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CROWN PUBLISHERS NEW YORK

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ISBN 978-5-98124-310-3

© Tim Ferris, 2007

© 1113AaHl'le ua PYCCKOM il3blKe, nepeson Ha PYCCKI'lj;j il3blK. 000 «1II3AaTenbcTBo «Ao6pail KHlilra», 2008

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25

Moti nyTh K 3TJ1M BeplIIJ1HaM 6bIJI He CTOlIb 61IJ1CTaTelIbHbIM, KaK pe- 3YlIbTaT.

1977 rOA. 5I POp,J1lICJI na lIIeCTh aenern, pansme cpoKa, n03ToMY BePOJITHOCTb Moero BbDKJ1BaHJ1JI COCTaBlIJIlIa 10%. Ho JI BCe-TaKJ1 BbI)l(J11I J1 TaK pacroncren, qTO nonro He Mor HayqJ1TbCJI nepeBOpaqJ1BaTbCJI na )l(MBOT. Hs-sa p;Mc6alIaHca rlIa3HbIX MbIlII~ MOM rnaaa CMOTpelIJ1 B pasnsre CTOPOHbI, M MaMa lIaCKOBO np03BalIa MeHJI «PbI6KOM-TYH~OM». IToKa HenlIOXO.

1983 rOA. MeHJI qyTh He BbICTaBMlIM M3 nonrorosnrem.aoro ioracca, nOTOMY qTO 51 HaOTpe3 OTKa3alICJI yqMTb andiaaar, yqMTelIbHM~a, B CBOIO osepens, OTKa3bIBalIaCb 06'bRCHMTb, 3aqeM OH MHe cnanca, M TBepp;MlIa Op,HO: «ITOTOMY qTO JI yqMTelIb!» ITpMlIIlIOCb BTOlIKOBbIBaTb eM, qTO 3TO HelIOrMqHO, M nonpocnrs He MelIIaTb MHe pMCOBaTb aKYlI. Torna yqMTelIbHM~a nepecap,MlIa MeHJI sa «CTOlI p,BOeqHMKOB» M sanana MHe BbIBOlIOqKY. TaK naxanacs MCTOPMJI Moero npOTMBOCTOJIHMR aBTopMTeTaM.

1991 rOA. MOR nepBaR pariora! MeHJI HaHJIlIM sa MM3epHylO sapnlIaTY y60p~MKOM B xarpe-wopoaceaoe, me JI 6bICTpO nOHJIlI, KaK p,eMCTByeT nOTOrOHHaJI CJ1CTeMa. Vi nocTynMlI no-cnoesry: BMeCTO BOCbMM qaCOB CnpaBlIJIlIC5I. C pa60ToM aa xac, a ocransnoe BpeMJI qMTalI )l(ypHalIbI no KYHr-<py M npaKTMKOBalIC5I. B npMeMax na 3ap,HeM iwope. MeH5I. YBOlIMlIM cnycTJI peKopp,Ho KOPOTKMM CpOK - qepe3 TpM p,HJI - C npo~alIbHbIM HanYTcTBJ1eM: «MO)l(eT, Korp,a-HM6yp,b TbI HayqJ1lIIbC5I. ~eHMTb TJI)l(elIbIM Tpyp,». YBbI, JI He cnop,06MlICJI.

1993 rOA. 5I BbI3BalICH no 06MeHHoM nporpaMMe OTnpaBJ1TbCR aa ron B 5InoHMIO, rne 1I1OP;J1 J13BOp,JIT ce6JI pa60ToM no cMepTM - 3TO RBlIeHMe Ha3bIBaeTCJI «KapocM» - M rOBOpJIT, qTO POp,MTbCJI XOPOIliO CMHTOMCTOM, )l(eHMTbC5I. - xpMcTMaHMHoM, a YMepeTb - 6yp,p;MCTOM. 5I npMlIIelI K BbIBOP,y, qTO )l(M3Hb CTaBMT B TynMK 601IbIIIMHCTBO 1I1Op,eti. Onnazcnsr BeqepOM, npoca X03JIMKY p,oMa, rne 51. )l(MlI, paaoynarr, (<<OKOCY») MeHJI YTPOM, 51. nonpocMlI M3HaCMlIOBaTb MeH5I. (<<oKacy»). OHa crpaumo CKOH<pY3MlIacb.

1996 rOA. 5I YXMTPMlICJI-TaKM npolIe3Tb B ITPMHCTOH, XOT5I. no CTaHp,apTHoMy TeCTY SAT natipan oann na 40% HJ1)l(e cpennero, a MOM KOHcYlIbTaHT M3 IIIKOlIbI HaCTOJITelIbHO peKoMeHp,oBalI «6bITb pealIMcTOM». Bsrson. pealIMcT M3 MeHJI HMKaKoM. Cna-rana JI Ha)l(MMalI na nesponorMIO, a nOTOM nepeKBalIM<pM~MpOBaTICJI B cneunanacra no )],alIbHeMY BOCTOKY, TOlIbKO -rrotisr He nennart, p;aTqMKM na rOlIOBbI KOIliKaM.

1997 ron. ITopa sapafiarsrsars MMlIlIJ10H! 5I samrcan aynnoxnary non Ha3BaHJ1eM «KaK 51 06CTaBJ11I "JIMry IIlIIO~a"» J1 aa p;eHbrJ1, sapa- 60TaHHble BO BpeMR KaHMKYlI na rpex paoorax, J13rOTOBMlI 500 3K3eMn- 1I5I.POB. Vi He npoztan HJ1 ep,J1HOro. BbI6pOCJ1Tb J1X 51. pa3pelIIJ11I MaMe TOlIbKO B 2006 rony, xepea p,eBJITb TIeT nocne <pMaCKO. BOT OHM, MTOrM HMqeM He nozncpennennon caMOHap,eJIHHOCTM.

1998 ron, ITocne roro KaK -rersrpe aM6alIa npolIoMMlIM Op;HOMY MOeMY p,pyry rOlIoBY, JI 6pOCJ11I paoory BbIIIIM6alIbI, caMYIO npM6bIJIbHylO B xaxmyce, M opraHM30BalI cesnnrap no CKOpOqTeHMIO. 5I ofinennn seer, KaMnyc COTH5I.MJ1 Mep3Ko-3elIeHbIx lIMCTOBOK C n03YHroM «YBenMqbTe CKOPOCTb qTeHJ1JI scero aa TpM qaca!», a cTyp,eHTbI ITPMHcToHa, KaK M cnenosano O)l(Mp;aTb, npMnMcalIM na Ka)l(p,oM: «Ilepsuo». MHe yp,alIOCb npop,aTb scero 32 6MlIeTa no 50 nonnapoa aa TpeXqaCOBOM ceMMHap, M 533 p,onnapa, sapafioranasre sa -rac, y6ep,MlIM MeHJI: cnaxana HY)l(HO HaMTM PbIHOK, a 3aTeM np0J13BOP;MTb TOBap. Qepe3 p,Ba MeCJI~a MHe OCTOqepTelIM MYKM CKOpOqTe~OB, M 51 npMKPbIJI lIaBOqKY. Tepnert, He Mory C<pepy ycnyr: MHe nonaaaii TOBap.

Ocens 1998 rona. Vi3HypMTelIbHaJI npenaaunrra p,MnlIOMa M OCTpbIM cTpax nepep, 6YP,Y~MM B POlIM MHBeCTJ1~MOHHOro 6aHKJ1pa no6yp,MlIM MeHJI cOBeplIIMTb axanexorxecxoe caMoy6J1MCTBO M yMTM M3 YHMBepcMrera, OTe~ 6bIlI y6e)l(p,eH, qTO ooparno 51 HJ1Korp,a He BepHycb, 51. caM - qTO MOJI )l(M3Hb KOHqeHa. A MaMa c-nrrana, qTO HMqerO CTpalIIH<-?ro He ClIyqMlIOCb J1 He M3-3a xero YCTpaMBaTb Tparep,MIO.

Becaa 1999 rona. 3a TpM MeC5I.~a JI ycnell HaMTM M 6pOCJ1Tb pariory COCTaBMTelIJI yqe6HOM nporpaMMbI R3bIKOBOMlliKOlIbI Bepmnta, KpynHeMllieM B MMpe opraHM3a~MM, pacnpOCTpaH5I.IO~eM MaTepMalIbI no MHocTpaHHbIM JI3bIKaM, a rarorce paoory aHaJIMTMKa B KOMnaHMM J13 Tpex COTpyp,HMKOB, 3aHMMalO~eMC5I. nccrrenosaaaexr np061IeMbI npep,OCTaBneHMJI nOlIMTMqeCKOrO yoexonua. ITOTOM JI YlIeTelI B TaMBaHb C03p,aBaTb C HYlIJI cers TpeHa)l(epHbIX 3alIOB, HO nosreurana «TpMap,a» - KMTaMCKa51. Ma<pM5I.. B CIlIA JI BepHYlIc5I. n06e)l(p,eHHbIM, HO C TBepp,bIM peIIIeHMeM cepbe3Ho 3aHJITbC5I. KMK60KcMHroM, M -repes qeTbIpe nenenn nsrnrpan qeMnMOHaT cTpaHbI, npop,eMoHCTpMpoBaB caMbIM ypOP,lIMBbIM M OpJ1rMHalIbHbIM CTJ1lIb J13 scex cy~ecTBylO~MX.

Oceas 2000 rona, BoccTaHoBMB Bepy B CBOM CMlIbI M OKOHqaTelIbHO aatipocas p,MnlIoMHYIO patiory, JI BepHynC5I. B ITPMHCTOH. MOJI )l(M3Hb npOp,OlI)l(alIaCb, a rOp;MqHbIM nepepbIB B 3aHJITM5I.X TOlIbKO cbIrpalI na pyKy. Y p,Bap;~aTMlIeTHMX nORBMlIMCb re xce B03MO)l(HOCTJ1, qTO M y Ila-

26

KAK PA60TATb no YETblPE YACA B HE,QEJlIO

Cawoe rnaauoe

27

BJ(1):\a Kopema". MOM npaarens nponan KOMnaHJlIO 3a 450 MlIH nonxaPOB, a 51. peuran p,BJ1HYTb na sanan, B COlIHeqHYlO KaJIJ1<popHJ1lO, qTo6bI aapaoorars CBOJ1 nepBble MJ1lIJIJ1app,bI. HeCMOTp51. na caMbIM 6ellleHbIM B J1CTOPJ1M cnpoc na psmxe Tpyp,a, 51. yMy,n;pJ1JIC5I. HaMTM pa60TY TOJIbKO -repea TpJ1 MeC5I.l~a nOCJIe asnrycxnoro: paasirpan K03bIPHYlO KapTy J1 OTnpaBJ1JI 60ccy Op,HOM MOJIOp,OM KOMnaHJ1J1 32 3JIeKTpOHHbIX nJ1CbMa nop,p5l.p,. Haxoneu OH He BbIp,ep)KaJI J1 B351.JI MeHfl B OT,n;eJI npop,a)K.

Becua 2001 rona, Besaec'max KOMnaHJ1fl TrueSAN Networks, B KOTOPOM nOHaqaJIY pa60TaJIJ1 15 qeJIOBeK, crana «qaCTHOM KOMnaHMeM HOMep Op,J1H, eneIJ;J1alIM3J1pYlOrn;eMoI aa xpaHeHMM ,n;aHHbIX» (J1Hrepecno. KaK 3TO orrpeneznomi), co 150 cOTpy,n;HMKaMM (qeM OHM 3aHMMalIJ1Cb?). HOBOJ1CneqeHHbIM ,[IJ1peKTOp OT,[IelIa npO,[la)J( senen MHe 063BOHJ1Tb scex rrOTeH~J1aJIbHbIX KlIMeHTOB M3 CnpaBOqHMKa, HaqMHaR e 6YKBbI A. KaK MO)KHO TaKTMqHee R rrOMHTepeCOBalICR, 3aqeM HaM raKOM ,[Ie6J1lIbHbIM cnocoti Be,[leHMR 6J13Heca. OH OTBeTMlI: «llOTOMY 'ITO R TaK CKa3aJI». Heyna-moe uaxano.

Ocens 2001 roaa, Ilpoparioras ~elIbIM ron no 12 qaCOB B nens, 51 06HapY)J(MJI, 'ITO MeHbille MeH5I. nlIaTRT TOlIbKO O,[lHOMY COTpy,n;HJ1- Ky KOMnaHJ1J1 - ceKpeTapille. npJ1IllJIOCb 3aHRTbCR arpeCCJ1BHbIM 12-qaCOBbIM Be6-cep<PJ1HrOM. O,[lHa)K,[IbI nocne ooena, nepeCMOTpeB BClO rropHyxy B CeTJ1, 51 sanysranca 0 TOM, TPYP;HO lIM 6y,n;eT OTKpbITb KOMnaHMIO, KOTopafl 3aHMMalIaCb 6bI 6MOlIOrMqeCKM aKTMBHbIMM P;O- 6aBKaMM. BbI5I.CHMlIOCb, 'ITO ornars aa CTOPOHY MO)KHO see aranst pa- 60TbI - OT rrpOM3Bop;CTBa AO AM3aMHa peKlIaMbI. Hepea ABe HeAelIM 51. 3aMMeJI 5000 p,olIlIapoB nozrra no Kpep,MTKe, nepBylO rrapTMlO rrpop,yK~MM M p,eMcTBYlOrn;MM cafrr, Eure qepe3 nenezno MeHJI YBOJU1JIM. Osens KCTaTJ1.

2002-2003 rOAbl. KOMnaHMR BrainQUICKEN LLC YKpemma no- 3J1~J1J1, 51. sapatiarsrsazr oonsure 40 TbIC. ztozrnapos B MeCJIIJ; - BMeCTO

* A3BIIIA f{opew (1959-1993) - rnaaa pefllllrlll03HoCi cexru «BeTBb AaBIIIAoBa», 06bHBIIIBWIllCi ce6H nOCfleAHIIIM npopoxow, Kopeuia 06BIIIHHflIII B neAo!j)IIIf1111111 III MHOroJl{eHCTBe. OH norlll6 BMeCTe C 79 nOCfleAOBaTeflHMlII, cpeAIII KOTOPblX 6blfllll Jl{eHll.(IIIHbl 11 AeTlII, nplll noxape aa 51-iii AeHb ocaau nOMeCTbH «MaYHT f{apMefl» areHTaMI1 $5P. 3Ta TpareAIIIH norpscna CWA, III AO CI1X nop HeT oAH03Ha4Horo OTBeTa Ha sonpoc, 4TO Jl{e npcwsouino 19 anpens 1993 rona C 411eHaMI1 «BeTBIII AaBIIIAOBOVl». CornaCHO 0!j)1II4111allbHOVI BepCI1111, cexra-m« YCTP0I111111 MaCCOBoe CaMOCOJl{JI{eHllle, nOAAaBWI1Cb npOnOBeAI1 f{opewa 0 Hacrynl1BWeM KOH4e Ml1pa, OAHaKO eCTb HeMallO CBI1AeTellbCTB roro, 4TO rl16ellb OCaJl{AeHHblX lllOAeVi crana CfleACTBl1eM f111160 npeAHaMepeHHblx, 111160 OWl1604HbiX AeCiCTBI1Ci CI11l0BI1KOB. - npuMe4. pea.

40 TbIC. B ron, Op,HO 6bIlIO IlJIOXO: )J(M3Hb BbI3bIBalIa y MeHR oTBparn;eHJ1e, R pa60TaJI no 12 qaCOB B ,[IeHb ceMb p;HeM B aenemo. )J,06POBOlIbHO 3arHaJI ce651. B yroll. B3flB oTnycK na aenerno, R YKaTJ1lI BMeCTe C pogHbIMM BO <DlIopeH~MlO J1 no 10 qaCOB B geHb TOpqaJI B J1HTepHeT-Ka<pe no nOlIHoM HeBMeH5I.eMOCTM. OqYMeTb MO)KHO. 51 HaqaJI Y'-lJ1Tb crynenTOB Ilpnacroaa C03p;aBaTb «rrpeycneBalOrn;Me» ('-IMTaM «npM6bIJIbHble») KOMnaHMM.

3111Ma 2004 rona. Hyneca clIyqalOTCJI: KO MHe ooparnnacs onua MHcpopMa~MOHHa51. KOMnaHJ1JI M M3paMJIbCKJ1H KOH~epH (nazce TaK?), 3aJ1HTepeCOBaHHble B nOKynKe Moero nernuta - BrainQUICKEN (BQ). 5I CTapalICR He YClIO)KHflTb ce6e )KM3Hb, npeaeoperan YClIOBHOCT5I.MIi!, aaaonnn MapacpeT, qT06bI nYCTllTb KOMrraHli!1O B pacxop;. Yp,MBJ1TelIbHO, HO BQ He pa3BalIMlIaCb, 3aTO 06e cp;elIKM COpBalII1Cb. OnRTb «nens cypKa». Bcxope nocne aroro 06a KOHKypeHTa nonsrranrrcs BOCnp0J13- BeCTM MOM TOBap J1 nOTep5l.1IJ1 MMJIlIJ10HbI.

I.1IOHb 2004 rona. 51 paccyp;MlI: ga)J(e ecnn M051. KOMrraHM5I. nornrer, IIopa CBaJIJ1BaTb, npezcne qeM 51. npeBparn;ycb B Iosapna Xsioaa". IlznoHyB na see, JI C plOK3aKoM oTnpaBMlIC5I. B a3ponopT KeHHegI1 B HsroKopKe M KynMlI 6I1lIeT na 6lIM)J(aMUIJ1M penc B Espony B OgMH KOHe~. OqynlBIllMcb B JIoHgoHe, 51. gBMHYJIC5I. nansure, B Hcnaumo, qT06bJ pacClla6l1TbCfl HegeJII1 aa '-IeTbIpe, a nOTOM CHOBa BepHYTbC5I. aa PYAHI1KM. Paccnatinenne HaqaJIOCb C nepsnoro cpbIBa B nepBoe )Ke yTpO.

I.11011b 2004 - III1011b 2005 rona, Hersrpe HegelIl1 paCTJIHYlII1Cb aa ace socests, 51. peIlll1lI 3aAep)KaTbCR C B03Bparn;eHI1eM, qTo6bI cnars nocJIeAHI1M 3K3aMeH no aBTOMaTM3a~l1I1 11 3KCnepI1MeHTalIbHoMY 06pa3Y )KJ13HI1, J1 OrpaHI1ql1Tb pa60TY C 3lIeKTpoHHOM nOQTOM Op,HJ1M qaCOM TOlIbKO no nOHep,eJIbHI1KaM. Enaa R rrpOTJ1CHYJICH B 6YTbIJIOQHOe ropJIbIIllKO, npJ16bIJIb nOp;CKOqI1JIa no 40%. qTO npI1Ka)J(eTe nenar», ecmr pariora norepana CMbIClI, orrpaazrar» CBOIO fJ1nepaKTMBHoCTb He'-leM, 1136e)KaTb paccrrpocoB HeB03Mo)J(HO? BJ1P;MMO, gpo)J(aTb M nepzcarsca aa 3ap;HJ1~y.

CeHHI6pb 2006 rona. 51 BepHYJIC5I. B CIllA B KaKOM-TO cTpaHHoM IpeH-COCTOJIHMJ1, HO npe)J(p;e MeTogMqHO YHMqTO)J(J1JI nee CBOM CTepeOTI1nbI 0 TOM, 'ITO ocyrn;eCTBI1MO, a 'ITO HeT. U;J1KJI lIeK~MM «Top-

*

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28

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rOBJUI KOJIeCaMM pa,ll;M 3a6aBbI M rrpM6bIJIM» rrpeBpaTMJICR B ceMMHap rro M,ll;eaJIbHOMY )KM3HeHHOMY ,ll;M3afmy. HOBaR Mp;eR 6bIJIa npocra: 51 BMp;eJI 3eMJIlO 06eTOBaHHYlO M BepHYJICR C XOpOIlIMMM BeCTRMM. Tyna rrYCKalOT ncex.

llIar I:

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Mapx l1MelI non Hoe npaso Ha3bIBaTbCR MarHaTOM. B pasnoe BpeMR eMY npl1HaAlIe)KalIl1 npaKTl1QeCKl1 see 6eH30KOlIOHKl1, KpynHble npo,n;OBOlIbCTBeHHble Mara311HbI 11 nropnsre 3aBeAeHl1JI IQ)KHOH KaponnHbI. C KPMBOM YlIbI6KOM OH np113HalICR, QTO BO BpeMR Ka)K,n;OM noesnKl1 B fOPOA rpexa OH 11 ero crryrnaxn rparnr B cpenaev OT 500 TbIC. AO 1 MlIH ,n;OlIlIapOB. BOT 3TO na!

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Hasnesr C caxroro na-rana. «HoBbIX 60raTbIx» (HE) OTlIMqaIOT J1X uenn, xe'rxaa paccraHoBKa rrpJ10pMTeToB J1 )KJ1Tei1:cKaR <pMlIOCO<PJ1J!.

06paTJ1Te BHMMaHJ1e: p;OCTaTOqHO rrOqTJ1 He3aMeTHbIX ClIOBeCHbIX HIOaHCOB, qT06bI rrOJIHOCTbIO M3MeHJ1Tb CMbIClI gei1:cTBJ1i1:, He06xogJ1- MbIX glIJ! p;OCTM)KeHJ1J!, Ka3alIOCb 6bI, ogMHaKoBbIX u;elIei1:. Pexs J1geT He TOlIbKO 0 snanensuax KOMrraHJ1i1:. Hanporna, B rrepByIO oxepens galIbHei1:111ee xacaercs HaeMHbIX pa60THJ1KOB, J1 MbI eme rrorosopaa 06 3TOM noannee.

O}t{: 3apa6aTbIBaTb Kyqy nener,

HI): 3apa6aTbIBaTb Kyqy nener na KOHKpeTHbIe uenn, J1MeTb xerKMe CTpaTerJ1M ocyutecraneana MeqTbI anrrcrs go rpa<pJ1KOB M 3TanOB pa60TbI. l1Haqe pagJ1 qero TpygMTbCR?

O}t{: Pa60TaTb, xorna XOqeTCJ!.

HI): He paoorars pagM caMoi1: pa60TbI, BbIIIOlIHJ!Tb He06xogMMbIi1:

MMHJ1MyM P;JIR gOCTJ1)KeHMR MaKCMMalIbHoro 3<p<peKTa (<<MJ1- HMMalIbHaJ! nOlIe3HaR narpysxa»).

O}t{: l1MeTb 601Ibllle.

HI): Mall 301I0THJ1K, na gopor. Pacnonarars orpOMHbIMJ1 <pJ1HaHCOBbIMJ1 pe3epBaMJ1, HO rrOHMMaTb, 'ITO 601IblllMHCTBO MaTepJ1- ansnsrx norpetinocresr - onpaananne rrycroii rparsr BpeMeHJ1 na TO, 'ITO aa caMOM nene nnureao CMbICJIa, B TOM qJ1ClIe na rroKyrrKy Ber.u;ei1: J1 nonrorosxy K J1X nOKyrrKe. BbI nne HegelIJ1 BeJIJ1 rreperoBopbI C aBTogMlIepoM rro nosony HOBOi1: Infinity J1 rrolIyqJ1lIJ1 10 TbIC. nonnapoa CKJ1P;KJ1? 3p;OpOBO. Y nac rrOJ!BMlICJ! CMbIClI )KJ13HJ1? BbI rrpJ1HOCJ1Te XOTb KaKYIO-HM6ygb nOlIb3Y MJ1PY J11IJ1 TOlIbKO rreperinpaere 6YMa)KKM, g01I6J1Te rro KlIaBJ1- uraxr J1 )Kp;eTe BbIXOgHbIX, qT06bI HarrJ1TbCR BgpbI3r?

O}t{: Pa60TaTb na ceria.

HI): Cnenars TaK, qT06bI na Te6J! pa60TalIM p;pyrMe.

O}t{: Yi1:TJ1 C nocroannofi pa60TbI rropaHbllle MJIJ1 B MOJIOgOCTJ1.

HI): Pasnoaepao pacnpegelIJ1Tb perynapnsre rrepMogbI ornuxa J1 npMKlIIOqeHMJ! (MMHJ1-0TCTaBKJ1) aa sees )KJ13HeHHbIi1: rrepJ1-

O}t{: Ilonyarrn, KpynHoe B03Harpa)KgeHJ1e - naxer aKU;Mi1:, J1Myr.u;eCTBO, neHCJ1IO, gpyryIO 301I0TYIO )KJ1lIy.

HI): MbIClIMTb raofiansno, HO ClIep;J1Tb, qT06bI Ka)KgbIi1: geHb rrpMHoCMlI gOXOgbI: cnaxana aananrrrs rrOCTOJ!HHoe gBM)KeHJ1e nenezcHbIX cpencrn, rrOTOM nonysenae KpyrrHbIx B03Harpa:tKp;eHJ1i1:.

3-5666

34

KAI< PA60TATb no 4ETbiPE 4ACA B HE,LlEniO

npeAOCTepe}f{eHI1I1 11 cpaBHeHl111

35

0»<: ViMeTb B03MO)KHOCTb He nenars TO, 'ITO refie He HpaBMTCR.

HEi: ViMeTb B03MO)KHOCTb He nenars TO, 'ITO retie He HpaBMTCR, M BMeCTe C TeM MMeTb CB060,n;y M peunoaocrs ocy~eCTBJIRTb CBOM MeqTbI, a He pariorars pa,n;M pa60TbI (PPP). Ilocne ,n;0J1- rMX J1eT ynopnoro Tpy,n;a BaM rrpM,n;eTCR BcrrOMHMTb 0 rrpe)KHMX YBJ1eqeHMRX, rrepeOCMbICJ1MTb CBOM Me'ITbI, BOCKpeCMTb x066M, KOTopbIe 6e3Ha,n;e)KHO 3a6bITbI. fJ1aBHOe - He rrpOCTO YCTpaHMTb HeraTMB, rrOCJ1e xero HeM36e)KHO OCTaHelIIbCR B BaKYYMe, a CTpeMMTbCR KO BceMY J1Y'IllieMY, 'ITO ecrs B MMpe.

Tpy,n;MTCR 'IeTBepTb patiosero ,n;HR aa 40 TbIC. ,n;OJ1J1apOB, 3aTO MMeer rrOJ1HYlO cB060,n;y BbI6MpaTb, xorna, rne M KaK eMY )KMTb. 500 TbIC. rrepBoro CTORT 3Ha'IMTeJ1bHO MeHblIIe, 'IeM 40 TbIC. BToporo, a 40 TbIC. BToporo rcpasno uennee 500 TbIC. nepsoro, eCJ1M rrpOl13BecTM nonC'IeTbI M rrocMoTpeTb, KaKYlO /KM3Hb 06eCrre'IMBalOT onna M BTopaR CYMMbI.

Ilpaso BbI60pa - rro,n;J1MHHaR BJ1aCTb. BCR 3Ta KHMra rrOCBR~ena YMeHMlO pacnosnaaars M coananars TaKMe B03MO)KHOCTM BbI60pa C HaMMeHblIIMMM YCMJ1MRMM M 3aTpaTaMM. Hesepoarao, HO <paKT: ,n;eJ1aR BI10J10BMHY xrensure, 'IeM CeM'IaC, MO)KHO sapaoorars 60J1blIIe, ropasno 60J1blIIe neuer.

CeJI He B TOT IIoe3,IJ;? COCKOQI1!

HTaK, KTO TaKoH H6?

~ HaeMHbIM pa60THMK, KOTOPbIM 3aHOBO COCTaBMJ1 rpa<pMK M noroBOPMJ1CR 06 y,n;alIeHHoM pariore, qT06bI ,n;06v1BaTbCR 90% pe3YlIbTaTOB M rrpM 3TOM TpaTMTb B neca'rs pa3 xreasure BpeMeHM. BnaronapH 3TOMY OH MMeeT B03MO)KHOCTb KaTaTbCH na lIbI)KaX M Ka)K,n;bIM MeCR~ 110 nse He,n;eJ1M rrYTelIIeCTBOBaTb BMeCTe C ceMbeM.

~ BJ1a,n;eJ1M~a KOMl1aHMM, KOTopaR OTKa3alIaCb OT HaMMeHee rrpM- 6bIlIbHbIX KJ1MeHTOB M npoexros, rr03a60TMJ1aCb 06 aYTcopCMHre ncex aranos rrpo~ecca M reneps rrYTelIIeCTByeT rro MMPY, c06MpaH pemore pYKorrJITCM VI OIl,HOBpt'MCHHO BbIKJ1a,n;bIBaR na cajrre CBOM PMCYHKM.

~ CTy,n;eHT, KOTOPbIM PMCKHYlI BceM (B Cy~HOCTM, eMY 6bIlIO He'IeM pMCKOBaTb), 'IT06bI opraHM30BaTb OHJ1aMH-rrpoKaT <pMJ1bMOB. He- 60J1blIIaR rpyrrrra rrOKJ10HHMKOB HDTV (TeJ1eBM,n;eHMH BbICOKOM -rerxocrn) rrpMHocMT eMY noxon 5000 ,n;OJ1J1apOB B MeCH~, aarparsr BpeMeHM He rrpeBbIllialOT naa -raca B aenemo, a OCTaJ1bHOe BpeMR OH 110CBHIl.\aCT 60pb6e aa rrpaBa )KMBOTHbIX.

Ilepeuu npuuuun: nenus« oypa'iUmb cetix, meu 6011ee nmo ooypauumu caMOZO ceti« npoiue npocmoeo.

PY1'-1AP.D: <DY1flflY1IlC <DEJ1HMAH (1918-1988), aMepl1KaHCKl1ii <pM3MK, naypear Hofienencxoa npevnu 1965 rona

Bee, C MeHR ,n;OBOlIbHO. Iloarpann B J1eMMMHrOB - M XBaTMT. IloMCK 60raTCTBa BCJ1errylO - MapTbIlIIKMH TPY,n;.

5l rOHRlI 'IaCTHbIe CaMOJ1eTbI 'Iepe3 AH,n;bI, CMaKOBaJ1 J1y'IlliMe BMHa MMpa B nepepsrsax Me)K,n;y aaeanasnr rro lIbI)KHbIM TpaCCaM MMpOBOrO KJ1aCCa, )KH}l nO-IWpOlIeBCKM: na 'IaCTHOM BMJilIe C IHraHTCKMM 6aCCeMHOM. Vi BOT MaJIeHbKaR TaMHa, 0 KOTOPOM R 06bI'IHO YMaJI'IMBalO: BCe 3TO 06XO,n;HJ10Cb neuresne, 'IeM nrrara aa )KHJ1be B CIlIA. ECJ1M BpeMR M MeCTO ,n;J1R sac He nrparor POJIM, ~eHHOCTb BalIIMX nener caxra C060M B03paCTaeT B 3-10 paa.

Vi pa3HM~a KYPCOB TYT HH rrpH 'IeM. EbITb 60raTbIM B ,n;eHe)KHOM 3KBHBaJ1eHTe M MMeTb B03MO)KHOCTb )KMTb, KaK MMJ1J1MOHep, - ,n;MaMeTpaJ1bHO rrpoTMBOrr0J10)KHbIe Be~M.

IlpaKTM'IecKaR ~eHHOCTb nener pesxo aospacraer B 3aBMCHMOCTM OT roro, qTO BbI nenaere, KOr.IJ;A BbI nenaere, r.IJ;E BbI nenaere, C KEM BbI nezraere. 3TM BorrpOCMTeJ1bHbIe CJ10Ba R Ha3bIBalO «MHO)KMTeJI5IMM cB060,n;bI».

ECJ1M npMMeHMTb 3TOT KpMTepMM o~eHKM, OKa)KeTC5I, 'ITO MHBeCTM~MOHHbIM 6aHKMp, KOTOPbIM paooraer no 80 'IaCOB B nenemo M sapadarsmaer 500 TbIC. ,n;OJ1J1apOB B ron, MMeeT xrensure B03MO)Knocreji, 'IeM «HOBbIM 6oraTbIM» - HaeMHbIM pa60THMK, KOTOPbIM

CI1MCOK B03MO)KHOCTeM 6eCKOHe'IeH, HO J11060M rryTb Ha'IMHaeTC5I C nepsoro urara, a J!lMeHH0 C 3aMeHbI npermocsmox.

qTOOhl lIpMMKHYTb K naurexry ,n;BJ!l)KeHMIO, BaM rrpM,n;eTC5I OCBOMTb !lOBbIM JIeKCHKOH M ,n;pyrylO CMCTeMY xoopnnnar, opMeHTMpOBaTbCR B KOTOPOM rrOMO)KeT He06bIqHbIM KOMIIac. IlpaBMJ1a J!lrpbI aeooxonnMO fIOMeH5ITb, Ha'IMHa5I OT Tpa,n;M~Y10HHOrO rrpe,n;CTaBJ1eHJ!l5I 06 OTBeT(TBeHHOCTM J!l 3aKaH'IMBa5I OCMbICJICHHeM KOH~err~MM «ycrrexa» KaK raKOBoM.

3'

36

KAK PA50TATb no 4ETbiPE 4ACA B HEAEJlIO

npeAOCTepe}f{eHI-lJ1 \11 cpaBHeHI-lJ1

37

---- -----------

)IU1Ba51 neresna. Yape3 rp« rona IJ,eVlfl nOflY4V1J1 rpa}f{JlaHCTBO, Bcrynl-lfl B 60Pbt5y C 6blBW\I1MVI TOSapVll1\aMVI no KOMaHJle iii cran TpeTbVlM «aacrpanaiuiew» B V1CTOPIl1V1 3,lMHI1X Ofll1Mnll1aA, BblV1rpaBWIiIM 30flOTO

B crpane KeHryPY J.1 BblCOKOro npVl60R ):IelAfla 3HaeT Ka)l{AbIH. B 6YKBafib' HOM cMbrtlle cnoaa MapKV1 C ero noprperoe npOAaIOTCJ1 PllAOM c naMllTHOH cepl!lei1. flOCB!1l1\eHHOH 3flBVlCY npecflVl.

y cfl~llbl ecrs CSOV1 nruocu, Hanpl-lMep npV1BV1f1erJ.1J1 He OrpaHV1YI1BaTb' CJl Bb16opOM, KorOPblH refie npenna ra lOT. HOBbie S03MO}f{HOCTI-l HaHJlyrcR scerna.

An$! HOBO~ It1rpbl - HOBbie It1rpOKI.1, MblCnRlL\lt1e rJ106anbHO 1.1 HWfeM He crecaeauue

UUf!lUJlU3CI.IUH HOBfl3GnG MHe UIUWKOM MHOcO npOBUR, n03mOIMY H CaflllQJ1BCI? BOJMOJitHOe, lJm06bf neoenucams ux;

s

6V1JlJl KOC&VJ (p. 1917), aME'pI4KaH(K~H KOMY1K

QrAa Aei-lll oerr-CAU1T BblnOflHV1ll B npbl)l{f(e nOBopOT Ha 360 rpanvcos, tnywalOutl'le KPI1I(1'I3pJ.1TeJlelii 3aTIIIXflV1. 3areM OH ,aKOH4\11J1 BblC1ynfle· Hl1e 6e3ynpe4HbiM 3Kpo6an1yeCKV1M npbl)l{KOM Ha3aA co CKpel1\eHHbIMV1 JlblmaMJ.1 11, eABa npI-13eMJU<18UlIilCb, souren B I{HV1r\l1 peuopnos.

3TO np0V130WJlO 15 $eBpaflJ'l 2006 rona, reneps OH - Oflt1Mn\l1HCKt11A 4eMnviOH B Moryne (pa3HOBJ.1AHOCTb cppI-lCTawJla). 06J1aAaTenb 30JlOTOW MeAaJlJ.1 3t1MHeH OJlt1Mnl-1aAbl B Typl-1He. B OTJl\l1YJ.1e OT npocpeCet10HaflbHblX cnoprCMeHOB nocne 3Be3AHoro saca eMY He np\l1AeTCR BHOBb pafiorars ua t13HOe VI

, BCnOMI1HaTb Ofll-1Mnl1aAY K31< 11111< C80ew cnasu. B I{OHl\e KOHl\OB, eMY scero 21 ron, t1 OH e3AI-lTHa yep HOM Larnborgturu,

AeHfl POA\I1f1O'I B KaH8Ae. noaasanv cnerxa OTCT38an 8 pa3BIiITI1t1, HO Y)I{e

~Yt B B03paCTe 13 ner HaWell caoe np\l13BaHt1e - \I1HTepHeT'KOMnaHt11O B c.$epe t1H$opMal\V10HHbIX leXHOJlOrt1H. K CyaClblO, Y Hero 6blJl 60llee onblTHbl1A HaCTaBHV1K t1 napruep - 15'fleTH\I11A 6paT IJ,)I{eHcoH. C03AaHHaB paAI1 oCYl1\eCTBJleHI1!1 t1X o6U!elA MeLJTbl - BblxoAa Ha OflI-1MnV1IACKIiIH nbeJleCTan - I<OMna· Ht1ll 4epe3 ABa rona crana TpeTbeH no Beflt14\11He B Mt1pe.

TOBap\l1l1\\I1 IJ,ei1Jla no KOMaHAe He ynycl{an\l1 CflYLJaR JI\I1WHI-1H pas CI{aTVITbeR no CKflOHY, a OH vrouian CaK) I{Ilt1eHTOB S TOl{lIIo. B M\I1pe, rne Bee nOAY\l1' HeHO npV1Hl\t1ny «6ept1 vnopcreov, a He YMOM», rpeuepu npmunn K BbIBOAY, '-ITO Aelilll nOCB5Il1\aeT Cfl\l1WKOM MHoro speMeHVI 6V13Heey t1 CIl\l1WI{OM MallO

~~ TpeHlt1pOBHaMt XOTH 111 nokasuaaer OTnV1QHble pe3ynbTaTbi.

BMeCTO roro YT06bl Bbl6paTb 6V13Hec VlflVl Me4TY, ):Ieliln npononxan 3aH\I1-

"p MaTbeR 11 TeM t1 APYrV1M, BMeeTO «1-111\11·1111111» JleHCTSOaaJ1 no npJ.1Hl\V1ny ({iii TO \11 APyroe». Ha caMOM Aefle IJ,ei1fl BOBce He 3lloynoTpet5I1RII 6t13HeCOM: npoCTO BMeCTe e 6paTOM OH\I1 Cnl!lWKOM MHOro 06l1\afll!lCb C cppaHKOfl3bl4HblMJ.1 l{aHaAlIaMt1.

B 2002 roAY 6paTbJ'l nepeopanacs B Mt1P080Vl flbl)l{HblH uesrp, ABCTpaflt1lO, fAe KOMaHAa 6blna nOMeHbwe, 3aTO YHI!ISepCaflbHee, VI ee rpeHt1pOBaJl8

!!QBMI KA)lE):IOHMJI, JOJKHA}! 'tACT" ntx:oto OKEAHA

cmoum mOJ1bKO CKQ30mb, 'fmo coouoaeuiscn OCmGI-IOBUmbC!1 eceeo HO [eKYHay, KOK JlCU3Hb aaem me6e mGKYIO B03MOJl(HOWlb. /1}tWH 4l KEHHE/1V1 (1917-1963).

aMep~f(aHcl{j,1fi npe3Y1AeHT

Eerb JJIOA\I1. uoropae raepno y6e)l{AeHbl: 6YAb Y Ht1X LJYTb 60J1bWe AeHer, Bee I'lOWJ10 6bl n50-APyrOMY. OH\I1 nOCTORHHO CTaBm nepea c0601i1 HOBbie lIefll1: 300 rue, B 6aHKe, 1 MflH B nopnbene, 100 rue. B fOA BMeno 50 TblC. V1 T. A. Uenb }f{IOJlt1 6blfla ucnonaeaa rny6ol{oro eMbleM: BepHyTbeJ1 AOMOIA C TeM}f{e KOn\l14eCTBOM AeTew, C KOroPblM OHa ompaeanacs B nYTb.

