.(H)II Year
2017-18
EXECUTIVE SUMMARY
Private banking is a concept which is new and fast emerging in the world of banking where

changes have become a necessity in order for banks to survive in this competitive environment

vis-à-vis not only from the public and private sector banks but also from the foreign banks. The

objective of the research is to explore the various products, which a private banker deals into

and the systematic process involved to match client requirements with the right kind of

product.

Through this research one of the main objectives is to explore the reason why most of the

banks are injecting private banking as business profile to their set of service offerings.

Though private banking evolved in late 80’s in Asia, in India its not more than 5 years old. ICICI

started it in Aug 2002 and since then it has been a remarkable success. Today there are

enormous solutions to cater client needs but what suits best to a client is where private banking

fits in. Every client will have different needs, liking and preferences. So a customized portfolio

for every client is the need of the day.

This research will highlight more on the product portfolio of ICICI Private Banking, how they

have changed or innovatively structured to be attractive and competitive.

 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 1

RESEARCH METHODOLOGY
 Komal Baluja
B.Com.(H)II Year
2017-18
RESEARCH METHODOLOGY

Primary Research Objective:

To determine the factors and attributes which influence online buying behavior of consumers.

Secondary Research Objectives:

 To determine the psycho-graphic profile of consumers who purchase over the Internet.
 To identify the key product and service categories opted by consumers depending on their
profile.
 To identify the factors influencing Fossil india Pvt Ltd and consumers.
 To study the customer’s level of satisfaction with regard to online shopping.
 To determine the average spending and frequency of purchase over the internet by a
consumer.
 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 2

INTRODUCTION
 Komal Baluja
B.Com.(H)II Year
2017-18
INTRODUCTION

Fossil India Private Limited is a Private incorporated on 31 August 2007. It is classified as Non-

govt company and is registered at Registrar of Companies, Bangalore. Its authorized share

capital is Rs. 250,000,000 and its paid up capital is Rs. 113,850,096.It is involved in Manufacture

of wearing apparel, except fur apparel [this class includes manufacture of wearing apparel

made of material not made in the same unit. Both regular and contract activities are included.

Fossil India Private Limited's Annual General Meeting (AGM) was last held on 24 November

2016 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last

filed on 31 March 2016.

1984

The Company is founded during a time when the category of fashion watches is just starting to

emerge as an important part of department store accessory assortments.

1985

The Company introduces the first Fossil® brand watches.

1989

• Fossil introduces its iconic “tin box” packaging with designs inspired by graphics from the

American fifties.

• The packaging is a hit with consumers and Fossil begins packaging all of its watches in tin

boxes.
 Komal Baluja
B.Com.(H)II Year
2017-18
1990

Fossil participates in their first Basel World watch and jewelry tradeshow in Basel, Switzerland.

1992

• Fossil translates its accessories expertise into a new market, launching a range of small

leather goods and belts for women.

• Fossil Europe GmbH (Germany) is formed to handle distribution and marketing of Fossil

products across Europe.

1993

• Fossil, Inc. goes public on the NASDAQ exchange as FOSL.

• Fossil launches a line of men’s small leather goods including key chains, personal organizers

and wallets.

1995

• Fossil introduces sunglasses.

• Fossil opens its first outlet store.

1996

• Fossil.com is launched, making the brand one of the pioneers of watch and accessories e-

commerce.

• Fossil opens its first accessory stores in the U.S. in Chicago and Dallas.

• Fossil introduces handbags.

1997

Fossil, Inc. signs a licensing agreement to produce and distribute watches worldwide under the

EMPORIO ARMANI brand name.

 Komal Baluja
B.Com.(H)II Year
2017-18
1998

• Fossil develops Big Tic® – a part analog, part digital watch that quickly becomes one of the

company’s signature designs. Today, Big Tic includes patented technology from Fossil.

• Fossil opens a store in the Netherlands.

1999

• Fossil, Inc. signs a worldwide licensing agreement to produce and distribute watches for

DIESEL and DKNY.

• Fossil launches a line of optical frames through an agreement with Safilo, one of the world’s

leading eyewear manufacturers.

2000

• Fossil launches an extensive collection of clothing and denim sold exclusively in FOSSIL

clothing stores and on fossil.com.

• Fossil opens stores in UK, Germany and Singapore.

• Fossil introduces jewelry in Germany.

2001

• Fossil and world-renowned designer Philippe Starck announces a licensing agreement to

develop, produce, and distribute a signature line of watches.

• Fossil acquires the Swiss brand ZODIAC®.

• Fossil develops a proprietary color-changing technology for watch dials called Kaleido®, now

under Fossil’s Big Tic line.

• Fossil, Inc. enters into a worldwide watch licensing agreement with Burberry.
 Komal Baluja
B.Com.(H)II Year
2017-18
2002

• Fossil, Inc. consolidates its North America distribution into a 500,000 square foot state-of-the-

art distribution center in Dallas, TX.

• Fossil, Inc. acquires Swiss distribution and retail companies in Basel, Switzerland

• Fossil opens its first retail store in Australia.

• Fossil reaches an agreement for the worldwide, exclusive right to design, manufacture,

market and distribute a line of EMPORIO ARMANI jewelry.

2004

• Fossil, Inc. acquires MICHELE watches.

• Michael Kors announces a partnership with Fossil, Inc. for men and women’s timepieces.

• Fossil, Inc. announces a partnership with Marc Jacobs for men and women’s timepieces.

• Fossil, Inc. enters a worldwide watch licensing agreement with ADIDAS.

2005

Fossil, Inc. enters a new worldwide licensing agreement with DIESEL for jewelry.

2006

• Fossil publishes “Tinspiration,” a retrospective design book showcasing popular tin designs

from years past.

• Fossil opens its first retail store in Austria.

2007

• Fossil launches jewelry in the U.S.

• Fossil launches first e-commerce site outside the U.S. in Germany.

 Komal Baluja
B.Com.(H)II Year
2017-18
2008
• Fossil exhibits “Fossil Vintage-ology”, a show that explores the evolution of the brand, its
lineage, and its exclusive communication in the distinctive Modern Vintage visual language at
the Eisner-American Museum of Advertising and Design in Milwaukee, WI.
• Fossil launches its men’s spring shoe collection at the WSA Show™ (World Shoe Association
Show) in Las Vegas, Nevada.
• Fossil launches three new e-commerce sites in Australia, Singapore, and U.K.
• Fossil, Inc. announces a licensing agreement with DKNY jewelry for select international
markets.
• Fossil launches its women’s fall shoe collection at the FFANY Show™ (Fashion Footwear
Association of New York) at the Fossil New York Showroom.
• Fossil is granted a worldwide watch license for the A/X brand.

2009

Fossil celebrates its 25th Anniversary with the re-issue of its most iconic watches.

2010

Fossil opens its first clothing stores outside the U.S. in Germany and U.K.

2011

• Fossil announces license agreement for MICHAEL KORS jewelry.

• Fossil changes its official brand tagline to “Long Live Vintage.”

• Fossil signs global licensing agreement with Karl Lagerfeld.

• Fossil, Inc. consolidates its headquarters into one campus, Fossil Central Station, in

Richardson, Texas outside of Dallas.

2012

Fossil acquires Skagen Designs.

 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 3

ORGANIZATION STRUCTURE
 Komal Baluja
B.Com.(H)II Year
2017-18
ORGANIZATION STRUCTURE

Company Details

CIN U18101KA2007PTC071705

Company Name FOSSIL INDIA PRIVATE LIMITED

Company Status Active

RoC RoC-Bangalore

Registration 71705

Number

Company Company limited by Shares

Category

Company Sub Non-govt company

Category

Class of Private

Company

Date of 31 August 2007

Incorporation
 Komal Baluja
B.Com.(H)II Year
2017-18

CIN U18101KA2007PTC071705

Age of Company 10 years, 5 month, 6 days

Activity Manufacture of wearing apparel, except fur apparel [this class includes

manufacture of wearing apparel made of material not made in the same unit.

Both regular and contract activities are included.