OTK\I1HYBWI1Cb Hd cnV1HI<Y kpecna, OHa nOCMOTpeJ1a ua MY)I{a MapKa, ensutero no APYrylO CTOPOHY npoxoaa, t1 nepecsnrana AeTelA, Kal{ AeflaJla TbICR' '-IY pas OJlV1H, ABa, TpV1. nOKa aennoxo. Yepe3 12 yaCOS Bee OHt1 sepavrcs B napVl)l{, uenue \11 HeSpeA\I1Mble. f{oHeYHO, npu YC flOBt1\11, "ITO CaMOJleT He pa3BaJl\l1TCJ1 no nyrl-1 V13 HOBOH KafleAOH\I1\11.

1113 HOSOH KaJleAOHt1t1?

B HOBOH f{afleAOHlAt1, cppaHL\Y3CI<OH npOBI1HIII-1t1 BTpOnt1yeCKOM HopannoSOM Mope, }l{lOfll-1 t1 Mapl{ l{yn\l1J1t1 sxrv; Ha KOTOPOH cosepurana kpvror seruoe nnaaaaae AJlV1HO~ 22,5 rue. Kt1flOMeTpo8. Pa3YMeeTCJ1, B V1X nflaHbl BXOJlHflO C3KOHOM\I1Tb It1 S03MeCT\I1Tb 4aCTb sarpar, B I{OHeYHOM CLJeTe 15'Mec!1YHoe I{PY' rocseruoe nnasauae, B xone xoroporo ceMbll ocvorpena \11 rOHAOJlbl B «aaanax BeHel\J.1t1, \11 MafiOHaCeJleHHbie ocrposa n0J1\11He3\11t1, 060WJ10Cb S KaK\I1X-TO 18-19 rue. nonnapos. B nap,1}t{e YWflO 6bl oonsure AeHerroflbKo aa )l{V1f1be t1 nOl{ynRY 6areTOB.

MHorl-1e (Ka»<YT, YTO ra« He 6blsaeT. Ho OH\I1 He 3HaIOT, 'HO l{a}f{Abl0 roA J.13 <J)paHI.\t1\11 omnusaer ouono 300 ceMeH. nvreurecrevourax Tal{J.1M ~e 06- pa30M.

38

KAK PA50TATb no YETblPE YACA B HEAEIlIO

06 aTOM nvreurecraaa CeMbJ'l Me4TaJIa n04TH 20 net, HO nocTOlIKHO crKnaAblBana ero 1'13-3a peryJ1J'IpHO nononumouieroca cnacxa nen. Kalalfocb, HOBal'! nplll4HHa OTIlOll{HTb OTbe3A B03HHKana Kall{flYIO MIIIHyry. O,AHall{flbl }l{IOIlIII nousna: cei14ac HIlI'1 HHI{OTAa. npenl'lTCTBYIOll\lIIe AOBOAbl, HaCI<OJlbKO 6bl y6e,[lHTeIlbHblMIII OHIII HI'16bIIlI'1, 6y,[lyr paCTH, KaK CHe)1{Hbli1KoM, noxa OHa He vaepver, 'ITO nvreurecraae - Hec6blT04Hafl Me4Ta.

Ilocne roAI'14H0i1 nOAfOTOBKI1 H 30-AHeBHoro npotiaoro nnaaaana BABoeM C MymeM OHH OTnpaBIIIIlIIICb B nYTeweCTBHe Bcew CBoew )1{1II3HH. E,[IBa 6blJl nonuar sxope, }l{IOIlH nousna, 4TO Aem - rnaaaas npW-lIIIHa, 4T06bl OTKIla,[IblBaTb noe3AKY. H aCe·TaKIII OTBa)1{HnaCb Ita Hee.

,[\0 nIlaaaHV1J'1 ee rpce MaIlb4V1weK Be4HO CCOPV1J1V1Cb 111 ApaIlI'1Cb no Il106oMy nOBOAY. npomnaSWI1Cb MOPCKIIIM BeTpOM 111 COIlblO, OHIII HaY4111IlIIICb repneHllllO, 4TO He TOIlbt<q nouino ua nOIlb3Y 111M caMHM. HO V1 noaorno coxpaaars paCCY,[IOK IIIX pOAIIITeMIM.,[\o nIlaBaHIIIH ,[Ierlll KPIIIBIIIIlIl1Cb npH BlI1,1J,e KHV1r, 6YATO V1M npe,lJ,IlO)1{II1IlIl1 nO)1{eBaTb neCOK. Ho KOr,lJ,a npaurnocs Bbl611paTb - 1111160 "IHTaTb, Illll60 n5lIlIIITbCfl B CTeHY B OTKPblTOM Mope, - ece rpoe nOIllo6111Ill1 KHHflll. A nepepus B yye6e Hd OAI1H rOA 111 nepeweua 06CTaHoBKIII 0l{a3allV1Cb HaV160Ilee YAa4HblMIII BIlO)1{eHI1HMIII B ,lJ,allbHei1wee o6pa30BaHI1e AeTei1.

CIIIAH B caaonere, }l{1OJ11i1 cMoTpella. KaK nOA KPblIlOM npcnnusaror otinaaa,

11 OnHTb CTpm1I1a nnauu: Hawm AOMIIIK rAe'H1II6Y,IJ,b B ropax 111 Kpyrnbli1 rOA KaTaTbCJ'I aa Ilbl)1{aX, a ,lJ,OXOA, KOTOPblW npIIIHOCHT MacTepCKaJ'l no nOYI1Hf(e I raxenaxa, nYCTI1Tb ua nOAroToBKY CKnOHOB H HOBbie nYTeweCTBIII5I.

Ilepaaa Y,IJ,a4HdH nonurka TOnbKO paaoncma annernr,

Inasa 2

IT paBJt1JIa, xoropsre MeHHIOT npannna

~ BCE, 4TO nOnYJUIPHO, - HHOAHO

f[ He MOZY oam» BaM mOttHYIO ¢OpMylly yenexa, 3amo MOZY Ha3Bamb ¢OpMylly ¢uaeKo: noemORHHO cmapaiunec» yeooum» BeeM u KaJICooMY. rEPEEPT bAI1JlPa cvorr.

aMepHKaHcKHH JKypHaJIHCT H penaxrop,

nepssui naypear I1YJIHTI.lePOBCKOH rrpeMHH

Bee, wmo nonYllRpHo, - He200HO.

OCKAP YAI1JIb,U, aHrJIHHCKHH IIHcaTeJIb

KaK BeCTJ1 J1rpy, a He nrpart- B nee

B 1999 rOAY, cnycTJ! nexoropoe BpeMH nocne yxona co BTOPOM HeHaBMcTHoM pa60TbI, aaenaa HenpMRTHbIe BocnOMMHaHMR caHABMyaMM C apaxMcoBbIM MaCllOM, 51 saaoesan 30llOTYlO MeAallb na HaQMoH.lJIbHOM qeMnMOHaTe no KMTaMCKoMY KMK60KcMHry.

)J;ello BOBce He B TOM, 'ITO 51 xopomo AepYCb pYKaMM M norasnr.

Boace ynaCM. MHe caMOMY asatrnopa xaaanacs onaCHOM, TeM 60llee 'ITO $I BBR3aJICR B nee aa cnop M y MeHR 6bIllO TOllbKO xersrpe nenenn na I101~roToBKy. 11 nOTOM, MOR 60llbmaR M 6pMTaR rOJIOBa - OTllMqHaR MI111IeHb.

51 notiennn nOTOMY, 'ITO npoxrrran npaBMlla M aamen B HMX ABe naSeHKM.

1. B3BeWlt1BaHlI1e nonaranocs npOBOAII1Tb aa AeHb AO COCUI3aHlt1(;i. Ilons- 3YRCb MeTOAMKaMM BbIBeAeHMR )KMAKOCTM, KOTOPbIM 51 reneps yqy lTYLImMx TJDKellOaTlleTOB, H nOTepHJI nOqTM 13 xr 3a 18 qaCOB M sa i\eHb AO cocTR3aHMM BeCMJI 74 xr, a 3aTeM CHOBa YBeJIMqMJI cOAep-

40

KAK PA50TATb no LJETblPE LJACA B HEAEIlIO

flpaanna, «oropue MeHfllOT npaaana

41

)l{aH11e )l{11,n;KOCT11 B opraH113Me 11 ,n;OBeJI CBOM sec no 87 xr". Tpynao nparsca C npOT11BHJ1KOM, npesocxonrnmoa Te6J1 na Tp11 BeCOBbIe KaTerop1111. Benasre MaJIbIe.

2. B npaBV1J1aX o6HapY}l{V1J1oCb aaneuaranuoe MeJlHV1M WPV1<pTOM ycnoane: eCJI11 O,n;11H 113 60MQOB ynaner C nOMOCTa TP11)1{,n;bI sa O,n;11H payH,n;, ero npOT11BH11K 06'bJlBJIJleTCJI n06e,n;11TeJIeM. 5I peumn oripaT11Tb 3TO YCJIOB11e ce6e aa nOJIb3y 11 npOCTO CTaJIK11BaJI conepH11KoB C nOMOCTa. KaK 11 CJIe,n;OBaJIO O)l{11,n;aTb, Cy,n;b11 6blJI11 He,n;OBOJIbHbI, HO nonenars H11qerO He MOrJI11.

POTbCJI na KaKYIO-H116y,n;b CeKpeTapllIY 3aMeTHO CH11)1{alIaCb, ncero aa O,n;I1H xac JI Ha3HaqaJI snsoe 60JIbllIe scrpex, qeM crapnme xreaenacepbI no nponaacasr, xoropsre He OTXO,n;11JI11 OT TeJIe<pOHa C ,n;eBJlT11 yTpa no n5ITI1 Beqepa. MHbIM11 CJIOBaM11, aa O,n;Hy BOCbMYIO sroro BpeMeH11 JI YBelI11q11BalI np0I13Bo,n;11TeJIbHOCTb nnsoe.

OCHOBHbIe npaB11JIa ycnexa HE o,n;11HaKOBbI nOBCIO,n;y - OT 5InoH1111 no MOHaKo, ,n;JIJI scex - OT nYTellIecTBYIOlI(11X no M11PY xrarepefi-omrHOqeK ,n;o rOHlI(11KoB-MYJIbT11M11JIJI110HepoB. OH11 He TOlIbKO na pe,n;KOCTb e,n;11Ho06pa3HbI, HO 11 H11qYTb He nOXO)l{11 na npaB11JIa, KOTOPbIX np11,n;ep)l{11BaeTCJI OCTaJIbHOM M11p.

IIepeq11CJIeHHbIe H11)1{e npaB11JIa BHOC5IT CYlI(eCTBeHHoe OTJI11q11e.

Hx cnenyer ,n;ep)l{aTb B naMJlT11, noxa BbI q11TaeTe 3Ty KH11ry.

J1 qTO )l{e? 5I asnrrpan see MaTql1 TeXH11QeCKJ1M HOKaYTOM 11 BepHyJICJI ,n;OMOM QeMn110HOM CTpaHbI - cnenan TO, QTO OKa3aJIOCb He non C11JIY 60MQaM C 5-10-JIeTHJ1M craacexr.

J1cKaTb notipo OT notipa MlIM rnymrrs?

1. BblXOA ua neHCVlIO - HalllXYAwlilLii Vl3 B03MO}l{HbiX CTpaXOBblX sapnaHTOB.

IIJIaH11poBaH11e ssrxona na neHC11IO - TO xce casroe, QTO 11 CTpaXOBaH11e )l{113H11. Ero cnenyer paCCMaTp11BaTb KaK Bap11aHT, KOTOPbIM HeMHor11M JIYQllIe a6COlIIOTHO npOBaJIbHOrO CQeHap115I: B ,n;aHHOM CJIyqae <p11311- QeCKOM nOTep11 Tpy,n;ocnoc06HOCT11 11 nOTpe6HOCT11 B HaKOnJIeH11J1X C QeJIbIO BbI)I{11BaH11J1.

Y nonxona, npn KOTOPOM BbIXO,n; na neHC11IO Bocnp11H11MaeTCJI KaK QeJIb 11JI11 nosnarpaacneune, ecrs no MeHbllIeJ.1: Mepe Tp11 He,n;OCTaTKa.

EOJIbllI11HCTBO JIIO,n;eJ.1: XO,n;JlT no YJI11QaM na norax. 3HaQ11T JI11 3TO, QTO JI XO)l{Y na pyxaxr J1JI11 HOllIY rpycsr nosepx 6PIOK, JI11llIb 6bI BbI,n;eJI11TbCJI? 06bIQHO HeT. IIoKa QTO MeHJI BnOJIHe YCTpa11BaeT B03MO)l{HOCTb XO,n;11Tb aa norax 11 HOC11Tb TpyCbI non 6pIOKaM11. He3aQeM Q11H11Tb TO, QTO He ClIOMaHO.

ECJI11 Y)I{ BbI,n;eJIJlTbCJI, TO TeM, QTO nonsnuaer 3<p<peKT11BHOCTb 11JI11 pa3BJIeKaeT.

ECJI11 see BOKpyr onnnaxoso CMOTP5IT aa np06JIeMy 11JI11 pellIaIOT ee O,n;H11M cnocotion 11 pe3YJIbTaTbI OCTaBJIJlIOT xcenaru JIyqllIero, nopa sanarsca aorrpocoxr: a eCJI11 JI nocTynJIIO npJlMO npoT11BOnOJIO)l{HbIM 06pa30M? ECJI11 He CTaHY CJIe,n;OBaTb np11Mepy, KOTOPbIM He ,n;eJ.1:CTBYeT? ECJI11 penerrr ,n;PJlHHOM, TO J1 CTp5InH5I 6y,n;eT TaKOM xce, KaK 6bI XOPOllIO BbI H11 rOTOB11lI11.

Korna nocne yqe6bI H nanren nepByIO pa60TY 11 HaQaJI ToproBaTb YCTp0J.1:CTBaM11 ,n;JIJI xpaHeH11J1 11H<popMaQ1111, JI 6bICTPO nOHJlJI, QTO 06- 3BaH11BaTb C npe,n;JIO)l{eH11J1M11 TOBapa cexperapen-uepoepoa - MapTbIllIK11H Tpy,n;. CT011JIO MHe nepeJ.1:T11 K 063BOHY nOTeHlJ,11aJIbHbIX KlI11eHTOB C 8:00 no 8:30 11 C 18:00 no 18:30, xorna BepoHTHoCTb nano-

*

Bu, HaBepHflKa, cxaiaere, 4TO TaKL-Ie MaHL-Inynfll\L-IL-I C BeCOM HeB03MomHbl, n03TOMY coaeryio BaM nOCMOTpeTb ¢OTOrpa¢L-IL-I Ha cajrre www.fourhourworkweek.com_ HL-I B KoeM cnvsae He npoovjire nOBTOpL-lTb TO me cawoe. 51 nponenan 3TOT ¢OKYC nOA Ha6n1OAeHL-IeM Bpa4a. - Itpuue». aem.

1. OH nonpaaysresaer, QTO paoora, na KOTOpyIO BbI TpaT11Te JIyQunre ronsr )l{113H11, BaM He no ,n;yllIe. 'uOXJIbIM HOMep: TaKYIO )l{epTBy H11QeM He onpaB,n;aTb.

2. MaJIo KOMY y,n;aeTcJI nOCJIe nsixona na neHC11IO coxpamrrs XOTJI 6bI MaJIO- MaJIbCK11 np11eMJIeMbIM yposeas )l{113H11. ,Ua)l{e M11JIJI11- OH - cyume rpollI11 B M11pe, rne npo,n;OJI)I{11TeJIbHOCTb )l{113H11 ira neHC1111 ,n;OCT11raeT 30 JIeT, a 11H<pJIJlQ11J1 CH11)1{aeT nOKynaTeJIbHYIO cnocotinocrs na 2-4% B ron. KOHQbI C KOHQaM11 He CXO,n;JlTCJI*. «30JIOTbIe ronsr» npeBpalI(aIOTCJI B nosropenae npofrztenaoro - ytioroe CYlI(eCTBOBaH11e H1130B cpemrero xnacca. II06ep,a C rrp11BKycOM nOpa)l{eH11J1.

3. ECJI11 KOHQbI C KOHQaM11 Bce-TaK11 COllIJI11Cb, 3HaQ11T, BbI He QeJIOBeK, a pa60TaIOlI(aJl na 113HOC MallI11Ha. 3HaeTe, QTO sac )I{,n;eT

*

Living Well (Barron's, March 20. 2006, Suzanne McGee).

42

KAK PA50TATb no 4ETbiPE 4ACA B HEAElltO

llpaanna, xoropue MeHl1lOT npasuna

43

B 3TOM CJIY'Iae? BbIHp;JI na rreHCMIO, BbI nasenerecs OT CKYKM B rrepByro )l(e nenezno, p;a TaK, 'ITO noneaere na CTeHY. Cxopee seero, BbI Ha'IHeTe nonsrcxaaart, ce6e HOBYIO pa60TY MlIM C03p;ap;Mre HOBYIO KOMrraHMIO. CrrpaUIMBaeTCJI, HY M 3a'IeM rorna )l(p;aTb?

3. «MeHbwe» He 3Ha411T «nenaaee».

OTKa3 OT lIMUIHeH 6eCCMbIClIeHHOM pa60TbI pann B03MO)l(HOCTM yp;eJIJITb BpeMJI TOMY, 'ITO MMeeT P;JIJI aac 60JIbllIee 3Ha'IeHMe, - 3TO HE neas. MHorMM TPYP;HO CBbIKHYTbCJI C 3TOM MbIClIbIO, rrOTOMY 'ITO B aaurexr 06ll1,eCTBe pa3p;aIOTCJI Harpap;bI aa lIM'IHbIe »cepraa, a He aa rrpOM3Bop;MTelIbHOCTb.

JIMllib nenaorne lIIOP;M rOTOBbI (M cnocotinsr) Ol~eHMBaTb pe3YlIbTaTbI CBOMX p;eMCTBMM M TaKMM 06pa30M onpenenars, 6bllI0 JIM BpeMJI 110Tpa'IeHO C nOlIb30M. qeM 601IbllIe BpeMeHM MbI TpaTMM, TeM CMlIbnee YBa)l(aeM ce6JI, 3aClI~MBaeM 0p;06peHMe paBHbIX M BbIllieCTOJIIl~MX. HE npOBOp;JIT na pa60'IeM MeCTe ropaszro MeHbllIe BpeMeHM, HO ;~eMoHcTpMpyIOT 601Iee BbICOKMe pe3YlIbTaTbI, 'IeM 1 0 Tpap;J,1]~MOHHbIX nearenefr, BMeCTe B3JITbIX.

,Uap;MM lIeHM HOBoe onpenenemre: nens - YMeHMe )l(MTb B nanexnx OT nneana YCJIOBMJIX, nOp;'IMHJITbCJI BOlle 06CTOJITelIbCTB MlIM OKpY)I(aIOllI,MX, aapaoarsraars COCTOJIHMe M rrpM 3TOM anners )l(M3Hb TOlIbKO B OKHO oqnrca, 6bITb B HeM scero lIMllib 3pMTelIeM. Paaaep saurero 6aHKOBCKoro cxera TYT HM npM qeM, KaK M KOlIMqeCTBO qaCOB, xoropoe BbI 1l0CBJIllI,aeTe BTopoCTeneHHbIM rrMCbMaM MJIM MelIKMM aanaxa».

B03bMMTe ce6e aa npasnno QeHMTb nlIop;OTBOPHbIM TPYP;, a He pa- 60qyIO Harpy3KY.

H He rOBOpIO, 'ITO npMHMMaTb MepbI aa KpaMHMM ClIY'laM He nano BOoorne: JI Y)I(e MCqeprralI B03MO)l(HOCTM neHCJlOHHOM nporpaMMbI 401k M HHp;HBHp;yalIbHoro neHCMOHHoro C'IeTa, KOTOPbIMM nOlIb30BalICJI B rrepByIO Oqepep;b C HalIorOBbIMH QelIJIMM. Ho He clIep;yeT npeBpalll,aTb rreHCMOHHbIe HaKOIIlIeHMJI B casrouezn»

2. npl111I1Bbl I1HTepeca 11 3Hepn111 4epeAYlOTcH C OTllI1BaMI1.

ECJIM JI rrpep;lIO)l(Y BaM 10 MlIH nonnapos C yClIoBHeM, 'ITO BbI 6yp;eTe pariorars B reseane 15 JIeT KPYrJIOCYTO'IHO, BbI COrJIaCMTecb? KOHeqHO, HeT, rrpOCTO He CMO)l(eTe. 3TO Hep;OCTM)I(MMO, KaK M TO, 'ITO npMHJITO nOHMMaTb non xapsepoir - BbIIIOlIHeHMe OP;HMX M rex xce 3ap;a'I aa npOTJI)I(eHMM BOCbMM C lIMllIHMM qaCOB B CYTKM P;O rex rrop, IIOKa He ClIOMaellIbCJI MlIM He naxommn, CTOlIbKO nener, 'ITO csroxcenn, II03- BOlIMTb ce6e OTP;OXHYTb.

Hnaxe, no-resry rorna see MOM 30-lIeTHMe P;py3bJI BbIrJIJIP;JIT KaK noxiecr, ,UOHalIbp;a Tpaxrna M KOMep;MMHOM aKTpMCbI ,1J;)I(OaH Pnsepct Ilpezcnespesrennoe crapenne, crrpOBOQMpOBaHHoe yp;apHbIMM p;03aMM rponaoro <pparryqqMHO M HerrOCMlIbHbIMM HarpY3KaMM, - CTpalliHaJI llITyKa.

q T06bI BbDKMTb, a TeM 601Iee coxpaanrs 3p;opOBbe M XOpOllIMM BHellIHMM BMP;, He06xop;MMO <fepep;OBaTb nepMop;bI aKTMBHOCTH M OTnsrxa. Cnoc06HOCTM, MHTepec, rrCMXOlIOrM<feCKaJI YCTOM<fMBOCTb aapaCTaIOT M y6bIBaIOT. 3Ha'IMT, 3TO nano Y'IMTbIBaTb, xorna CTPOMllib nnanst.

Llens HE - paBHoMepHo pacrrpe,n;elIMTb MMHM-OTCTaBKH no )l(M3- HM, a He npntieperars see canoe BKYCHeHbKoe KO BpeMeHM soxcnenenHOH rreHCMM. Pa60TaMTe TOlIbKO rorna, xorna BbI B xopomen <popMe, M santa )l(M3Hb CTaHeT nasmoro 601Iee rrpOP;YKTMBHOM M rrpMJITHoM. 3TO TOT caMbIM ClIY'IaM, xorna P;lIJI panocreii ecrs M BpeMJI, M B03- MO)l(HOCTM.

JIM<fHO JI na Ka)l(,n;bIe nsa MeCJIQa pa60TbI BbI,n;elIJIIO rro Op;HOMY MeCJIQY ua noesnxa aa rpaHMQY MlIM MHTeHCMBHoe 06Y<feHMe (raaro, KMK- 60KCMHry, 'IeMY yronno).

4. nOAXOAHll\erO BpeMeHI1 HI1KOrAa He 6blBaeT.

Op;Ha)l(,n;bI JI cnpocan Y MaMbI, KaK OHa pelliMlIaCb pOP;MTb rrepsoro pe- 6eHKa, T. e. MeHJI. OTBeT 6bIlI npocr: «MbI ,n;aBHO aroro XOTelIH M pelUMlIM, 'ITO OTKlIa,n;bIBaTb 6eCCMbIClIeHHO. Ilozrxonsurero BpeMeHM ,n;lIJI pO)l(p;eHMJI petieaxa HMKorp;a He 6bIBaeT». BOT M see.

,1J;lIJI Ba)l(HbIX nepesrea B )l(M3HM, KaK rrpaBMlIO, He 6bIBaeT nonxoil$!llI,ero BpeMeHM. )K,n;eTe yp;06Horo crryxaa, qT06bI y:i1TM C pa60TbI? Hanpacno: paCrrOlIO)l(eHMe 3Be3,n; Be'IHO 6yp;eT He61IarOrrpMJITHbIM, na cuerorpopax )l(M3HM BpJIP; lIM BcnbIXHeT 3elIeHbI:i1. 3TO He 3arOBOp aceJlCHHO:i1 rrpOTMB sac: HMKOMY He yp;aeTCJI rtonc'remrrt, COlIOMKY cpa3Y IIC3p;e. YClIOBI!JJI l!Jp;ealIbHbIMM He 6bIBaIOT. «Korna-untiym, rrOTOM» - OllaCHaJI 601Ie3Hb, KOTOpa$! paHO MlIM rr03,n;HO noxopourrr BaUIM MeqThl BMeCTe C BaMM. Eme xY)I(e COCTaBlIJITb crrMCKM «sa» I!J «rrpOTMB». 1':UII1 BbI 3aP;YMalIM aaxcnoe neno M see paBHO XOHne npacrynnrs h lIeMY, TaK npacrynairre, YCTpaHJIJI np061IeMbI no Mepe MX nocrynIIl'HI1H.

44

KAK PAEiOTATb no YETblPE YACA B HEAEJlIQ

npasvtna, «oropsre MeHlllOT npasuna

45

5. Ilpocare npollleHIHl, a He paapeuieaas.

ECJIM 3a,IJ;YMaHHbIM rrOCTyrroK He OTpa3It1TC5I na OKpY)KalOllWX, TO CHaxarra coaepunrre ero, a Y)K rrOTOM onpasnsrsaqrecs. JIIO,IJ;ItI, 6y,IJ;b TO pO,IJ;ItlTeJIItI, cyrrpym ItIJIItI Ha<faJIbCTBO, 3a<faCTYIO orsepraror rro 3MOU;ItIOHaJIbHbIM rrpJ1<fJ1HaM TO, C qeM JIerKO CMJ1P5lIOTC5I rrocrrpaxrysr. Ecnn nOTeHU;J1aJIbHbIM ym;ep6 YMepeHHbIM J1JIJ1 06paTJ1MbIM, He ,IJ;aBaMTe OKpY)KalOm;J1M uraaca CKa3aTb «HeT». MHorJ1e nonp06YIOT OCTaHOBJ1Tb sac ,IJ;O roro, KaK BbI npJ1CTynJ1Te K ,IJ;eJIY, HO nOCJIe roro, KaK BbI C,IJ;eJIaere rrepBbII:1: mar, npe,IJ;nO<fTyT He BMeIllJ1BaTbC5I. Hay-rnrecs np05lBJI5ITb CBOeBOJIJ1e, a J13BJ1HJ1TbC5I ycneere - B TOM crry-rae, eCJIJ1 ,IJ;eMCTBJ1TeJIbHO ,IJ;OrrYCTItlJIJ1 nposrax.

6JIa)KeHCTBO - rrpOKJI5ITJ1eM; nOMOm;b - Me,IJ;Be)KbeM YCJIyroM; 60JIbmee - MeHbIllItlM*.

I1pe,IJ;MeT JIlO6bIX )KeJIaHJ1M npnenaerca, eCJIItI OH p;OCTaeTC5I HaM CJIItlIllKOM <faCTO J1 B CJIJ1IllKOM 60JIbm11X KOJII1<feCTBax. 3TO crrpaBep;m1BO 11 P;JI5I nemeii, J1 P;JI5I BpeMeHI1. TaKI1M 06pa30M, B aanaxn )K11.meHHO[0 p;Itl3aMHa BXOP;I1T He C03p;aHl1e onacnoro ItI36bITKa csooonnoro BpeMeHItI, a paU;110HaJIbHOe I1CnOJIb30BaHitie csotionnoro BpeMeHItI, B03- MO)KHOCTb nenars npOCTO TO, 'ITO XOqeTC5I, B rrpOTI1BOBec TOMY, 'ITO AOJDKeH.

6. Ha}f{WMaViTe Ha CBOIII CIIIJ1bHble CTOPOHbl III He 3al\WKJ1WBaViTeCb aa cnatisrx.

EOJIbIllI1HCTBY JIIOp;eM XOPOlIIO ynaercs JII1Illb HeCKOJIbKO nen, a OCTaJIbnsre rrOJIyqaIOTC5I ItI3 pyK BOH rrnoxo. 5I npeKpacHo YMeIO C03p;aBaTb HOnste TOBapbI J1 nposonrrn, MapKeTI1HrOBble KaMnaHI1It1, HO 'ITO nenars narn-me, nOH5ITItl5I He ItIMeIO.

Moe TeJIO C03p;aHO P;JI5I roro, qT06bI nomuoaars T5I)KeJIble npep;MeTbI ItI srerars UX, 11 60JIbIlle Hiti P;JI5I xero. ,l1,oJIroe BpeM5I 51 CTapaJIC5I He 3ap;YMbIBaTbc5I 06 3TOM. 5I y<rUJIC5I nnanars, HO ensa p;ep)KaJIC5I na sone. YqUJICH MrpaTb B 6aCKeT60JI, HO na IIJIOm;a,IJ;Ke HblrJIHp;elI KaK nem;epHbIM qeJIOBeK. ilOTOM 51 CTaJI 60pU;OM J1 na 3TOM OCTaHOBJ1JICfl.

Iopasno asrronnee 11 YBJIeKaTeJIbHee conaaepari, cson CitiJIbI J1 B03- MO)KHOCTJ1, BMeCTO roro <fT06bI nbITaTbC5I aanenars ace Tpem;J1HKJ1 B 6poHe. CepeJ~J1Ha Me)Kp;y pa3BJ1TJ1eM CI1JIbHbIX CTOPOH 11 YCTpaHeHl1eM CJIa60CTeM Bp5IP; JIJ1 OKa)KeTC5I «30JIOTOM». BMeCTO roro qT06bI rrOCTO- 5IHHO 3aHJ1MaTbC5I peMoHTOM, cocpenoroxsre YCJ1JIJHI ua nOJ1CKaX HaJ1- nysnrero rrpJ1MeHeHJ15I CBOJ1X TaJIaHTOB.

8. AeHbrw peuiator He ace.

Pa3rrrarOJIbCTBOBaTb 0 BJIaCTJ1 nener MO)KHO nozrro (51 caM J1X rrOKJIOHHItlK), HO 3aqaCTYIO rrpeynnoxceaxe xarnrrana He CTaHOBJ1TCR peIlleHJ1- eM, KOTopoe MbI J1m;eM. Hanze scero p;eJIO B JIeHJ1. «BOT eCJIJ1 6bl y MeHR 6bIJIO 60JIbIlle p;eHer» - caMbIM JIerKJ1M cnocoo OTKa3aTbC5I OT rrry6oxoro caMOaHaJIJ13a J1 npJ1HRTJ1R peIlleHJ151, n03BOJI5IIOm;erO BeCTJ1 J1HrepecHylO )l(Itl3Hb J1MeHHO cea-rac, a He xorna-unfiyns rrOTOM. BbI6paB p;eHbriti K03JIOM orrrymenna J1 3aHJ1Ma5ICb scenornoinaroutea PYTitiHOM, MbI oxeas yp;06HO YCTpaitiBaeMC5I J1 rrpOCTO He p;aeM ce6e B03MO)KHOCTJ1 lIepeCTpOJ1Tb c06cTBeHHYlO )l(J13Hb: «,l1,)KOH, 5I 6bI pap; nor OBOPJ1Tb 0 TOM, 'ITO M05I )l(Itl3Hb rrYCTa J1 'ITO xaxcnoe YTPO 51 BKJIIOqaIO KOMnbIOTep C <fYBCTBOM 06peqeHHOCTJ1, HO y MeH5I CTOJIbKO nen! Cna-rana 5I 6J1TbIX TpItl saca 6yp;y oraexart, na BTopOCTerreHHble mrcssra, a rrOTOM 6yp;y 1i.l3BaHJ1BaTb rrOTeHU;J1aJIbHbIM KJIItleHTaM, KOTopble OTKa3aJIJ1 MHe euie B'[epa. Hy, MHe nopa!»

He nasafire ce6e BblpBaTbC5I J13 3TOM KpyrOBepTItI, nOCTaBbTe 3apaO,lTbIBaHJ1e nener BO maBY yrna, J1 BbI J1CKyccTBeHHo C03p;a)J,J1Te rrOCTOHHHbIM OTBJIeKaIOm;J1M MOMeHT, KOTOPbIM He nacr BaM naxce 3a,a;YMaTbO[ 0 TOM, HaCKOJIbKO 6eCCMbICJIeHHbI BalIlJ1 )J,eMCTBJ15L B rJIy6J1He p;ylIm IIh! nonasraere, 'ITO see 3TO J1JIJII03J151, HO rrOCKOJIbKY B HeM yqaCTBy- 10 [ see soxpyr, OHa BblrJI5Ip;ItlT npasnononotiao. TeM rrpom;e nOBepItlTb II nee.

I1p06JIeMa He J1CqepnbIBaeTC5I nensraxor.

7. B (BOeM KpaVlHeM npORBJ1eHWIII BelllW MeHRIOT 3HaK ua nporaaono- 1l0}f{HbIVi.

Kaury MaCJIOM ace-raxn MO)l(HO J1CrropTJ1Tb. r136bITOqHble CTpeMJIeHJ15I J1 yCJ1JIJ15I rrpJ106peTaIOT xapaxrepncruxn )J,J1aMeTpaJIbHO npOTJ1BOrrOJIO)l(HbIX. TaK,

rraU;M<pMCTbI CTaHOBflTCfl BOJ1HCTByrom;J1MJ1; 60pU;bI aa cB060p;y - TJ1paHaMJ1;

---------

>I

Less Is More. Goldian VandenBroeck.

46

KAK PA60TATb no YETblPE l{ACA B HE.l1EfHO

npaswna, KOTOpble MeHfllOT npaaana

47

9. OTHOCIHeJlbHbl17l AOXOA ropasao Ba>KHee aticomoraoro.

,1J,MeTOJIOrM M p;pyrMe CneU;MaJIMCTbI no nMTaHM10 Bep;yT 6ypHble cnopbI 0 3Ha'IeHMM KaJIOpMM. ,1J,eMcTBMTeJIbHO JIM KaJIOpMJ! - 3TO KaJIOpMJ!, TO'-lHO TaK /Ke KaK p03a - 3TO poaa? Hey/KeJIM ll,JIJ! roro, 'IT06bI noxyners, p;OCTaTO'IHO npOCTO pacxonoaars 60JIbIlIe KaJIOpMM, 'IeM nOTpe6JIJ!eIlIb, MJIM MCTO'IHMK KaJIOpMM TO/Ke MrpaeT POJIb? ITopa60TaB C Bblp;a1Oru;MMMCJ! cnopTCMeHaMM, J! y6ep;MJICJ!, 'ITO nocrrennee rrpenrroJIO/KeHMe BepHo.

A KaK xce P;OXOll,bI? ,1J,eMcTBMTeJIbHO JIM ll,OJIJIap - 3TO npoCTO ll,OJIJIap? «HOBbIe 60raTbIe» naoro MHeHMJ!.

PaCCMOTpMM ero na npMMepe 3ap;a'IKM no MaTeMaTMKe P;JIJ! nsroro KJIaCca. ,1J,Ba TPYP;OJI106MBbIX napHJ! P;BM/KyTCJ! HaBCTpe'IY p;pyr npyry, Ilapeus A p;BM/KeTCJ! co CKOPOCTb1O 80 pa60'IMX 'IaCOB B Hep;eJI1O, napeHb E - co CKOPOCTb1O 10 pa60'IMX 'IaCOB B Hep;eJI1O. 06a 3apa6aTbIBa1OT rro 50 TbIC. p;OJIJIapOB B ron, KTo OKa/KeTCJ! fiorase K MOMeHTY BCTpe'IM? ECJIM BbI Ha30BeTe rrapHJ! E, TO He OIlIM6eTeCb: B 3TOM M 3aKJI1O'IaeTCJ! paannua Me/Kp;y a6COJI1OTHbIM M OTHOCMTeJIbHbIM P;OXOp;OM.

A6COJI1OTHbIM P;OXop; M3MepJ!eTCJ! C rroxroutsro ep;MHCTBeHHoro M HeM3MeHHoro rrapaMeTpa - 3JIeMeHTapHoro M BceMoryru;ero P;OJInapa, ,1J,/KeMH Iloy sapaoarsmaer 100 TbIC. p;OJIJIapOB B ron, CJIep;OBaTeJIbHO, OHa snsoe 60ra'Ie ,1J,/KOHa ,1J,oy, KOTOPbIM aapatiarsmaer 50 TbIC. p;OJIJIapOB B ron.

12 oupeztc.rcunn OTlIOCMTCJIbHOrO f.\OXOI~J.} '-IaC lrly\{)f ABel napane rpa: p;OJIJIap M BpeMJ!, 06bI'IHO B 'lac ax. TaKoM nepnon BpeMeHM, KaK «aecs ron» , BbI()paH npOH3HOJIbHO, OH JIerKO MO/KeT nnecru B Jd6JIY/Kp;eHMe. ITOCMOTPMM, 'ITO MbI MMeeM aa caMOM nene, ,1J,/KeMH ,1J,oy sapaoarsrsaer 100 TbIC. p;OJIJIapOB B ron, no 2000 B Ka/Kp;y1O M3 50 uenens, pa60TaJ! 80 'IaCOB B Hep;eJI1O. TaKMM 06pa30M, sa 'lac pa60TbI ,1J,/KeMH rroJIy'Iaer 25 p;OJIJIapoB. ,1J,/KOH ,1J,oy sapariarsraaer 50000 p;OJIJIapOB B ron, rro 1000 B Ka/Kp;y1O M3 50 Hep;eJIb. Ho npM 3TOM OH paooraer 10 'IaCOB B Hep;eJI1O, CJIep;OBaTeJIbHO, B 'lac rrOJIY'IaeT Ion p;OJIJIapoB. OTHOCMTeJIbHbIM noxon ,1J,)KOHa B 'IeTbIpe pa3a nsnne.

Pa3YMeeTcJ!, OTHOCHTeJIbHbIM P;OXop; p;OJI)KeH paCTH, 'IT06bI coripaJIaCb cyMMa, He06xop;MMaJ! P;JIJ! p;OCTM)KeHMJ! u;eJIei1. ECJIM J! sapaoaTbIBa10 100 ll,OJIJIapOB B 'lac, HO pa60Ta1O ncero 'lac B Hell,eJI1O, 0 MMJIJIMOHaX MO)KHO 3a6bITb. ITpM YCJIOBMM, 'ITO cyMMapHbIM a6COJI1OTHbIM noxon p;OCTaTO'IeH P;JIJ! BOnJIoru;eHMJ! MOMX Me'ITaHMM (HO npM 3TOM He J!BJIJ!eTCJ! xapaKTepMCTMKOM P;JIJ! cpaBHeHMJ! Moero noxona C P;OXO-

P;OM ,1J,)KOHCOHOB), OTHOCMTeJIbHbIM P;OXOP; - rrOp;JIMHHbIM KpMTepMM 60raTCTBa P;JIJ! HE.

OTp;eJIbHbIe HE 3apa6aTbIBa1OT He MeHbIlIe 5000 p;OJIJIapOB B 'lac. 3aKOH'IMB Y'Je6y, H Ha'IMHaJI C 5 p;OJIJIapOB B sac. CeM'IaC H npM6JIM)KaIOCb K nepson cyMMe.

10. AI!1CTpeCC spenea, aacrpecc nonesen.

MaJIo KTO M3 )KM3HeJI106MBbIX p;BYHorMx 3HaeT, 'ITO He ace crpeCCbI op;MHaKOBO Bpep;HbI. HE He CTpeMHTCH M36aBMTbCH OT JI106bIX CTpecCOB - HM B xoexr CJIy'Iae! Cyru;eCTBy1OT nsa BMp;a cTpecca, TaKMe )Ke paansre, KaK 3McpOpMH M ee pep;Ko ynoMMHaeMaH rrpoTMBOnOJIO)K- 1I0CTb - P;MCCPOPMJ!.