Director Details

DIN Director Name Designation Appointment Date

01824564 VASANT INDAR NANGIA Director 12 July 2011

03481483 ANNEMIEK BALLESTY Director 15 June 2011

03585866 PRABHAKARAN SUNIL Wholetime Director 22 February 2013

03159616 JOHN JOSEPH O BRIEN Director 17 August 2010

02712172 RANDY CHARLES BELCHER Director 10 August 2009

01776687 JAL SOLI SHROFF Director 15 October 2007

07847285 JOHNSON VERGHESE Managing Director 13 July 2017

 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 4

PRODUCT RANGE
 Komal Baluja
B.Com.(H)II Year
2017-18
PRODUCT RANGE

 Watches

 Bags and Handbags

 Accessories

 Spotlight

 Wallet

 Jewellery

 Smart watches
 Komal Baluja
B.Com.(H)II Year
2017-18
MEN – WATCHES
 Komal Baluja
B.Com.(H)II Year
2017-18

WOMEN – WATCHES
 Komal Baluja
B.Com.(H)II Year
2017-18

MEN - BAGS
 Komal Baluja
B.Com.(H)II Year
2017-18

WOMEN – HANDBAGS
 Komal Baluja
B.Com.(H)II Year
2017-18

MEN AND WOMEN – ACESSORIES

MEN

WOMEN
 Komal Baluja
B.Com.(H)II Year
2017-18
 Komal Baluja
B.Com.(H)II Year
2017-18
MEN AND WOMEN – WALLET

MEN

WOMEN
 Komal Baluja
B.Com.(H)II Year
2017-18
MEN AND WOMEN – JEWELLERY

MEN

WOMEN
 Komal Baluja
B.Com.(H)II Year
2017-18

SMART WATCHS

TOUCHSCREEN SMARTWATCHS
 Komal Baluja
B.Com.(H)II Year
2017-18
 Komal Baluja
B.Com.(H)II Year
2017-18
SMART WATCHS

HYBRID SMART WATCHS

 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 5

PLANT LOCATION
 Komal Baluja
B.Com.(H)II Year
2017-18
PLANT LOCATION

Contact Details

Email ID: sunil.prabhakaran@fossil.com

Website: Click here to add.

Address:

No. 621,12TH MAIN HAL II STAGE, WARD NO- 74, INDIRANAGAR BANGALORE KA 560008 IN
 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 6

MARKET SHARE
 Komal Baluja
B.Com.(H)II Year
2017-18
MARKET SHARE
Fossil India, a subsidiary of American luxury brand Fossil Inc, which recently opened its first

single brand retail store after being cleared by the Foreign Investment Promotion Board last

year, is ‘bullish on manufacturing’ in India.

Among the first four companies to be allowed to set up wholly-owned ventures, after the

government allowed 100 per cent FDI in 2012, Fossil India plans to ramp up its manufacturing

facility in Himachal Pradesh to produce at least five lakh watches by the end of the year (both

for exports and domestic sales).

In an interview, Fossil India Managing Director Vasant Nangia said that with this, the company

would ‘more than exceed’ the government’s 30 per cent local sourcing requirement for single

brand FDI.

“We started out as a small set-up but now we’re pretty conscious that India represents an

important manufacturing and sourcing opportunity for the country,” Mr. Nangia said,

conceding that a part of this decision was driven by the fact that sourcing in other markets such

as China was becoming more expensive.

While Fossil has only one manufacturing unit here, it has several — including fully-owned ones

and joint ventures — units produce over 30 million watches a year. At present, the company is

in the early stages of developing expertise here as very little of the high-end watches are made

here. “We are working on the talent base here; while the technology skills exist, techniques,
 Komal Baluja
B.Com.(H)II Year
2017-18
aesthetics, finishing and quality control need more attention as we ramp up. That’s where the

challenge is,’’ he said.

Mr. Nangia said the company would be investing more than Rs. 25 crore or $4.5 million for

expansion in India in the coming year. Apart from the single brand retail store opened in

Mumbai recently, plans are on to set up multi-brand retail franchise stores under the Watch

Station International (WSI) brand (the first pilot store was opened ten days ago through a

franchise at the New Delhi airport) across the country.

Fossil India’s multi-pronged retail strategy includes opening at least 25 fully-owned stores in the

top malls in all major metros across India, expanding WSI through franchisees and ramping

setting up franchise stores under the WSI brand and tapping into all existing distribution doors.

The focus remained on urban Tier-I, Tier-II to occupying a ‘market gap’ that existed in the

‘bridge to luxury’ segment, he said. The lower end was ‘in trouble’ as was evident in the results

of the ‘big-boys’, he said, referring to sales of watches priced below Rs.2,000. This, he

attributes, to an increased brand consciousness among consumers, and feels a sign of a

maturing market.
 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 7

MARKETING STRATEGIES
 Komal Baluja
B.Com.(H)II Year
2017-18

MARKETING STRATEGIES

DENITION OF MARKETING:

Marketing is a social and managerial process by which individuals and groups obtain what they

need want through creating, offering and exchanging products of value with others. Marketing

is to identify customer needs and satisfy those needs.

MARKETING MIX:

The marketing mix is a business tool used in marketing and by marketing professionals. The

marketing mix is often crucial when determining a product or brand's offering, and is often

synonymous with the four Ps: price, product, promotion, and place; in service marketing,

however, the four Ps have been expanded to the Seven Ps to address the different nature of

services.

THE FOUR P’s OF MARKETING:

The primary goal of marketing is to optimize the marketing mix, offering the best possible

combination of the four P's to maximize the effectiveness of marketing efforts. The variables

known as the four P's of the marketing mix are: 1) Product, 2) Price, 3) Place and 4) Promotion.

 PRODUCT:
 Komal Baluja
B.Com.(H)II Year
2017-18
Products are the goods and services that your business provides for sale to your target market.

When developing a product you should consider quality, design, features, packaging, customer

service and any subsequent after-sales service.

 PRICE:

Price concerns the amount of money that customers must pay in order to purchase your

products. There are a number of considerations in relation to price including price setting,

discounting, credit and cash purchases as well as credit collection.

 PLACE:

Place is in regards to distribution, location and methods of getting the product to the customer.

This includes the location of your business, shop front, distributors, logistics and the potential

use of the internet to sell products directly to consumers.

 PROMOTION:

Promotion refers to the act of communicating the benefits and value of your product to

consumers. It then involves persuading general consumers to become customers of your

business using methods such as advertising, direct marketing, personal selling and sales

promotion.

IMPORTANCE OF MARKETING:
 Komal Baluja
B.Com.(H)II Year
2017-18
 Ensures we get our goods and services to our customers effectively and efficiently

 Builds and maintains brand value and awareness

 Delivers profitable growth

 Builds customer value

 Enhances shareholder value

 Companies that focus on customer’s needs and deliver great customer experience are more

successful than those that do not.

6.2 SCOPE OF MARKETING:

Marketing is typically seen as the task of creating, promoting, and delivering goods and

services to consumers and businesses. Marketers are skilled in stimulating demand for a

company’s products, but this is too limited a view of the tasks marketers performs. Just as

production and logistics professionals are responsible for supply management, marketers

are responsible for demand management. Marketing managers seek to influence the level,

timing and composition of demand to meet the organization’s objectives.

Marketing people are involved in marketing 10 types of entities: goods, services,

experiences, events, persons, places, properties, organizations, information and ideas.

 GOODS- Physical goods constitute the bulk of most countries’ production and marketing

effort. Each year U.S. companies alone market billions of canned and frozen food

products, millions of tons of steel, millions of hair dryers, cars, television sets , machines,

and various other mainstays of a modern economy. Not only do companies market their

goods, but thanks to the Internet, even individuals can market goods.
 Komal Baluja
B.Com.(H)II Year
2017-18
 SERVICES- As economies advance, a growing proportion of their activities is focused on

the production of services. The U.S. economy ,Today consists of a 70-30 services-to-

goods mix. Services include the work of airlines, hotels, car rental firms, barbers and

beauticians, maintenance and repair people, dog kennels and dog therapists, as well as

professionals working within or for companies, such as accountants, lawyers, engineers,

doctors, software programmers, and management consultants.

 EXPERIENCES- By orchestrating several services and goods, a firm can create, stage, and

market experiences. There is also a market for customized experiences, such as

spending a week on baseball camp playing with some retired baseball greats, playing to

conduct the Chicago Symphony Orchestra for five minutes, or climbing Mount Everest.

 EVENTS- Marketers promote time based events, such as the Olympics, company

anniversaries, major trade shows, sports events, and artistic performances. There is a

whole profession of meeting planners who work out the details of an event and make

sure it comes off perfectly.

 PERSONS- Celebrity marketing is a major business. Years ago, someone seeking fame

would hire a press agent to plant stories in newspapers and magazines. Today every

major film star has an agent, a personal manager, and ties to a public relations agency.

Artists, musicians, CEO’s, physicians, high-profile lawyers and financiers, and other

professionals are also getting help from celebrity marketers.

 Komal Baluja
B.Com.(H)II Year
2017-18
 PLACES- Places—cities, states, regions, and whole nations—compete activity to attract

tourists, factories, company headquarters, and new residents. Place marketers include

economic development specialists, real estate agents, commercial banks, local business

associations, and advertising and public relations agencies.