,1J,MCTpeccoM (MJIM npocTo crpeccosr) Ha3bIBaeTCJ! 60JIe3HeHHaH pcaKU;MH na HeraTMBHbIM pa3p;pa)KMTeJIb, B pe3YJIbTaTe KOTOPOM MbI cnafieexr, TepJ!eM YBepeHHocTb M cnocorinocrn. TaKMMH pa3p;pa)KMTeJlHMM MoryT CTaTb HeKoHCTpYKTMBHaH KpMTMKa, 3JIOe Ha'IaJIbCTBO, uotue-nrna aa BMp;y y acex. ITOP;06HbIX pasnpaxorrenesi MbI cTpeMMMcJ! lu6eraTb.

Cxopee scero, CJIOBO «3BcTpecc» BbI BMp;MTe BrrepBbIe. «3B-» (<<3M-», «av-») - rpe'IeCKaJ! rrpMcTaBKa, 03Ha'Ia1Oru;aJ! «3P;OPOBbIM, rrOJIe3HbIM», KaK B CJIOBe «3MCPOPMJ!». 06pa3U;bI P;JIJ! rrOp;pa)KaHHJ!, KOTopble rr06Y)Knaror Hac npesocxomrrs ceoa, cpM3M'IeCKMe HarpY3KM, YKperrJIJ!1Oru;Me Opl'aHli13M, PIlCK, KOTOPbIM pa( IlIHpJIeT Haury 301lY KOMcpopTa, - see .rro MCTO'IHMKM 3BCTpecca, 6JIarOTBOpHoro crpecca, CTMMYJIHpY1Oru;ero pa:IBjI[TJ1e.

J11OP;M, j1[36era1Oru;Me JI1060M KpMTMKM, B KOHu;e KOllU;OB repnar nopaacenne. 1136eraTb cnenyer HeKOHCTpYKTMBHOM, a He JI1060M KpMTMKM. Ilo,n;06HO 3TOMY, 6e3 3BCTpecca HeT nporpecca, )/1 'IeM 60JlbWe nonesuoro crpecca MbI coanaev B )KM3HM, TeM paHbIlle CMO)KeM ocyuie .. 1- IIHTb CBOM Me'ITbI. fJIaBHOe - HaY'JMTbcH pa3JI1lfyaTb (TpecCbJ.

«HOBbIe 60raTbIe» op;MHaKOBO aKTT1BHO v1J6aIJ;UIlC1T .. ;i J. ~I!iCTl)tcCOB 11 lIaXO,LVIT HOBbIe 3BCTpeCCbI.

~ BOnpOCbl VI 3AAAHVlfl

1. KaK «peaJIM3M» M «OTBeTCTBeHHOCTb» MeIlIa10T BaM BeCTM )KM3Hb, o KOTOPOM BbI Me'ITaeTe?

48

KAK PA60TATb no '1ETbIPE '1ACA B HEAEnlO

2. CJIyqaJIOCb JIM BaM JIMIlIMTbCH nOJIe3HOrO orrsrra MJIJ1 nO)KaJIeTb o TOM, 'ITO BbI He q:~eJIaJIJ1 M3-3a npeCJIOBYToro «nano»?

3. I1pMCTaJIbHO nOCMOTpJ1Te na TO, qeM BbI cenxac 3aHJ1MaeTeCb, M sananre ce6e BorrpOCbI: 'ITO nponaoaner, eClIJ1 R He 6yp;y cnenosars rrpMMepy OKpY)KaIOIIl,J1X, a nOCTynJIIO rrpHMO npOTMBOnOJIO)KHbIM 06pa30M? qTO 51 rrOTepHIO, eCJIJ1 CTaHY npJ1p;ep)KMBaTbCH TaKOi1:

CTpaTerJ1M B re-renne 5, 10 J1JIJ1 20 JIeT?

Inana 3

War B CTOPOHY

~ KAK HE nOAAABATbCfI CTPAXY

CmOR Ha OOHOM uecme, unoeue coeepiuaiom llOJICHblU Ulaz. 113PE<IEHME, CIIP5ITAHHOE B YTIAKOBKE KI1TAI1CKOrO TIE'IEHb51

Ha38aH OOllJICeH 6blmb cmpax meou, npescoe '1eM U3ZHamb ezo CMOJICeUlb mu.

110)J,A H3 <pHlIbMa «3se30Hble eouni«: uunepu« nanocurn omaemHblU yoap»

Pno- ne- )J(aHenpo, Bpa3J1JIHH

Em;e IlIeCTb MeTPOB - 11 see. - Bern! BerM-M-M-J1!

XaHC He 3HaJI nopryranscxoro, HO CMbICJI nOHHJI: nO,L\Ha)KMM! 51poCTHO OTTaJIKJ1BaRCb KPOCCOBKaMM OT KaMeHJ1CToi1: 3eMJIJ1, OH PJ1HYJICR rpyp;bIO snepen K nponacrn IIOqTM KIllIOMeTpoBoi1: rJIy6MHb!.

Ha nOCJIep;HMX urarax OR 3aTaMJI p;bIxaHMe J1 OT rraHMKJ1 enna He noTepHJI C03HaHMe. I1onJIbIJIJ1 rrpep;MeTbI BOKpyr, B rnasax rrOTeMHeJIO, M Bp;pyr ... OH rrOJIeTeJI. Be36pe)KHaR He6eCHaH JIa3ypb paCKI1HYJIaCb P;O canoro ropM30HTa, enna OH nOHRJI, 'ITO BOCXOP;RIIl,J1i1: nOTOK TenJIOrO B03p;yxa nop;XBaTMJI ero rraparrJIaH. Crpax OCTaJICH rrosana, aa BepUlJ1- He ropsr. I1apH na TpeXCOTMeTPOBoi1: BbICOTe Hap; COqHOi1: 3eJIeHbIO TpOfIMqeCKMX JIeCOB M ,L\eBCTBeHHoi1: 6eJIM3Hoi1: nJIR)Kei1: Konaxatiaasr, XaHC I{VIJIMHr BHe3arrHO np03peJI.

3TO CJIyqMJIOCb B BOCKpeceHbe.

B nOHep;eJIbHMK yTpOM XaHC BOIlIeJI B CBOIO ap;BOKaTCKYIO KOHTOPy, 3aTepHBIlIYIOCH B CeHqepM-CI1TM, pai1:cKoi1: raaann P;JIH KoprropaqMi1: B floc- Annacenece. Ensa nepelliarHYB nopor oqmca, OH C006m;MJI

4-5666

50

KAK PA50TATb no '-IETbIPE '-IACA B HEAEJIKl

War B CTOPOHY

51

o TOM, 'ITO YBOlIbHReTCR, oTpa60TaB nonoaceansre Tpl1 neneznr. ITO'ITI1 nart- ner OH cop,poralICR OT Op,HOJ1: MbIClIl1: HeY)f(elIl1 3Ta xaropra erne na 40-45 lIeT? Op,Ha)f(p,bI, nocne 3aBepllIeH11R O'Iepep,HOJ1: pa60TbI, eMY npmunocs 3aHO'IeBaTb B o<pl1ce non CTOJIOM, a na cnenytoutee yTpO BHOBb BrrpR'IbCR B JIRMKY. ViMeHHo B TO yTpO OH nan ce6e KJIRTBy: erne p,Ba TaK11X aspazra - 11 51 szrecs 60JIbllIe He paooraro. TpeT11J1: Bblp,aJICR HaKaHYHe or'seana Xanca B npa311JII1IO.

KTO 113 Hac He 3apeKaJICR, 11 C XaHCOM raxoe CJIY'Il1JIOCb yzce He B nepssta pas. HO Terrepb p,eJIO 06CTORJIO I1Ha'Ie. XaHC 113MeHI1JICR. III1- KI1PYR na napannane, OH rrOHRJI: CT011T cnenars nepasni urar - 11 PI1CK nepecrauer rryrars. KOJIJIerl1 BbICKa3aJI11Cb TaK, KaK 11 O)f(11p,aJI XaHC: 3a'IeM 6pocaTb CTOJIbKO Tpyp,a rrcy non XBOCT? Bem, OH Y)f(e ap,BOKaT, 6bICTPO nponaararounnrca rro CJIY)f(e6HOJ1: JIeCTHI1u;e, - xaxoro pO)f(Ha eMY eute Hap,o?

XaHC caxr He 3HaJI, sero XO'IeT, HO HOB113Ha rrpmunacs eMY rro BKyCy. 3aTO OH TO'IHO 3HaJI, 'ITO aa pariore p,OXHeT OT CKYK11, 11 pellI11JI rrOKOH'I11Tb C HeJ1:. XBaTI1T C Hero 60JIBaHHOro XO)f(p,eHI1R aa pa60TY, XBaTI1T Y)f(I1HOB, na KOTOPbIX KOJIJIer11 6aXBaJIRTCR aBTOM0611JIRMI1, XBaT11T XBaCTOBCTBa HOBeHbKI1M BMW - Bep,b see paBHO CKOPO KTO-HI16YP,b 06CKa'IeT ero na p,opory~eM «Mepce». Bee, 3aBR3aHo!

Ilepesreasr Ha'IaJI11Cb BHe3arrHO: BrrepBbIe sa nonroe BpeMR Xanc Bp,pyr Oll\YTI1JI p,YllIeBHbIJ1: rrOKOJ1: 11 CMeJIOe pellIeHl1e Y)f(e He TpeBO)f(I1- JIO ero. Pansure OH scerna 60RlICR JIeTaTb CaMOJIeTaMI1, ocotieano nonanars B 30HbI Typ6YJIeHTHOCTI1, a reneps cnarr B KpeCJIe KaK MJIap,eHeu; p,a)f(e B C11JIbHYIO rp03y. HeBepORTHO, HO <paKT.

Ilpouren ron. IOpl1p,I1'IeCKl1e KOMrraHI111 rrO-rrpe)f(HeMY aaasmaznr Xanca na paoory, HO K TOMY BpeMeHI1 OH Y)f(e OCHOBaJI KOMrraHl11O Nexus Surf, oKa3bIBalOll\yJO yCJIyrl1 JII0611TeJIRM 3KCTpeMaJIbHOrO «r<p11Hra, 11 060CHOBaJICR B TpOlm'IeCKOM pare - B <PJIOpl1aHOnOJII1Ce, npa311JII1R. Taa xce Xanc n03HaKOM11lICR C p,eBYllIKOJ1: ero Me'ITbI - xaPI10KOJ1:* no I1MeHI1 TaTbRHa C KO)f(eJ1: U;BeTa KapaMeJIM, M u;eJIbIMI1 P;HRM11 I1JII1 He)f(I1JICR non naJIbMaMI1, 111I11 nOMOraJI KJIl1eHTaM rrepe)f(I1Tb neaafismaextsie MI1HyTbI.

l.J:ero »ce OH TaK 6OJ.IJICR?

CeJ1:'Iac OH 'IaCTO Y3HaeT npe)f(HerO ceria B 0<pI1CHbIX noxonarax, KOTOPbIX Y'II1T JIOBI1Tb BOJIHy. B O)f(11p,aHI1I1 npl1JII1Ba y Typl1CTOB 'IaCTO

nsrpsmaerca ncxpeaaee: «KaK 6bI 51 XOTelI )f(I1Tb KaK TbI!» Vi Xanc seeI na OTBe'IaeT Op,HO 11 TO )f(e: «TaK )f(I1BI1!»

3axop,R~ee COlIHlJ;e OTpa)f(aeTCR B sone 11 YC11JII1BaeT ouryntenae Xanca: 3TO He rrpOCTO BpeMeHHbIJ1: OTp,bIX OT pa60TbI. OH Mor 6bI BO- 106HOB11Tb Kapbepy IOp11CTa, HO p,YMaeT 0 Kapbepe MeHbllIe ncero,

IIocJIe YBlIeKaTeJIbHOrO ypOKa XaHC M ero nOp;One'IHbIJ1: nJIbIBYT 06- p.ITHO aa nocxax, sarpetiaa BOP,y JIap,OHRMI1. B11p,R npI16JII1)f(alO~I1J1:CR (lCper, KJIl1eHT crrOXBaTbIBaeTCR, 11 peaJIbHOCTb TyT xce 3a611paeT CBOIO /KepTBy: «51 6bI C panocn-ro, HO He Mory »ce 51 see 6pOC11Tb!»

Xanc TOJIbKO CMeeTCR.

Bnacrs rreCCI1MI13Ma: onpenenenne xoursrapa

Ileucmeue He ecezoa npuuocum C'1aCmbe, HO C'1aCmbR 6e3 oeiurneun He 6bl6aem.

EEHLOKAMMH nM3PA.3J1M (1804-1881), aHfJHlMCKI1M nOlII1TWleCKJ1M neatens 11 nucarem,

*

MeCTHoe Ha3BaHlile )KIiITeIleC1 Plilo·Ae·}t{aHeC1po. - Ilpume«. nep.

hhlTb I1JII1 He 6bITb? PI1CKHYTb I1JII1 naace He nbITaTbCR? nOJIbllIl1HCTBO lie p11CKHeT He3aB11CI1MO OT roro, C'Il1TalOT 3T11 JIIOp,11 ceria CMeJIbIMI1 111111 HeT. Heonpenenennocrs 11 yrpo3a rrOpa)f(eHI1R MoryT narryrars «oro yronao. Mnonre npep;nOQTyT OTCYTCTBl1e C'IaCTbH aeonpenezrenIIOCTI1. ,D:OJIrl1e ronst H CTaBI1JI nepep, C060J1: u;eJII1, npl1HI1MaJI pemeuna, MCHHJI HarrpaBJIeHMR - 11 ace nanpacao. 51 TaK xce 113BOp,I1JICR OT CTpaX.I 11 HeI13BeCTHOCTI1, KaK JI1060J1: 'IeJIOBeK.

YeTbIpe rona nasan KO MHe npl1llIJIa rrpOCTaH MbICJIb. B TO BpeMH U rapafiarsraan CTOJIbKO neaer, 'ITO He 3HaJI, Kyna I1X neaars, - OKOJIO 70 TbIC. p,OJIJIapOB B MeCHU; - 11 Bce-TaKI1 6bIJI HeC'IaCTHbIM. Y MeHH Ill' 6bIJIO CBo6o,!J;HOJ1: MI1HYTbI, 51 BKaJIbIBaJI no cep,bMoro nora. OCHO- 11.111 KOMnaHI1IO, H C aanoanauaexi nOHHJI, 'ITO rrpop,aTb ee 6yp,eT nO'ITI1 11l'1I03MO)f(HO. BOT retie pas. 51 nonan B rnyrroe J1 6e3Bblxop,Hoe rrOJIOIkCHl1e. Hano 6bIJIO 3TO npep,BI1p,eTb, p,YMaJI JI. B xoro H TaKOJ1: KpeTMH? l lo-iesry y MeHH HJ1'IerO He BbIXOp,I1T? He TynJ1, XBaTMT 6bITb (nanee 1Il'lIeQaTHo)! l.J:TO co MHOJ1: He TaK? Ha caMOM nene, HJ1'IerO ocotieuaoro.

) I (l He 51 ,!J;OCTl1r csoero rrOTOJIKa: rrpOCTO paMKI1 MOeJ1: 6113Hec- MOp,eJII1 II I (l npeMH 6bIJI11 CJI11llIKOM Y3K11MI1. BI1HOBaT He morpep, a Ta'IKa.

Oum6K11, norryutennsre erne npl1 pO)f(p,eHI111 KOMnaHI1I1, He OCTaB- 11111111 HI1KaKOJ1: Hap,e)f(p,bI nponars ee. ,D:a)f(e eCJII1 6bI H HaHRJI B noxrom-

~.

52

KAK PA50TATb no 4ETbiPE 4ACA B HEAEnlO

War B CTOPOHY

53

HIfKJ1 31Ib<pOB U rrOp;KlIIOqJ1lICJI K MOr.u;HOMY cyrrepKoMrrbIOTepy, HUqero He M3MeHMlIOCb 6bI. Moe p;eTMr.u;e MMelIO cepseaasre BpmKp;eHHble rropoxn. BCTaBalIJ1 sonpocsr: KaK MHe OTp;elIaTbCJI OT aroro <PpaHKeHnITeMHa If B TO)I(e BpeMJI nosro-n, eMY CTaTb na HorIf? KaK BblpBaTbCJI J13 ~errKJ1X urynaneu rpynoronnaaa J1 CTpaxa, 'ITO CTOIfT MHe OTlIyqJ1TbCJI XOTJI 6bI aa 15 p;HeM U neno pa3BalIJ1TCJI? KaK yp;paTb J13 TIOpbMbI, KOTOpyIO R B03BeJI CBOJ1MM pYKaMJ1? BbIXOP; OP;MH - rryreruecrnae. UeJIbIM ron ornuxa J1 noesnox rro BceMY MJ1py.

,1J;YMaeTe, JI B3JIlI If yexan? K 3TOMY peurenmo JI nonro npIfXOp;J1lI.

Cna-rana npMMepHO nonrona 60POlICJI co CTbI,lJ,OM, cMyr.u;eHJ1eM J1 rneBOM, HaXOp;J1lI see HOBbIe rrpnsrrnsr, no KOTOPblM BO)I(p;elIeHHoe rryTellIeCTBMe He ,lJ,aCT POBHbIM CqeTOM HJ1qerO, J1 TaK 6e3 KOH~a. I1JIOP;OTBOPHbIJ1: ssrnancs nepnon, HJ1qerO He cxaacenrs.

A nOTOM Op;Ha)I(p;bI JI Bp;pyr rrpep;CTaBJ1JI ce6e 6yp;yrn;Me MYKJ1, U MeHJI rrOCeTJ1lIa 61IeCTJIrn;aJI MbIClIb. ::lTO 6bIlIO rnaBHbIM 03apeHJ1eM sroero «nepsosnoro» rreprrona: npencraas casroe xymuee, 'ITO MO)I(eT CJIyqMTbCR M3-3a rrYTellIeCTBMR.

vhaK, noxa JI KaTaIOCb rro cBeTY, MOM 6M3Hec npnxaxcer nonro )I(J1Tb - 3TO HeCOMHeHHO. I1J1CbMO C rrOCJIep;HJ1M npenynpexczteaaesr czrysafiao He p;OMp;eT ,lJ,0 MeHJI, J1 na MeHJI nonanyr B cyp;. KOMrraHJ1IO rrpJ1KpOIOT, TOBap OCRp;eT na rrortrcax, a R 6yp;y xycars 1I0KTJ1 rue- HJ1- 6yp;b ua XOJIOP;HOM 6epery 11pJIaH,lJ,J1M, rne 3aCTpRHy aaacerna. MO)l(eT, naace paspsrnaroci, non p;O)I(p;eM. Ha noraiuemre nonros YMp;eT 80% neHer C Moero cxera, MallIJ1Ha J1 MOTO~J1KlI HaBepHJIKa 6yP;YT nponansr aa 6ec~eHOK. 11 B nosepmenae scex 6ep; KTO-HJ16YP;b rrJIIOHeT MHe na roJIOBY C 6alIKOHa, noxa R 6yp;y p;elIIfTbCJI 06'bep;KaMJ1 C 6POP;JIqJ1M rrCOM, KOTOPbIM Bp;pyr paccnnpeneer M TRrrHeT MeHR sa HOC. ::lx, )l(M3Hb-)l(eCTJIHKa, P;O -rero )I( TbI cyposa.

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1. 4eM 6bl Bbl 3aH~IlIilCb, eC1l1ii 6bl B03MO>KHOCTb HeYAaYIii 6bllla nonHOCTblQ IiICKlllQyeHa? A ecna 6bl Bbl 6bllllil B 10 paa YMHee scex IlIQAeiil B Mlilpe?

Ilocrpoirre p;Be rrpasrsre MeqTaHMM - Ha 6 M 12 MeCRQeB, 3aTeM coCTaBbTe crrMCOK M3 nRTM BeIQeM, 0 KOTOPbIX BbI MeqTaeTe. B crrMCOK BKJIIOqHTe TO, '-ITO XOTeJIM 6bI MMeTb (B TOM '-IHCJIe M MaTepMaJIbHble 6JIara - p;oM, MawMHy, op;e)l(gy M T. g., HO He orpaHWIHBaMTeCb MMM), KeM XOTeJIM 6bI CTaTb (3HaMeHMTbIM rrOBapOM, 3HaTOKOM KMTaMCxoro R3bIKa M T. n.) M '-IeM 3aHMMaTbCR (n06bIBaTb B TaHJIaHge, HaMTM pop;CTBeHHMKOB aa rpannueri, Y'-IaCTBOBaTb B CTpaYCMHbIX 6erax M T. n.), - MMeHHO B TaKOM IIopRp;Ke. ECJIM BaM, KaK 60JIbll1MHCTBY JIIOp;eM, TpygHO OIIpep;eJIMTbCR CO CBOMMM )l(eJIaHMRMM, nonnanarotnnMH non nepe'-IMCJIeHHble xareropn«, 3ap;YMaMTeCb 0 TOM, xero 6bI BbI TOqHO He nO)l(eJIaJIM B Ka)l(p;OM M3 xareropnfi, M samnnare pOBHO rrpoTHBOnOJIO)l(Hoe. He OrpaHM'-IMBaMTe ceria HH B qeM, He JIOMaMTe rOJIOBy Hap; TeM, KaK P;06MTbCH YKa3aHHbIX QeJIeM. IToKa nee 3TO He MMeeT 3Ha'-IeHMH. MbI npOCTO BbIIIOJIHHeM yrrpa)l(HeHMe na BbICB060)l(p;eHHe )l(eJIaHMM.

Korna MHe rpeoyercs npM6aBMTb 060POTbI, OTOpBaTbCR OT TOJICTRKa na BMW, 51 npaoeraro K McnbITaHHoMY cpep;CTBy. B TOM MJIH MHOM anne MM rrOJIb3YIOTCR onsrrnsie HE MHpa. 3TOT MeTOp; Ha3bIBaeTCR «npRMoM MeqTaHMM», nOTOMY '-ITO HaKJIap;bIBaeT na rrpRMyIO BpeMeHM nJIaHbI, KOTopble 60JIbWHHCTBO JIIOp;eM Ha3BaJIM 6bI Me'-ITaHHRMM.

Bo MHorOM npouecc IIOXO)l( na BbI60p QeJIeM, HO MMeeT HeCKOJIbKO ¢YHp;aMeHTaJIbHbIX OTJIMqMM.

1. B p;aHHOM cJIyqae QeJIM - KOHKpeTHble urarn, a He pacnnsiavarsre )l(eJIaHMR.

2. lJT06bI 6bITb 3¢¢eKTHBHbIMH, QeJIM P;OJI)I(HbI 6bITb HepeaJIbHbIMH.

3. B QeHTpe BHMMaHHR - p;eRTeJIbHOCTb, KOTOPOM npencronr 3anOJIBMTb BaKYYM, B03HMKWMM na MeCTe pa60TbI. «}l{MTb KaK MMJIJIM-

5·5666

66

KAK PA60TATb no 'lETblPE 'lAtA B HEAEfllO

[lepesarpvsxa

67

HH B xoer-r oryxae He OCY)l(,n;aMTe H He 06MaHbIBaMTe ceria. ECJIH na caMOM nene BbI MeqTaeTe 0 Ferrari, He nsrrairrecr, H36aBHTbCR OT qYBCTBa BHHbI, peuiaa npotinesry ronona BO acexr MHpe. O,n;HH MeqTalOT 0 CJIaBe, ,n;pyrHe - 0 60raTCTBe HJIH aBTOpHTeTe. Y xaxcnoro ecrs CBOH He,n;OCTaTKI1 Ii YR3BHMbIe MeCTa. 3arrHCbIBaMTe ace, 'ITO yKperrHT name caMOYBa)l(eHHe. Y MeHR ecru rOHOqHbIM MOTOLjHKJI, nOTOMY 'ITO 51 He rrpOCTO JIlO6mo CKOPOCTb - aa HeM 51 caM ce6e Ka)l(YCb KPYTbIM. M B 3TOM HeT HJ1qerO 3a30pHoro. 3anMCbIBaMTe see.

BOT HeCKOJIbKO npMMepoB:

Cmam» useecmuuu noeapou -7 cauocmonrneneno npuzomOBumb pOJICOeCmBeHCKUU YJlCUH

Bezno eoeopum» no-xumaucxu -7 6 meuenue nsmu MUHym nOOOepJICU6amb tieceoy C xonneeou-xumauueu

2. Copaanocs?

MHorHM H3 Hac CBOMCTBeHHO )KaJIOBaTbCR na HerrpeOT\OJI11MbIe nperr5lTCTB11R aa rryTM K 3aBeTHOM sre-rre, HO BMeCTe C TeM 60JIbWHHCTBO mo,n;eM He B COCTORHHH 06'bRCH11Tb, B qeM 3aKJIlOqaeTC5I 3Ta MeqTa. 3TO ocorienao crrpaBe,n;JIHBO ,n;JIR xareropnn «qeM 51 MeqTalO 3aH5ITbCR». 06,n;YMaMTe CJIe,n;YIOILjMe BOrrpOCbI.

4. Bbl6epl-fTe 4eTbipe Me4Tbl, xoropste nOJ1HOCTblO npeoepaasr sauiy >Kl-f3Hb.

Ha weCTMMeC5IqHOM rrpRMoM BpeMeHM nosrersre 3Be3,n;OqKOM MJIM ,n;py[11M 3HaqKOM caxisre 3aBeTHbIe 11 Ba)KHbIe MeqTaH11R H3 ncex xareropHM. ITo )l(eJIaHMIO noaropnre TOT xce npouecc ,n;JIR rrpRMOM BpeMeHM B 12 MeCRLjeB.

3. YTO rpetiyerca AJ1R oCYlLleCTBJ1eHl-fR Me4TaHHw H3 xareropau «KeM R XOTeJ1 6bl CTaTb»?

ITO,n;qMHMTe Ka)K,n;oM MeqTe H3 3TOM KaTerop11M MeqTY 113 cnrrcxa «3aH5IT1151», qTo6bI rrOJIyq11JIOCb PYKOBO,n;CTBO K ,n;eMCTBMIO. BbIHCH11Te, 'ITO nano rrpe,n;rrpHHHTb 11 KaK11e sana-nt BbII10JIH11Tb, qT06bl CTaTb TeM, KeM BbI Meq-raeTe. 06bIqHO JIIO,n;M CrrpaBJI5IIOTCH C 3TOM xareropneri 6bICTpee, qeM C OCTalIbHbIMH, HO OHa HBJI5IeTCH JI11Wb rrepexo,n;HbIM 3TarrOM K xareropnn «3aHHTHR».

5. Onpeaenare sarparu ua ocvuiecraneuae 3TIIIX Me4TaHHiIt, nOAc4Hraare nJ1aHl-fpyeMbliit MecR4Hbliit AOXOA (nMA) AlHl o6eHx npRMblx BpeMeHH.

ECJIH oCYILjeCTBJIeHHe BaWHX )KeJIaHHM MO)KHO npodnraaacaposare, KaKaR cYMMa B MeCRLj nonanotinrcs ,n;JIR HCrrOJIHeH11R -rersrpex MeqTaHHM (BKJIlOqaR rrJIaTY 3a )KJ1JIbe, BbII1JIaTbI rro 11rrOTeKe, pa3JIJ1qHbIe B3HOCbI 11 npox.)! 3a,n;YMaMTecb 0 noxonax 11 pacxonax C TOqKH 3peHJ1R e)KeMeCRqHOrO ,n;B11)l(eH11R HaJIHqHOCTH: yqMTbIBaMTe rrpJ1xo,n; H pacxon, a He HTor11. Mnorne Me'lTbI 06XO,n;RTC5I ropasno nemesne, 'leM HaM npep;CTaBJIReTCR. Hanpnaep, sa HOBexOHbK11M Lamborghini Gallardo Spyder CTOMMOCTblO 260 TbIC. p;OJIJIapOB nonanoonrcs BbII1JIaq11BaTb scero 2897,80 nonnapa B MeC5ILj. Moero JII0611MLja, Astin Martin DB9 C npooeron 1600 KM, 51 nauren na aYKLj110He eBay scero aa 136 TbIC. ,n;OJIJIapOB, HHbIM11 CJIOBaMH, aa 2003,10 p;oJIJIapa B MeCRLj.

ITpJ1 rrozrc-rere nexoropsrx 3aTpaT BaM rroxroryr J1HCTpYMeHTbI 11 cexpersr, npnnenemme B KOHLje rnansr 14.

J![ HaKOHeLj, nononrraare ITM,IJ., KOTOPbIM nOHap;o611TCH BaM P;JIR ocylLjeCTBlIeHHH Me'lTaHHM. 3TO p;eJIaeTOI TaK: cna-rana npocyMMJ1pyMTe 1~I1<PPbl B CToJI6Ljax A, E M B TOJIbKO P;JIR 'leTbIpeX 1136paHHblx MeqTaHI1M. ITo HeKOTopbIM 113 HJ1X CyMMa 6yp;eT HYJIeBOM, J1 3TO HOpMaJIbHO. 3aTeM npHnJIIOCYMTe K HeM CYMMapHbIe MeCR'lHbIe pacxop;bI, yMHO)KeHHble aa 1,3 (K03<p<pHLjHeHT 1,3 He06xo,n;MM ,n;JI5I none-sera pacxo)\OB C 30-npOLjeHTHbIM aanacoxr na noxpsrrne B03MO)KHbIX p11CKOB). l lonyseanaa CyMMa - Barn nJIaHJ1pyeMbIM MeCR'lHbIM ,n;OXO,n; 11 nens,

A. qeM 6bI BbI 3aH11MaJIHCb 1130 ,n;HR B nens, 6y,n;b y sac 100 MJIH ,n;OJIJIapOB B 6aHKe?

E. Pa,n;11 'lero BbI C y,n;OBOJIbCTBHeM rrpocHYJIHCb 6bI yTpOM?

He cneunrre, rro,n;YMaMTe HeCKOJIbKO M11HyT. ECJI11 6apbep Herrpeo,n;oJI11M, 3anOJIHHTe KaTerop111O «3aHRTHR» B TaKOM rropR,n;Ke:

~ MeCTO, rne 51 MeqTalO norismars:

~ TO, 'leM 51 C06J1pa1OCb OCTaB11Tb rraMRTb 0 ce6e rrOCJIe CMepTJ1; ~ TO, 'ITO 51 Me'lTalO nenars Ka)l(,n;bIM ,n;eHb;

~ TO, 'lTO 51 Me'lTalO nenari, pa3 B He,n;eJIIO;

~ TO, 'leMy 51 scerna MeqTaJI Hayq11TbCR.

5'

68

KAK PA50TATb no LJETblPE LJACA B HE,QEfllO

o KOTOPOM cnenyer nOMHMTb, noxa BbI -nrraere 3Ty KHMry. 51 C y)];OBOlIbCTBMeM nonennn IlM,lJ; na 30, qT06bI nOJIyqMTb nnannpyeMbIM CYTOQHbli1. P;OXop; (IlCW. Oxaaanocs, MHe npo~e onepnpoaars CYTOqHbIMM l\eJIHMM. IlporpaMMbI-KalIbKYlIHTOPbI aa carrre 3TOi1. KHMrM npop;elIaIOT BCIO pariory sa nac. ClIep;OBaTelIbHO, C 3TMM 3TanOM BbI cnpaBMTeCb B nsa cxera.

ECTb Bep05ITHOCTb, qTO l\M<PPbI OKa)KYTCH ropasno HM)!(e O)KMp;aeMbIX M co BpeMeHeM 6yp;yT CHM)KaTbCH no Mepe roro, KaK BbI 6yp;eTe OTKa3bIBaTbOI OT xareropnrr «MMeTb» B nOlIb3Y KaTeropMM «nenari.». 3)];eCb He nOClIep;HIOIO POlIb MrpaeT saura M06MlIbHOCTb. 11 naxce eClIM MTorOBaH cyMMa BHYlliaeT BaM P060CTb, He nyrarrrecs cpa3y. MHe Y)Ke clIyqalIOCb nOMOI ars crynearaa aapatiarsrsarr, p;OnOJIHMTelIbHO B reqeHMe Tpex MeCHl\eB no 10 TbIC p;OJIlIapOB B MeCRl\

6. Onpeaenare rpa wara AJUI Ka}f{AOrO 1013 4eTbipex Me4TaHIo1H B pac- 4eTe aa weCTIo1MeCH4HYlO npHMylO Me4TaHIo1H. nepBblH war CAeJlaHTe HeMeAJleHHO.

51 He nOKlIOHHMK p;OlIrOCpOqHOrO nlIaHMpOBaHMR M OTp;alIeHHbIX uelIei1.. KaK npaBMJIO, 51 CTPOIO nnansr na 61IM)Kai1.I1IMe TpM MeCHl\a M ua nonrona. Hnase YCJIOBM5I sanaxa ClIMllIKOM 3aMeTHO MeHHIO [CH, npM p;lIMTelIbHOM nlIaHMpOBaHMM B03HMKaeT MCKYllIeHMe OTlIO)KMTb pennirensnsre p;ei1.cTBM5I na nOTOM. Ilens naurero ynpa)KHeHMH - He onncars Ka)Kp;bri1. mar OT aaxana P;O KOHl\a, a onpenemrn, KOHeqHYIO uens, BbIHCHMTb, KaKMe cpencrsa He06xop;MMbI P;lIH ee p;OCTM)KeHMH (IlM,lJ;, IlC,lJ;), M naripars neooxomoaoe YCKopeHMe. Ha p;aHHOM arane Ba)KHO BbICB060P;MTb BpeMH M Bbli1.TM na IlM,lJ; (06 3TOM nofmer peqb B cneP;yIOIl(MX rrrasax).

Ilpezcne scero cocpep;OTOqMM BHMMaHMe na Ba)KHbIX na-ransasrx urarax. ,lJ;lIH Ka)K)];oi1. MeqThI onpenenrrre TpM urara, Koropble npM61IM- 3HT ee ocy~ecTBlIeHMe. COCTaBbTe nopHp;OK )];ei1.cTBMi1. - npOCTbIX, KOHKpeTHbIX ,!l;ei1.cTBMi1. aa CerO)];H5I, 3aBTpa (3aKOHqMTb no 23:00) M nOCJIe3aBTpa (onar s-raxn 3aKOHqMTb no 23:00).

Onpenenaamacs C TpeMH uraraxrn P;lIH Ka)Kp;oi1. VI3 xersrpex uenen, BbII101IHVITe TpM p;ei1.cTBVIH VI3 CT01I6l\a «Cnenars cei1.qac». B03bMVITe VI cnenanre VIX HeMep;lIeHHo. Caxro c060i1. p;ei1.cTBMR P;OlI)KHbI 6bITb )];0- CTaTOqHO npocTbIMM, qT06bI C HMMM MO)KHO 6bIJIO ynpasrrn.ca aa nxrt, MVIHyT MlIVI eute 6bICTpee EClIVI BpeMeHM rpeoyerca 601IbllIe, OTlIO)KMTe 3TVI p;ei1.cTBMH na nOTOM. EClIM na nsope HOqb M )];lIH 3BOHKOB He caxioe

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71

nonxonmuee BpeMR, 3aMMMTeCb p;pymMM p;ellaMM, HarrpMMep paCCbIlIKOM 3lleKTpOHHbIX nncesr, a 3BOHOK OTllO)l(MTe na yTpO.

ECllM osepennojr sran rrpep;CTaBllReT C060M MOHMTopMHr p;aHHbIX, CBJDKMTeCb C llIOP;bMM, K010pbIe MoryT OTBeTMTb na naum BorrpOCbI, HO He TpdTbTe CJIMmKOM MHoro BpeMeHM na pbICKaHMR rro CrrpaBO'-l.HMKaM I1llM B J1HTepHeTe: 3aTRHYTbIM MOHMTopMHr MO)l(eT 3aCTorropMTb BCIO pa60TY. B xa-recrse HaMllY'-l.merO asrxona peKOMeHp;yIO HaMTM -renoaexa, KOTOPbIM Y)l(e BbIIIOllHMJI rrOP;06HYIO sana-ry, M rrorrpOCMTb y Hero LOBe1 a. 3TO HeTpyp;Ho.

Eiue OP;MH BapMaHT - BCTpe'-l.a MJIM TeJIecpOHHbIM pa3roBOp C rpeaeposr, HaCTaBHMKoM, nponanuoxr, '-l.T06bI Cp;BMHYTbCR C MepTBoM 10qKM. BbI MO)l(eTe noroaopnrsca 0 '-l.aCTHOM ypOKe MllM BCTpe'-l.e, OTMeHRTb KOTopbIe rrOTOM 6yp;eT HeJIOBKo? Bocnonsayfrrecs '-l.YBCTBOM BI1HbI B CBOMX uenax.

«3aBTpa» - 3Ha'-l.MT «HI1KOrp;a». Kaxon 6bI Mallo:i1 HM 6bIlIa sana-ra, cnenairre rrepBbIM mar rrpRMo ceji-rac!

~ np0611EMA I{OM<t>OPTA

CdMble Ba)l(Hble rrocTyrrKM npMRTHbIMM He 6bIBaIOT.

K C'laCTbIO, MO)l(HO rrpl1YQMTb cefia K P;MCKOMCPOPTY 11 Hayql1TbCR rrpeononeaars ero. >1 B3Rll aa rrpaBMJIO npep;llaraTb CBOM pemeHMR, a He P;O)l(MAdTbCR '-l.y)I(l1X, BbI3bIBaTb HY)I(Hble peaxuan, a He pearMpOBaTb, npoasllRTb HanopMCTOCTb rro p;eJIy, HO TaK, '-l.T06bI He nepeycepp;cTBOBaTb. q T06bI BeCTM nee raanaprnsiii 06pa3 )l(M3Hl1, BaM norpetiyerca HeCTaHp;apTHaR II PMBbI'-l.Ka npMHMMaTb pemeHMR KaK sa ce6J1, TaK M aa OKpY)l(aIOru;MX.

)J,arree BdM 6Y)J,eT rrpe)J,rrO)l(eH pJl)J, ynpa)l(HeHMM, rrOHa'-l.arry npOCTbIX M nYCTRKOBbIX, C nOCTeneHHO nOBblmaIOru;MMCR ypOBHeM )J,MCKOMCPOPI a. Hexoropsie na nepBbIM B3fJIJlP; Ka)l(YTCH rrpOCTbIMM M naxce 6ecIJOJIe3HbIMM, HO TOllbKO no rex nop, noxa BbI He npMcTyrrMTe K HMM . O-lMTa:i1Te npOMCXO)J,Hru;ee Mrpo:i1, 3apaHee nacrponrecs na sonneliMe M TPY)J,. B 3TOM 11 3aKllIO'-l.aeTCR CYTb ynpa)l(HeHl!I:i1. Ha asmonneI-1l1e rrO'-l.TM scex ynpa)l(HeHM:i1 OTBe)J,eHO )J,Ba )J,HH. Cnenanre rrOMeTKY B e>Ke)J,HeBHMKe, '-l.T06bI He 3a6bITb 06 yrrpa)l(HeHMRX, He XBaTaMTeCb .\.1 aecxonsxo npo6rreM cpa3y.

IToMHMTe: cyru;eCTByeT npasrax CBR3b Me)l()J,y paCllll1peHMeM 30HbI KOMcpopTa M ocyru;ecTBJIeHl1eM Me'-l.TbI.

VI rax, npMcTynMM.