 PROPERTIES- Properties are intangible rights of ownership of either real property (real

estate) or financial property (stocks and bonds). Properties are bought and sold, and this

requires marketing. Investment companies and banks are involved in marketing

securities to both institutional and individual investors.

 ORGANIZATIONS- Organizations actively work to build a strong, favorable image in the

minds of their publics. Companies spend money on corporate identity ads. Philips, the

Dutch electronics company, puts out ads with the tag line” Let’s Make Things Better”.

 INFORMATION- Information can be produced and marketed as a product. This is

essentially what schools and universities produce and distribute at a price to parents,

students, and communities. Encyclopedias and most nonfiction books market

information. The production, packaging, and distribution of information are one of our

society’s major industries.

6.3 BRAND-

Definition:

Brand is a unique design, sign, symbol, words, or a combination of these, employed in creating

an image that identifies a product and differentiates it from its competitors. Over time, this
 Komal Baluja
B.Com.(H)II Year
2017-18
image becomes associated with a level of credibility, quality, and satisfaction in

the consumer's mind .Thus brands help harried consumers in crowded

and complex marketplace, by standing for certain benefits and value. Legal name for a brand

is trademark and, when it identifies or represents a firm, it is called a brand name. See

also corporate identity.

 To a consumer, brand means and signifies:

 Source of product

 Delegating responsibility to the manufacturer of product

 Lower risk

 Less search cost

 Quality symbol

 Deal or pact with the product manufacturer

 Symbolic device

 To a seller, brand means and signifies:

 Basis of competitive advantage

 Way of bestowing products with unique associations

 Way of identification to easy handling

 Komal Baluja
B.Com.(H)II Year
2017-18
 Way of legal protection of products’ unique traits/features

 Sign of quality to satisfied customer

 Means of financial returns

Brand Name:

Brand name is one of the brand elements which helps the customers to identify and

differentiate one product from another. It should be chosen very carefully as it captures

the key theme of a product in an efficient and economical manner. It can easily be

noticed and its meaning can be stored and triggered in the memory instantly. Choice of

a brand name requires a lot of research. Brand names are not necessarily associated

with the product. For instance, brand names can be based on places (Air India, British

Airways), animals or birds (Dove soap, Puma), people (Louise Phillips, Allen Solly). In

some instances, the company name is used for all products (General Electric, LG).

 Features of a Good Brand Name:

A good brand name should have following characteristics:

 It should be unique / distinctive (for instance- Kodak, Mustang)

 It should be extendable.

 It should be easy to pronounce, identified and memorized. (For instance-Tide)

 It should give an idea about product’s qualities and benefits (For instance- Swift,

Quick fix, Lip guard).

 Komal Baluja
B.Com.(H)II Year
2017-18
 It should be easily convertible into foreign languages.

 It should be capable of legal protection and registration.

 It should suggest product/service category (For instance Newsweek).

 It should indicate concrete qualities (For instance Firebird).

 It should not portray bad/wrong meanings in other categories. (For instance

NOVA is a poor name for a car to be sold in Spanish country, because in Spanish

it means “doesn’t go”).

Brand Image:

The impression in the consumer’s mind of a brand’s total personality (real and imaginary

qualities and shortcomings).Brand image is developed over time through advertising

campaigns with a consistent theme, and is authenticated through the consumers direct

experience .See also corporate image.

Brand Awareness:

Extent to which a brand is recognized by potential customers and is

correctly associated with a particular product. Expressed usually as a percentage

of target market, brand awareness is the primary goal of advertising in the

early months or years of a product's introduction.

Importance Of Brand Awareness:

 Komal Baluja
B.Com.(H)II Year
2017-18
Brand awareness plays a major role in a consumer’s buying decision process. The

knowledge of an acquaintance or friend having used the product in the past or a high

recognition of the product through constant advertisements and associations coaxes the

person to make his decision in the favor of the brand.

The eventual goal of most businesses is to make profits and increase sales. Businesses

intend to increase their consumer pool and encourage repeat purchases. Apple is a

brilliant example of how there is a very high recognition of the brand logo and high

anticipation of a new product being released by the company. An iPod is the first thing

that pops into our minds when we think of purchasing an mp3 player. iPod is used as a

replaceable noun to describe an mp3 player. Finally, high brand awareness about a

product suggests that the brand is easily recognizable and accepted by the market in a

way that the brand is differentiated from similar products and other competitors. Brand

building also helps in improving brand loyalty.

Brand Preference:

Measure of brand loyalty in which a consumer will choose a particular brand in presence

of competing brands, but will accept substitutes if that brand is not available.
 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 8

COMPETITOR
 Komal Baluja
B.Com.(H)II Year
2017-18

COMPETITORS

Fossil's bedrock is the watch business. It also sells accessories and apparel. A leading seller of

mid-priced fashion watches in the US, its brands include company-owned Fossil and Relic

watches, as well as licensed names Armani, Michael Kors, Chaps By Ralph Lauren, Misfit, Diesel,

DKNY, adidas, Burberry, Marc Jacobs, Kate Spade New York, and private-label watches for

Kmart, Target, and Wal-Mart. Fossil also distributes fashion accessories, such as leather goods,

handbags, sunglasses, jewelry, and apparel. The company peddles its products through

department stores, mass merchandisers, and specialty shops in some 150 countries, as well as

online and at more than 600 company-owned stores in the US and abroad. Its products are also

sold on cruise ships and in airports.

 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 9

DATA ANALYSIS
 Komal Baluja
B.Com.(H)II Year
2017-18
DATA ANALYSIS
 Komal Baluja
B.Com.(H)II Year
2017-18
Ans.1 What is your education qualification?

INTERPRETATION

The people who are dealing with the stock market either online or offline. mort of them are

graduate, 49%of the total respondent who are dealing with the stock market are graduate,

then 16% are post graduate and 22% people is having professional degree. So here this is

showing that qualification up to graduation or more than that is in the favor of the online

trading pattern

Ans. 2 What is your annual income?

 Komal Baluja
B.Com.(H)II Year
2017-18

INTERPRETATION

58% respondent are having the income level of 100000-200000 ,21% is having 200000-300000

, 12% in having 300000-400000 , 7% of the total respondent are having income more than

400000 per annum and only 2% are having less than 100000 per annum.

To invest in the stock market minimum 100000 or more than this should be the annual income

level of the people. In India the per capita income in also increasing so we can say that there is

a good opportunity for the online trading market

 Komal Baluja
B.Com.(H)II Year
2017-18
Ans.3 What percentage of your monthly household income could be available for

investment?

INTERPRETATION

According to the data 23% of the total respondent invest less than 5% of their income, 41%

respondents are saying that they invest 5%-10% of their monthly income (which is highest)

Whereas the 21% investor do the investment 10%-15% of their total monthly income,13 invest

between 15%-20% of the total income and only 2% does more than 20% of their income invest

in the market

We can easily understand that 75% of the total population is having a good amount of

investment, so the investment is there in the market, good number of people are ready to

invest a good amount in the market 91% of respondent is in the income level of 100000 –

300000 (according to the last question analysis).

 Komal Baluja
B.Com.(H)II Year
2017-18
So we can say that stock brokerage houses will have to do a good business with the help of

Online trading system with few value addition services

 Komal Baluja
B.Com.(H)II Year
2017-18
Ans.4 Where do you often invest your money?

INTERPRETATION

Highest number of respondent is having their investment in the equity that is 65% whereas the

investment available for the mutual fund, term deposit and insurance is 14%, 12% and 9% So

the investor for equity is high which is again showing the n number of opportunity for online

trading
 Komal Baluja
B.Com.(H)II Year
2017-18
Ans.5 What is the primary objective of your investment?

INTERPRETATION

13% of the respondent invests the money for the reason capital appreciation but most of the

investor is having same motive that is source of income and retirement plan, wealth

preservation and education funding for children or other are only 10%

From the analysis we can have idea that the main objective of the investor to earn the money

through trading in stock market 77% of the respondent achieves their objective with the help

of investment in the equity market, because most of the investment takes place in the form of

equity (explanation of 4th ans.)

So we can say that there is a huge potential in the market for the trading in the stock market
 Komal Baluja
B.Com.(H)II Year
2017-18
Ans.6 Do you owe a Computer?