72

KAK PA50TATb no 4ETbiPE 4ACA B HE,LlElllO

B3rnfiA B ynop (2 AHfI)

MOM ,n;pyr Mai1KJI 3JIJIc6epr rrpoBo,n;J1T ,n;1U! O,n;J1HOKJ1X JIlo,n;eM Be'lepa non Ha3BaHJ1eM «B3fJIR,n; B yrrop». 3TO He'lTO spone Be'lepOB 3HaKOMCTBa, HO C O,n;HOM 3Ha'lJ1TeJIbHOM pa3HJ1u;eM: rOBOpJ1Tb na HJ1X 3arrperu;eHO. B rrraaa ,n;pyr ,n;pyry CJIe,n;yeT csrorpert. TpJ1 MJ1HYTbI rro,n;pR,n;. IIo6bIBaB na TaKOM MepOrrpJ1RTJ1J1, BbI yriemrrecs, KaK HeJIOBKO CTaHOBJ1TCR rrpJ1 3TOM 60JIbllIJ1HCTBY JIlo,n;eM. B re-reane cnerryroumx ,n;ByX ,n;HeM rroyrrpaacnarrrecs: CMOTpJ1Te na rrpoxo)KJ1X B yrrop, CMOTpJ1Te coriecennnKy B rnaaa, noxa TOT He OTBe,n;eT B3fJIR,n; rrepBIoIM. IIo,n;cKa3KJ1:

1) He IUIJIIoTeCb B o6a rnasa na cotiecenanxa, J13pe,n;Ka MopraMTe, 'lTO- 6IoI BaM He HaKOCTIoIJIRJIJ1, rrpJ1HRB aa ncnxonara;

2) BO BpeMR ,n;J1aJIora nonnepsomaare 3pJ1TeJIIoHIoIM KOHTaKT; 3TO rrpoute ncero cnenars, noxa rOBOpJ1T Balli cotiecennnx, a BIoI CJIYllIaeTe;

3) rrponezrarrre 3TO )Ke yrrpa)KHeHJ1e rrpJ1 o6ru;eHJ1J1 C BbIllIeCTORru;J1MJ1 J1JIJ1 60JIee YBepeHHIoIMJ1 B ce6e JIro,n;IoMJ1; eCJIJ1 rrpOXO)KJ1M CrrpOCJ1T, xaxoro 'lepTa BIoI na Hero BIoIJIyrrJ1JIJ1CIo, YJIbI6HJ1TeCIo J1 CKa)KJ1Te: «I13BJ1HJ1Te, R rrpJ1HRJI aac sa nasnero ,n;pyra».

IIIar II:

11 - JIJ1KBJ1~a~J1H

Ilpoucxoiium He naxonnenue, a ycmpanenue.

Bnecmo eJICeOHeBHozo npupocma eJICeOHeBHoe coxpaiuenue. Paseumue B uoeanbHoM euoe eceeoa mneomeem K npocmome.

6PIOC 11 VI (1940-1973),

nereuna BOCT04HbiX eAIIIHo6opCTB, KynbToBbl~ KIllHoaKTep

Inasa 5

~ VlJlJlI03~H1 VI VlTAJlbJ1HlIbl

C06epUleHcm60 - smo K020a He ytiaeum» U He nputiaeum».

AHTYAH ):(E CEHT-3K3IOI1EPV! (1900-1944), <ppaHl\pCKvnl nacaTeJIb, III10Hep MelKi\YHapOi\HOM aBl1aIIO'lTbI

Heneno mpamumb MH020 CUll na mo, «mo MOJICHO eunonuum» MeHbUleu Kp06blO.

Yl1JIb5lM OKKAM (OK. 1285-1349), aHfJIl1MCKI1M <pI1JIOc0<p-cXOJIaCT, C03i\aTeJIb «6pI1TBbI OKKaMa»

IT apa CJIOB 0 TaMM - MeHeg)KMeHTe: 3a6ygbTe 0 HeM.

HI1 B KoeM CJIyqae He CJIegyeT C Ka)KgbIM gHeM nenars see 60JIbllle, I1bITaTbC5I 3arrOJIHJi1Tb cyeTJIJi1BOM B03HeM Ka)I(gyIO ceKyHgy. MHe noaa- 1~06Ji1JIOCb HeMaJIO BpeMeHJi1, qT06bI OC03HaTb 3TO. 51 rrpJi1BbIK Ou;eHJi1- sart. pa60TY rro pe3YJIbTaTaM na egJi1HJi1U;y 3aTpaqeHHOrO BpeMeHJi1.

,1],eJIOBJi1TOCTb 3aqaCTYIO CJIY)KJi1T MaCKJi1pOBKOM Ji1 rrosroraer Ji136e)!(aTb HaCYIu;HO He06xogJi1MbIX nen Ji13 KaTerOpJi1Ji1 HerrpJi151THbIX. CJi1- MYJIJi1pOBaTb 3aH5ITOCTb OQeHb rrpOCTO: MO)!(HO 063BOHJi1Tb HeCKOJIbKO COTeH MaJIOBep05lTHbIX noxynarenefi, rrogQJi1CTJi1Tb CI1Ji1COK KOHTaKTOB B rrOQTOBOM rrporpaMMe, 06111apJi1Tb necs O<PJi1C Ji1 3aTpe60BaTb He HY)!(asre BaM gOKYMeHTbI, rrpOB03Ji1TbC5I HeCKOJIbKO QaCOB C HaCTpOMKaMJi1 KITK, xoma rpeoyerca paCCTaBJi1Tb rrpJi10pJi1TeTbI.

qecTHo rOBOp5l, QT06bI rrogH5ITbC5I rro CJIy)!(e6HOM JIeCTHJi1u;e B 60JIbillJi1HCTBe KOMrraHJi1M AMepJi1KJi1 rrpJi1 YCJIOBJi1Ji1, QTO go saumx 3aH5ITJi1M HJi1KOMY HeT nena (6ygeM OTKpOBeHHbI), gocTaTOQHO rrpOCTO MeTaTbC5I ITO 0<PJi1CY C TeJIe<pOHHOM rapnarypon B ynrax I1 rraQKOM 6YMarJi1 B pyxax. 11 BOT BaM oopaseu cOTpygHJi1Ka, KOTOPbIM sees B nenax! Mononeu,

76

KAK PA50TATb no YETblPE YACA B HEAEntO

Houeu TaCiM-MeHeA)f{MeHTa

77

KaK rrOJIh30BaThCH rrpOM3BO,l1;MTeJIhHOCThlO

EClIM BbI HaeMHbIW pa60THMK, npOqTeHMe ::nOW rnanu nOMO)KeT BaM 110BbICMTb c06CTBeHHyro QeHHOCTb. B nrore KOMnaHM5I MHoro nOTep5IeT, eClIM YBOlIMT sac, M n03TOMY ,n;OlI)KHa cornacrrrsca YBelIMqMTb BaM sapI1JIaTY M paapeunrrs paoorars y,n;aJIeHHO. B 3TOM M 3aKlIIOqaeTC5I naura uens. ,lJ;06MBIlIMCb ee, BbI CMO)KeTe cnOKOWHO perYJIMpOBaTb npononaorTeJIbHOCTb paoo-rero ,n;H5I, OTKa3aTbC5I OT 6lOpOKpaTMqeCKOrO BMellIaTeJIbCTBa, a B cB060,n;Hoe BpeM5I OCYIQeCTBlI5ITb aaserusie MeqTbI.

IJ,eJIM npe,n;npMHMMaTeJI5I He HaCTOlIbKO CJIO)KHbI, nOCKOJIbKY eMy 06blqHO ,n;OCTaeTCJI BC5I ,n;onOJIHMTeJIbHalI npM6bIJIb. CJIe,n;OBaTeJIbHO, uens - COKpaTMTb 06'beM BbIITOJIH5IeMOW pa60TbI M nonnars npM6bIJIb. TaKMM 06pa30M MbI no,n;rOTOBMM nOqBY ,n;JI5I aBTOMaTM3aQMM, a OHa, B CBOIO Oqepe,n;b, npnnecer OCB060)K,n;eHMe.

B 060MX cJIyqa5Ix HaM nOHa,n;06MTC5I HeCKOJIbKO onpe,n;eJIeHMW.

B03bMM C nomor nMpO)KOK. K necsacrsro, ,n;JI5I HE TaKMM cnocotiosr M3 oqmca He asrpaeursca M ua CaMOJIeT, JIeT5IIQMW B Epa3MJIMIO, He nonaneun.. Ca,n;IICb, ,n;BowKa.

B KOHQe KOHQOB, ecrs ropa3,n;0 60JIee Bblro,n;Hblw cnocori He TOJIbKO YJIyqIlIMTb, HO M npeYMHO)KMTb pe3YJIbTaTbI. Ilonepsre, nenars 60JIbllIe C MeHbllIMMM 3aTpaTaMM He TOJIbKO MO)KHO, HO M He06xo,n;MMO.

,lJ;06po nOJKaJIOBaTb B MMp YCTpaHeHM5I nnmnero.

Teneps, xorna BaM JlCHO, KaK paCnOp5I,n;MTbC5I BpeMeHeM, CJIe,n;yeT BbICB060,n;MTb 3TO castoe BpeM5I. 3ars03,n;Ka B TOM, qTO npM 3TOM naunr noXO,n;bI ,n;OJI)KHbI OCTaTbCJI na rrpeaoresr ypOBHe MJIM YBeJIMqMTbCJI.

BbIITOJIH5I5I YKa3aHMJI, M3JIO)KeHHble B 3TOW rnaae, BbI CMO)KeTe nOBbICMTb JIMqHYIO npOM3Bo,n;MTeJIbHOCTb Tpy,n;a na 100-500%. IIpMHQMnbI o,n;MHaKOBbI M ,n;JIJI naexnrsrx pa60THMKOB, M ,n;JI5I npennpmnorareneit, HO QeJIM aroro pOCTa npoM3Bo,n;MTeJIbHOCTM cosepmenao paansre.

Cnasana 0 naesmsrx pa60THMKax. OHM nonsnnaror npOM3BO,IlMTeJIbHOCTb, qT06bI o,n;HOBpeMeHHO ,n;OCTMqb ,n;ByX ueneii: nOBbIllIeHMJI sapnnarsr M B03MO)KHOCTM paoorars y,n;aJIeHHO.

HanOMHIO: B nepaori rnaae 3TOW KHMrM aecs npoQecc BCTyrrlIeHM5I B PJI,n;bI HE 0603HaqeH a66peBMaTYpow IIflAH C yqeTOM rrOCJIe,n;OBaTeJIbHOCTM COCTaBJIJlIOIQMX CJIOBO 6yKB, HO HaeMHbIM pa60THMKaM, KOTopble noxa XOT5IT OCTaBaTbC5I TaKOBbIMM, rperiyerca BHe,n;pJITb npouecc IIflHA. Pa3HMQa nonxonos 06yclIOBJIeHa pa3HbIM OKpY)KeHMeM. Pa60THMKaM He06xo,n;MMO BblpBaTbCJI M3 oqmcHoM cpe,n;bI, -rrorisr paoorars, HanpMMep, JIMllib 10 qaCOB B He,n;eJIIO, rrOCKOJIbKY B oqmce 06blqHO )K,n;yT, qTO MbI 6y,n;eM M306pa)KaTb BeqHbIW nanrarens C ,n;eB5ITM ,n;o rr5ITM. J1 naace rrpM ,n;BYKpaTHOM yseJIMqeHMM rrpOM3Bo,n;MTeJIbHOCTM BbI pMcKyeTe nony-nrrs BblroBOP, eClIM 6y,n;eTe TpaTMTb B TpM pasa MeHbllIe BpeMeHM, qeM saum KOJIJIerM. ECJIM sa 10 qaCOB pa60TbI B He,n;eJIIO BbI ,lJ;eMOHcTpMpyeTe rrpOM3Bo,n;MTeJIbHOCTb B,n;Boe fionsuryro, qeM KOJIJIerM, pa60TalOIQMe rro 40 qaCOB, OT aac HaBepH5IKa norpeoyior BKaJIbIBaTb rro 40 qaCOB B He,n;eJIIO M noxassrnars YBeJIMqeHMe rrpoM3- Bo,n;MTeJIbHoc,[,M B nocesn, pas. 3TO 6eCKOHeqHa5I Mrpa, B KOTOPYIO JIyqure He BBJl3bIBaTbC5I. CJIe,n;OBaTeJIbHO, nepasni aran ,n;eWCTBMW - OCBO- 60)K,n;eHMe.

3<l><l>eKTMBHOCTh MJIM paU;MOHaJIhHOCTh?

3<j:><j:>eKTMBHOCTb - YMeHMe BbIIIOJIH5ITb pa60TY TaKMM 06pa30M, l{To6bI MaKCMMaJIbHO rrpM6JIM3MTb rrOCTaBJIeHHYIO QeJIb. PaQMOHalIbHOCTb - BbIIIOJIHeHMe rrOCTaBlIeHHOW aanaun, KaKOW 6bI MaJIOBa)KHOW OHa HM 6bIlIa, caMbIM 3KOHOMHbIM cnocoooa. Ha YMeHMM ,n;ewcTBoBaTb paQMoHaJIbHO He3aBMCMMO OT 3<j:><j:>eKTMBHOCTM nocrnrran aecs MMp.

Tpyn rrpo,n;aBQa, KOTOPbIW XO,n;MT rro ,n;oMaM M npennaraer cBOM TOBap, 1I Ha3BalI 6bI paQMOHaJIbHbIM, T. e. ycneumsna C TOqKM 3peHMJI rrpo,n;a)K 11 3aTpaT BpeMeHM, HO COBepllIeHHO He3<j:><j:>eKTMBHbIM. OH rrpo,n;aJI 6bI 60JIbllIe, eCJII1 6bI rrOlIb30BalIC5I 3JIeKTpOHHOW no-rroii MJIM KaTalIOraMI1 paccbIlIKM.

To )Ke OTHOCMTC5I K qeJIOBeKY, KOTOPbIW nponepaer 3JIeKTpoHHyro no-rry 30 pa3 aa ,n;HIO, 3aBo,n;MT MHorocTyrreHqaTyro KJIaCCM<j:>MKaQMIO M M306peTaeT 3aYMHble rrpOQe,n;ypbI, JIMllib 6bI He aanosnars C nonyaeaaex MaJIeMllierO rrpMBeTa M3 BMpTyaJIbHOrO rrpOCTpaHCTBa. Pansure 5I npo<j:>eCCMOHaJIbHO 3aCTaBJIJm BepTeTbC5I 3TM mecrepeaxn. B KaKOM-TO CMbICJIe nonofinsre ,n;eWCTBM5I paQMOHaJIbHbI, HO a6COJIlOTHO He3<j:><j:>eKTMBHbI.

BOT nse a36yqHble MCTMHbI, KOTopble CTOMT 3arrOMHMTb.

1. ,lJ;a)Ke noripocosecrno BbIITOJIHeHHOe, HO rrycT5IKOBOe nerro He nepeCTaHeT 6bITb rrycnIKoBbIM.

2. ECJIM aa aana-ry TpaTMTC5I yWMa BpeMeHM, BaJKHOCTM ew 3TO He rrpMp;aeT.

78

KAK PA50TATb no YETblPE YACA B HE,'1EflfO

l{oHe4 TaiilM-MeHetJ,)I(MeHTa

79

YnpaBJleHUIO noooaemcn see, nmo MOJICHO usuepumw. nl1TbP J\PYKEP (l909~2005), 3HaMeHMTbIl1: aMepMKaHCKMM 3KOHOMI1CT, ny61IMl\I1CT, nenaror, C0311arelIb reopan ynpaBlIeHI1J1

20% TOBapoB 11 nOTpe611TelIeH npl1HOOIT KOMnaHMM 80% npM- 6bIlIJ1;

20% scex J1HBeCTOpoB M 20% ornensno B3JITOrO noprrpena p;aIOT

80% npJ16bIlIM na psnnce L\eHHbIX 6YMar.

CnJ1COK MO)KeT 6bITb 6eCKOHe'lHO P;lIMHHbIM M pa3Ho06pa3HbIM, a COOTHOIlleHJ1e - 3a'lacTYIO erne 601Iee )KeCTKMM. 90/10,95/5,99/1 - pacnpocTpaHeHHbIe JIBlIeHMJI, HO MJ1HMMalIbHoe COOTHOIlleHJ1e, K KOTOPOMY cnenyer CTpeMMTbCJI, - 80/20.

K TOMY BpeMeHJ1, xorna o,n;Ha)K,n;bI n03,n;HO Be'lepOM MHe nonaJH1Cb non pyKy BbIBOP;bI Ilapero, JI BKalIbIBalI no 15 'laCOB B p;eHb ceMb AHeH B nenezno, 6bIlI coaeputenno omenosrnea CBalIJ1BIlIeHCJI aa MeHR HOllieH J1 He 3HalI, KaK 6bITb. 51 rrpocsmancs no paCCBeTa, 'lTO- 6bl cnenars 3BOHKM B BelIJ1K06pMTaHJ1IO, C p;eBJITM no nJITJ1 «OKyql1- Ball» KlIMeHTOB B CIlIA, a nOTOM 3aCM)KMBalICJI na paoore nonosnaa, tlT06bI ycneTb ,n;03BOHJ1TbCR AO 51noHMJ1 J1 HOBOH 3elIaH,n;MJ1. 51 6y,n;TO nonan B TOBapHbIH noesn 6e3 TOPM030B M aa HeJ1MeHMeM lIY'lillerO KaK 3aBe,n;eHHbIH IIIBbIPJIlI B TonKY yrollb. Korna nepeno MHOH BCTaJI Bbl60p - lIM60 cropers na pariore, lIM60 nonpoooaars npJ1MeHMTb H/\eJ1 Ilapero, - R npennonen sropoe. Ha ClIeAYIOIl\ee yTpO R npJ1- IHITICR Ji3yqaTb CBOH 6M3Hec M JIM'lHYIO )KJ13Hb CKB03b npJ13My P;ByX B()[!POCOB:

KaKMe 20% MCTO'lHJ1KOB C03,n;aIOT 80% MOJ1X np061IeM J1 Hey,n;aq; KaKJ1e 20% pecypcoB npMHOCJIT 80% )KeJIaeMbIX pe3YlIbTaToB

J1 panocren?

LI,elIbIH neus R OTKJIap;bIBalI HeOTJIO)KHbIe nezra M aHalIM3MpoBalI CMTyau,MIO, 06Ha)KaJI MCTMHy, nOCTOJIHHO 3a,n;aBalICJI see TeMVI xce BonpocaMVI npJ1MeHJ1TelIbHO K MOJ1M P;PY3bRM, KlIVleHTaM, pexnaxie, 3aHRTJ1RM B cB060AHoe BpeMR. He nanerirecs, 'ITO 3TOT aHaJIVl3 sac oripanyer:

HCTl1Ha 'laIl\e scero 6bIBaeT ropsxon. Barna sanaxa - BbIRCHMTb, rne VI MeHHO BbI p;eHcTByeTe Henpop;yKTl1BHO, OTKa3aTbCR OT 3Tl1X p;eHcTBVlH VI npaoasnrs TaM, rne orna-ra nsnue. 3a 24 xaca R npl1HJIJI HeCKOlIbKO ua nepasrsr B3flIRP; npocrsix, HO 3MOL\110HalIbHO TR)KelIbIX peureuna, xoropsre 6YKBalIbHo npe06pa3111I11 MOIO )K113Hb U p;aJIU B03MO)KHOCTb panosarsca ee HOBOMY 06pa3Y.

Ilepnoe npl1HRTOe MHOH peIlIeHl1e - HaflIRp;HbIH npl1Mep RPKOH H MrHoBeHHoH orna-nr B pe3YlIbTaTe «06pe3aHl1JI nmuaero )Kupa»:

H nepecran nop;p;ep)KUBaTb KOHTaKT C 95% MOl1X rroxynarenea 11 pa3py-

OTHbIHe M nnpeas rrOMHMTe: TO, 'ITO BbI nenaere, 6eCKOHeqHO aaxcaee roro, KaK BbI 3TO nenaere. 9cpcpeKTMBHOCTb TO)Ke l1MeeT aaasenae, HO OHa 6ecnOlIe3Ha, ecnn nanpasnena na Hl1KqeMHbIe nena.

3a p;elIaMl1, KOTOPbIMM p;eHCTBVlTelIbHO CTOMT 3aHRTbCR, MbI OTnpaBl1MCR B can.

Ilapero If ero can: 80/20 If P;011011: rmeryl

Hersrpe rona naaan OP;MH 3KOHOMl1CT AO HeY3HaBaeMocTM npeofipasnn MOIO )KU3Hb. YBbI, MHe He npencraannocs nazce uranca yroCTUTb ero B 6ape: MOH cnacirrem, BMJIbcppep;o ITapeTO yMep rro-rrn 100 ner aasan.

XMTpOyMHbIH 11 npoTMBOpeql1BbIH 3KOHOMl1CT M COL\1101I0r Bnnscppep;o Ilapero (1848-1923) - MH)KeHep rro 06pa30BaHuIO, uaxan CBOIO Kapbepy B xasecrse ynpasnaromero yronsnsnn« IlIaXTaMM, a noannee CMeHMlI Jleona Banspaca na rroCTY 3aBep;YIOIl\erO Kacpep;poH nOlIUT3KOHOMUKl1 B JI03aHcKoM YHMBepcMTeTe B Illaexuapnn. B OCHOBOrrOJIaraIOIl\eM Tpyp;e «Kypc rrOlIl1Tl1'leCKOH 3KOHOMl1KM» Ilapero 113- 1I0)KUJI OTKpbITbIH 11M 3aKOH 0 pacnpeneneana P;OXOP;OB, KOTOPbIH nosnnee CTalIl1 Ha3bIBaTb «3aKOHOM ITapeTO», «COOTHOIlIeHMeM I1apeTO», a B rrOCJIeAHee p;eCRTJ1JIeTl1e - «rrpJ1HL\MrrOM 80/20».

MaTeMaTVl'leCKaJI cpopMyJIa, KOTOPOH rrOlIb30BalICJI Ilapero, p;eMOHCTpUpOBaJIa 'ly)1;OBUru;HO aepasnoaepnoe, HO npencxasyeaoe pacrrpep;elIeHMe 60raTcTBa B 06IL\eCTBe: rrp0J13BOAJ1TeJIRMJ1 J1 06JIaAaTelIRMJ1 80% 6JIar 11 P;OXOP;OB JIBJIJIJIl1Cb 20% HaCeJIeHMJI. 3TOT 3aKOH cnpanenJIUB He TOlIbKO B «pepe 3KOHOMJ1KJ1: ero p;eHCTBMe rrpOCJIe)KUBaeTCJI no-rm B JII060H ccpepe. TaK, 20% ropoxa, rrOCa)KeHHOrO Ilapero B cany, p;aJIO 80% ypo)KaJI.

3aKoH Ilapero MO)KHO 0606ru;MTb clIep;YIOIL\J1M 06pa30M: 20% BlIO)KeHJ1H p;aIOT 80% rrponyxnrnr. B 3aBJ1CJ1MOCTJ1 OT KOHTeKCTa Ty »ce MbIClIb MO)KHO BbIpa3J1Tb CJIep;YIOIL\J1MJ1 cnocotiasor:

J13 20% rrpw·IJ1H rrpOJ1CTeKaIOT 80% rroClIep;CTBJ1H;

20% sarpar YCJ1lIVlH J1 BpeMeHJ1 p;aIOT 80% pesynsrara,

80

KAK PAEiOTATb no '-IETbIPE '-IACA B HEAEniO

81

raJICR erne C 2%. TaKMM 06pa30M, y MeHR OCTaJIOCb 3% rex, KTO p;OJI)KeH 6bIJI YBeJIM'IJ1Th MOIO rrpoM3BOp;MTeJIbHOCTb ansoe.

vh 60lIee 'IeM 120 orrTOBblX noxynarezrefi scero nars rrpMHOCMJIM 95% P;OXOp;OB. 98% xroero BpeMeHM R BCR'IeCKM yroBapMBaJI OCTaBIlIMXCR, rrOCKOJIbKY BbIlueyrroMRHYTble rrRTepo p;eJIaJIM 3aKa3bI peryJIRpHO, 6e3 p;OrrOJIHMTeJIbHbIX 3BOHKOB, yroBopoB MJIM p;pyrMx CTMMYJIOB. l1HbIMM CJIOBaMM, R pa60TaJI TOJIbKO rrOTOMY, 'ITO C'IMTaJI ceria 06R3aHHbIM XOTb 'IeM - HM6YP;b 3aHMMaTbCR C p;eBRTM P;O rrRTM. 51 He rrOHMMaJI, 'ITO patiorars see 3TO BpeMR - He uens, a rrpoCTO oomerrpnaaraa ycJIOBHOCTb, B KOTOPOM HeT HMKaKOH Heo6xop;MMOCTM. Y MeHR pa3BMJICR OCTpbIH CMHP;POM PPP (patiora pap;M pa60TbI) - caeraa rryrarouiaa a66peBMaTypa B JIeKCMKOHe HE.

Bee 100% MOMX rrp06JIeM rrpoMCTeKaJIM OT HerrpoM3BOp;MTeJIbHOrO 60JIbIlIMHCTBa, sa MCKJIIO'IeHMeM P;ByX KpyrrHbIx noxynareneri - 3KCnepros MMpoBoro KJIaCCa, rrpMp;ep)KMBalO~MxcR B 6M3Hece nonxona «R TyT 3aBapMJI KaIlIy, a TbI Y)K KaK-HM6YP;b paCXJIe6aH». Bcex Herrpop;YKTMBHbIX noxynarenen R rrepeBeJI B rraCCMB: XOTRT cnenars 3aKa3 - OTJIM'IHO, rrycTb rrpMCbIJIalOT <paKc. He XOTRT - M He nano: R He rrpep;rrpMHMMaJI POBHbIM C'IeTOM HMKaKMX YCMJIMM, He 3BOHMJI MM, He rrMCaJI M T. p;. Ocranncs TOJIbKO nsa KpyrrHbIx noxynarena, MOR rOJIOBHaR 60JIb, rrpMHOCMBIlIaR, onnaxo, OKOJIO 10% rrpM6bIJIM na TOT MOMeHT.

TaKMe KJIMeHTbI nonanarorca scexr, panora C HMMM - MCTO'IHMK BceB03MO)KHbIX rrp06JIeM, He B rrOCJIep;HIOIO o-repem, HeHaBMCTM K ce6e M p,errpecom. 51 p;OJIro TeprreJI J1X yrp03bI, OCKop6JIeHJ1R, HapeKaHJ1R, OTHMMalOrn;Me BpeMR, rrpOCTpaHHble paCCY)Kp;eHMR 0 )KepTBaX, KOTOpsrx rpeoyer 6M3Hec. AHaJIM3MpYR CBOIO pa60TY rro rrpMH~Mrry 80/20, R rrOHRJI, 'ITO 3TM nsoe - rrpM'IMHa acex MOMX 6ep; M rnesa, KOTOPbIM HOPOBMT BbIpBaTbCR aa paMKM parioxero p;HR. OH nocaraer na Moe JIM'IHOe BpeMR, He naer cnars rro HO'IaM, 3aCTaBJIRR BOpO'IaTbCR C 60Ky na 60K M AYMaTb 0 TOM, 'ITO «nano 6bIJIO CKa3aTb TOMY xpeHy C ropbI TO, ce M erne BOT 3TO». HaKoHeQ, R rrpMIlIeJI K BbIBOP;Y: <pMHaHcoBaR rrpM6bIJIb OT TaKOH p;eRTeJIbHOCTM He CTOMT roro, 'IT06bI )KepTBOBaTb castooueaxosi M AYIlIeBHbIM nosoen. Y MeHR HeT KOHKpeTHOM npn'IMHbI sapaoar-sraare p;eHbfM, HO 51 rrO'IeMY-TO peIlIMJI, 'ITO OHM MHe He06xop;MMbI. A KJIMeHTbI scerna rrpaBbI, nepaor 3TO xce 3aKOH 6M3 Heca, TaK? Hepra C ABa! K HE 3TO He OTHOCMTC5I. 11 51 OTOpBaJIC5I na 3TMX AByX 3JIbl,ll;HR][, rrOJIY'IJ1B paircxoe HaCJIa)Kp;eHMe. TIepBbIH pa3roBop rrpOIlIeJI rrpMMlepHo TaK:

1{/I&.1eHT: «Kaxoro xpena? 51 3aKa3aJI nne Kop06KM, a MX p;OCTaBMJIM C orr03AaHMeM na nsa p;HR! (TIpMMe'IaHMe: OTrrpaBJI5I5I 3aKa3, OH aenepno yxasan ap;pec M MM5I rrOJIY'IaTeJI5I, aecnorpa na neonHOKpaTHbIe HarrOMMHaHMR.) 51 paooraro B 3TOH OTpaCJIM 20 ner M snepnsre BM)KY raxoe )KaJIKOe ctioprnue KpeTMHOB!»

11106oiil Ho, B AaHHOM cnyxae - 51: «Bee, p;OCTaJI. Konarr ce6e MOrMJIY, Te6e KaIOK».

ECJIM 6bl! IT po ceria R orperre'nrponazr 3Ty perrllMKy MJ1JIJIMOH paa, M see paBHO npofirtean He 'ITO HeBpa3YMMTeJIbHoe:

«O'IeHb )Kallb CJIbIIllaTb. 3HaeTe, R Y)Ke p;aBHO TeprrlllO nannr OCxoptineana M, K CO)KaJIeHMIO, npononzcarr, p;eJIOBOe 06~eHMe 60JIbIlIe He uaxrepen. COBeTYIO BaM 3ap;YMaTbCR 0 rrpM'IJ1He 3TOro OTKa3a. B JII060M CJIy'Iae )KeJIalO BaM scero xopourero. ECJIM XOTMTe aaxasart, TOBap, rrO)KaJIYHCTa, MbI C yP;OBOJIbCTBMeM BbIrrOJIHMM 3aKa3, HO JIMllib B TOM CJIy'Iae, ecrnr BbI B03p;ep)KMTeCb OT He060CHOBaHHbIX yrrpeKoB M OCKop6JIeHMH. HOMep naurero <paKca BaM J13BeCTeH. Bcero p,06poro» (nrezr«).

Op,MH pa3 R nponenan 3TO rro TeJIe<p0HY, BTOPOH - rro 3JIeKTpOHHOM no-rte. 11 'ITO )Ke? Onnoro KJIJlIeHTa R rrOTepRJI, a BTOPOH MCrrpaBMJICR M uasan npncsmare 3aKa3bI rro <PaKCY Op,MH aa p;pyrMM. TIp06JIeMa paapenmnacs C MMHMMaJIbHbIMJ1 nOTepRMM. A R CTaJI B 10 pa3 C'IaCTJIMBee.

3aTeM R BbIRBMJI 06rn;J1e xapaxrepncrmor rpex JIy'IIlIMX KJIMeHTOB, rrOCTapaJICH saxpemrn, OTHOIlIeHMR co BceMM TpeMR, a na cnenyrolL\eH nenene CTaJI MCKaTb noxynarenen C TaKJ1MM )Ke xapaxrepncrrrxaMM. 3arrOMHMTe: eCJIM KJIMeHTOB MHoro, 3TO He 3Ha'IMT, 'ITO J1 p,OXOP;bI asnne. qMCllO KJIMeHTOB - He CaMO~eJIb, ero YBellM'IeHMe 3a'IaCTYIO 03Ha'IaeT POCT 3aHRTOCTM aa 90%, a p,OXOp,OB - scero na 1-3%. He 06MaHbIBaHTecb, rrOMHMTe, 'ITO rnasnaa uens - MaKCJ1MYM rrpM MMHMMyMe YCMJIMM (B TOM 'IMCJIe M aa MMHMMaJIbHOe KOJIM'IeCTBO KJIJ1- eHTOB). 51 CTaJI ynenrrn, JIy'IIllMM KJIMeHTaM ansoe 60JIbIlIe BpeMeHM VI )l;06MBaTbCH pOCTa 3aKa30B M MX'IaCTOTbI.

VI 'IeM xce see KOH'IMJIOCb? OT YTOMMTellbHOH noronn aa 120 KJIMeHTaMM R rrepeIlIeJI K rrpocToMY rrOJIY'IeHJ11O 3aKa30B OT 8 KJIMeHTOB 6e3 p,JIMTeJIbHbIX TeJIe<p0HHbIX yrosopoa J1 6eCKOHe'IHOH rrepernrcxn.

6-5666

82

KAK PA50TATb no 4ETbiPE 4ACA B HEAEfllO

83

MOM MeCR'-IHbli1 noxon BblpOC C 30 TbIC. no 60 TbIC. nonnapos aa '-IeTblpe nenezm, nponorxorrensnocre paoosea nenena yrralla C 80 no 15 qaCOB. J1 casroe saxcaoe - R 6bIlI ,n;OBOlIeH C060M, HaCTpoeH orrTMMMCTMqHO M BrrepBble sa nsa rona rrO'-IYBcTBoBalI cetia cB060,n;HbIM.

B nocnerryroume aenena R rrpMMeHMlI «rrpMH~Mrr 80/20» K pa31IMqHbIM ccpepaM.

ua caMOM nene HeYMeHMe pacCTaBlIRTb rrpMopMTeTbI. Haxomrre BpeMR, qT06bI panosarsca )f(M3HM, aacnaacnarsca apoMaToM p03 MlIM B namexr clIY'-Iae COCqMTaTb ropox.

1. I{ pexnaae.

51 BbIRCHMlI, KaKaR pexnana npnaocnr 80% noxona M 601Iee, BbIRBMlI ee 06W;Me xapaKTepMcTMKM M aaxan nenart. yrrop MMeHHO na TaKYIO peKlIaMY, o,n;HoBpeMeHHo cOKpaw;aR BCIO rrpOqyIO. MOM 3aTpaTbI aa peKlIaMY CHM3MlIMCb aa 70%, ,n;OXO,n; OT rrpRMblx rrpo,n;a)f( rrpaKTMqeCKM y,n;BOMlICR - aa 8 aeneas BblpOC C 15 TbIC. no 25 TbIC. ,n;olIlIapoB. OH y,n;BOMlICR 6bI cpa3y)f(e, eClIM 6bI BMeCTO )f(ypHalIoB C nonronrparomea peKlIaMoM R 06paTMlIcR aa pa,n;Mo, B raserta MlIM aa reneaanenne.

2. I{ l-1HTepHeT-Mara3l-1HaM l-1 K napruepaa.

51 OTKa3alICR OT cOTpy,n;HMqeCTBa C 601Iee qeM 250 HM3KorrpM6bIlIbHbIMM MHTepHeT-Mara3MHaMM, OrpaHMqMBIllMCb ,n;ByMR, KOTopble rrpMHoCMlIM 90% ,n;OXO,n;OB. Ilpononxorrensnocrr, pa60TbI coxparnnacs C 5- 10 qaCOB B nenemo no onnoro -raca B MeCR~. ,I1,oxo,n; OT oHlIaMH - rrpo,n;a)f( sa TOT )f(e MeCR~ BblpOC 601Iee qeM na 50%.

J1JIJl1031UI «C neaara ,0;0 IIJlTlf» If 3aKOH Ilapxnncona

51 euoen 6aHK, a na HeM 6bl6eCKY «EaHK06CKue YCllYZU 24 "taca». Ho MHe uexoeoa cmonmco JlCOamb!

C T M B E H P A 11 T, KOMI1QeCKI1M axrep

A Terrepb rrpMTopM03MM M 3arrOMHMM: 601IbIllMHCTBO neranefi Hecy~eCTBeHHO. IIoKa3HaR 3aHRTOCTb - pa3HoBM,n;HOCTb lIeHM: MbI rrpM- 6eraeM K HeM, xorna HaM see paBHO qeM 3aHMMaTbCR, lIMillb 6bI He ,n;YMaTb.

CTOHaTb non 6peMeHeM nen rax zce Herrpo,n;yKTMBHO, KaK 6e3,n;elIbHM-rart., TOlIbKO ropa3,n;0 HerrpMRTHee. Ha rryTM K rrpo,n;yKTMBHOCTM aemrre ce6R M36MpaTeJIbHO, He XBaTaMTeCb aa see cpa3y. Cocpenoro-n.re BHMMaHMe aa HeCKOJIbKMX Ba)KHbIX nenax M MrHopMpYMTe ocransnsre.

Pa3YMeeTCR, ,n;JIR roro qT06bI HayqMTbCR OT,n;eJIRTb sepaa OT nneaen M YCTpaHRTb lIMIllHMe rrorr01I3HOBeHMR B HOB OM 06CTaHoBKe (6y,n;b TO B qY)KOM MlIM B c06CTBeHHOM KOMrraHMM), rrpM,n;eTCR aaseumaars nena M oueannars MX Ba)f(HOCTb. Illnsrpmrre MX see B CTeHY M rrOCMOTpMTe, KaKMe rrpMlIMrrHIyT. 3TO xacrs npouecca, KOTopaR He ,n;OJI)KHa 3aHMMaTb 601Ibille O,n;HOfOl- nayx MeCRl\eB.

B BO,n;OBopOTe MelIKMX nen nerxo 3aXlIe6HYTbCR. Cyuiecrnyer rrpoCTOM cnocori J1316e)f(aTb ~eMTHoTa: rrOMHMTb, qTO HeXBaTKa BpeMeHM -

EClIM BbI HaeMHbIM pa60THMK, He TOlIbKO BbI BMHOBaTbI B TOM, qTO rrorpR31IM B MelIOqax. Y lIIO,n;eM, KaK npaanno, HeT CTMMYlIa pauaonansHO MCrrOJIb30BaTb BpeMR, pa3Be qTO y rex, KTO paooraer sa KOMMCCMoaasre. B3pOCJIble ,n;R,n;M YCTaHOBMlIM rrpaBMlIO: C 9 yTpa no 5 Beqepa rrOJIO)KeHO nepetixpars 6YMa)f(KM, M ecnn Y)K BbI nonann B ocpMcHoe paocrso, 6y,n;bTe lII06e3HbI see patio-tee BpeMR M306pa)KaTb 6YPHYro ,n;eRTelIbHOCTb. BpeMR TpaTMTcR 3pR noroxry, qTO ero ClIMIllKOM MHoro. 3TO rrOHRTHO. Ho Terrepb, xorna nepen BaMM CTOMT aanaxa ,n;06MTbCR B03MO)KHOCTM padcrars ynanenao, rrpMqeM MMeHHO paoorars, a He rrOlIY'-IaTb 3aprrlIaTy, rrpM,n;eTCR 3aHOBO ouemrrs crrryaurno M HaY'-IMTbCR paoorars 3cpcpeKTMBHO. B paCrrOpR)KeHMM ~eHHbIX pa60THMKOB ecrs see pblqam ,n;aBJIeHMR aa PYKOBO,n;CTBO.

,I1,JIR rrpe,n;rrpMHMMaTelIR nepanxonansaoe McrrOlIb30BaHMe BpeMeHM - sonpoc Bpe,n;HbIX rrpMBblqeK M rro,n;pa)KaHMR ,n;pyrMM. J1 R He I1CKlIIOqeHMe. DOlIbIllMHCTBO npennpamoaareneji caMM xorna-ro 6bIlIM HaeMHbIMM pa60THMKaMM J1 BbIIlllIM M3 cpe,n;bI «C ,n;eBRTM no lIRTM», rr03TOMY OHM rrpJ1,n;ep)KMBaIOTCR roro )f(e rpadmxa He3aBMCMMO OT roro, HaqMHaIOT JIM c06CTBeHHO pa60TY C ,n;eBRTM M rrolIyqaroT JIM HaMeqeHHbIM noxon aa 8 qaCOB. 3TOT pe)KMM pa60TbI - rrpMHRTaR B 06~eCTBe YClIOBHOCTb, rrepe)KJ1TOK nonxona «qeM nom.me patioraeuts, TeM nsnue pe3YlIbTaT». Heyxcernr ncesr lIIO,n;RM B MMpe Tpe- 6yeTcR POBHO 8 qaCOB na BbIlIOlIHeHMe ,n;HeBHoM rrop~MM pa60TbI? HM B xoexr clIyqae. BpeMeHHoi1 MHTepBalI C ,n;eBRTJ1 ,n;o rrRTM BbI6paH IIPOM3BOlIbHO.