INTERPRETATION

78% of the total respondent who are dealing with the stock market is having computer in their

house and only 22% is not having computer in their house

The people who is having computer that is 78% can also go for online trading which can be a

large number of people who will go for online trading they don’t need to do a additional

investment for computer to go for online trading

 Komal Baluja
B.Com.(H)II Year
2017-18
Ans.7 To operate a computer is easy for me

INTERPRETATION

76% (26+51) of the total respondent believe that operate a computer is easy for me whereas

20%(13+7) of the respondent is having problem to operate a computer out of that 20% , 75

believe that they can’t go for computer

So, if 78% of the people who are dealing with the stock market is having computer at their

house and around 76% of the same population don’t have any problem to operate a computer

So around 60 % is there who is having computer and they don’t have problem to operate a

computer
 Komal Baluja
B.Com.(H)II Year
2017-18
Ans.8 Online trading is a secure way of trading?

INTERPRETATION

71% of the respondent is having a positive thinking that online trading is a secure way of

trading whereas 185 of the respondent believes that online trading is not a secure way of

trading Satisfaction about the process, by which they will be going to do a trading that is online

trading, should be there in the mind of the customer.

If they believe that there is no risk over the money which they are going to invest in the

market with the help of online trading, there will be a perception to go for online trading at

least one time.

 Komal Baluja
B.Com.(H)II Year
2017-18
Ans.9 online trading is easy and fast way of trading?

INTERPRETATION

51% of the total respondent believe that online trading is a easy task Whereas 41% of the

respondent believes that to deal with online Trading is not a easy task and 85 was confused to

anything about that the trading via internet is an easy task or not.

There is a difference between the people who believe and who don’t believe is not very big

that is only 10% , the reason of this problem can be if a person is doing its investment on its

own he or she think of the problem of being mistaken in the transaction. So there is a need of

proper training to do trading online.

 Komal Baluja
B.Com.(H)II Year
2017-18
Ans.10 At what time do you trade?

INTERPRETATION

45% of the total respondents do trading in office timing while 32% do trading in non office

timing and 23% of the respondents do the trading in free time

Here the people who do the trading in office timing they face the problem of not in the

continuous touch of the stock market, so online trading can be one of the good solution of this

problem.
 Komal Baluja
B.Com.(H)II Year
2017-18
Ans.11 Introduction of online trading helped to attract the new Investors thus increasing the

trading volumes at Stock Market?

INTERPRETATION

76% of the respondents believe that the introduction of online trading helped to attract the

new customer became the reason to increase the trading volume of the market

On the other side 16% of the respondents believe that it doesn’t affect the trading volume
 Komal Baluja
B.Com.(H)II Year
2017-18
Ans 12. What factor would you consider before choosing an account in a brokerage house?

RELIABILITY ANALYSIS OF THE DATA

\We calculate the value of cronbach’s Alpha to calculate how reliable the data collected by the

sampling

Reliability Statistics

Cronbach's Alpha Cronbach's Alpha Based on Standardized Items N of Items

.880 .875 21

we also look for that if the value of cronbach’s Alpha is more than average so that data

collected by the sample is showing the habit of the population the data is representing the

whole population we are having the value of cronbach’s Alpha of 21 features that is .880 that

is more than good , so here we can say that data is reliable enough to go further analysis

DESCRIPTIVE STATISTICS ANALYSIS OF THE DATA

In the descriptive statistics analysis we calculate the MEAN and STANDARD DEVIATION Where

low mean shows the average of the respondent who think that these quality should be in the

product and deviation showing the differentiation in opinion of the respondent Low S.D.

means small difference in the opinion about the particular factor which should in the product.
 Komal Baluja
B.Com.(H)II Year
2017-18

If we do the analysis the data through value, we will find that few features are most important

for the customer. These are Brand, Compliance system, infrastructure,

Regular delivery of contract notes, Efficiency at peak hours, Time to open an account, Variety

of products offered Helpline services, Guidance, Research reports and Access to back office.

The mean of the given component is around 1.5 – 1.99. That is showing that customer is

looking theses component in the product.

 Komal Baluja
B.Com.(H)II Year
2017-18
S.D. of the product features Guidance, Variety of products offered, Efficiency at peak hours,

Brand, Compliance system, infrastructure is less than 1. Here the respondent is not having

different opinion about these components.