BaM neaasesr TpaTMTb rro 8 qaCOB B ,n;eHb, qT06bI 3aKOHHbIM rrYTeM craru MMlIlIJ10HepOM, a TeM 601Iee sapaoorars ce6e na )KM3Hb. ,I1,a)Ke

6'

84

KAK PAEiOTATb no LJETblPE LJACA B HE,QEnlO

85

8 'IaCOB B aenemo 3a'IaCTYIO 6bIBaeT CJII1111KOM MHoro, HO J! He Tpe6yIO, 'IT06bI see BbI rr03ep.l1lI.I1 MHe na ClIOBO. KaK .11 MHe paHbllle, CeM'IaC BaM Ka)f(eTCJ!, 'ITO B CYTKax CJIl1111KOM xrazro 'IaCOB.

Ho nasaare paCCMOTpl1M HeCKOlIbKO P;OBOP;OB, C KOTOPbIMl1 BaM npnnerca COrJ1aCY1TbCJI.

HaM rrpl1XOp;.I1TCJI 3arrOlIHJ!Tb patio roii 8 'IaCOB, BOT MbI 11 3arrOlIHJIeM l1X. EClIl1 6bI IIOTpe60BalIOCb HaMTl1 3aH5f1'l1J! P;1I5f 15-qacoBoro pa- 60'Iero P;HJ!, MbI nanrmr 6bI l1X. Korna y Hac aBpalI, ropJ!T CPOK.I1, a P;O KOHQa pariosero P;HJ! OCTalIOCb scero nsa xaca, MbI KaKl1M-TO 'IyP;OM YXl1TpJ!eMCJ! cnpasarsca C p;elIaMl1 3a 3Tl1 p;Ba xaca.

31'0 J!BlIeHl1e Hepa3pbIBHo CB5f3aHO C 3aKOHOM, C KOTOPbIM BecHoi1: 2000 rona MeHJ! rr03HaKOMl1JI 3p; Way.

51 rrp116bIJI na 3aHJ!Tl1J! B3Bl1H'IeHHbIM, B pacTperraHHblx 'IYBcTBax.

OT'IeT rro noorennesry 3ap;aHl1IO, OT xoroporo na 'IeTBepTb 3aBl1CeJIa OQeHKa aa ceMecTp, npencroano cnars 'Iepe3 CYTKl1. 51 BbI6palI sapnaHT sanamor, P;1IJ! xoroporo MHe rperioaanocs notiecenosars C BbICllll1M PYKOBOp;CTBOM MOlIOP;OM KOMrraHl1l1 l1 rrpep;CTaBl1Tb rrop;p06HbIM aHalI113 ee 6113HeC-MOp;elIl1. Ho B nOCJIep;HIOIO Ml1HyTy Ha'ialIbCTBO OTKa3alIO MHe B 6ecep,e C P,ByMJ! KlIIO'IeBbIMl1 qmrypaMl1 rro cootipa)f(eHl1J!M KOHqll1p;eHQl1alIbHOCTl1 l1 'IerO-TO TaM eure. Bee, l1rpa OKOHxena.

I10clIe 3aHJ!Tl1M J! nonec p;ypHble BeCTl1 3p;y.

- 3p;, B CpOK MHe C 3ap;aHl1eM He CnpaBl1TbCJ!, - 06'bJ!CHl1lI J!, HO 3p; TOlIbKO YlIbI6HYlICJ! 11 npecnOKOMHO OTBeTl1lI:

- Eme KaK cnpanmusca. J1Ha'ie KaKOM .113 Te6J! nOlIY'Il1TCJ! rrpep;rrpl1Hl1MaTeJIb?

Cnycra 24 -raca, aa Op;HY Ml1HyTy no OKOH'IaHl1J! rrpl1eMa pa60T, xorna ero aCCl1CTeHT Y)f(e 3arrl1pall Ka611HeT, J! BPY"l1lI eMY pa60TY aa 30 CTpaHl1Qax. Y.T06bI narnrcarr, ee, J! nauren p;pyryIO KOMrraHl1IO, noriecenosan C PYKOBOp;CTBOM, BCIO HO'Ib rrpOGlp;elI Hap; aHaJI1130M, B360p;peHHbIM 113PJ!P;HOM P;030M KO<pel1Ha, KOTOPOM XBaTl1lIO 6bl P;lIJ! p;l1CKBalIl1<pl1KaQl1l1 QeJIOM OJIl1Mrrl1MCKOM C60pHOM. Pe3YlIbTaTOM crana onua 113 lIy'Illll1X pa60T, Hanl1CaHHbIX MHOM sa 'IeTbIpe rona y'Ie6bl: OHa yP;OCTOl1lIaCb nsrcureji OQeHKl1.

Ilepen TeM KaK HaKaHYHe J! BblllleJI 113 xnacca, 3p; rrOCBJ!Tl1lI MeHJ!

B 3aKOH I1apKl1HCOHa.

ComaCHO 3aKOHY I1apKl1HCOHa sana-ra npntiaanaer B 3Ha'Il1MOCTl1 11 CJIO)f(HOCTl1 copa asrepno BpeMeHl1, xoropoe na nee orrrymeno. B 3TOM

3aKlIIO'IaeTCJl Marl1Jl p;3p;lIaMHa - xpafinero cpOKa BbIIIOlIHeHl1Jl. EClIl1 fI p;aM BaM na BbIIIOJIHeHl1e sanamra 24 -raca, QeMTHoT 3aCTaB.I1T sac cocpe)J,oTOQl1TbCH na pariore, 11 y sac Y)f(e He 6Y,Il,eT ,Il,pyroi1: aJIbTepHaT.I1- BbI, KpoMe KaK nenars car-roe sascaoe. Ho eCJIl1 aa TY)f(e casryro 3a,Il,a'IY fI p;aM BaM He,Il,elIIO, sa meers p;HeM BbI ycneere cnenars 113 Myx.l1 ClIOaa, ECJIl1, 60)f(e ynacn, BMeCTO onnoro P;HJ! BbI rrOJIY"l1Te nsa MeCJ!Qa, TO sanasa pa3paCTeTCJ! y sac B Bo06pa)f(eHl1.11 P;O paastepon MOHCTpa. KOHe'IHbIM nponyxr rrpl1 61I113KOM p;3p;lIaMHe rrO'ITl1 scerna 6yp;eT 60- nee Ka'IeCTBeHHbIM l1nl1, rro KpaMHeM Mepe, paBH03Ha'IHbIM TOMY, 'ITO pO)f(p;aeTCJ! nonro 11 MY".I1TelIbHO.

TaK.I1M 06pa30M, Mbl l1MeeM neno C rrpelII060rrblTHblM <peHOMeHOM.

CYIQeCTByeT nsa B3a.l1MOCBJl3aHHblX .11 YC.I1lIl1BaIOrn;l1X p;pyr npyra nonxona K nOBblIIIeH.I1IO rrp0113BOp;.I1TeJIbHOCTl1:

1) OTCe'Ib MalIOBa)f(Hble 3ap;a'I.I1 C QelIbIO coxpameaaa parioxero BpeMeH.I1 (80/20);

2) OrpaH.I1'I.I1Tb patio-tee BpeMJ! C QelIbIO orce-rs MalIOBa)f(Hble 3ap;a'I11 (3aKoH I1apK.I1HCoHa).

JIY"IIIee peureane - npl1MeHJ!Tb 06a nonxona: BbIJIBl1Tb HeCKOlIbKO Ha1160JIee Ba)f(HbIX aanas, OT KOTOPblX MaKCl1MaJIbHO 3aBl1Cl1T P;OXOP;, 11 aannannposars l1X BbIIIOlIHeHl1e aa O'IeHb xparxoe BpeMJ!, 0603Ha'1MB p;3p;lIaMH.

EClI.I1 Bbl He BblJ!Bl1lIl1 caxiste Ba)f(HbIe 3ap;a'I.I1 .11 He YCTaHOB.I1lI.I1 )f(eCTK.I1e CpOKl1 na-rana 11 KOHQa pariorsr Hap; 3Tl1Ml1 sanaxasor, 3Ha'IeH.I1e npnooperyr MelIO'Il1 . .IJ:a)f(e eCJI.I1 BaM 113BeCTHO, xaxne sana-m Ha1160- nee 3Ha'Il1Mbl, 6e3 )f(eCTKl1X CPOKOB, nOMOraIOrn;.I1X MaKC.I1MalIbHO COcpep;OTO'I.I1TbCJ!, Bbl 6yp;eTe OTBlIeKaTbCJl aa MeJIO'Il1 (a eCJI.I1 BbI rrpep;rrp.l1H.I1MaTelIb, rrp.l1p;YMbIBaTb .I1X) .11 K KOHQY P;HJ! H.I1'IerO He ycneeTe. A KaK xce l1Ha'Ie? Bezrs BaM narto 6bIlIO 3aBe31'l1 rrOCbIJIKY B O<pl1C UPS, naaaa-nrn. HeCKOJIbKO BCTpe'!, npOBepl1Tb 3JIeKTpOHHYIO rrOQTY - BOT 11 rrpOJIeTeJI pa60'Il1M p;eHb. Ho He cneunrre Bl1Hl1Tb ceria. HecKoJIbKO MeCJ!QeB J! XBaTaJIOI TO aa OAHO, TO sa p;pyroe neno, 11 MHe Ka3aJIOCb, 'ITO He J! yrrpaBJIJ!IO KOMrraHl1eM, a OHa MHOi1:.

«I1pl1HQ.I1rr 80/20» 11 3aKOH I1apKl1HCOHa - ABa xpaeyronsnsrx KaMHJ!, K KOTOPblM Mbl 6yp;eM B03BpaIQaTbCJ!. DOlIbllll1HCTBO BJIO)f(eHl1M 6ecrrOlIe3Hbl, BpeMJ! TpaTl1TCJ! snycryio. eczrn CpaBH.I1Tb ero 3aTpaTbI c pe3YJIbTaTaMl1.

86

KAK PA60TATb no YETblPE YACA B HE,aEfllO

«06e3)l(MpeHHaR», J1JIJ1 cBeAeHHaR K Heo6xOAJ1MOMY MJ1HJ1MYMY, panora J1 B03lVO)l(HOCTb CBo6oAHO pacnopaacarsca BpeMeHeM aa-nmaIOTCH C OrpaHUqeHMH HarpY3KM. B CJIeAYIOI.IJ;eJ1 rnase sac )l(AeT Hac TOHI.IJ;MM 3aBTpaI< qeMIIMOHOB - HJ13K0J1H<pOpMan;MOHHaH p;J1eTa.

AIO}fH1Ha KeKCOB Irf OAIrfH aonpoc B cvemsueocmu Hem ycepOUII.

C£HEKA

MAYMTMH-BbIO, l\AlHl¢OPRI1R:

(Y66OTa - MOH BbIXOAHOH, MOry n03BOJH.1Tb ce6e ecrs "ITO 3all.O"ly - 06bHBMn R Man03HaKOMbiM MHe nIOARM, APY3bRM MQero apvra, koropsre CMOTpeJlM Ha MeHR BO ace rnasa. FI CI<a3aJl npasnv, Bbl MO}t{eTe ceMb ,[IHei1 B He,[leJlIO nMTaTbCR XJlOnbRMH C oTpy6RMH V1 KYPJ'lTHHOHf fl - HeT. BOT TOJ1bKO He Ha/lO l<aTerOpWlHblX 3aRsfleHI1i1.

Me}t{,[ly ,[IeCmblM V1 ABeHaAL\aTbIM KeKCOM J'I nl1lOxHyncR aa AMBaH, 'Iro6bl Kal< cneAyeT HacnaAV1TbGl naKOMCTBOM, noxa 4aCbl He np0611J1H nOJ1HOlib 11 He B03BeCTHJlV1 0 B03BpaTe K 6YAHM4HOH AVieTe. PJ'I)J,OM CO MHOW cl1,(len O)J,HH 113 rocrea, nOTRrV1Ball BV1HO H3 60Kana, J'lBHO He nepaoro, HO V1 He ,(lBeHaAL\aroro. Mbl pasroeopnnucs. KaK ecerna, npMwnOCb OTBe4aTb ua aoopoc, 4eM R 3aHV1Ma1OCb, 11. KaK 06bl4HO, MOH OTBel 3aCTaBV1n scex ranars, KTo)!(e $I Ha caMOM )J,ene - npecrynHMK HnM naronorW-IeCKI1H BPYH.

Pa3Be MO}t{HO 06ecne4V1Tb ce6e HopManbHbli1 AOXO,o,. pa60Tall TaK Mano?

Bonpoc 4TO Ha,ll,O. B J'l6J104KO!

1 Y lJapHI1 6blno ace XopOWO npaKTV14eCKI1 BO acell. OTHoweHHRX. OH 6blJ1

04eHb C4aCTJ1MB B 6paKe, pacran navxneruero CblHIIIWKy H }t{,[Ian. "ITO -iepea TpH MeCllL\a pO,[lMTCil BTOpOH. YcneWHO npO,[lasaJ! TeXHHyeCKHe HOBHHKH, OH Hennoxo sapacaruaan, XOTll 0 noxone B 500 TbIC. AOnJlapOB B rOA Mor TOJTbKO Me4TaTb.

A el1\e Ohl YMeJ1 sanaaars sonpocu no cvuiecray, H KaK paa BepHYJ1CR H3 OYepep,Hoi11l0e3AKI1 sa rpaHI1L\Y H nnauaposan HOBbie asauncpu B flnoHIIII1. ABa xaca Kp51p,y 4apHIIl M3Bop,Hn MeHR paccnpocaaa: pasae MO}t{HO patiorars TaK Mamo, a aapaoaruean, rax MHoro?

- EcnH refie TaK I1HTepeCHO, MO}l(eM npOBeCTI13KcnepwMeHT, III Jl nOKa}l(y , retie, KaK 3TO AenaeTcH, - npe,[lnO}t{Mn 11.

YapHI1 61blll 6bl pan, HO BpeMeHH He xsarano.

87

nOCJ1e OAHOro nHCbMa no 3nel(TpOHHOH nOYTe V1 nllTH HeAenb npat{TMKH YapHH ccornuan xopourne HOBOCTM: sa nocnep,HIOIO He,[lenlO OH sapaooran 6011bwe, 4eM sa npeAblAyw,Me -ierupe. npM 3TOM OH YCTpOl1n ce6e BblXOAHble B nOHe,qenbHItlK 11 nRTHlIlt'\y !II npOBOp,I1J1 C PO,[lHbIMH Ha 2 4aea B AeHb 60nbwe, 4eM pasuue. EcnVl .£10 CVlX nop OH patioran no 40 -racos B Hep,enlO, TO reneps J1I1lWb 18, 3aTO sxeraepo ynyllWV1n pesvnsrarsr.

B 4eM xe neno - B Y4eHMRx TM6eTcKMx MOHaXOB H 3aHllTI151X KYHr-cpy?

HeT. B Tai1Hax HnOHCKoro MeHeA}I{MeHTa Mnlll J1Y4weM nporpaMMHoM o6ecne- 4eHMM? OTHIOAb. npOCTO R nonpocnn YapHM BbtnOJ1Hlllb Op,HO 11 TO }t{e p,eHCTBl1e nocnenoaareneuo, 6e3 ctioea.

He MeHbwe rpex pas B ,Il,eHb B onpelJ,eJ1eHHOe BpeMR OH .QOJ1)!(eH 51>1)1 aanaaarsca BonpOCOM:

«KaK Jl pafioraio, npoAYKTIIIBHO 1IIJ1V1 npocTo aKTVlBHO?» ,. ,

YapHM YJlOBMn Cyrb MeTOAa 11 nepewen Ha 60nee KOHKpeTHbl~ sonpoc: «npVl,(lYMblaalO 11111 R ce6e 3aH$lTIr1R, YT06bl OTMaXHYTbCH OT Ba>KHOro?»

OH OTKa3aJ1Cll OT scex 3aHllTI1H, «oropue cny}t{I1J1M eMY KOCTblJ111MM, M cocpep,OT04MJI Bee BHI1MaH~1e Ha p,OCTI1}t{eHMM pesvnsraros, a He Ha npep,aHHOCTH nenv, 3Ta npena-orocrs - euie O)J,Ha 6eCCMbICJleHH3J'1, HO XopOWO CKpblTaR YllOBKa. 3a6YAbTe 0 }t{anOCTM, Op,HI1M YAapOM OTeeKMTe Bee llV1wHee.

KClaTM, He 3a6YAbTe notianoaars ce611 KeKCOM.

~ BOnpOCbl ~ 3AAAH~FI

M»: 6Z0H5leM ceti« 6 COCm05lHUe cmpecca nomouy.

«mo y6eJl((JeHbl 6 ezo neotixoouuocmu. M»: npocmo 065l3aHbl ucnumueam» ezo. Tenepe 5l UHOZO MHeHU5l.

aIIPA YMH¢PY1,

aKTpJ1ca J1 BeAYllJ,MI «Illoy Onpu YJ1H<pPJ1»

4. rotisr J1MeTb 60JIbille BpeMeHM, aano MeHbllle paoorars, a aroro MO)l(HO iI06J1TbCH KOM6MHan;MeJ1 M3 ,J:\ByX ClIOco6oB: 1) COCTaBJ1Tb KpaTKJ1J1 CIIJ1- (OK ~~qTO CAeJIaTb»; 2) COCTaBMTb CIIMCOK «aero He AeJIaTb».

HeCKOJIbKO rMIIOTeTJ1qeCKMX CY1Tyan;MJ1 IIOCJIY)f{aT BaM OTIIpaBHOJ1 IOqKoJ1.

88

KAK PA50TATb no YETblPE YACA B HEAEillO

89

1. npeAnOnO>KV1M, Bbl nepeHeCJ11!1 I!1H¢>apKT 1!1 reneps MO>KeTe patiorars He 60J1bWe AByX yaCOB B AeHb. 4eM Bbl 3aliiMeTecb?

He WITb qaCOE, He -rer'srpe, He TpM, a ncero nna. KOHeqHaH nens y Hac p;pyraR:, HO P;llJl aasana M 3Ta coimer, TaK l1 CllbIIlIY name B03My~eHHoe: «Bpen KaKoi1-TO! TaK He 6bIBaeT!» Ilnanann, 3HaeM. A ecnn H CKaxcy, 'ITO MO)KHO MeCH~aMM HopMallbHO cpyHK~MoHMpOBaTb M rrpM 3TOM cnare acero qerbIpe -raca B CYTKM, BbI MHe rroaepnrer BpHP; lIM. A 60llbIlIMHCTBO MOllOP;bIX MaTepei1 cnar HeMHOfl1M 60llbIlIe. Ilpoaepare 3TO YTBep)Kp;eHMe na ce6e neotiaaarensno. J!lTaK, nocne IlIYHTMpoBaHMH Bpaq rrpep;yrrpep;l1ll sac: ecnn B nepnsre TpM MeCR:~a nocne onepauan BbI 6yp;eTe pariorars rionsure P;Byx qaCOB B nens, TO yMPeTe. KaK BbI nocrynxrei

OP;HO rrMCbMO, He OTHOCH~eeCR: K neny, MOHO sacsner B ronose na ~ellbIi1 p;eHb. CrrMCOK nen na aasrpa cocrasnanre He nosnnee, qeM HaKaHYHe aeveposr. I1ollb30BaTbCH 31IeKTpOHHbIMM oprananaepaxrn H He peKOMeHP;YIO, rrOCKOlIbKY rrYHKTbI B HMX MO)KHO p;06aBlIHTb P;O 6eCKOHeqHOCTM. 51 npenno-nrraro 06bIqHbIi1lIMCT 6YMarM, ClIO)KeHHbIi1 nrpoe P;O pa3Mepa 5x8 CM. OH Mp;eallbHO nosrenraerca B KapMaH, KOlIMqeCTEO rrYHKTOB, xoropsre MO)KHO na HeM sarurcars, HeBelIMKO.

Hnxorna He HaMeqai1Te na OP;MH p;eHb 601IbIlIe P;BYX p;elI rrepBOCTerreHHoi1 Ba)KHOCTM. Hl1 B xoexr crryxae. EClIM OHM M BrrpaBp;y HaCTOlIbKO anasrrrensnsr, 3TO rrpOCTO Hl1 K qeMy. Ho ecmr BaM Bce-TaKM rrpMIlIlIOCb BbI6l1paTb caeroe 3Haql1MOe M3 HeCKOllbKMX Ba)KHbIX nen, a raxoe ClIyqaeTCH CO BceMM, paCCMOTpMTe MX rro Oqepep;M l1 sanafire ce6e Borrpoc: «ECllM 6bI ceronna H noaen P;O KOH~a TOllbKO OP;HO neno, rrpMHeCllO 6bI OHO MHe qYBCTBO yp;oBlleTBopeHMH MlIM HeT?»

ECllM nerro CpOqHOe, Borrpoc MO)KHO rrOCTaBl1Tb naaxe: «qTO 6yp;eT, eClIM H He BbIIIOlIHIO 3TO neno? CTOMT 1Il1 pap;M Hero OTKlIap;bIBaTb see rrpOqMe Ba)KHbIe nena?» EClIM sa p;eHb BbI He BbIIIOllHMllM HM onnoro Ba)KHOrO nena, He TpaTbTe nocnezunnr 'lac pariosero P;HH, qT06bI BepHyTb DVD B rrpOKaT l1 He nnarnrs llMIlIHMX 5 p;ollllapoB. JIyqIlIe rrepennarrrre, HO crrpaBbTecb C Ba)KHoi1 3ap;aqei1.

2. AonycTI!1M, Bbl nepeHeCJ11!1 eropoa It1H¢>apKT It1 reneps MO>KeTe pa6orars TOJ1bKO no ABa 'laca B HeAeJ1lo. 4eM Bbl 3aliiMeTecb?

3. ECJ11!1 6bl nOA AYJ10M nI!1CTOJ1eTa BaM npl!1Ka3aJ11!1 orxaaarscs OT 4/5 acex AeJ1, OTHIt1MalOl.l.Il!1X y sac BpeMH, 'lTO 6bl Bbl BbI6paJ1l!1? Ilpocrora rperiyer TBepp;OCTM. EClIM 6bI BaM rrpl1IlIllOCb OTKa3aTbCH OT 4/5 scex BaIlIMX 3aHHTl1i1, - rreperrMcKM rro anexrponnori no-rte, reneCPOHHbIX pa3roBopoB, 06bIqHbIX 6ecep;, nMcaHMHbI, BCTpeq, peKllaMbI, 06ll\eHMH C KlIMeHTaMM, nOCTaB~MKaMM, rrpOM3BOP;l1TelIHMM TOBapoB M T. rr., 'ITO 6bI BbI YCTpaHMllM C TaKMM pacseroxr, qT06bI CBeCTl1 K MMHl1MyMY nerarnsnsre cpMHaHCOBbIe rrOClIep;CTBMH? TaKMM BorrpOCOM noneaao aanasarsca XOTH 6bI pa3 B MeOIQ: OH He nacr BaM CBepHYTb C rryTM M rrOMO)KeT COXpaHl1Tb paccyp;OK.

6. npl!1KJ1eliiTe K MOHIt1TOpy aanucxy 1!1J11!1 cosnaare B KOMnblOTepHoM e>KeAHeBHI!1Ke HanOMI!1HaJ1KY, 'lTo6bl, no KpaliiHelii Mepe, rpa pasa B AeHb sanaaars ce6e aonpoc: «npl!1AYMblBaeTe J11!1 Bbl ce6e MeJ1Kl!1e 3aHHTI!1H J1I!1Wb 6bl 1!136e>KaTb Ba>KHbIX AeJ1?»

5. Hay'lIt1TeCb 3,aAaBaTbCH aonpocow: «ECJ11t1 6bl cerOAHH H AOBeJ1 AO KOHlIa TOJ1bKO OAHO AeJ10 - TO, sa KOTOpoe H Y>Ke B3HJ1CH, npauec 6bl 3TOT AeHb MHe 4YBCTBO YAOBJ1eTBOpeHIt1H 1!1J11!1 HeT?»

Ee3 qeTKOrO CIll1CKa rrpMOpl1TeTOB na patio-tee MeCTO lIyqIlIe He HBllHTbCH M K KOMrrblOTepy He nonxomrrs. CTOMT rrpOqMTaTb XOTR: 6bI

7. OTKa>KI!1TeCb OT oAHoBpeMeHHoro BbInOJ1HeHI!1H HeCKOJ1bKI!1X AeJ1.

To, 'ITO BbI cerrsac yCllbIIlIMTe OT MeHH, BaM Y)Ke M3BeCTHO. I1bITaTbcH op;HOBpeMeHHO qMCTMTb 3y6bI, roaopnri, no renerpoay l1 orae-rart, na 3lleKTpOHHoe rrMCbMO 6ecrrolle3Ho. A otienars, MCKaTb 'ITO-TO B J1HTepnere l1 06ll\aTbCH TaM )Ke? TeM 601Iee.

EClIM npaaiorsno paCCTaBMTb rrpl10pMTeTbI, BaM He rroHap;06MTCH rnarsca aa p;BYMH 3ai1~aMM. Korna MbI nOCTOHHHO qeM-HM6YP;b 3aHl1- MaeMCH, qT06bI CqMTaTb, 'ITO He 3pH TpaU:lM BpeMH, l1 B TO xce BpeMH p;06MBaeMCH nexnrororo, 3HaqMT, y Hac CMMrrTOM «06paCTaHl1H nenaMM». I10BTOPHIO: e)Kep;HeBHO BbI P;OlI)KHbI BbIIIOlIWITb MaKCl1MYM nne Ba)KHbIe aana-m. Cnpaanmrrecs C HMMl1 no OTp;elIbHOCTM OT aasana P;O KOH~a, HM na 'ITO He OTBlleKaHCb. qeM -rame MbI OTBlleKaeMOI, yp;elIHeM BHMMaHMe p;pyrMM p;elIaM, TeM 6bICTpee TepHeM cocpep;OTOqeH-

4. Ha30BI!1Te rpa OCHOBHblX 3aHHTI!1H, KOTOPblMI!1 Bbl npl!1BblKJ11!1 3an0J1- HHTb BpeMH It1 nplt1 3TOM YYBCTBoBaTb ce6H 3aHHTbiM 'leJ10BeKOM.

KaK rrpaBMlIo, K TaKMM 3aHHTMHM MbI npntieraesr, qT06bI OTllO)KMTb 60llee Ba)KHble (OHM BbI3blBalOT y Hac qYBCTBO P;MCKOMcpopTa, TaK KaK qpeBaThI Heyp;aqei1 MllM OTKa30M). Eyp;bTe qeCTHbI C c060i1, rrocKollbKY BpeMH OT BpeMeHM nonotinsre 3aHHTl1H Mll\eM see MbI. KaKMe p;elIa HBlIHIOTCH P;llH sac KOCTbIlIHMM?

90

KAK PA50TATb no LJETblPE LJACA B HE,[1EnlO

HOCTb, p;06l1BaeMCJI nocpencrneauux pe3YllbTaTOB l1 He rrollY'IaeM yp;OBlleTBopeHYlJI.

Inana 6

8. npl1MeHRtiTe 3aKOH napKl1HCOHa Ha MaKpo- l1 Ml1KPoypoBHe.

3aKoH I1apKl1HCOHa noxozcer BaM p;06ItlBaTbCJI 60llbIIIItlX pe3YllbTaTOB C MeHbIIIl1MItl 3aTpaTaMItl BpeMeHItl. YCTaHaBlll1BaMTe xcecrxne CPOKItl, 'IT06bI 3aCTaSVITb ce6J1 cocpep;OTO'IItlTbCJI na nene Itl He 3aTJlrItlBaTb ero BbIIIOllHeHItle.

Ha MaKpoypOBHe eacenaesno Itl eacenenensno crapasrrecs yXOp;ItlTb C pa60TbI B 16:00 Itl YCTpaItlBaTb ce6e BbIXOP;HOM B nonenem.aax ItlllItl rrJlTHl1~y. 3TO rr06YP;ItlT sac pa3YMHee paccrasnrrrs npaopnrersr Itl pa3- Ho06pa3l1Tb CBOM p;ocyr. Ho ecnn sa BaMl1 JlCTpe6ItlHbIM OKOM cnennr 60cc, B nocnenyronnrx rnasax MbI rrOrOBOpl1M 0 TOM, KaK cfiexcars OT aroro )l(aHp;apMa.

Ha Ml1KpoypoBHe OrpaHItl'IbTe KOllItl'IeCTBO rrYHKToB B cnncxe «'ITO cnenars» Itl HaMe'IaMTe rrpep;ellbHO C)I(aTbIe CPOKItl, 'IT06bI rrpItlCTyrraTb K nerry He3aMep;lll1TellbHO Itl He 3a~ItlKllItlBaTbCJI na MellO'Iax.

HJ!I3KOJ!IH<popMaQJ!IOHHa.H p;J!IeTa

~ KYllbn1BAU~HI l!136l!1PATEllbHOrO HEBE>KECTBA

BceM JlCHO, tJmo noeoaem UH¢OpMau,U5C: OHa noeoaem 6HUsuucue C60UX nompeoumeneii. Cneooeamensno, npu ustiumice UH¢OpMau,uu 603HUKalOm HeOocmamOK 6HUMaHUJl U neotixoouuocm» 6 pau,UOHallbHOM pacnpeoeneuuu 3mOlO 6HUMaHUJl MeJICoy 6ceMU MHOlOtJUClleHHblMU UH¢opMau,UOHHbIMU ucmOtJHUKaMU, cnocotinuscu noznomum» eao.

rEPEFPT C A>1MOH,

lIaypeaT Ho6ellescKoti npeMl111 no 3KOHOMI1Ke 1978 rona" 11 npeMl111 Anana TbJOpl1HI a

~ np061lEMA KOM<i>OPTA

lIo OOCmUJlCeHUU cnpeoeneunoeo eospacma umenue CllUUlKOM CUllbHO om611eKaem yM om m60ptJeCKUX nOUCK06. 'lenoeexy, «ornopmi: CllUUlKOM MHOlO uumaem U CllUUlKOM MallO OYMaem, cmaH06UmCJl nen» MblCllumb.

AJIbEEPT 3MHWTEMH

t

HaY4l1TeCb BblABl1raTb npeAnO}f{eHl1R (2 AHfI)

Ilepecransre Hap;eJlTbCJI na p;pyrItlx, Ha'IHl1Te CaMl1 rrpep;llaraTb peIIIeHItlJl, XOTJI 6bI B MallOM. Ecnn K BaM ooparnzracs C BorrpOCaMl1: «Ine rrepeKYCl1M?», «KaKoM <pl1llbM rrOCMOTpItlM?», «qeM 3aMMeMCJI Be'IepoM?» 11 T. rr., HE OTBe'IaMTe, KaK rrpe)l(p;e: «A TbI 'ITO BbI6ItlpaellIb?» BbIP;BItlHbre npennoaceane. Ilepecraasre TepJlTbCJI B COMHeHl1J1X, rrpl1Ml1Te peIIIeHItle. 3TO yrrpa)l(HeHl1e cnenyer BblIIOllHItlTb B pa60'IeM 11 Hepa60'IeM 06CTaHOBKe. BOT HeCKOllbKO perrllItlK, KOTopbIe BaM rroMorYT (MOItlllIO- 6ItlMbIe - rrepBaJi Itl nocnennaa):

«Ilpennoacenna rrpItlHl1MaIOTCJI?» «51 rrpe,n;llaraIO ... »

«51 xoren 6bI npennoxcrrrs ... »

«I1o-MoeMY, cllep;yeT ... A BbI KaK p;YMaeTe?»

«,IJ,aBaMTe nonpotiyesr cnenars BOT TaK ... a ecnn He nony-nrrca, rorna BOT TaK».

Hap;eIOCb, BbI CeM'IaC C~p;l1Te. ~bIHbTe 11~0 pTa 6yTep6pop;, a TO rronaanrecs. Ha BCJlKl1l1 CllY'Ial1 npaxponre llap;OHJlMl1 ylliItl peoeuKy. CeM'IaC JI IIIOKItlPYIO no-rrn scex cpa3y.

51 nnxoma He CMOTPIO HOBOCTl1. 3a nocnennne rrJlTb ner JI KyrrItlll scero Op;HY rasery - B llOHP;OHCKOM asponopry CTeHCTep;, na 11 Ty pap;l1 CKl1P;KItl npn noxynxe p;l1eTl1'IeCKOM KOJIbI.

B03MYTItlTellbHO! li1 nocne aroro JI CMeIO C'Il1TaTb ce6J1 ItlH<P0PMl1- pOBaHHbIM l1 oTBeTcTBeHHbIM rpa)l(p;aHl1HOM? KaKl1M xce 06pa30M

CaliiMOH nOlly'u11l H06elleBcKYlO npeMI-11O sa BKllaA B I-13Y'leHI-1e npouecca npl-1HilTI-1il peWeHI-11ii B ynpaBlleHI-11-1: OH nosasan, 'ITO HeB03MO)t{HO B KaKOIii'Ill-16_0 MOMeHT apeMeHI-1 pacnonarars AOCTaTO'lHO nOIlHolii 1-1 AOCTOBepHolii I-1HQJopMaLll-1el-1 Allil npl-1HilTI-1il peWeHI-1il. - [Ipume», aBm.

92

KAK PAEiOTATb no YETblPE YACA B HEAEniO

93

Ecms neuano eeuieu, 0 xomopux MYOPblU uenoeex npeonouen 6bl He 3Hamb.

PAJlbC!> YOJIAO 3MEPCOH (1803-1882), aMepMKaHcKMH ¢MlIOCO¢-Ml1ealIMCT M pOMallTMK

Ka)Kp;bIM neus, OTnpaBITJUICb otienars, 51 '-I"!:TalO 3arOJIOBKM na nepBbIX nozrocax raser, BbICTaBlIeHHbIX aa npop;a)Ky B aBTOMaTax, M 3TMM orpaHM'-IMBaIOCb. 3a nRTb JIeT Y MeHR He B03HMKJIO HM ep;MHOM npobJIeMbI, CBR3aHHOM C 3TMM M36MpaTeJIbHbIM HeBe)KeCTBOM. 3aTO Y MeHR nORBJIReTCR noson BMeCTO csercxoji 60JITOBHM sanaaars OKpy)f(alOllJ,MM Bonpoc: «Hro HOB oro B MMpe?» A eCJIM npOM30111JIO Ba)KHOe C06bITMe, BbI caMM YCJIbIlllMTe, KaK 1I1OP;M 06cY)Kp;aIOT ero. Korna pe-ts aaxomrr 0 C06bITMRX B MMpe, 51 nOJIb3YlOCb umapranxasnr M 6JIaroJlapR 3TOMY yp;ep)KMBalO B rOJIOBe fionsiue CBep;eHMM, '-IeM re, KTO He 1H1P;MT neca aa p;epeBbRMM M TOHeT B Mope HeCYllJ,eCTBeHHbIX nonporiHOCTeM.

Hro xacaercs nOlIe3HOM MHcpopMaQMM, 51 npO'-IMTbIBalO casroe 60JIbiuee TpeTb onnoro OTpaCJIeBOrO )KypHaJIa (Response) M OP;MH p;eJIOBOM )f(ypHaJI (Inc.) B MeCRQ, 3aTpa'-IMBaR na 06a npMMepHo '-IeTblpe xaca. BOT M see, '-ITO rpeoyerca P;lIR '-ITeHMR, opMeHTMpOBaHHoro na pe3YJIbTaT. Ilepen CHOM P;JIR paccnafineaaa 51 B Te'-IeHMe -raca '-IMTalO xynoxcecrBeHHYIO JIMTepaTYpy.

KaKMM )Ke 06pa30M MHe yp;aeTcR p;eMCTBOBaTb ap;eKBaTHO? CeM-rac 51 aa npnxrepe nOKa)KY, KaK MbI, HE, nOJIY'-IaeM M aHaJIM3MPyeM MHcpopMaQMIO. Bo BpeMR nOCJlep;HMX npe3Mp;eHTcKMx BbI60pOB 51 6bIJI B EepJIMHe M TeM He MeHee Y'-IaCTBOBaJI B HMX. Peurenne 51 npMHRJI aa C'-IMTaHHble '-IaCbI. Bo- nepBblx, 51 HanMCaJI nMCbMa no 3JIeKTpOHHOM I10'-ITe CBOMM MH<pOpMMpoBaHHbIM P;PY3bRM, )KMBYllJ,MM B CillA M IIpMp;ep)KMBalOllJ,MMcR 0P;HMX CO MHOM y6e)Kp;eHMM. B nMCbMax 51 CnpOCMJI, aa xoro OHM 6yp;YT rOJIOCOBaTb M nO'-IeMY. BO-BTOPbIX, 51 CY)KY 0 JIIOP;RX He no CJIOBaM, a no p;eJIaM, I103TOMY paCCnpOCMJI CBOMX 6epJIMHCKMX p;pY3eM, MeHee nOp;Bep)KeHHbIX B03p;eMCTBMIO aMepMKaHCKMX CMJ1, KaK OHM OQeHMBalOT re MJIM MHble urarrr KaHp;Mp;aTOB. 11, HaKOHeQ, 51 IlOCMOTpeJI npe3Mp;eHTCKMe neriarsr. BOT M see. J[ npocTo npenocraBMJI B03MO)KHOCTb Hap;e)KHbIM JIIOP;RM TpaTMTb COTHM '-IaCOB M JIMCrarr, COTHM nepMo,n;M'-IeCKMX M3p;aHMM, '-IT06bI 3aTeM nOp;eJIMTbOI CO MHOM BbIBop;aMM. 3TO see paBHO, '-ITO MMeTb B nOp;'-IMHeHMM p;eOITKM JIM'-IHbIX cexperapen- pediepearos, KOTOPbIM He npMxop;MTCR nJIaTMTb HM QeHTa.

I1pMMep npoCT, CKa)KeTe BbI, a eCJlM rpeoyerca Y3HaTb TO, 0 '-IeM P;PY3bR nOHRTMR He MMeIOT? Hanpanep, BbIRCHMTb, KaK Ha'-IMHalOllJ,MM: aBTOp MO)KeT nponars CBOIO pYKonMCb KpynHeMweMY M3p;aTeJIbCTBY MMpa? 3a6aBHo, '-ITO BbI CnpOCMJIM 06 3TOM. J[ npMMeHMJI naa nonxona.

51 OCTaIOCb B Kypce MMPOBbIX C06bITMM? Ooemaro, 51 OTBe'-IY na see sonpocsr, T:)JIbKO He cneunrre CTPO'-IMTb MHe B03MYllJ,eHHble nMCbMa. ,IJ,eJIOBYIO nO'-ITY 51 npOBepRIO He 60JIbWe -raca M TOJIbKO no noaenensHMKaM, a xorna 51 sa rpannuex, rOJlOCOBYIO nO'-ITY He npOBepRIO Bo06- me. Hnxorna.

A eCJlM Y Koro-HM6YP;b B03HMKHeT CpO'-IHOe p;eJIo? He B03HMKHeT.

MOM naprnepsr Y)Ke 3HalOT, qTO na sxcrpennsre C006llJ,eHMR 51 TO)Ke He pearMpylO. Cpoxnsre nena - 3TO He no MoeM '-IaCTM. KaK npaBMJIO, np06JIeMbI peiuarorcs caMM C060M MJIM paccacbIBalOTcR, rnaaaoe _ He sacrpeaars B MHcpopMaQMOHHbIX TMCKax M TeM caMbIM nonasars npMMep OKpY)KalOllJ,MM.

KYJIbTJ1BaU;UH J136J1paTeJIbHOrO nenezcecrna

A reneps 51 npep;JIO)KY BaM pa3BMTb B ce6e CBepX'beCTeCTBeHHYIO cnoC06HOCTb K M36MpaTeJIbHoMY HeBe)KeCTBY. HeBe)KecTBO MO)KeT 6bITb 6JIa)KeHCTBOM, a TaK)Ke MMeTb npaKTM'-IecKYIO QeHHOCTb. HaM HaCTORTeJIbHO neorixomoao YMeHMe nruopxpoaarr, MJlM OTceMBaTb TY MHcpopMaQMIO M re p;eTaJIM, xoropsre He OTHOCRTCR K HaM HanpRMYlO, He n06Y)Kp;aIOT K ,n;eMCTBMIO, He RBJIJIIOTCR Ba)KHbIMM.

I1epBbIM mar - nepexon na HM3KOMHcpopMaQMOHHYlO ,n;MeTY. COBpeMeHHbIM '-IeJIOBeK He TOJIbKO nornoutaer CJIMWKOM MHoro KaJIOpMM, B TOM '-IMCJIe M He MMelOllJ,MX nMllJ,eBOM QeHHOCTM, HO M «noenaer» B M36bITKe MHcpopMaQMlO, na erne M He M3 rex MCTO'-IHMKOB, qTO HY)KHO.

B OCHOBe )KM3HeHHoro p;M3aMHa JIe)KMT npMHQMn BbIXO,n;HOM MOllJ,HOCTM. IIpM pOCTe BbIXOP;HOM MOllJ,HOCTM coxpamenne BXO,n;HOM HeM3- 6e)KHo. IIoLfTM BCR MHcpopMaQMR OTHMMaeT BpeMR, OKa3bIBaeT HeraTMBHoe BJIMRHMe, HMKaK He OTHOCMTCR K HalIlMM QeJIRM M Haxop;MTCR sa npenezraxrn «pepsr naurero BJlMRHMR. Ilpennararo BaM 3aP;YMaTbCR Hap; TeM, '-ITO BbI '-IMTaJIM MJIM CMOTpeJlM ceronna, M xecrtro npM3HaTbCR, '-ITO ara MHqpopMaQMR He y,n;OBJIeTBOpRJIa naxce P;ByM M3 nepe-mcnenHbIX -rersrpex KpMTepMeB.

94

KAK PA50TATb no ljETblPE ljACA B HEAEniO

95

1. Jth COTeH KHMf JI BbI6palI HeCKOlIbKO p;eCJITKOB na OCHOBamm peQeH3MM M roro <paKTa, 'ITO aBTopbI Y)f(e p;OCTMrlIM QelIM, K KOTOPOM JI TOlIbKO CTpeMMlICJI. YqMTbIBaJI cneQM<pMKY sana-nr, JI OCTaHOBMlI BbI60p TOlIbKO na xnnrax M3 cepMM «KaK JI aroro P;06J1lICJI» J1 aBTO- 6J1orpa<pJ1JIx. Ha TeOpeTJ1KOB J1 nonpazcarenea He CTOJ1lIO TpaTJ1Tb BpeMJI.

2. COCTaBJ1B C nOMOIQbIO 3TMX KHJ1r npanansnsie BonpocbI, JI CBJI3alICJI C 10 aBTOpaMJ1 6eCTcelIlIepoB M areHTaMJ1 co scero MJ1pa no 3lIeKTPOHHOM noxre J1 TelIe<p0HY. ,lJ;OlIJI OTBeTJ1BIlIJ1X - 80%.

TI1BHOM CJ1Y4ae 6YAeT 6e3AellbHli14aTb, 61lYl!{Aall no 1l01l11M CTpaHI1L\bl. HecMoTpll na TO, 4TO SbIAE:J1eHHble CJ10Sa B CfleAYIOLl\eM npl1Mepe uaxoAl1TCll B KOHL\e Ii1 Ha4alle rppa3bl, OHIi1 noworamr YIlOBIi1Tb sees ee CMblCIl 6e3 AOnOIlHI1TellbHblx ABIi1l!{eHIt1M:

«B OAliIH nPEKPACHblVl AeHb Ii1HrpopMaL\110HHbIM HapKOMdH peWI1J1 VlCL(EnVlTbCB OT 3aBIt1CI1MOCTI1».

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----------

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96

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EClIM XOTMTe nOTOM BepHYTbCR K AMeTe, AOHeJIb35! HaCbI~eHHOM MH<popMa~MOHHbIMM KaJIOpMJlMM, rrO)KaJIYMCTa, HO sanrpa M euie, no KpaMHeM Mepe, nars AHeM BbIIIOJIHRMTe crrezryroume npaBMJIa:

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2. tlpaoriperare nplt1Bbll.lKY aanaaars ce6e sonpoc: «Ilparonarca JlII1 MHe 3Ta II1H(jJopMalllt15l B 6J1It1>KaHWee BpeM5l AJl5l Ba>KHOrO AeJla?»

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Pansnre 51 qlilTaJI KHlilrM MlIlil cafirr.r, fOTOB51Cb K C06bITMIO, .110 KOToporo OCTaBalIOCb HeCKOlIbKO HeAeJIb MJIM MeC51~eB. I10TOM, xorna CpOKM npIil6JIM)KalIVICb, rrpVIXOAVIJIOCb rrepe'IMTbIBaTb TOT »ce MaTeplilaJI, OCBe)KaTb ero B naMRTM. Henenoe paCTO'IVITeJIbCTBO. CJIeAYMTe B rrepByIO o-repens CITlilCKY Ba)KHbIX p;elI, a MH<popMa~VIOHHble npotiensr BocrrOlIWIMTe rro Mepe HaA06HOCTM.

VI36bITOK -rrenna - 06~eCTBeHHbIM Bpar HOMep OAMH B 3Ty HeAelIIO VIH<popMaU;VIOHHoro nocra,

*

KaK YenOSeK, KOTOPblf1 nOYTI'1 15 ner 41'1TaeT I'1CKn104 I'1TenbHO HeXYAOJt{eCTBeHHYIO nl'1- reparvpv, Mory C ysepeHHOCTblO 3a.ABI'1Tb: 41'1TaTb onuoapeweuao ABe KHWV1, uacstLl(eHHble cjJaKTaMI'1 (uanpuwep, KaK 3Ta), 6ecnone3HO, a XYAOJt{eCTseHHai1 nureparvpa noworaer 3a6blTb 0 C06bITI'1i1X MI'1Hyswero AHi1 1'1 Aef1CTsyeT nv-uue CHOTBopHoro. - Ilpuue». OBm.

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98

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100

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npemlTCTBOBaTb npemlTCTBf1l1M f1 yMeTb OTKa3blBaTb

101

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2) p;06J1BaJICR, "IT06bI B 6yp;yru;eM npenonaaarens scepsea J1 Hap;OJIfO 3ap;YMbIBalIcR, rrpe)Kp;e "IeM nOCTaBJ1Tb MHe oqeHKy HJ1)Ke BblcllleM; 60JIbllle npenop;aBaTeJIJ1 HJ1KOrp;a He CTaBJ1JIJ1 MHe nJIOXJ1e Ou;eHKJ1 6e3 BeCOMbIX npJ1"IJ1H, nOTOMY "ITO 3HaJIJ1: B 3TOM CJIY"Iae J1X )Kp;eT J13HypJ1TeJIbHaR MHOrO"IaCOBaR 6ecep;a CO MHOM.

Hac OT nena J1 BCR"IeCKJ1 MelliaeT HaM, MO)KHO pa3p;eJIJ1Tb na TpJ1 OCHOBnsre KaTerOpJ1J1.

1. PaCXIo1H1TeJlll1 BpeMeHIo1: see, "ITO MO)KHO J1rHOpJ1pOBaTb 6e3 noCJIep;CTBJ1M J1JIJ1 C He3Ha"IJ1TeJIbHbIMJ1 nOCJIep;CTBJ1RMJ1. K TJ1nJ1"IHbIM paCXJ1TJ1TeJIRM BpeMeHJ1 OTHOCRTCR C06paHJ1R, P;J1CKYCCJ1J1, TeJIe<pOHHble 3BOHKJ1, nJ1CbMa rrpJ1 YCJIOBJ1J1, "ITO cpep;J1 HJ1X HeT Ba)KHblX.

2. nOTpe6101Telllo1 BpeMeHIo1: rroBTopRIOru;J1eCR 3ap;a"IJ1 J1JIJ1 Tpe60BaHVIR, xoropsre nano BbIITOJIHRTb naxce uenofi rrepepsrson Bu 60JIee cepsesaon patiore. C HeKoTopbIMVI npep;cTaBVITeJIRMVI 3TOVI xareropVIVI BbI HaBepHRKa 3HaKOMbI: 3TO "ITeHVIe 3JIeKTpOHHbIX nncera VI OTBeTbI na HVIX, TeJIe<poHHble 3BOHKVI, 06CJI~VIBaHVIe KJIVIeHTOB (oTCJIe)KVIBaHVIe 3aKa30B, nocJIenpOp;a)KHaR nOp;p;ep)KKa VI T. n.), <pVIHaHcoBble VIJIVI ropronsre OT"IeTbI, JIVI"IHble nopyq:HVIR, see rrpo"IYle He06xop;J1Mble J1 nOBTopRIOru;J1eCR 3ap;a"IJ1 J1 p;eJ1CTBJ1R.

3. HeXBaTKa nOllHOMOYlo1i.i1: cJIY"IaJ1, xorna P;JIR KaKJ1X-JIJ160 MeJIKJ1X p;eMCTBJ1M rperiyerca 0p;06peHJ1e BbIllieCTORW;J1X JIJ1U;. BOT JIJ1111b nexoropue: penreune np06JIeM C nOKynaTeJIRMJ1 (nOTepJ1 J1 nOBpe)Kp;eHJ1R rosapa npn nocraexe, HeJ1CnpaBHocTb J1 T. n.), KOHTaKTbI C nosynarenesr, HaJIJ1"IHble pacxop;bI scex BJ1P;OB.

PaCCMOTpJ1M nooaepenno npep;nJ1CaHJ1R P;JIR ncex Tpex KaTerOpJ1M.

P;J1JI no Tex nop, noxa He p;06J1BaJICR OTBeTOB na see BonpOCbI J1JIJ1 noxa He P;OBOP;J1JI cooecennaxa P;O J13HeMO)KeHVIR.

TaKJ1M 06pa30M, R npeCJIep;OBaJI p;Be OCHOBHble qeJIJ1:

51 y6ep;J1JICR, "ITO 6bITb «TPYP;HbIM» nopori nOJIe3HO. KaK B Y"Ie6e, TaK J1 B )KJ13HJ1 penyTaU;J1R "IeJIOBeKa, YMeIOw;ero HaCTORTb na CBoeM, noMoraeT p;06J1BaTbCR ocotioro OTHOllleHJ1H J1 J136aBJIHeT OT He06xop;J1- MOCTJ1 BCRKJ1M pa3 YHJ1)KaTbCH P;O yroBopoB J1JIJ1 OTKpbITbIX KOH<pJIJ1KTOB.

BCnOMHJ1Te, KaK B p;eTCTBe BbI J1rpaJIJ1 aa 06ru;eM nnomanxe. B JIIO- 60M p;eTCKOM rpynne ecrs OP;J1H XYJIJ1raH J1 p;pa"IYH, MHOrO"IJ1CJIeHHble )KepTBbI, a TaK)Ke OP;J1H MaJIbIlll, KOTOPbIM neperca, KaK Op;ep)KJ1MbIM, pa3MaXJ1BaeT pYKaMJ1, nacenaer aa npOTJ1BHJ1Ka. ,I.(a)Ke eCJIJ1 3TOT MaJIeHbKJ1M BOJ1H OKa3bIBaeTCH n06e)Kp;eHHbIM, 3TJ1 p;paKJ1 HaCTOJIbKO YTOMJIRIOT ero Bpara, "ITO TOT npep;nO"IJ1TaeT 60JIbllle C HJ1M He CBH3bIBaTbCR. Ilpoute HaMTJ1 p;pyryIO )KepT BY.

CTaHbTe TaKJ1M MaJIeHbKJ1M BOJ1HOM.

BbIITOJIHRTb saacnsre nena J1 npeaetiperarr, MeJIO"IaMJ1 HeJIerKO, oc06eHHO xorna Ka)KeTCH, "ITO npOTJ1B Te6H onOJI"IJ1JICR aecs MJ1p. K C"IaCTbIO, p;OCTaTO"IHO HeCKOJIbKJ1X npOCTbIX npJ1eMOB, "IT06bI sannr npOTJ1BHJ1KJ1 1IT0HHJIJ1: He CTOJ1T tionsnre aanesars sac, 6e30naCHee OCTaBJ1Tb sac B noxoe.

Ilopa nOJIO)l(J1Tb KOHeL\ J1H<popMaL\J10HHOMY HaCJ1JIJ1IO.

PaCXJ1TJ1TeJHl BpeMeHJ1: CTaHbTe HeBe)l(p;OH Ily-uua« 3a~uma - yoatfHOe OCKop6JleHue.

):(3H rEMolI,

o6naAaTenb sonoron OnIlMI1I1i1CKoi1 MeAanll I10 pecrnnury II caMbIi1 YAaCInIlBbIi1 rpeaep B IICTOPIIII

He nee npennoe Op;J1HaKOBO npenno

OT paCXJ1TJ1TeJIeM BpeMeHJ1 JIerKO J136aBJ1TbCH. fJIaBHOe - OrpaHWIJ1Tb noc ryn J1 BCTynaTb B KOHTaKT B CJIY"Iae KpaMHeM Heo6xop;J1MOCTJ1.

War nepBbIM - OrpaHJ1"IbTe "ITeHJ1e J1 HanJ1CaHJ1e 3JIeKTpOHHbIX rrJ1CeM. 3JIeKTpOHHaH nO"ITa - casraa pacnpocrpanennaa B COBpeMeHHOM MJ1pe nonexa B neaax.

1. ECJIJ1 BbI nonssyerecs Outlook J1JIJ1 nop;06HoM nporpaMMoM, OTKJIIO"IJ1Te 3BYKoBoe onOBew;eHJ1e J1 aBTOMaTJ1"IeCKJ1M npJ1eM-OTrrpaBKY

,I.(JIR nanmx L\eJIeM 6yp;eM CQJ1TaTb npenHTCTBJ1eM see, "ITO MelliaeT OKOH"IaTeJIbHOMY BbIITOJIHeHJ1JO Ba)KHOM 3ap;aQJ1. Bee, "ITO OTpbIBaeT

102

KAK PAEiOTATb no YETblPE '1ACA B HEAEJlIO

npenHTCTBOBaTb npenHTCTBVlHM VI YMeTb OTKa3blBaTb

lV;>

co06~eHHi1:, H3-3a KOTOPbIX BbI Y3HaeTe 0 HOBbIX IU1CbMax cpaay zce nOCJIe HX nOJIY'leHMJI.

2. Ilposeparrre 3JIeKTpoHHYIO nO'lTY scero nsa pasa B ,n;eHb: nepBbli1: pa3 OKOJIO nOJIy,n;HR HJIH nepe,n; 06e,n;OM, BTOPOi1: - B 16:00. K 3TOMY BpeMeHH Y sac HaBepHRKa HaKonHTCR MaKCHMaJIbHOe KOJIH'IeCTBO OTBeTOB na pa30CJIaHHble paaee nHCbMa. Haxorna He nponepairre nO'lTY nepasrv ,n;eJIOM no yrpasr'. BMeCTO sroro 3aKOH'IHTe caxisre Ba)I(Hble 3a,n;a'lH no 11 yTpa, 'IT06bI nOTOM He OTKJIa,n;bIBaTb HX, CCbIJIaRCb Ha He06xo,n;HMOCTb nootienarr, HJIH npOCMOTpeTb nO'lTy.

J1IO,n;H 3a'laCTYIO He MoryT nars a,n;eKBaTHYIO ou;eHKy TOMY HJIH HHOMY C06bITHIO, ,n;eJIaIOT H3 MyXH CJIOHa, npH,n;aIOT Ba)I(HOCTb MeJIO'laM. ABTOOTBeT na nHCbMa - HHCTpYMeHT, KOTOPbli1: He CHH)I(aeT 06~yIO 3CPcpeKTMBHoCTb, a 3aCTaBJI51eT JIIO,n;ei1: 3a,n;YMaTbC51, CTOHT JIH OTBJIeKaTb Hac OT nena, nor-roraer CHH3MTb aaaxenae C06bITH51 H COKpaTHTb KOJIH'-IeCTBO KOHTaKTOB, OTHHMaIOIu;HX BpeM51.

IToHa'laJIY 51 Y)I(aCHO 6051JIC51 nponYCTHTb Ba)I(Hbli1: Bonpoc H CTaTb HeBOJIbHO npM'IMHoi1: xaracrpodiu, Bep051THO, KaK onacaerecs M BbI, '-IMTa51 3TM peKOMeH,n;aU;MM. Ho see 060111JIOCb. PMcKHMTe, npMrOTOBMBWMCb B npou;ecce YCTpaU51Tb MeJIKMe HeYBR3KM.

Eczni XOTMTe Y3HaTb, KaKoi1: BapMaHT JIM'IHOrO aBTOOTBeTa na nncsMa nnxorna He BbI3bIBaJI )I(aJI06 M ,n;o CHX nop naer MHe B03MO)I(HOCTb npOBepRTb nO'lTY TOJIbKO pa3 B He,n;eJIIO, oTnpaBbTe nMCbMO no a,n;pecy timothyeabrainquicken.com. 3a TpH rona aBTOOTBeT nonseprca He- 60JIblll0l1npaBKe M Tenepb paooraer, KaK aMYJIeT.

IlIar BTOPOi1: - nOCTaBbTe 3aCJIOH OT BXO,n;51Iu;MX TeJIecpoHHbIX 3BOHKOB M MaKCMMaJIbHO OrpaHM'IbTe ncxonautae.

Ilepen TeM KaK uasars nposepars nO'lTY ,n;B(l)f{,n;bI B nens, cosnanre aBTOMaTH'IeCKHl1 OTBeT na nacssra, KOTOPbli1: nprry-nrr samero 60cca, KOJIJIer, nOCTaBIu;HKOB H KJIHeHTOB ,n;ei1:cTBoBaTb 3cpcpeKTHBHee. 5I nOCOBeTOBaJI 6bI BaM He cnpauuraars paspemenna na 3TO HOBOBBe,n;eHHe. IToMHHTe onay H3 naunix ,n;eCHTH sanoaertejr: npOCHTe npOIu;eHHH, a He paapemeana.

ECJIH BaM Bce-TaKH 60513HO, norosopirre C nerrocpencrseansia na'IaJIbHMKOM H npe,n;JIO)I(MTe np06Hbli1: 3anYCK anroornera na O,n;HH _ TpH ,n;HR. B xaxecrse npH'IHHbI COlllJIHTeCb na He3aKOH'IeHHble npoeKTbI, He06xo,n;HMOCTb nOCTOHHHO orpsmarsca OT nena H BbI3BaHHoe 3THM paanpaxcernre. He crecuarrrecr, cmecars see na cnaxtsrepos HJIH Hal1TM npyroro K03JIa oTnYIu;eHHH.

BOT npocroji llla6JIOH 3JIeKTpOHHoro nHcbMa, KOTOPbIM MO)I(HO BOCnOJIb30BaTbC51:

V1CKpeHHe Baw, TIiIM <Pepplilc»

1. ITo B03MO)I(HOCTH nonsavitrecs ,n;ByMR TeJIecpOHHbIMH HOMepaMH, HanpHMep 0CPJ,1CHOi1: JIHHHei1: (,n;JIH HeCpO'lHbIX nen) H M06HJIbHHKOM (,n;JI51 CPO'lHbIX nen}. MO)I(HO TaK)I(e 3aBeCTM nsa M06HJIbHbIX renerpoaa I1JIH nOJIb30BaTbC51 ,n;JI51 HeCpO'lHbIX nen BHpryaJIbHbIM TeJIecpOHHbIM HOMepOM, KOTOPbIl1 nepesonnr 3BOHKH B OHJIai1:H-CJIY)I(6y rOJIOCOBbIX co06Iu;eHHi1: (aanpuaep, www.skype.com).

YKa)I(HTe HOMep renerpona B aBTOOTBeTe na 3JIeKTpOHHble nHCbMa 11 oraeaarrre na 3BOHKM, KpOMe rex cnysaes, xorna n03BoHHBlllMi1: He- 113BeCTeH HJIM BbI He XOTHTe orne-tars. ECJIH cosrueaaerecs, npenopy'nne rOJIOCOBOM cJIY)I(6e OTBeTMTb na 3BOHOK, a nOTOM npoczrynranre coooutenne u;eJIHKOM, 'IT06bI ouemrrs ero Ba)I(HOCTb. ECJIH C OTBeTOM MO)I(HO He cneunrrs, He cneurnre. J1IO,n;H, KOTopble OTHHMaIOT y sac BpeMH, ,n;OJI)I(HbI HaY'lHTbCH )I(,n;aTb.

Y ocpHCHoro renediona OTKJIIO'II1Te 3ByK M ,n;ep)I(HTe aBTOOTBeT'IHK nOCTOHHHO BKJIIO'IeHHbIM. Baine cootiiuenne ,n;OJI)I(HO HanOMHHaTb aBTOOTBeT no 3JIeKTpOHH0l1 no-ire:

«,L\PY3b5I (YBa}l{aeMble konnera)!

B uacromuee BpeMH BBIiIAY 60flbwoCi 3arpY3KIiI 5I nposepmo nosTV VI orsevaro Ha nlilCbMa ABa}l{Abl B AeHb - B 12:00 iii B 16:00.

ECflVl Tpe6yeTC5I 3KcTpeHHoe BMewaTeflbcTBo, npowy CBH3aTbC5I co MHOCi no renerpoav 555-555-5555.

5flaroAaplO sa nOHIiIMaHVle VI 3aBep5IlO, '-lTO 3Ta Mepa uanpasneua IiICKfllO'-lIilTeflbHO Ha palllilOHam"3alllillO patio-iero npouecca VI noesuueaae ero 3cpcpeKTVlBHOCTVI.

CJIe,n;yIOIu;HM 3TanOM CTaHeT MaKCHMaJIbHO 6bICTpbIM nepexon na npoBepKy nO'ITbI pa3 B nens, 3KCTpeHHble CJIY'laH - 60JIblilaH penxocrs,

" OAHO~ 3TO~ npVlBblYKVI xBaTVlT, YT06bl Vl3MeHVlTb sauiv lKVl3Hb. Ka3anOCb 6bl, MenOYb,

a 3cjJcjJeKT nQpa3V1TenbHbl~. - Ilpume«. aem.

«Bu n03BOHlilfllil TIiIMY <pepplilcy.

B HaCT05Iw,ee BpeMH BBIiIAY 60flbwoCi 3arpY3KIiI H npocnvurasao ronocoaue co06w,eHVl5I iii orse-rao Ha HIiIX ABa}l{Abl B AeHbB 12:00 iii B 16:00.

104

KAK PA50TATb no LJETblPE YACA B HEAEniO

Ilpensrcraosan, npensrcrensw iii YMeTb OTKa3blBaTb

105

Ecnnrpebvercs 3f(CTpeHHoe BMewaTenbCTBO, npowy CBR3aTbCR co MHO(:i no reneoouv 555-555-5555. VlnV1 }l{e OCTaBbTe CO- 06Ll\eHV1e, V1 J'I nepe3BOHIO BaM B 12:00 V1nV116:00. He 3a6ygbTe YKa3aTb CBOi;1 3neKTpoHHblH anpec, 4T06bl J'I Mor OTBeTV1Tb saM 6blCTpee.

DJlar::JgaplO sa nOHV1MaHV1e V1 3aBepJ'lIO, 4TO 3Ta Mepa uanpaeneua V1CKJlIOYV1TenbHO ua paL\V10HanV13aL\V11O pario-iero npouecca V1 nossuaeane ero 3cpcpeKTV1BHOCTV1.

Beero xopowero».

ECJIM OH nonro M rrYTaHO 06'bHCHHeT CYTb rrp06JIeMbI, nepeoerrre ero CJIOBaMM: «(11MH), M3BMHMTe, qTO nepeonsaio, HO MHe cenxac P;OJI)KHbl rr03BOHMTb. '-IeM KOHKpeTHO H Mory noxio-n.!» MO)I<HO C<P0PMYJIMpOBaTb MbICJIb rro-p;pyrOMY: «(11MH), M3BMHMTe, qTO neperiaaaio, HO H )l(P;Y Ba)l(HOrO 3BOHKa. BbI He MOfJIM 6bI 06'bHCHMTb ace B rrMCbMe?»

B03MO)l(HOe rrpop;OJI)l(em1e:

War TpeTMM - OBJIap;eHMe MCKYCCTBOM OTKa3a M YBMJIMBaHMH OT CO- 6paHMM.

B 2001 rony HOBbIM BMll,e-rrpe3Mp,eHT rro rrpOp;a)l(aM KOMrraHMM TrueSAN B nepnsni xce p,eHb pa60TbI Ha3HaqMJI orinree cotipanne M cneJIaJI KpaTKoe 06'bHBJIeHMe: «51 snecs He P;JIH roro, qT06bI 3aBeCTM p;PY- 3eM. MeHH HaHHJIM, qT06bI C03p;aTb KperrKYIO KOMaHP;Y, Crrell,MaJIM3MpyIOII-\YIOCH na rrpop;a)l(ax, M rrpop;aBaTb TOBap. 11MeHHo 3TMM H M 3aMMYCb. EJIarOp;apIO aa BHMMaHMe». 3TO K Bonpocy 0 KpaTKOCTM.

OH cnepxcan otieutamre. JII06MTeJIM O¢MCHoro rpena B03HeHaBMp,eJIM ero 3a p,eJIOBOM nonxon K 06II-\eHMIO, HO 6bICTPO HaYQMJIMCb uennre ero BpeMR. fPy6bIM 6e3 rrpMQMHbI OH He 6bIJI, HO scerna rOBOpMJI, qTO P,YMaJI, M He nanan OKpY)l(aIOII-\MM OTBJIeKaTbCH. He see CqMTaJIM ero xapM3MaTMQHbIM JIMp,epOM, HO see COfJIaIIlaJIMCb, qTO parioraer OH na pep,KocTb rrpop,YKTMBHO.

ITOMHIO, Op,Ha)l(p,bI OH BbI3BaJI MeHH K ce6e B Ka6MHeT. B TO BpeMH H TOJIbKO QTO 3aKOHqMJI HarrpH)l(eHHYIO yqe6y M cpa3y KMHYJICR pacCKa3bIBaTb 0 rrpep,rrOJIaraeMblx rpa¢MKax, rrnarern.no paspaooraaasrx MHOM nJIaHaX C YKa3aHMeM CPOKOB M T. rr. K 3TOM BCTpeqe H rOTOBMJICH nsa qaca, '-IT06bI cpa3y rrpOM3BeCTM 6JIarOrrpMHTHoe ane-rarneaae. OH C YJIbI6KOM CJIYIIlaJI MeHH MMHYTbI nse, a nOTOM nOp;HHJI PYKY. 51 YMOJIK. OH P,06pOP,YIIlHO paCCMeHJICH M CKa3aJI: «TMM, XBaTMT KOPMV1Tb MeHH 6aCHHMM. ITPOCTO 06'bHCHM, qTO OT Hac Tpe6yeTCH».

HeCKOJIbKO nenens OH yqMJI MeHH OTJIMqaTb Ba)l(HOe OT HeCYII-\eCTaeturoro, cocpep,OTOqMBaTbCH ua rrepBOM M MfHopMpOBaTb sropoe: HeCYII-\eCTBeHHbIMM CqMTaJIMCb nezra, KOTopble HM ua mar He nOp,BOp;V1JIM K 3aKa3Y OT p;BYX-Tpex OCHOBHbIX KJIMeHTOB. Haunt COBeII-\aHMH rrpop;OJI)l(aJIMCb He 60JIbIIle rrRTM MMHYT.

ITpMMMTe peIIleHMe OTHbIHe M Brrpep;b CJIep;I1Tb sa TeM, qT06bI OKPY)l(aIOII-\Me He paCrrbIJIHJII1Cb na MeJIOqM, a raxxce M36eraMTe JII06bIX COBeII-\aHMM, B TOM ql1CJIe M CeJIeKTOpHbIX, KOTopble He rrpM6JIM)l(aIOT sac K qeTKO rrOCTaBJIeHHOM uenrr. MO)l(HO HaMTM cnocori TaKTMqHO yKJIOHMTbCR OT c06paHMM, M TeM He xrexee B JII060M KOJIJIeKTMBe HaMP;YTOI

2. ECJIM BaM 3BOHRT no M06MJIbHOMY TeJIe<poHY, 3HaqMT, p,eJIO CPOqHoe, K KOTOPOMY nano OTHeCTMCb COOTBeTCTBeHHO. TeM He MeHee He n03BOJIHMTe n03BOHMBIIlMM OTHMMaTb Y sac BpeMH. Ha-ntaare nano C rrpMBeTCTBMH. CpaBHMTe:

A>Ke~H (nOOHUMaem mpy6KY): AJIJIO! A>KOH (no36oHu6UlUU): AJIJIo, 3TO A)l(eMH? A>Ke~H: 51 CJIYIIlaIO.

A>KOH: ITpMBeT, ,lJ,)l(eMH, 3TO A)l(OH. A>Ke~H: 0, npl1BeT, A)l(OH. KaK BbI?

unu: 0, npMBeT, A)l(OH. KaK p,eJIa?

3a6bIB, 3aqeM n03BOHMJI, A)l(OH BTHrMBaeT nac B pa3roBop HM 0 qeM, M3 KOToporo nOTOM npnnercs BblpYJIMBaTb, na erne BbIHCHHTb uens 3BOHKa. MO)l(HO HaMTM 60JIee 3¢¢eKTMBHbIM nonxon:

A>Ke~H: 51 CJIYIIlaIO.

A>KOH: ITpMBeT, 3TO A)KOH.

A>Ke~H: ITpMBeT, A)l(OH, Y MeHH TYT KMnMT paoora. '-IeM Mory nOMOqb?

A>KOH: Hy rorna H IlOTOM Ilepe3BoHIO.

A>Ke~H: HeT, MMHYTa Y MeHR HaMp,eTcR. 51 sac CJIYIIlaIO.

He noompasire nycTYIO 60JITOBHIO, He nasajrre JIIOP;RM nosona pasroBOpMTbCR. Cpa3Y rrepexonrrre K p;eJIy. ECJIM corieceztnax YBMJIMBaeT OT IlpHMbIX OTB,eTOB MlIM IlbITaeTCR IlepeHeCTM pa3rOBOp ua HeOnpep,eJIeHHoe BpeMR, He nasaxre eMY YBepHYTbCR, p;06eMTeCb qeTKOrO OTBeTa.

106

KAK PA60TATb no YETblPE YACA B HE,':lEfllO

Ilpensrctaoaars npenilTCTBVlilM VI YMerb OTI<a3blSaTb

107

1. I1CXOp,R Irl3 npennocsmxn, qTO 60JIbllIIrlHCTBO BonpOCOB neaaqeM pellIaTb CPOqHO, npIrlMIrlTe penrenae nOJIb30BaTbCR CJIep,YIO~IrlMIrl cpep,CTBaMIrl KOMMYHIrlKa~IrlIrl B nopRp;Ke npezmo-rrenna: 3JIeKTpOHHOM nOqTOM, TeJIecpOHOM, JIIrlqHbIMIrl scrpesasor. ECJIIrl BaM npennarator «BCTpeTIrlTbCR Irl ace 06CYP;IrlTb», cnaxana nonpotiyirre HaCTORTb na 06- MeHe IrlHcpopMa~IrleM B nIrlCbMaX, a B xaxecrse pe3epBHoro cpep,CTBa, eCJIIrl nOHap;06IrlTCR, - noroaopnrr- no renerpoay. MO)l(HO COCJIaTbCR na p,pyrIrle neaaaepurennsre nena, na-sa KOTOPbIX BCTpeqa Heyp,06Ha.

2. ITo B03Mo)KHOCTIrl OTBeqaMTe na rOJIOCOBbIe c006~eHIrlR no 3JIeKTPOHHOM no-rte. Ilepenncxa npIrlyqaeT K JIaKOHIrlqHOCTIrl. IToMOrIrlTe oxpyacarounoa npaofipecrn npIrlBbIqKY Irl3bRCHRTbCR KpaTKo.

ITOp,06HO HaqaJIY renerpoaaoro pa3roBopa otitueane no 3JIeKTPOHHOM no-rte TO)Ke p,OJI)I(HO 6bITb nonxaaeao OP;HOM uena Irl nocrpoeno TaK, qT06bI 06MeH nIrlCbMaMJ1 6bIJI coxpamea p;o MJ1HJ1MYMa. Hanprorep, nIrlCbMO, B KOTOPOM CKa3aHO: \<MbI MO)l(eM BCTpeTIrlTbCR B 16:00?», MO)l(HO COCTaBIrlTb IrlHaqe: «MbI MO)l(eM BCTpeTJ1TbCR B 16:00? ECJIIrl p,a ... ECJIIrl HeT, nO)KaJIYMcTa, Ha30BJ1Te rpn BapIrlaHTa noztxonautero BpeMeHIrl».

3Ta KOHCTpyK~IrlR «eCJlIr1 ... TO ... » npnooperaer OC06yIO 3HaqIrlMOCTb, xorna MbI HaqIrlHaeM peace npOBepRTb nOqTy. ITOCKOJIbKY 51 npOBepRIO ee TOJIbKO pa3 B Hep,eJIIO, Ba)l(HO, -rrotisr HIrlKOMY He Tpe6oBaJIOCb OTBeqaTb cpasy xce Irl -rrorisr IrlHcpopMa~IrlR He YCTapeBaJIa sa ceMb p;HeM, noxa OHa )Kp;eT MeHR. ECJIIrl Y MeHR B03HIrlKJIIrl nonoapenna, HanpIrlMep, qTO np011.3BOp;CTBeHHbIM 3aKa3 He nouren p,o npep;npIrlRTIrlR, 51 ornpasJIIO CBoeMY MeHep;)Kepy, KOTOPbIM senaer nOCTaBKaMIrl, nIrlCbMO CJIenyrouiero COp;ep)l(aHIrl5l: «CI03aH, nOJIyqeHa JIIrl HOBa51 napTIrl51 ronapa? ECJIJ-l na. npollIy C006~IrlTb MHe. ECJIIrl HeT, CB5I)KIrlTeCb C ,II.)I(OHOM ,Il.oy no reneoony 555-5555 IrlJIIrl no 3JIeKTpOHHOM no-ire john@doe.com (eMY nanpaanena KOnJ1R nIrlCbMa) Irl p,OrOBOpIrlTeCb 0 cpoKax nOCTaBKIrl

11. OTCJIe)KIrlBaHIrlIrl rpy3a. ,II.)I(OH, eCJIIrl C rpY30M B03HIrlKHYT np06JIeMbI, nepxorre no TeJIecpoHY 555-4444 CBR3b C CI03aH, KOTOPa51 ynOJIHOMOqeHa caMOCTOJITeJIbHO npIrlHJ1MaTb pemeuna B npenenax 500 p,OJIlIapoB. B 3KcTpeHHblx clIyqaJIx 3BOHIrlTe MHe na Mo6IrllIbHIrlK. Ho 51 y6e)Kp,eH, qTO BbI cnpasrrrecs snsoea. Cnacntio». TaKIrlM 06pa30M, ynaercs Irl36e)KaTb nononnarent.nsix paccnpocos, Heo6xop;IrlMOCTJ1 BeCTJ1 cpa3yp,Bap,J1aJIOra 11 BMellIl1BaTbCJI B npouecc npI1H5ITI151 pemenna. B03bMJ1Te ce6e 3a npannno nop,CTaBJIRTb p,eMCTBIrl51 B KOHCTpyK~I1IO «eCJIJ1 ... TO ... » 11 B TaKOM BJ1p,e npennarars J1X B rrIrlCbMaX, B KOTOPbIX BbI sanaere sonpoc,

3. COBe~aHIrl51 cnenyer nposomrrs TOJIbKO C ~eJIbIO rrpI1H5ITIrlR peWeHIrlM no sapanee J13BeCTHoM CIrlTya~I1I1, a He p,JIR BbIJIBJIeHIrlJI npo- 6lleMbI. Ecnn BaM npennarator BCTpeTIrlTbCR IrlllIrl «yp,ellIrlTb BpeMR P;JIR TellecpOHHoro paarosopa», nonpocnre cnasana 113JIO)l(IrlTb CYTb nena B nIrlCbMe, nanpnvep, TaK:

«3TO MOlKHO YCTPOI1Tb. Ho 4T06bl fI nonroroaancs f{ BCTpe4e, He MOrIll1 6bl Bbl 113JlOlKI1Tb B nl1CbMe CyTb npo6neM, xoropsre HaM npencrour 06CygwTb? A raiose TeMbl W sonpccu, xoropsre npeanonaraercs aarpoavrs? 3TO 6blno 6bl 04eHb nonesuo. 3apaHee 6naroAaplO».

He p,aBaMTe c06eCep,HIrlKY manca YBIrlllbHYTb. Ilpnrmcxa «aapanee 6JIarOp,apIO» YBeJIIrlqIrlBaeT Bep05lTHOCTb nOJIyqeHIrl51 nonporinstx pa3b5lCHeHIrlM B nl1CbMe.

06~eHl1e no 3JIeKTpOHHOM no-tre 3aCTaBJIReT llIOp;eM sapauee oueHIrlBaTb )KeJIaeMbIM pe3YJIbTaT scrpe-nr IrlllIrl TellecpoHHoro pa3roBopa. B nenarn crrysaax ns p,eC5ITI1 acrpesa OKa3bIBaeTCR ueoriasarensnon, a sonpocsr ynaercs pellIIrlTb no no-rte. Ilpay-nrre K 9TOMY oxpyxcaroI1~IrlX. Y)I(e 60llee narn JIeT 51 HIrl C KeM He ncrpexanca no neny, 3a 9TO speMR 51 yqacTBOBaJI scero B 12 CeJIeKTOpHbIX COBe~aHIrlRX, Irl see OHIrl IIpOp;OJI)KaJIIrlCb He 60JIee 30 MIrlHyT.

4. KCTaTIrl, 0 30 MIrlHyTax: eCJIIrl acrpexa I1JII1 TeJIecpoHHbIM pa3roBop a6COJIIOTHO HeIrl36e)KHbI, 3apaHee onpenernrre, xorna OHIrl p,OJI)I(HbI .laKOHqIrlTbC5I. BpeM5I, oraenennoe na paarcsopsr, p,OJI)KHO 6bITb HeII POp;OJI)I(IrlTeJIbHbIM Irl OrpaHIrlqeHHbIM. ECJIIrl CYTb np06JIeMbI 6bIJIa onpeaeneua sapanee, npIrlHRTb pemenna yp,aeTcR 3a 30 MIrlHYT. CCbIJIaM'I ecs Ha TO, qTO Y sac na 6JII1)KaMllIee BpeMR naanasena npyraa BCTpe-ra (narrproaep, B 15:20 MJIJ1 15:30), Ha3bIBaMTe BpeMR C MMHYTaMIrl,

paCXMTMTeJIM BpeMeHI1, KOTOPbIX 9TOT rrocTyrroK oCKop611T. Ho KaK TOJIbKO Hep,OBOJIbHble nOMMYT, qTO BbI TBepp,o HaMepeHbI 3aHIrlMaTbC5I CBOI1MIrl rrp5lMbIMIrl 06R3aHHOCTRMIrl M HIrlqero MeH5ITb He cotinpaerecs, OHIrl 6yP,YT BbIHY)Kp;eHbI CMI1PIrlTbCR Irl npacnocaomraarsca K BaM. 0611.p;a npoaner, He otipamarrre BHIrlMaHI1R ua myrrblx lllO,I.l,eM, nna-re ynonotinrecs IrlM.