 Komal Baluja
B.Com.(H)II Year
2017-18
FACTOR NANLYSIS

In the factor analysis we look for the few component and each component is having 1 or more

than 1 features of the product

 Komal Baluja
B.Com.(H)II Year
2017-18
If we analyze the given Rotated Component Matrix and Component Transformation Matrix we

will find that there are six component are coming and each of them component include one or

more than 1 features in its own

If we talk of component 1 it include few features which are most important while designing

the product Variety of products offered, Time to open an account, Brokerage charged,

Customer services, Software, Research reports and infrastructure

In component 2 it include four features of the online trading product that is Efficiency at peak

hours, Customer relationship, Market exposure, Helpline services. In component 3 it include

four features of the online trading product that is Effective execution, Regular delivery of

contract notes. In component 4 there are three factor which are most important for the

product and they are Access to back office, Comprehensive stock trading portal, Employees

skill According to component 5 there is only a single feature which is Time to open an account

is important And the component 6 is also having only a single product feature that is Recording

confirmation. If we gone through the all component of the product we will find that there are

few quality or features which a product like online trading should have.

These are Variety of products offered, Time to open an account, Brokerage charged, Customer

services, Software, Research reports

 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 9

FINDINGS
 Komal Baluja
B.Com.(H)II Year
2017-18
FINDINGS
The consumer behavior of Indian consumer is changing dramatically. fossil india Pvt Ltd. has

truly revolutionized and influenced our society as a whole. This use of technology has opened

new doors and opportunities that enable for a more convenient lifestyle today. Anytime

anywhere, 24x7 availability, variety, choice, availability, convenience, quick and better services,

schemes, offers and discounts, value for money are some of the significant reasons in online

shopping that influenced Indian consumers to prefer online shopping. 2. Online shopping is

growing in Indian culture because of the shift in modern culture. Now in the Indian culture, no

male dominating tendency is found in the present study. This is because of awareness, dual

spousal income and increasing role of females in the society. In Indian culture, Youngers

whether it is male or female do prefer more online shopping than others. They do not hesitate in

placing the order of products through online shopping.

 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 10

LIMITATIONS
 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 11

RECOMMENDATIONS & SUGGESTIONS

 Komal Baluja
B.Com.(H)II Year
2017-18
RECOMMENDATION & SUGGESTION

The companies should come up with more and more innovative features in their web portals.

 We came to know about most important factor about the product with the help of

factor analysis, so we should go for change the product according to the customer

need.

 We should also focus upon the value added services. Generally company does claim

that if you will by the product you will get these benefits but company doesn’t provide

the services here. So services always does matter when we talk of ONLINE TRADING

 Company should also look for the problem which customer generally face when they

do trading (like problem of operating properly)

 The customer should be educated regularly regarding the new technologies and

techniques of trading online and also other relevant information.

 The companies should look after to develop more safe and secure ways of transacting

business online.

 The companies should make maximum efforts to detect fraud cases and minimize them
 Komal Baluja
B.Com.(H)II Year
2017-18

CHAPTER 12

CONCLUSION
 Komal Baluja
B.Com.(H)II Year
2017-18
CONCLUSION

The online trading is growing with a rapid pace with the rising level of education among the

customers. The other factors being that the Indian Investor nowadays wants to deal himself in

trading rather than depending upon other middlemen. They also consider the factors like time

saving in doing the online transactions, convenience etc. Although some people feel that

online trading is not secure but the people doing the trading online is happy about the

increasing security concerns among the companies.

The year 2008 has not been so good for the stock market and the Sen sex and Nifty has been

dipping and affecting the business negatively for these companies but the same trend reversed

in 2009 - 2010. This is due to the fact that at these times people do not prefer to open the

DMAT and Trading accounts. So the companies have to reduce their account opening fees to

attract more and more customers. Also people trade very less in the bearish market and the

company’s profits against brokerage fees soars downwards. It is also a found fact that during

the bearish market the ratio of online trading becomes very less. Also there is an intense

competition among the companies and the companies come up with new and new promotion

schemes such as discounted and negotiable brokerages, Zero balance accounts, waiving a/c

opening fee and AMC etc. As the internet penetration is growing in India this business holds a

huge potential for growth.

 Komal Baluja
B.Com.(H)II Year
2017-18
Now if the existing company will have to capture the market they will have to look for the

innovation in their product as well as service mix.

The mantra for success in the current situation will be educating the customers about the

benefits of online trading and the amount of ROI that can be generated through it.
 Komal Baluja
B.Com.(H)II Year
2017-18

BIBLOIGRAPHY
 Komal Baluja
B.Com.(H)II Year
2017-18
BIBLIOGRAPHY

 www.fossilindiapvt.ltd.com

 www.google.com

 www.wikepedia.com

 www.sribd.com

 www.slideshare.com