Batua patioma - npuyuam» OKPYJICalOw,ux K pauuonantmomy U 3rfirfieKmu6HoMY mpyoy. HIrlKTO He C,I.l,eJIaeT sroro aa sac, BOT HeCKOJIbKO pexoraennauxfi.

108

KAK PA60TATb no 4ETbiPE 4ACA B HEAEniO

npemHCTBOBaTb npemnCTBl-Il1M 1-1 YMeTb OTKa3blBaTb

109

qTo6bI OTrOBopKa astrnanena ytienrrrensnee, 3aCTaBbTe co6ecep;HMKa cocpenorovrrrscs na nene, a He aa rrYCTOM 06IIIeHHM, 06MeHe JII06e3HOCTJIMM H JIHpHqeCKHX oTcTyrrJIeHMJIX. ECJIH BaM upencronr rrpHCYTCTBOBaTb na COBeIIIaHHH, KOTopoe MO)KeT 3aTJIHYTbCJI, eCJIM BpeMJI 3aBepWeHHJI BCTpeqH He YCTaHOBJIeHO, nonpocnre y opraHH- 3aTopa pa3peWeHMJI BbICTyrrHTb rrepBbIM H 06'bJICHHTe, qTO qepe3 15 MHHyT Y nac uaanaxena p;pyraJI BCTpeqa. Ecmr rroHap;o6HTCJI, CbIMHTHpyI1:Te CPOqHbII1: TeJIe<poHHbII1: 3BOHOK. YHocMTe o'rryna nom, a rrOTOM paccrrpOCt1Te Koro-HH6YP;b, qeM 3aKOHqHJIOCb COBeIIIaHHe. ECTb erne OP;HH rryTb - a6COJIIOTHO qeCTHbII1:: BbICKa)KHTe see, qTO BbI p;YMaeTe rro rroBop;y Heo6xop;HMOCTM BCTpeqH. Ho, BbI6paB 3TOT nyrs, 6yp;bTe rOTOBbI Bblp;ep)KaTb rp03y M rrpep;JIO)KHTb aJIbTepHaTHBy.

5. Bani Ka6HHeT (orcex) - saur xpaM: CJIyqaI1:HbIM rrOCeTMTeJIJIM B HeM He MeCTO. OCTaHOBHTb HX MO)KHO C rroMoIIIbIO Hep;BycMbICJIeHHOI1: Ta6JIHqKH «He 6ecrroKoMTb» na p;BepM, HO 3TOT cnocoo xopow, eCJIM y sac rrOJIHOI~eHHbII1: Ka6HHeT C nsepsro, B rrpoTHBHOM cnyxae na ra6JIMqKY 6yp;yT npocro -nrxar». 5I rrpep;rrOqHTaIO He CHHMaTb HaywHHKH, naace xorna HMqerO He CJIywaIO. A eCJIM KOMY-TO B3p;YMaeTCJI BJIOMHTbCJI KO MHe, HeCMOTpJI na HaywHHKM, JI p;eJIaIO BHP;, qTO rOBopIO rro TeJIe<p0HY. 5I rrpHKJIap;bIBaIO naneu K ry6aM, rrpoH3HoWY B MHKPO<pOH qTO-HM6YP;b Bpop;e «Ila-na, CJIywaIO», 3aTeM p;06aBJIJIIO: «Ilonozcmrre MHHyTKy, noxcanyficra». J1 HaKOHeQ JI rrOBOpaqHBaIOCb K He3BaHoMY rOCTIO M rOBopIO: «IlpMBeT. qeM Mory noxro-is?» fJIaBHOe - He rrpep;JIaraTb eMY 3aI1:TH nonoaxce, a 3aCTaBHTb sa 5 cexynn H3JIO)KHTb CYTb nena, a OCTaJIbHOe rrOTOM B rrHCbMe.

ECJIH MrpbI C HaYWHHKaMH He B naurexr CTMJIe, pe<pJIeKTOpHaJI peaKQHJI na rrOJIBJIeHHe neasanoro rOCTJI p;OJI)KHa 6bITb TaKOI1: )Ke, KaK na HeO)KHp;aHHbII1: 3BOHOK rro M06MJIbHMKY: «I1pHBeT, X. Y MeHJI TyT KMrrMT paoora. qeM Mory noxro-rs?» ECJIM coriecenanx He YJIO)KMTCJI B 30 cexynn, rrorrpocMTe ero C006~HTb 0 nporinesie B rrMCbMe. He CTOHT yrroMHHaTb 0 rrMCbMe C casroro naxana: «5I 6yp;y pap; rrOMOqb, TOJIbKO caaxazra 3aKOHqy OP;HO neno. He MOfJIH 6bI BbI npnczrars MHe sorrpocsr rro no-rre?» ECJIM OTp;eJIaTbCJI OT rOCTJI He ynanocs, p;aHTe eMY orpaHHxenaoe BpeMJI, OnJITb-TaKH COCJIaBWHCb na TeJIe<pOHHbIH 3BOHOK: «Hepe3 napy MHHyT MHe P;OJI)KHbI rr03BOHMTb. AnoKa paCCKa)KHTe, B qeM neno H qeM 51 Mory BaM nosro=n.».

6. BocnoJIb3YHTeCb MeTop;OM «nHTOMeQ na npotiy», qT06bI nprry-urn. lIaqaJIbCTBO H KOJIJIer CBeCTH co6paHHR H BCTpeqM K MHHHMyMy. 3TOT MeTOp; nOJIyqHJI raxoe Ha3BaHHe nOToMY, qTO H3HaqaJIbHO ero rrpHMeIIRJIH B 300Mara3HHax. ECJIM noxynaremo rro nyure ~eHOK, HO OH He OTBa)KHBaeTCR cnenars cYP;b60HOCHYIO noxynxy, eMY npennararor B3RTb utenxa P;OMOH HeHap;OJIrO, aa MCrrbITaTeJIbHbIH CPOK, a eCJIH He nonpaIIHTCR, sepnyrt. 06paTHO. CaMO C060H, JIIOP;M rrpl1BbIKaIOT K naroxuy 11 Y)Ke He )KeJIaIOT paCCTaBaTbCJI C HHM.

HeBo3Mo)KHO rrepeouearrrs MeTOp; «rrHTOMeQ na npotiy», eCJIH OKpyacaromne peWHTeJIbHO rrpoTHBRTCR nepeaenan. He p;aHTe HM 3axnonnyrs p;Bepb rrepep; BaWMM HOCOM, BCTaBbTe B IIIeJIb nory, HHbIMM cnOBaMM, npenrroxcn-re <<IIOrrp060BaTb TOJIbKO OP;HH pa3».

CpaBHMTe p;Ba ToprOBbIX rrpep;JIO)KeHMR:

«AYMalO, Bbl nOfl10611Te sroro uieuxa. BaM npl1AeTOl B3Bafll1Tb Ha ce6fl OTBeTCTBeHHOCTb 11 3a60TI1TbCfl 0 HeM 10 ner, noxa OH He yMpeT. 3a6YAbTe npo ornvc«. 3aTo Bbl HaY411Tecb cocxpefiars KaKaWKI1 C acdiansra. Hy 4TO ckaxere?»

HJIH

«AYMalO, Bbl nOfl10611Te 3TOro uieuka. nonp06y(:1Te npocro B3flTb ero K ce6e AOMO(:1, a TaM 6YAeT BViAHO. ECfll1 nepeAYMaeTe, npnHOCVlTe ero 06paTHo».

A Terrepb npencransre ce6e, qTO BbI p;OrHaJIH 60cca B xopnnope VI rrOXJIOrraJIl1 ero rro nnexy:

«3HaeTe, fl HI14erO He I1MelO npOTVlB c06paHI1(:1, HO fl npVlAYMafl Koe-4TO nonv-nue. AaBa(:1Te npocro He 6YAeM npoaonwrs ero, sene Mbl ace paBHO sps norepsev BpeMfl 11 He A06beMCfl HVl4ero nvruoro»

liJJIM

«3HaeTe, fl HVl4ero He VlMelO npOTI1B C06paHlt1(:1, HO MHe npocro He06xOAlt1MO 3aKOH411Tb HeCKOflbKO Ba}l{HblX nen. MO}l{HO MHe nponYCTI1Tb ceronnauruee coripauue? TaKl1e nepepblBbl 3AOPOBO OTBfleKalOT OT pafioru. Otieurato, fl nonpowy «onnerv X. BBeCTlt1 MeHfl B KYPC nena. AOrOBOpl1flI1Cb?»

Bropon BapHaHT BbIrJIRP;MT MeHee xareropromo. I10CTapaHTeCb HaHTM i\OCTOHHoe npasreaenae spexrena, xoropoe BaWl1 KOJIJIem rrpOBep;YT ua cotipaunn, qT06bI B nrore 060HTl1 MX rro pe3YJIbTaTaM. YKJIOHRHrecs OT co6paHl1H KaK MO)KHO -raute, qT06bI B KOHQe KOHQOB nee CMMPVIJIHCb C BaWl1M OTCYTCTBMeM.

110

KAK PA50TATb no LJETblPE LJACA B HEAEJlIO

npemHCTBoBaTb npenl1TCTBl'1l1M 1'1 YMeTb orxasuaats

111

Pacnucauue 3a~u~aem om xaoca u npuxomu. 3HHl1 .D:I1JIJIAP.D: (p. 1945),

lIaypeaT Ilyrnrn . ieposcxoa rrpeMHH

110 I.(OKYMeHTalIbHoH lIHTepaType 1975 rona

POBKOM, cepMMHbIM rrpOM3BOP;CTBOM MJIM rraKeTMpOBaHMeM. IpynnnpOBKa - euie OP;MH cnocoo pellIMTb rrp06JIeMY OTBneKalOIIl,MX, HO He()6XOP;l1MbIX ncrpefiarenen BpeMeHM, MenKMX rrOBTOp5IIOIIl,MXCJI sana-r, KOTopbIe OTHMMalOT BpeMJI OT Bb1110JIHeHMJI HaM60JIee Ba)l(HbIX nen.

Ecnn npoaepars no-rry M Bbl11MCbIBaTb C'-IeTa na onnary nrrrs pa3 B aenemo, Ka)l(p;a5I Bbl11MCKa C'-IeTa 3aMMeT Y sac 30 MMHYT, ncero BbI OTBeTMTe na 20 micea. Ecnn )l(e Bb1110nHJITb TY xce sanaxy pa3 B Henenro, OHa OTHMMeT scero 60 MMHYT, BbI OTBeTMTe na 20 nacesr, B nsa .iaxona rro nonxaca. J11OP;M BbI6Mpa1OT nepasni nonxon M3 CTpaxa rrepep; :1KCTpeHHbIMM cMTyaU;MJIMM. Ho, no-nepasrx, 3KCTpeHHbIe cMTyaU;MM ClIY'-lalOTCJI pep;Ko. A BO-BTOPbIX, rrpM HanM'-IMM CMCTeMbI CpO'-lHOrO onOBeIIl,eHMJI BbI BPJIP; nM nporrycrare KpaMHMM CPOK, cnep;OBaTeJIbHO, o60Mp;eTecb MaJIOM KpOBblO.

3aTpaTbI BpeMeHM na nonrorosxy HeM36e)l(HbI P;lIJI scex sanax, KaKMMM 6bI MacllITa6HbIMM MlIM MelIKMMM OHM HM 6bIlIM. 3a'-laCTYlO 9TM sarparsr OKa3bIBa1OTCJI op;MHaKOBbIMM M p;nJI OP;HOM, M P;lIJI COTHM ep;M!lMU; rrp0P;YKU;MM. I1pM 9TOM ncnxononrsecxoe «rrepexrnoaenne rrepe!\a'-lM», neooxonroaoe p;nJI B03BpaIIl,eHMJI K OCHOBHOM sana-re, Bb1110nHMTb KOTOPYIO BaM nowetuann, MO)l(eT OTHJITb no 45 MMHYT. TaKMe npepsraanaa M rrOMeXM OTHMMalOT 60nee '-IeTBepTM Ka)l(p;OrO paoosero !\HJI rrpOp;On)l(MTenbHocTblO C p;eBJITM P;O rrJITM (28%)*.

9TO crrpaBep;nMBo p;nJI scex rrOBTOpJIIOIIl,MXCJI aanas, MMeHHO no :.noM rrpM'-IMHe MbI Y)l(e peunom npoaeparu no-rry M ronoconsre cooo~eHMJI p;Ba)l(p;bI B p;eHb, B sapaaee BbI6paHHoe BpeMJI (B npOMe)l(YTKM Me)l(P;Y KOTOPbIM coocmeans HaKarrnMBaIOTC5I).

I1oCJIep;HMe TpM rona JI npOBepJIIO nO'-lTY He xame pa3a B Hep;elIlO, a unorna He 3arnJIp;bIBalO B 5IIIl,MK rro xersrpe nenena KpJIp;y. 11 HM'-IerO uenonpamoaoro He CJIyqMlIOCb, YCTpaHeHMe rrp06neM 0601lI1I0Cb nemesne, '-IeM B 300 nonnapoa. TaKaJI rpynrmpoaxa 3ap;a'-l C9KOHOMMlIa MHe COTHM '-IaCOB nmnaero Tpyp;a. A CKonbKO CTOMT saute BpeMJI?

PaCCMOTpMM rMrrOTeTM'-IeCKMM npmaep:

I) 20 nonnapos B xac - BO CTonbKO ou;eHMBaeTCJI Balli TPYp;· TaK 06CTOMT neno, K rrpMMepy, ecna B ron BbI 3apa6aTbIBaeTe 40 TbIC. nonnapos M ornsrxaere nse aenenx: 40000 : 2000 (40 '-IaCOB B neneJIIO x 50) = 20 nonnapos B -rac;

BCrrOMHl1Te, KaK B p;eTCTBe 11306pa)l(anM rraMHbKY: «Hy ronsxo OP;MH paso-rex! I10)l(alIYMCTa! A 5I rorna cnenato (TO-TO), '-IeCTHOe ClIOBO!» Pop;MTenM 06bIqHO KlIlOlOT aa 9TY YJIOBKY rrOTOMY, 'ITO p;eTM MaCTepCKM MX pa3BOp;.lIT. TOT )l(e rrpMeM 9<pcpeKTMBeH npn 06IIl,eHl1M C aaxanscrsoa, rrOcTaBIIl,MKaMM, KlIMeHTaMM M OCTanbHbIM MMpOM.

I10lIb3YMTeCb 9TOM ynoaxofi, HO He nonnaaairrecr, na nee caMM.

ECJIJ-l 60cc rronpOCMT sac aanepxcarsca nocne pa60TbI «scero OP;MH pa- 30'-leK», 3Hai1Te, '-ITO OP;HMM pa30M OH He OrpaHM'-IMTC5I.

TIoTpe611TeJII1 BpeMeHI1:

rrpOQb COMHeHI1H - rpynnapynre 3ap;aQI1

ECJIM rrpe)l(p;e BbI unxoma He nonssoaanrrci, ycnyraMM nonxrpadnrsecKMX npenrrpaarmi, neua M 3aTpaTbI BpeMeHM aa nycxonananouasre pa- 60TbI sac M3YMJIT.

)J,orrYCTMM, '-ITO ne-rars rronH0U;BeTHbIX norornrtoa na 20 <pYT60nxax 6yp;eT CTOMTb 310 p;onnapoB M na BbIl10nHeHMe saxasa norpetiyerca nenenx. KaKMMM 6yp;yT 3aTpaTbI BpeMeHM M nener na nexart, Tpex TO'-lHO TaKMX)l(e cpYT60noK?

310 nonnapos M onna aenerra.

KaK TaKOe MO)l(eT 6bITb? Oxeas npocro: sarparsr aa rrpMnap;Ky nesarnon MallIMHbI He MeHJIIOTCJI. EM Tpe6yeTCJI TO xce caxioe KOlIM'-IeCTBO MaTepManOB P;JIJI rrop;rOTOBKM nexarnoa cpOpMbI (150 nonnapoa) M CTOlIbKO xce YCMlIMM -rezroaexa, KOTOPbIM ee 06clIY)l(MBaeT (100 nonnapos). KaK HM KPYTM, rrpou;ecc rrpMnap;KM COKpaTMTb He rronyqMTCJI. TaKMM 06pa30M, na 9Ty pa60TY, rrYCTb M He3HaqMTenbHYIO, rpeoyeTCJI BbIgenMTb CTOJIbKO »ce BpeMeHM, CKOlIbKO M na n106y1O p;pyrylO, T. e. OTBeCTM na BbIl10nHeHMe aaxasa nenemo. He9KOHOMM'-IHbIM TMpa)l( c senaer OCTaBIlIYIOCJI '-IaCTb CYMMbI: 3 p;olIlIapa sa IlITyKy rrpM rre'-laTM 20 cpYT60lIOK = 20 p;olIlIapoB 3a IlITyKy rrpM M3rOTOBneHMM Tpex cpYT60lIOK.

Cnenoaarensno, '-IT06bI C9KOHOMMTb p;eHbrM M BpeMJI, cnenyer p;O)l(p;aTbC5I fionee KpyrrHoro saxaaa: 9TOT nonxon Ha3bIBaeTCJI rpyrrrrM-

* The Cost of Not Paying Attention: How Interruptions Impact KnowleJge Worker Productivity, Jonathan B. Spira, Joshua B. Feintuch, Basex, 2005.

112

KAK PA50TATb no YETblPE YACA B HEAEJlIO

2) noac-raraea, CKOJIbKO BpeMeHM BbI C9KOHOMMTe, crpynnMpoBaB nonotinsre 3a,[laqM M BbIllOJIH5UI MX B HeCKOJIbKO saxonoa, a 3aTeM OnpefIeJIMM, CKOJIbKO BbI saparioraere, YMHOiKHB KOJIHqeCTBO orpatiorauasix qaCOB na nOqaCOBOM TapH<p (B p;aHHOM cJIyqae - ! 20 p;OJIJIapoB):

pa3 B nenemo - 10 qaCOB := 200 p;OJIJIapOB; pa3 B nse Hep;eJIH - 20 qaCOB := 400 p;OJIJIapOB; pa3 B MeOII-, - 40 qaCOB := 800 p;OJIJIapOB;

3) npOaHaJIM3HpyeM qaCToTY rpynnHpoBKH, npHBep;eHHyIO BblIIIe, M onpep;eJIHM, KaKHe aarparsi nOHap;06HTcH na YCTpaHeHMe npo- 6JIeM, B03HMKIIIMX aa 9TOT nepMop;. ECJIH sarparst He npeBblIIIaIOT npHBep;eHHble BblIIIe CYMMbI, BbIllOJIHHTb crpynnMpoBaHHble sanaqM MOiKHO eme peiKe.

Hanpuaep: eCJIH H npOBepmo nOqTY pa3 B Hep;eJIIO M B cpep;HeM TepHIO B aenemo ,[IBe Cp;eJIKH, JIMIIIaHCb 80 P;OJIJIaPOB npM6bIJIM, H 6yp;y nponon»cars npoBepHTb nOqTY pa3 B Hep;eJIIO. ECJIM BblqeCTb H3 200 IJ,OJIJIapOB (sa 10 -racos) 80 ,[IOJIJIapOB npM6bIJIM, ace paBHo OCTaeTCH 120 ,[IOJInapes. He rosopa YiKe 0 TOM, qTO Y MeHH BbICB060iKp;aeTCH BpeMH na BbIllOJIHeHMe ,[Ipymx, 60JIee BaiKHblX sanax. ECJIH nonc-nrrar» <PHHaHCOBYlO H 9MOL\HOHaJIbHYlO BblrO,[ly OT BbIllOJIHeHMH scero O,[lHOM naxcHOM aana-m (uanpnsrep, «oKyqMBaHMH» KpynHoro KJIMeHTa), L\eHHOCTb rpynrrapoator 3HaqHTelIbHO npeBblcMT nOqaCoBYIO 9KOHOMHIO.

EClIH YCTpaHeHMe np061IeM 06XO,[lHTCH ,[IOpOiKe H npeBbIlliaeT C9KOHOMlIeHHYIO CyMMy, cnenyer BepHYTbcH K npe,[lbI,[Iy~eM qaCTOTe rpynnMpoBKH. B 9TOM cJIyqae H CTalI 6bI npoBepHTb nOqTY He O,[lMH, a IJ,Ba pa3a B nenemo (HO He ezcennesno) M norrsrranca nOCTpOHTb paoory TaK, qT06bI onart- npoBepHTb ee TOlIbKO OP;HH paa. Hesaxexr 6paTb ycepp;HeM TaM, rne MOiKHO B3HTb YMOM. Korna H nOHHlI, KaK peznco B03HHKalOT nO-HacToH~eMY cepsesasie cMTyaL\HH, H npHHHJICH rpynnHpoBaTb H lIHqHble, H ,[IeJIOBble 3ap,aqH. B nacroauree BpeMH y MeHH crpynnHpoBaHbI clIeP,YIOiL\Me nena: npoBepKa 91IeKTpoHHOM no-rrsr (no nOHep;elIbHHKaM, B 10:00), renedioanue 3BOHKM (nonaocrsto HCKlIIOqeHbI), cTHpKa (pas B ztse uenerm, no BocKpeceHbHM, B 10:00), paoora C Kpe,ll,HTKaMM H CqeTaMH (nOqTM co scex nJIaTeiKH CHHMalOT aBTOMaTMqeCKM, HO H Bce-TaKM nop,BoiKY 6alIaHc pa3 B Hep,eJIIO, no noHep,eJIbHIIJIKaM, nOCJIe npoBepKH no-rrsi), CHlIOBble TpeHHpoBKM (pas B qeTblpe ,[IHH no 30 MHHYT) H T. p;.

npemnCTBOBaTb npemnCTBIMIM iii YMeTb OTKa3blBaTb

113

HeXBaTKa rrOJIHOMOqHM: npaanna 11 nepecrpoaxa

OCHo6HaH ~eJlb - naoenume compyoHuK06 nOllHOMOttUHMU, otiecneuumu ux scex uH¢opMa~ueu 0 npoucxoosuueu, wnotiu OHU C neexocmeio MOZllU notiumn C60U npouoiue oOCmUJlCeHUH.

EMJlJI fEJI!TC (p. 1955),

OCHOBaTeJ1h KOMflam111 Microsoft, CaMbIM: 6oraTbII1 xenonex B Ml1pe

HeXBaTKa nOlIHOMOqHM HalIH 0

L\ , xorna HeT B03MOiKHOCTH 3aBep-

IIIHTb 3 ana-ry, He HMeH npep;BapMTeJIbHOrO pa3peIIIeHMR MlIM M3- sa OTCYTCTBMH nOJIHOrO nocryna K HH<popMaL\HM. OHa B03HMKaeT B pesynsrare oneparnsnoro ynpaanenan, xoropoe ocyutecrsnaere BbI caMH HJIH B xoropoe BbI OKa3bIBaeTeCb BOBlIeqeHHbIM. B JI1060M cnyxae np06JIeMa OTHMMaeT eatue BpeMH.

UeJIb pa60THMKa - nOJIyqMTb nOJIHbIM nocryn K He06xo,[lHMOM HH<popMaL\MH H npaso npHHHMaTb peIIIeHMH no MaKCMMaJIbHO IIIHpOKOMY cneKTpy nonpocos. UeJIb npe,[lrrpHHMMaTeJIH - npeaocrasan, HaeMHbIM pa60THHKaM MJIH rro,[lpH,LIqMKaM MaKcHMYM MH<p0pMaL\HM H rrOJIHOMOqMM, He06xop;MMbIX ,fIJIH rrpHHHTHH peIIIeHMM.

CJIYiK6a nonnepaoor KJIMeHTOB nepenxo CTaJIKHBaeTcH C npotineMOM HeXBaTKH rrOJIHOMOqHM. I1pHMep H3 MCTOPHM KOMnaHHM BrainQUICKEN nOKa3bIBaeT, HaCKOlIbKO JIerKO MorYT peurarscs nazce caMble cepseansre rrp06rreMbI.

B 2002 ro,LIy H nanan cneuaamrcros co CTOPOHbI orcnexcrsars BbInonnenne 3aKa30B H B03BpaT TOBapa, HO sonpocu, CBH3aHHble C npoH3BO,LICTBOM, rro-rrpeiKHeMY penran caM. J1 qTO iKe? H nonyxan 60rree 200 rracexr B nens, C ,LIeBHTH no rrRTH orne-tan aa HMX, He OTpbIBaHCb OT xoxmsrorepa, a 06'beM nponaxc asrpoc ncero ua 10% B neztemol I1pMIIIJIOCb OTKa3aTbCH OT ,LIorrorrHMTeJIbHOM peKrraMbI H orpaua-mrs rrOCTaBKH: p;aiKe He3HaqHTerrbHoe YBeJIHqeHHe 06'beMOB pa60TbI C KrrHeHTaMH crano 6bI p;rrR MeHH nocnenaen xannefr. TaKaH Mop;errb He rrOp;JIeiKarra Hapa~HBaHMIO. 3arrOMHHTe 9TO cnoso, OHO HaM eure rrpMrOp;HTCH. Hapaunrsaane oxaaanocs HeB03MOiKHbIM rrOTOMY, qTO B rrpouecce 06MeHa HH<popMal1HeM H rrpHHHTHR peIIIeHHM HaIlIJIOCb OP;HO Y3- Koe MeCTO - H.

B qeM aaraosnxai OCHOBHaH xracca rrncese, xoropsre rra,LIaJIH KO MHe B H~HK, He OTHOCMrraCb K rrpOM3Bop;CTBY: rrpOCTO crrYiK6a pa60TbI C KJIHeHTaMH cnpanrnsana pa3peIIIeHHH na pa3JIMqHble ,LIeMcTBMH.

8-5666

114

KAK PAEiOTATb no YETblPE YACA B HE):IEllfO

llpensrctaoaars npemlTCTB~RM ~ YMeTb OTKa3blBaTb

115

«Knnear IUlIUeT, qTO TOBap eMY He rrpMBe3JU1. qTO HaM nenarai» «Y KJIMeHTa rrp06lIeMbI C TaMO)KHeH. MO)KHO lIM nepecnars eMY TOBap na aMepMKaHcKMH anpeci»

«QT06bI 06craBMTb KOHKypeHToB, KlIMeHT XOqeT rrolIyqMTb TOBap qepe3 nsa ,n;HJI. MO)KeM lIM MbI opraHM30BaTb CPOquyIO ,n;OCTaBKy M, eCJIM na, CKOlIbKO aa nee rrpocirn.?»

Enaronapio sa BHlIIMaHlIIe, TlIIM»

HylI M C3KOHOMMlI 60lIee 100 qaCOB mr-moro BpeMeHM aa O,n;MH MeCJI~, KlIMeHTOB HaqalIM 06ClIY)KMBaTb 6bICTpee, B03BpaT rosapa He rrpeBbIuran 3% (B cpe,n;HeM rro oTpaclIM - 10-15%), HaHJITble MHOM cneunam1CTbI He ,n;OHMMalIM MeHJI BorrpOCaMM. Bce 3TO rrpMBelIo K 6bICTPOMY POCTy Moero 6M3Heca, YBelIMqeHMIO pa3MepoB rrpM6bIlIM M sceotimexry Y,Il;OBJIeTBOpeHMIO.

JIIO,Il;M cooopaaarensnee, qeM Ka)KeTCJI na rrepBbIH B3rJIJI,Il;. ,D;aHTe HM uranc noxasars ce6JI.

EClIM BbI HaeMHbIH pa60THMK, Ka)K,Il;bIH rrrar KOToporo )KeCTKO KOHTPOlIMPYIOT, rroroBopMTe C 60CCOM rro nyurai« M 06'bJICHMTe, qTO xoTMTe pafiorars rrpo,n;yKTMBHee M He OTBlIeKaTb ero rro rrycTJIKaM. «He XOqeTCJI rrOCTOJIHHO oTpbIBaTb nac OT pa60TbI, JI »ce 3HaIO, y sac ecrs nena nosaxoree MOMX. 5I TyT rrOqMTaJI KOe-qTO M nonynan, qTO Mor 6bI rrOBbICMTb rrpOM3BO,Il;MTeJIbHOcTb. Y sac He HaH,Il;eTCJI CB060,n;HOH MMHyTbI?»

Ilepen 3TMM pa3rOBopOM paapaoorarire pJIP; rrpaBMJI, KaK B rrpe,Il;bI,Il;y~eM npMMepe, qT06bI patiorars aBTOHOMHO M pe)Ke 06pa~aTbCJI K HaqaJIbCTBY sa pa3perrreHMJIMM. I1YCTb aa nepssrx rropax 60cc oneHMBaeT pe3YJIbTaTbI saunrx peurenari pa3 B ,Il;eHb MJIM pa3 B He,n;eJIIO. I1pep;JIO)KMTe nenemo MCrrbITaTeJIbHOrO cpoxa M 3aKOHqMTe 06bJICHeHMR <ppa30H: «5I He rrpOqb nonpooosars. MO)KeT, BBe,Il;eM HOBbIe nopR,Il;KM XOTR 6bI aa aenemo?» J1JIM MoeH JII06MMOM <ppa30H: «I1o-MoeMY, pa3yMHo. A BbI KaK ,Il;YMaeTe?» I10cJIe TaKMX CJIOB MaJIO KTO peunrrcs Ha3BaTb name rrpe,Il;lIO)KeHMe qyrrrbIO.

Ilocrapaiireci, OC03HaTb, qTO HaqalIbHMK - 3TO KOHTpolIep, a He Ha/1;CMOTp~MK sa pa6aMM. I1pM06peTMTe perryTall,MIO xenoaexa, KOTOpbIH HeYKlIOHHO CTpeMMTCR K YlIyqrrreHMJIM M CTaBI1T non COMHeHl1e rrpaBl1lIbHOCTb YCTOJIBrrrl1XCJI rrOpJI,n;KOB, 11 JIIO,n;11 rrepeCTaHYT OTMaXMBaTbCJI OT aannrx rrpe,n;JIO)KeHMM, ocooeano eClIM OHI1 06e~aIOT POCT rrp0I13Bo,n;MTeJIbHOCTM Tpyp;a.

ECJII1 BbI p;OTorrrHbIH ,n;o MeJIOqeH npep;npMHI1MaTeJIb, rrOHMI1Te O,Il;HO: naace eCJII1 BbI yxreere nenars qTO-JII160 JIyqrrre scex B MMpe, 3TO erne He 3Haq11T, qTO nee nonotiasre nena BbI 06JI3aUbI 6paTb aa ce6JI. ,D;aHTe nonql1HeHHbIM rrOlIHOMOql1JI M B03MO)KHOCTb pariorars, He OTBlIeKaJI aac,

Mopans TaKOBa: MbI norry-raexr TOlIbKO re npaBa, KOTopble OTCTal1- naest.

I1YCTb naunr npaBa npl1HOCJIT BaM nOJIb3Y - OrpaUl1qbTe paCXO,Il; csoero BpeMeHM, 3aCTaBbTe OKpY)KaIOIll,I1X roxaee <P0PMYJIl1pOBaTb

11 TaK 6e3 xomra. CMTyall,I1H 6bIJIO TaK MHoro M OHM OKa3alIMCb HaCTOlIbKO pa3Hoo6pa3HbIMI1, qTO rurcari, I1HCTpyKll,I1IO no Ka)K,Il;OH 6bIlIO 6bI neneno, K TO My xce y MeHJI He XBaTMJIO 6bI BpeMeuVl 11 onsrra,

K CqaCTbIO, HeXBaTKY onsrra 6bICTPO KOMrreHCl1pOBalIl1 HaHJITbIe MUOM cneuaanucrsr no paoore C KlIMeHTaMVl. 5I pa30CJIalI VlM BceM e,n;I1HcTBeHHoe rrI1CbMO, 11 MOIll,HbIH rrOTOK Vl3 200 nacexr B nens MrHOBeHHO npeBpaTI1JIC5I B pyqeeK 113 20 rrVlceM B He,n;eJIIO.

«Bcev npaser!

Cootiuiaio 0 BBe,D,eHlIIlII HOBO(:i npnopareruof nOJllllTlIIKlII.

KnllleHT ,D,On}l{eH OCTaTbCB ,D,OBoneH. Ecnlll YCTpaHeHlIIe npotineMbl 06XO,D,lIITCB neuresne 100 nonnapos, npoaHam13111py(:iTe CVlTaYl..\lIIlO VI YCTpaHlIITe ee cawocroarensao.

3TO ocjJVlI..\VlanbHOe nlllCbMeHHoe paspeureune. OTHblHe BceM oneparopav cnY}I{6bl no patiore C KnVleHTaMVI npennucueaerca peuiars see npo6neMbi CTOlllMOCTblO MeHee 100 ,D,OJlnapOB caaoCTOHTenbHO, He cripauiascs KO MHe. 51 AnH aac Y}I{e He 3aKa3YVlK:

MOVI KnllleHTbl - BaWlII KJlllleHTbl. He cnpaunaeajire Y MeHB pa3- peweHlII(:i. llocrvnatire TaK, KaK COYTeTe HY}I{HbIM, koppekrnau 6YAeM BHOClllTb no XOAY nena.

I1pM 6lIVl)KaHrrreM paccsrorpenmr BbIJICHI1JIOCb, qTO 60JIee 90% scex np06JIeM, npMBOp;MBIliI1X K OTrrpaBJIeHI1IO rrl1CeM, peurazmcs C sarpaTaMM, He rrpeBblIliaIO~MMI1 20 ,Il;OJIJIapoB. B resemre qeTblpeX Hep;eJIb 5I perylIJIPHO npOBepRJI, KaK onepaTopbI CrrpaBlI5IIOTCJI C rrponeccost He3aBMCMMoro rrpI1H5ITI1JI peurenmi, 3aTeM nepemen na e)KeMeCJIqHbIe rrpoBepKM 11 naxoireu na e)KeKBapTalIbHbIe.

Yp;MBI1TelIbHo, KaK 6bICTpO BbIpacTaeT IQ y lIIO,n;eM, CTOI1T B03JIO)KI1Tb aa HVlX OTBeTCTBeHHOCTb Vl 3aJIBVlTb, qTO TbI 11M p;OBepJIeIlib. I1epBbIH )Ke MeCJIll, TaKOM pa60TbI 060IlieJICJI 6bI MHe na 200 ,1.IOJIJIapOB ,n;opo.IKe, eCJIM 6bI R rrO-rrpe)KHeMY 3aHMMaJIC5I TeKyqKoH caxr. Ho 5I PVlCK-

8'

116

KAK PA60TATb no YETblPE YACA B HEAEJlIQ

npenJ'lTCTBOBaTb npenJ'lTCTB~J'lM ~ YMeTb OTKa3blBaTb

117

sanpocsr M He OTHMMaTb y sac BpeMR nonYCTY, aaysnrecs rpyrmnposart, npocrsre 3ap;aqM TaK, qT06hI He OTBlIeKaThCR OT HaM60lIee sazcHhIX. HMKOMY He n03BOlIRMTe npenRTCTBOBaTh saurea pafiore. Hay-nrrecs cocpep;OTOqMBaThcR na rnaBHOM, M BhI HaMp;eTe CBOM CTMlIh )l(M3HM.

~ BOnpOCbl H 3AAAHHfI

~ HayqMTeCh y6e)l(p;aTb (aanpnaep, B3RB na BoopY)l(eHMe Me-

TOP; «nMTOMeu; na npooy»),

Ecnn coopanne MlIM BCTpeqa HeM36e)l(HhI, nOMHMTe cnenytomne npaB11lIa:

~ RBlIRThCR na H11X clIep;yeT C qeTK11M cnMCKOM sanas:

~ nlIaH11pOBaTb BpeMR KOHu;a 11lIM yXOP;MTh paHhrne OKOHqaHMR c06paH11R;

Bee OYMa/om, «mo 6blmb nesaypsonu» mananmou BeCCllO. OHU npocmo He snaiom, KaK mpYOHO YJlCUBambeH B OOHOM Mupe c KpemUHaMU.

KAJlBI1H,

rep OM KOMI1KCOB «KaJIBI1H 11 Xo66o,

2. Ipynnapyrrre nena, qT06bI COKpaT11Tb 3aTpaTbI aa nop;rOTOBKY 11 BbICB060P;VITb BpeMR na p;OCT11)1(eHVIe CB011X 3aBeTHhlX MeqTaH11M.

KaK11e nena MO)KHO ynopRp;Oq11Th MeTop;OM rpynmrpoaxai I1HbIM11 CJIOBaM11, BbITIOJIHeH11e KaK11X aanax (noxon B npaqeqHYIO, Mara311H, npOBepKa no-rrst, BbIII11CKa CqeTOB, nonrorosxa OTqeTOB no npOp,a)KaM 11 T. n.) MO)KHO anncart, B KOHKpeTHOe BpeMR - eacep,HeBHO, exceaenensno, e)KeMeCRqHO, e)KeKBapTaJIbHO 11JI11 exceronHO, qT06bI He paCKaq11BaTbCR na KaqeJIRX 6eCKOHeqHo.

3. BBep,11Te 11JI11 npep,JIO)K11Te BBeCT11 npaB11JIa, paCrn11pRIOIJ~11e nOJIHOMOq11R, 11 peKoMeHp,aU;1111 C nepnomorecxoa nponepxosi pe3YJIbTaToB.

I136aBbTecb OT Y3K11X MeCT B rrpou;ecce np11HRT11R peurenaii, rne uena orn116K11 6yp;eT H11QTO)KHO MaJIa. ECJI11 BbI HaeMHbIM pa60TH11K, nOBepbTe B cetis M nOTpe6YMTe 60JIbrneM CTeneH11 He3aB11C11MOCT11. Cocrassre cn11COK npaKT11QeCK11X «UpaB11JI», npep,JIO)K11Te 11X 60ccy, yp,v1B11're ero 11MnpoB11311poBaHHoM npe3eHTaU;11eM. He 3a6bIBaMre npo MeTOp, «n11TOMeu; na npofiy»: 06'bRCH11Te, QTO OT Hep;eJIbHOrO axcnepnsrerrra Bpep,a He 6yp,eT.

ECJI11 Bbl npep,npMHMMaTeJIb 11JI11 PYKOBop,11TeJIb, p,aMTe nOp,QMHeHHbIM uranc npmlB11Tb cetia, BepORTHOCTb He06paT11MbIX 11JI11 pa30pMTeJIbHbIX nOCJIep,CTBMM MMH11MaJIbHa, a 3KOHOM11R BpeMeH11 rapaHT11pOBaHa. IToMH11Te: 11CT11HHaR BeJI11Q11Ha asrronsr 3aBMC11T TOJIbKO OT 'roro, KaK BbI ee 11CnOJIb3YeTe. A p,JIR aroro BaM nOTpe- 6yeTcR BpeMR.

HaYQVneCb pacnosnaaari, XOlIOCTOM xon M He p;onYCKaTb ero.

Cnenars 3TO OQeHb npocro, p;OCTaTOQHO YCTaHOB11Tb pRp, npaBMJI 11 CJIenonars 11M. Barna 3ap,aQa - He n03BOJI11Tb ce6e paCnbIJIRTbCR na MeJIOQ11 11 cpYT60JIMTb scex, KTO nonsrraercn OTBJIeQb sac OT rnasnoro.

cha rnasa OTJI11QaeTcR OT npensmyunrx p;eTaJIbHOM nornarOBOM MHCTpYKU;MeM, npO"JIJIIOCTp"pOBaHHoM np"MepaMM. TaK11M 06pa30M, pasnen «Bonpocsr 11 3ap,aHMR» 6yp;eT He TpeH11pOBKOM, a nop;Bep;eH11eM 11TorOB. ITOP;P06HOCT11 peuraror nee: nepexnraare rnaBY qeJIMKOM, QTO- 6bI He ynYCT11Tb H11 OP;HOM p;eTaJI11.

KpaTKOe conepzcaune 3TOM rnanu.

1. C03p;aMTe c11cTeMY 3aCJIOHOB, OrpaH11Q11BalOlll,11X Barny nocrynaocn; no renerpoay M 3JIeKTpOHHOM nOQTe, crapanreci, M36eraTb JI11rnHMX KOHTaKTOB.

06paT11TeCb K npMMepaM aBTOOTBeTOB na 3JIeKTpOHHble n11CbMa 11 3BOHK11, M3yq11Te pa3JI11QHble MeTop;bI YKJIOHeH11R. ITp11YQ11Te ceria HaQ11HaTb pasrosop He co ClIOB «KaK nena?», a «QeM Mory noMOQb?» Ionopnre no CYlll,eCTBY, pern11TeJIbHO OTceKaMTe see JI11PMQeCK11e oTcTynJIeHM5I. Cocpep,OTOQbTe BH11MaHMe na HeMep;JIeHHbIX p;eMCTBMRX, Bblpa60TaMTe TaKTMKY npeCeQeH11R JIlO6bIX nOnbITOK OTBJIeQb aac OT pa60TbI.

ITo B03MO)l(HOCT11 1136eraMTe BCTpeQ 11 c06paH11M:

~ np06JlEMA I{OM$OPTA

~ v

3aMeHR11Te BCTpeQM nepenacsoa no 3JIeKTpOHHOM nO'ITe

C nensro peureuns np06JIeM;

B TeQeH11e P;ByX cnenyroumx p,HeM Bep,11Te ceria TaK, KaK see p,BYXJIeTlIMe p,eT11: C QeM 6bI K BaM H11 oopamanncs, OTBeQaMTe «HeT». 3a6yp,bTe

118

KAK PAEiOTATb no 4ETbiPE 4ACA B HE,IJ,EfltO

06 l136V1paTelIbHocTVI. Ornexajrre OTKa30M na 1II06ble npocstisr, rnasHoe, qT06bI sac He YBOlIVilIVi. CTaHbTe 3rOVICTOM. KaK VI B npe,n;bI,n;YIl\eM ynpaxcaeaaa, nama QelIb - He pe3YlIbTaT (B ,n;aHHOM ClIyqae yCTpaHeHVie nen, 3p5I OTHVlMaIOIl\MX y sac BpeM5I), a caM npouecc: MbI yqVlMC5I rOBopVlTb «HeT» VI He ncnsrrstaart, yrpbI3eHVlt1 COBeCTVI. Hanproaep, TaK MO)l{HO orsexari, na ClIep;YIOIQVle sonpocsr:

Y sac Hat1,n;eTC5I MVlHyTKa?

Xo-reurs, CerOp;H5I (saarpa) CXOP;MM B KVlHO? BbI He noxroxcere MHe C X?

IIIar III:

A - aBTOMaTl'I3aQHH

«HeT» - nporpaMMHblt1 OTBeT no YMOlIqaHVlIO aa see sorrpocsr VI npocstisr. He BbI),!,YMbIBat1Te oTroBopKl1, nna-re aac YlIVlqaT BO lI)I{l1. YHVlBepcalIbHblt1 OTBeT rrpoCT: «l/13BVlHVlTe, He Mory. Cenxac y MeH5I MHoro pa60TbI».

CKOTTM: Ropatim. K BaWUM ycnyzaM, C3p.

Bce cucmeuu oatiomaom aBmOMamUlIeCKU U HaXOaRmCR B nonnoti ZOmOBHOCmU. C ynpaBneHUeM CnpaBUmCR aaJICe 3KUnaJIC U3 WUMnaH3e U aBYX CmaJICepOB!

KAnMTAH KEPK: 5nazoaapJO, vucmep CKOmm. 5yaeM cuumams, limo KO MHe smo He omnocumcs.

Alt1aJlor nepCOHa}f{e~ cepaana «3Be3AHbl~ nyrs»

Inana 8

AyTCOpCJ.1Hf )KJ.13HJ.1

... KAK C6POCVlTb 6AJ1J1ACT

VI n04YBCTBOBATb BKYC rEOAP6V1TPA}f{A*

Henoeex nacmonuxo 602am, HaCKOllbKO eenu« cnUCOK 6eUl,eU, om «omopux OH MOJICem noseonumu ce6e omxasamocx. rEHPV! ):I3BV!):I TOPO

ECllM :ny HCTOpv1l0 BbI YCJIbIIIIHTe OT MeWI, TO He noaepnre, TaK qTO rrycxaa ee paCCKa3bIBaeT 3r1:):I:>Ker1:. OHa rrO):lfOTOBHT rrOqBY ,[pm HeBepOHTHbIX C06bITMr1:, rrpWIMHOM KOTOPbIX CTaHeTe BbI caMM.

MOjl >KVl3Hb B CTVll1e aYTCOpCVlHr

JIpa60U6btU paCCKa3 3UOJICeH J!.JlCeuKo6ca, cmapiuezo peoaxmopa »cypuana Esquire (36e3001JKaMU 0603Ha1JeHbI 6peMeHHbte unmepeanu, pasoenmouiue snusoou)

BCE HA'-lAflOCb MeOlll, Ha3aA. TI HaH paa A04V1Tafl .0.0 cepeAVlHbl 6ecT' cennep TOMa ct:>pVlAMaHa «nflOcHVli1 MVlP» (The World is Flat). ct:>pVlAMaH MHe HpaBVlTGI, XOTH He noi1MY, C -rero eMY npacruruino omYCTVlTb vcsr. KHVlra nOCBHll(eHa ayrcopcVlHry B V1HAVIVI VI KVlTae. ABTOP paccaarpaaaer aYTCOpG1Hr He TOflbl{O xa« cnocoo TeXHVl4eCI{oVi nOAAep}l{l{VI VI npOVl3BOA' CTBa aBToM06V1fleVi, HO VI I{al{ cpencrso npe06pa30BaHVlH scex aMepVl' l{aHCI{VlX orpacnen npoMblwfleHHoCTVI - OT IOpVlcnpYAeHlI,VIVI .0.0 6aHHoBCI{VlX VI 6yxraflTepcI{Vlx yCflyr.

Y MeHH HeT c06CTBeHHoi1 «opnopauau, Aa}l{e BVl3V1TI{Y AaBHo nopa 06HOBVlTb. TI aBTOp VI penaxrop, pafioraio AOMa, 06bl4HO CVlAR B rpvcax, a B oc060 ocpVlll,VlaflbHblx cnv-raax - B nVl}l{aMHblX urrasax c nVlHrBVlHaMVI. V1 BCe-TaI{VI He nOHVlMalO, n04eMY see 6flara lI,VlBVlflVl3au,V1V1 AOfl}l{Hbl .0.0- CTaBaTbCR soporanaa Vl3 cnucxa Fortune SOD? KTO MHe aanperur Vlcnpo·

*

leoap6~1Tpa}t{ - rno6anbHbiVi BbllilrpblW ua pa3HIiII.\e KYPCOB aamor paAIii nplil6blnlil iii 1i13MeHeHIiIR CTlilnR lK1iI3HIiI. - Ilpuue«. aem.

122

KAK PAEiOTATb no YETblPE 4ACA B HEAEnlO

Avrcopcaur lKIHHVI ...

123

60BaTb caMYK> Vl3BeCTHYIO 6V13HeC-TeXHOllorViIO uosoro sexa? n04eMY 6bl 1II MHe He 3aH~TbOI avrcopcaaroa 3aAa4 H1II3wero YPOBH~? ,lJ.a 4TO TaM 3aAa4 - Bce~ >K1II3HlII!

Ha ClleAYlOllIlIIiii AeHb ~ ompaBlIIll nl-1CbMO B Brickwork - OAHY 1II3 KOMnaHlIIiii, «oropue ynoMlIIHaeT B KHlIIre <pplIIAMaH. KOMnaHlII~ Brickwork 1II3 Eaurancpa (It1HAlII~) cneuaanasapverca Ha npenocraaneuan ycnvr «YAalleHHblx nOMolllHlIIKoB-pecjJepeHToB» B OCHOBHOM cjJlIIHaHcoBblM 1II MeA1II4111HCKlIIM KOMnaHlII~M, KOTOPblM rpeoverca 06pa60TKa AaHHbIX. FI 06b~CHlIIll, 4TO HY>KHa nowoun, B BblnOllHeHlIIlII 3aAaHlIIiii EsquireB npoaeneuun lIIcclleAoBaHlIIiii, 06061l1eHlIIlII MaTeplllalla 1II T. n. OAlIIH 1II3 PYKoBoAlIITelleiii KOMnaHlIIlII, BlIIBeK KYllKapHlII, OTBeTlIIll, 4TO All~ Hero «tionsuiaa 4eCTb nepenacuaarsca co CTOllb BblCOKonOCTaBlleHHblM lllll- 40M». Y>Ke uennoxo. TaK MeH~ euie HlIIKorAa He Ha3blBalllll. B CWA MHe He YAaeTC~ nplllBlle4b K ce6e BHlIIMaHlIIe Aa>Ke MeTPAOTell~ 1II3 pecropaua Bennigan's - TeM tionee npnsruo n06blTb BblCOKonOCTaBlleHHblM lllll- 40M XOT~ 6bl B VlHAlIIlII.

-lepes napy AHeiii ~ nOllY4111ll nepsoe nlllCbMO OT Moero HOBO~BlleHHOro «vaaneuuoro pediepeura»:

nY4we He 6blBaeT. nepeBeAY-Ka ~ avrcopcuur Ha Ka4eCTBeHHO HOBbliii vposeas. nOllY4111TC~ 4eTKOe paaneneaue TpYAa: 3111Ta 3aHlIIMaeTC~ Moeiii patioroji, a -renoseu 1II3 YMII - ll1ll4HOiii >K1II3HblO: Onlla4111BaeT C4era, 6poHlIIpyeT 6111JleTbi K omycKY, nenaer nOKynKlII B VlHTepHeTe. COTPYAHlIIKaM YMII lIIAe~ npnurnacs no BKYCY, a KOll1ll4eCTBO nOA4111HeHHbix Y rnaBbl KOMnaHlIIlII «,lJ.>KeiiiK06c 1II Ho» pa30M YABOlllllOCb.

***

3VlTA CnPABVlnACb C nepBblM 3aAaHlIIeM: coopana MaTeplllanbl An~ CTaTblll «Cawas ceKcyanbHa~ >KeHllIlIIHa B MlIIpe». Ee saxaaan >KYP H all Esquire, a MeH~ COBceM He rssvno na3111Tb no caiiiTaM nYCKalOllIlIIX cnlOHlII nOKnOHHlIIKOB. Korna ~ orxpun cjJaiiill, nplllcnaHHbliii 3 lIIToiii , peaK4111~ 6bllla OAH03Ha4Hoiii: AMeplllKa - OTCTOiii. TaM 6blnlll cxeMbl. MHoroCTyneH4aTbie aaronoerot, npOAYMaHHble CBOAHble Ta6n1ll4bl C AaHHblMlII AOMawHlIIx >K1IIBOTHblX 3Be3Abi - Kn1ll4KaMlII, pa3MepaMlII, ll106111MOiii eAoiii (uanpuwep, pbI6a-Me4). Ecnlll see 6aHranop4bl TaKlIIe, KaK 3111Ta, MHe >Kanb awepaKaH4eB, nocrvnaioumx B KonneA>K. VlM He BbICTO~Tb npOTlIIB apMlIIlII ronOAHbIX, 6e3YKop1ll3HeHHO Be>KnlllBbIX, YMeIOllIlIIX patiorars B nporpaarae Excel lIIHAlIIiii4eB.

«YBalKaeMbliii .L\lKeiiiKo6c,

MeHR 30Byr 3V1Ta 111. rViTa. Jl 6YAY nowcrars BaM B Vl3AaTellbCKlIIx VI llVl4- HblX nenax ... Jl npVlnOlKY see YCVlllVlfl, 4T06bl onpaenars Bauru OlKVlAaHVlR, VI HaAelOCb, 4TO MOR nowoun, nOllHOCTblO YAOBlleTBopVlT Bac».

***

***

3A HECKOnbKO ,lJ.HEVl ~ caanun Ha Awy (noMOlllH1II4Y 1II3 YMII) uenvio ropy ll1ll4HbiX nen B VlHTepHeTe: onnarv C4eTOB, aaxasst B drugstore.com, nouc« lIIrpYWKlII nOA Ha3BaHlIIeM «3nMO-llIeKoTYH» (Tickle me Elmo) All~ Moero cuua, Bo061l1e-TO B Mara3111He llIeKoTYHbl KOH4111nlllCb, 1II Awa KYnnna npvroro 3nMo - «4blnneHKa-nll~cYHa)} (Chicken Dance Elmo). Vl npaaansuo cnenana. FI senen eiii n03BOHlIITb B KOMnaHlIIlO Cingular, pa3Y3HaTb npo TaplllcjJHbliii nnaa An~ Moero M06111llbHlIIKa. YTO-TO nOACKasuaaer MHe, 4TO ee 3BOHOK 1II3 5aHranopa B HblO-,lJ.>KepClII nepenpaannu 06paTHo B 5aHrallop - TaMOWHeMY COTPYAHlIIKY KOMnaHlIIlII Cingular. He 3HalO n04eMY, HO 3TO panyer,

«Ilonuocruo vnoenereopnr..» n pexpacuoe Ha4ano. Horna ~ paooran B odiuce, Y MeH~ 6blnlll nOMolllHlIIKlII, HO 0 TOM, 4T06bl YAOBlleTBOp~Tb MeH~, HlIIKTO 1II He saaxanca. A ecnn 6bl 3alllKHYllC~, HaM 0601llM rpoanna 6bl BbiBOll04Ka B ornene KaAPOB.

CEIO,lJ.HFI FI Y}/{VlHAIO C APyroM MlIIweiii, KOTOPbliii asrpoc B VlHAlIIlII, OCHOBall KOMnaHlIIlO, np01ll3BOARllIYIO nporpaweuoe otiecneseune, 1II pa360- raren AO HenpVlll1ll4111~. FI nOCB~TlIIll ero B nOAP06HOCTlII onepa4111111 «Ayrcopcaar».

- HaAO 6blllO 3BOHlIITb B KOMnaHlIIlO «CBoiii -rencaex B VlHAlIIlII» (yMII), - cxasan OH 1II nO~CHlIIll, 4TO ee snaneneu - lIIHAlIIiiicKlIIiii 61113HeCMeH. CaM OH AaBHO >KlIIBeT sa rpaH1II4eiii, a pOAlIITelleiii OCTaBlIIll B HblO-,lJ.enlll lIInlll MYM6ae. YMII - lIIX YAaJ1eHHa~ KOHCbep>KCKa~ pafiora: COTPYAHlIIKlII noxvnaior OAlIIHOKVlM MaM04HaM 6111neTbi B KlIIHO, COTOBble renetpoaa 1II BC~KyIO BC~4111HY.

***

HACTYnVlnO -rerseproe vrpo Moeiii HOBOiii 6apCKoiii >K1II3HlII. Horna ~ BKll104111ll KOMnbIOTep, B n04TOBOM ~llIl11Ke y>Ke >KAanlll OT4eTbi OT MOlllX 3aOKeaHCKlIIX nOMOlllH1II4. Crpa-uroe 4YBCTBO: ~ cnruo, a KTO-TO pafioraer sa MeH~. Crpauaoe, HO npnan-oe. nOKa ~ AaBlIIll nOAYWKY, BpeM~ He nponano AapOM, nena He crosnn Ha MeCTe.

124

KAt{ PA50TATb no YETblPE YACA B HEAEfltO

AyTCopCIt1Hr lKIt13Ht.1 ...

125

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Bbl ce6e npeACTaBIt1Tb He MO)l{eTe, C KaKIt1M rpenerov 5l ornpasnan 3TO nIt1CbMO. YTQ MO)l{eT 6bITb xy)I{e, yeM nepefipaaxa C )l{eHoiil no 3IleKTPOHHOCi n04Te, na euie C nplt1BIle4eHIt1eM rpersnx 1l1t111 C npvroro KOHlIa CBeTa? Ha cnenvioutee vrpo Awa nepecnana MHe KOnlt11O nlt1CbMa, KOTOpoe OHa ornpasuna )J.)I{YIlIt1:

3V1TA - MaTI cnACV1TEnbHV1L(A. CYAIt1Te CaMIt1: C HeAaBHIt1X nop MeH5l aaaanasaer nV1CbMaMIt1 OpraHlt13alllt15l Colorado Tourism Board. HanpnMep, B npowllblCi pas co06w,1t11l1t1, 4TO B KOllopaAO-Cnplt1HrC npoBOAIt1TC5l cpeCTIt1Ballb C Y4aCTIt1eM caworo 3HaMeHIt1TOrO B Mlt1pe apnexaaa. TI senen 31t1Te 06b5lCHIt1Tb It1M, 4TO 3TIt1 npecc-pennau MHe He HY)I{Hbl. V1 BOT xaxoe nlt1CbMO OHa corrasana:

«YBalKaeMble CQrpYAHIt1KIt1 KOMnaHIt1It1,

sawa HOBOCTHaH paccunxa nplt1XOAIt1T r-HY AlKei1K06cy CIlIt1WKOM ~aCTO. Ee COAeplKaHt.1e, 6e3YCIlOBHO, n pencraenser It1HTepec, OAHaKO He nonxoAIt1T AIlH lKypHalla Esquire.

Mbl oTAaeM AOlllKHoe Bawei1It1HIt1L\lt1aTIt1BHOCTt.1, ynopHoi1 patiore HaA Marepaanoa It1 HaCToi1~It1BOCTIt1. Baura MOTIt1Bbl HaM nOHHTHbl. K COlKalleHIt1IO, -rreuue paccunxa OTHIt1MaeT CIlIt1WKOM MHoro BpeMeHIt1.

B HaCTOHl11ee BpeMH 3TIt1 nlt1CbMa He nplt1HOCHT HaM 060lt1M HIt1KaKoi1 nons- 3bl, n03TOMY Mbl npOCIt1M aac npekparan, npncunars It1X. nOA~epKIt1BaeM, ~TO 3TOi1 npocb60i1 Mbl Hlt1'-lyTb He XOTIt1M YMalllt1Tb AOCTOIt1HCTBO Bawei1 paccunua.

HaAeeMCH Hd nOHIt1MaHlt1e.

bonsuroe cnacurio

«AlKYI1It1,

H nOHIt1MalO, Tbl snpase CepAIt1TbCH ua MeHH sa TO, ~TO H He Cbe3AIt11l K 6aHKOMary It1 He CHHIl AeHbrlt1. R nporro 3a6bll1 It1 o~eHb coxanero 06 3TOM.

Ho BeAb H TaK Te6H 111061110 .•.

C 111060BblO,

p.s. OT It1MeHIt1 It1 no nopy~eHIt1IO MIt1CTepa AlKei1Ko6ca - Awa».

31t1Ta VI. fIt1Ta»

Mallo roro, Awa ornpaswna )J.)I{YIlIt1 31leKTpoHHYIO OTKPbITKY! T\ OTKpb11l ee: ABa 06HIt1MalOw,It1XC5l MeABe)l{OHKa Itl nonnncs: «Bcerna pan Te65l 06- H5lTb. npOCTIt1, nO)l{allyCiCTa!»

-leprl Molt1M pediepe-muav naneu B pOT He KllaAItl! OHIt1 1t136aBIt11llt1 MeH5l OT He06xOAIt1MOCTIt1 1t13BIt1H5lTbC5l, a 3aOAHO It1 nexvrca 0 TOM, 4T06bl 5l cran npltlMepHblM MYlKeM, It1 reneps cnacaior OT MeH5l caworo. npRMOTaKIt1 nOAaBIlRIOT Moe BHYTpeHHee «OHO» MOIt1M «csepx T\». MeHR KaK 6YATO xacrpwpoaann.

,lJ,)I{YIlIt1 ocranacs AOBOllbHa: «KaK M1t11l0, noporojil TI Te6R npouiaio».

3TO IlY4wlt1Ci OTKa3 B It1CTOPIt1It1 )l{ypHaIlIt1CTIt1KIt1. OH 6e3YKOplt13HeHHO Be)l{IlIt1B, HO BMeCTe C TeM nepenasr cnepxauuce HerOAOBaHlt1e. floxoare, 31t1Ta He Hd wYTKY B03Myw,eHa TeM, 4TO Konopano nocweno OTHRTb Y r-Ha ,lJ,)I{eCiK06ca nparoueanos apevs.

***

BOT Y}!{E TPV1 HE,lJ,EnV1 nOMow,Hlt1l1bl oCB060)l{AalOT MeHR OT paooru, a Y MeH5l nO-npe)l{HeMY crpecc. Hasepuoe, see neno B «uunneuke-nnaCYHe 3IlMO», KOTOPOro Moiil CblH 1lI061t1T AO TPRCY4KIt1, a R TaK)I{e 1lI0TO HeHaBlt1)1{Y Itl nOTOMY MeAlleHHO Cbe3)1{alO C «arvurek. KaK 6bl TaM HIt1 6b11l0, nopa OCBalt1BaTb HOBbie Py6e)l{ltl: aYTCOpCIt1Hr Moero BHyrpeHHero Mlt1pa.

CHa4alla nonpofivio 3aHRTbCR 3AopOBbeM: COCTaBll1O AIlR Awlt1 cnnCOK MOIt1X HeBp030B, nplt1BeAY napy CIlY4aeB 1t13 AeTCTBa, nopvvv 50 MIt1- HYT notiecenoears C MOIt1M nCIt1XOaHaIlIt1TIt1KOM, a 3aTeM nepenars MHe ero COBeTbl. XIt1TpO nplt1gYMaHo, Aa? Ho ncaxoauannrax OTKa3aIlC5l HaOTpe3. MOil, Bpa4e6Ha5l 3TIt1Ka He n03BOIlReT. Jlanao. TI nplt1gYMall AIlR Awlt1 npvroe 3aH5lTlt1e: ctiop MaTeplt1allOB no MeTOAaM 1t136aBlleHIt15l OT crpecca. nOllY41t11l0Cb He4TO C xapaurepasw It1Hglt1CicKIt1M KOIlOPIt1TOM, nplt1BKYCOM Ciorlt1 It1 MeAIt1Talllt1lt1.

Bce 6bl XopOWO, HO sroro okasanocs MallO. V1 R peuran, 4TO nopa 3aHRTbCR avrcopcaarov MOItlX BOIlHeHIt1Ci. nOClleAHlt1e HeCKOllbKO Hegellb

***

Ilpoaepa«, pafiorasr IlIt1 HOBaR CIt1CTeMa B npvrux B3aIt1MOOTHOWeHIt1- RX - cvnpvxec«,«. CCOPbl C )l{eHoCi MeH5l Y)I{e aocrana, oc06eHHO noTO MY, '-ITO KaK cnopuma R )J.)I{YIlIt1 It1 B nOAMeTKIt1 He roxvc». MO)l{eT, Awa CnpaBIt1TCR.

«Ilpnaer, Awa,

MOH Jl(eHa paccepnanacs Hd MeHH aa TO, '-ITO H 3a6blll Cbe3AIt1Tb K 6aHKOMaTY It1 CHHTb AeHbrlt1 C KpeAIt1TKIt1 ••. Bbl He MOrll1t1 6bl 06bHCHIt1Tb ei1, '-ITO H 111061110 ee, HO BMeCTe C TeM HanOMHIt1Tb, '-ITO It1 Y Hee 6blBalOT npoaanu B naMHTIt1. KTO B npOWl10M MeCHL\e ABalKAbl repsn 6YMalKHIt1K? Aa, It1 euie OHa 3a6bll1a Kynlt1Tb 1l11t1n'-llt1KIt1 AIlH uorreu AlKacnepy.

126

KAK PAE.OTATb no 4ETbiPE 4ACA B HEt:\ErrlO

AYTCOpG1Hr ll{l.13HI-1 •••

51 TOnbKO \II nenaio, 4TO PBY ua ce6e sonocu: cnenxa saurna Cn\llWKOM naneko, 4T06bl \IIATI1 Ha nonHTHbIVl . .8 cnpocun 3\11ry, He Morna 6bl OHa pears sonocu BMeCTO MeHH. XOTH 6bl HeCKonbKO M\IIHyr B AeHb. 3ry Mblcnb OHa C04na 6neCTHLl.\e~. «.8 6YAY BonHOBaTbCH sa aac Ka)l{AblVi AeHb, - nootieLl.\ana OHa B n\llCbMe. - He 6ecnoKoViTecb».

AYTcOpC\IIHr MO\llX HeBp030B - caMblVi ycnewHblVi 3KCnep\llMeHT B MoeVi )I{\II3H\II. Ka)l{AblVi pas, xorna Ha MeHH uaxatueaer xaunpa, 51 HanOMl!IHalO ce6e, 4TO sa MeHH Y)I{e XaHAP\llT 3\11Ta, \II vcnokanaaocs. .8 He Wy4y: paA\II OAHOro 3TOro CTO\llnO 3aHHTbCH avrcopcaurov.

llleitn M ocransnsre qlleHbl KOMaHp,bl, paneroume 0 nonoxaemor Moero c-tera, nonozorna ryna 6011bIlle nener, qeM B npoumou Meon~e. B Ml1pe aBTOMan13alJ,l1M napnn nornrsni nopanos.

,Il,eHb BbIp,allC5I qyp,ecHbIM. 51 C Yllbl6KOM saxpsm narrron. 3a 3aBTpaK B <popMe iusencxoro crena C Ko<pe 11 arrellbCMHOBblM COKOM 51 sannarnn 4 nonnapa. VlHp,l1MCKMM pe<pepeHTaM - 4-10 nonnapos B qac. AMepMKaHcKMM cOTpyp,Hl1KaM - cnerrsuo l111M C nponaac, B TaKMX cny-iaax B03HMKaeT Kypbe3HblM 6M3Hec-<peHoMeH: rrpeasnneane Halll1qHblX Bblnnar Hap, rroCTyrrlleHM5IMM CTaHOBl1TC5I HeB03MO)l{HbIM.

Korna 3apa6aTbIBaeIllb nonnapsr, )l{MBeIllb na rreco 11 pacrma-maaeun.ca pyrrM5IMM, cnysarorca 3a6aBHble Be~M, M 3TO llMIllb uasano.

nerJIbIH 0630p: qTO BaM CBeTJtT Byoyiuee YJICe soec»,

npocmo OHO e~e He 6e30e pacnpocmpanunoc».

YI1JIbHM mscon (p. 1948),

aBTop «Henpoaanra», asen B oripamenne TepMI1H «KI16epnpOCTpaHCTBO» (1984)

Ho H »ce HaeMHbIH pa60THltK!

MHe-TO KaK 6bITb?

A qTO, eCJU1 rrpep,CTaBMTb ce6e rrollHYIO aBToMaTM3alJ,MIO?

VlTaK, 51 rrpocHyllC5I YTPOM, M rroCKollbKY HacTyrrMll noaenerrsnnx, TO nocne M3blCKaHHOrO 6Y3Hoc-aMpeCCKoro 3aBTpaKa B resenae xaca rrpOBep5l11 311eKTpOHHYIO rrOqTy.

COMb51 M3 VlHp,MM pa3blCKalla Op,HOrO M3 MOl1X Op,HOKllaCCHMKOB, C KOTOPblM 51 p,aBHO rrorepan CB5I3b, a Aaaxyns M3 KOMrraHMM YMII cnenana csonasre Ta611MlJ,bI B rrporpaMMe Excel, B KOTopble BOIllllM OTqeTbI o CqaCTlll1BOM )l{M3HM na neacnn M cpep,HMe norcaaaremr e)KerOp,HOM Tpyp,OBOM HarpY3KM B xacax B pasnsix crpepax nearern.aocrn. Cooecep,OBaHM5I aa 3Ty nenemo Ha3HaqMJ1 TpeTMM BMpTyallbHblM perpepenr M3 VlHp,MM, OH )Ke uauren KOHTaKTHYIO MH<popMalJ,MIO rro llyqIllMM unconaxr xeuno B 51rroHMl1 M caMbIM 3HaMeHMTblM yqMTe1l5lM canscsr na Ky6e. Vl3 cnenyrouiero rrMCbMa 51 C ynoaom.crenea ysuan, qTO MOM ncnonaaTeJIbHblM <pJ1HaHCOBbIM MeHep,)l{ep 113 TeHHeCCM, BeT, ycrreIllHo pa3peumna no-rm nse p,1O)KMHbl rrp06JIeM, BMceBIllMX p,aMOKJIOBbIM MeqOM C rrpOIlIJIOM Hep,eJIJ1, y6JIa)l{MJIa KpyrrHeMIlIMX KJIMeHTOB M3 KMTa5l11 lOAP, a TaK)Ke OrrepaTJi1BHO cornacosana C MOMMM 6yxraJITepaMl1 B Ma-nrraHe Borrpoc ynnarsr HaJIOra C nponazc rro KaJIM<popHMMCKMM Cp,eJIKaM. Hanorn 6bIJU1 ynnasensr 3JIeKTpOHHO C ero nosrounoo Kpep,MTKM, M onnoro B3rJI5Ip,a na BbIIIMCKM M3 MOl1X CqeTOB XBaTMJIO, xrotisr ytienarsca:

HUKmo He MOJICem oam» me6e c60600y.

HUKmo He cacm me6e paeencmeo, cnpaeeonueocm» U m. O.

ECllU mbt MYJICttUHa, 603bMU ux caM.

MAllKOllM I1KC (1925-1965), o6Il1eCTBeHHbIMl\ellTeJ1b, oparop, nponOBel\HI1K, I1l\e0J10r «xcpnoro HaI.\110HaJ1113Ma,'

Haxano parioru C yp,aJIeHHblM rrOMO~HMKOM-pe<pepeHTOM - Ba)KHa51 OTrrpaBHa51 TOqKa, OHa orstexaer MOMeHT, xorna Bbl rrpMyqaeTeCb OTnasars npnxaast M KOMaHp,OBaTb, a He rrOp,qMH5ITbC5I. TaKMM 06pa30M, Bbl noaexnory paaansaere caMble He06xop,MMble p,JI5I HB HaBbIKM: yp,aJIeHHblM MeHep,)l{MeHT M KOMMYHMKalJ,MIO.

Ilopa HayqMTbC5I 6bITb 60CCOM. Mnoro BpeMeHM 3TO He 3aMMeT.

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~ MeHJIeM pa3611Toe CTeKJIO B p;oMe, KOTOPbI11 HaXOp;I1TCJI B )KeHeBe, lIlBeMLlap11H.

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~ Haxonrrsr MeCTO P;JIJI MaIIII1HbI na CTOHHKe B npyroi« repone erne no or-sesna ryna,

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~ Becenyesr C pOp;I1TeJIJIMI1 BMeCTO naurero KJIl1eHTa.

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HJ1 B KOEM CJ1YQAE He noxynanre TOBap, noxa He BbIIIOllHMTe mar 3, orrMcaHHbIM B rnase 10. Ha p;aHHoM arane BaM p;OCTaTOqHO y6eP;I1TbCH B TOM, 'ITO TOBap MO)l(eT MMeTb HeKYIO Hau;eHKY, pacnonarars ero <pOTorpa<pI1HMM M JII1TepaTypOM rro nponazcasr,

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Ask.com: www.ask.com (BBe,n;MTe O,n;HO CJIOBO M nocxrorpare cnpaBa «narrow your search» (CY3MTb rpanmrsr noncxa), «expand your search» (pacumpars rpanuuu noncxa), «related terms» (poncrseunsre CJIOBa).

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*

WepBYA YKa3an YCIlOBI-1J1 oTrpY3KI-1 1-1 AOCTaBKM sapauee, 4T06bl nocernrena He AOXO' AMIlM AO KOHua npouenvpu sakaaa ronsuo AIlH roro, 4T06bl Y3HaTb KOHe4HYlO ueHY. OH XOTen, 4T06bl 3aKa3bl Aenanl-1 nO'HacTOHllIeMY, a He npHueHMBanMCb. - npUMe'l. aem.

npep;CTaBJIRIOIII;J1ii c060ii OP;Hy CTpaHJ1U;y C peKlIaMOM ee TOBapa (;J <pYHKU;J1eii 6eCrrJIaTHOM rrOp;rrJ1CKJ1 na paccbIlIKy «10 llyqIIIJ1X COBeTOB» cneU;J1aJIbHO P;JIR aJIbnJ1HJ1CTOB, 3aHJ1MalOIII;J1XCR iioroM. A)I(OaHua paccyp;J1JIa, 'ITO 60% nop;rrJ1CqJ1KOB - 3TO ee rrOTeHU;J1aJIbHhle KJIJ1- CHTbI.

3aTpaTbI 060J1x - MeHhille 150 nonnapon.

06a npOBeJIJ1 npocrsre KaMnaHJ1J1 C nOMO~blO nporpaMMbI Google Adwords, 0pJ1eHTJ1pYRCh aa 50-100 KJIlOqeBbIX CJIOB, onnospeaenno TeCTJ1pYR CJIOraHbI J1 CJIep;R aa Tpa<pJ1KOM na c06CTBeHHblx CTpaHJ1u;ax. E)I(ep;HeBHblii JIJ1MJ1T 61Op;)I(eTa He rrpeBbIllIalI 50 p;OJIlIapoB. (IIpJ1 nepexop;e K TeCTJ1pOBaHJ11O B CJ1CTeMe pay-per-click peKOMeHp;ylO BaM caaxana n06bIBaTh na cairre www.google.com/onlinebusiness, a 3aTeM C03p;aTb co6cTBeHHhlii aKKaYHT. 9TO 3aMMeT He 60llee 10 MJ1HYT. )I{allh nepeaomrrs 6YMary, qT06hI na 10 CTpaHJ1U;ax 06'bRCHJ1Th TO, 'ITO MO)I(HO rrOHRTh C rrepBoro sarnana.)

Illepsyn J1 ~)I(OaHHa peIIIJ1JIJ1 06lIerqJ1Tb KlIJ1eHTaM rrOJ1CK C rrOMOun.ro noncxasox J1 KlIIOqeBbIX ClIOB, yrroMRHYTbIX paHee. 06a rro B03- MO)I(HOCTJ1 nonsaoaanacs KOHKpeTHbIMJ1 TepMJ1HaMJ1 («<ppaHU;Y3cKaR MaTpOCCKaR py6aIIIKa» BMeCTO «<ppaHU;Y3cKaR py6aIIIKa», «Mora P;lIR cnoprcaenos» BMeCTO «iiora»), qT06bI CHJ13J1Tb npou;eHT clIyqaMHbIX rrOCeTJ1TeJIeM J1 3aTpaTbI na OP;J1H nepexop; no CChIJIKe. OHJ1 npeTeHp;oBaJIJ1 TaK)I(e na BTOpOe-qeTBepToe MeCTa B CrrJ1CKe, HO He 60lIee qeM no 20 u;eHTOB sa nepexon rro CCbIlIKe.

Illepnyn rrOJIh30BaJICR 6ecnlIaTHhIMJ1 aHalIJ1TJ1qeCKJ1MJ1 J1HCTpyMeHTaMJ1 CJ1CTeMbI Google, qT06bI OTClIe)I(J1BaTb «3aKa3hI» J1 BbIRCHRTb, KaKoM nponenr nOCeTJ1TelIeM noxnnaer cajrr na Ka)I(p;oii CTpaHJ1u;e. A)I(OaHHa C nonoursro canra www.aweber.com OTClIe)I(J1BalIa anpeca, C KOTOPbIX KlIJ1eHTbI rrop;nJ1CaJIJ1Cb na paccbIlIKy. IIOCKOlIhKY H Illepsvn, H A)I(OaHHa TOqHO He 3HalIJ1, KaK rrOJIb30BaThCR 3TJ1MJ1 HHCTpYMeHTaMJ1, P;lIR HaCTpoiiKJ1 OHJ1 HaHRlIJ1 rrporpaMMHCTOB-<PPJ1- lIaHcepOB.

3aTpaTbI y 060J1X - 100 p;olIlIapoB.

A)I(OaHHa J1 Illepsyn paspaooramr peKlIaMY P;lIR Adwords, KOropaa rrOp;QepKJ1BalIa OTlIJ1QJ1TelIbHble oc06eHHOCTJ1 J1X TOBapoB. Kaxcnaa peKlIaMa Google Adwords COCTOJ1T J13 3arOlIOBKa J1 omtcaHJ1R B nse CTPOqKJ1 P;lIJ1HOM He 60JIee 35 CJ1MBOJIOB. Illepsyn C03p;alI nars rpyrrrr rro 10 KlIIOqeBbIX CJIOB B Ka)I(p;oii. BOT nsa ero 06'bRBlIeHJ1R.

184

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185

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HACTOFlLllIIIE !PPAHt\Y.3CKIIIE TEll bH~ UJ1<1II <PPdHlIY3cl{oe l{a4eCTBo, AOCTaBl{a 113 CUJA riolKI-l3HeHHaR rapaHTvHl! www.shirtsfromfrance.com

3aTpaTbI ooonx - He 60JIee 50 ,I1;OJIJIapOB B nens x 5 ;rI;Hei1 = 250 nonnapos".

BKlIap;bIBaMl1lIl1 He BKlIap;bIBaM.

aJ1bnl1HIIICTOB

CI10rAAMl AIlbnlt1HIIICTOB DVD ,qIlR npo<j)eccl-loHallbHMX aJ1bnWHI1CTOB 5blCTPbllii nvrs I{ rv.6I{0CTlr1! www_yogaforsports_com

4epe3 nars AHeH MO>KHO nOABoAIIITb IIITorlll

LITo MO:>KHO C'Il1TaTb «XOPOllII1M» ypOBHeM nepexonos no 6aHHepy 11 piaKQl111 na pexnasry! B 3TOM clIY'Iae QI1<PPbI 06MaH'II1BbI. ECJII1 MbI nponaesr OTBpaTI1TelIbHbIe lIbI:>KHbIe KOM611He30HbI no 10 TbIC. nonnapOB C 80-npOQeHTHOM npl16bIlIbFO, O'IeBI1p;HO, Hac yp;OBlIeTBopMT ropasno 60lIee HI13KI1r1: ypoBeHb peaKQl1l1, 'IeM HY:>KeH TOMY, KTO nponaer DVD no 50 p;olIlIapoB, C 70-npoQeHTHoM npndsmsro. Ilproaepsr 601Iee ClIO:>KHbIX paC'IeTOB 11 6ecnlIaTHbIe csonusre Ta61II1QbI p;mI pa31IM'IHbIX BbI'Il1ClIeHI1M BbI HaMp;eTe na cajrre www.fourhourworkweek.com.

,lJ;)l{OaHHa M Illepsyn pellIMlIM na 3TOM srane 060MTMCb 6e3 YClIO)l{HeHI1M. CKOlIbKO OHI1 nOTpaTl1lIM aa pexnasry B J1HTepHeTe 11 CKOlIbKO «npop;alIl1» ?

,lJ;mI ,lJ;:>KOaHHbI CI1TyaQI1R cxnansnsanacs ycnellIHo. l.JT06bI nOlIyql1Tb CTaTI1CTl1'IeCKI1 nocrosepnste pe3YlIbTaTbI OP;HI1X nannsrx no Tpa<pI1KY 6 hIlI 0 Hep;OCTaTO'lHO, HO OHa norparnna OKOlIO 200 nonnapos na pexlIaMY 11 nOlIY'lMlIa 14 3aRBOK na paccbIlIKy «Ilecart. 6ecnlIaTHblx COBeTOB». J1CXOP;R 113 npennonccsemor. 'ITO TOBap KynRT 60% 3TI1X lIFOp;eM, OHa nOp;C'II1TalIa rl1nOTeTM'IeCKYFO 06IQYFO npl16bllIh: 8,4 'IelIOBeKa x 75 p;olIlIapoB npM6bIlII1 C Ka:>Kp;OrO DVD = 630 p;olIlIapoB. J1 3TO 6e3 y-rera CTa611lIbHoro nOKynaTelIbcKoro cnpoca B mute Ka:>Kp;OrO nOKYnarena,

Pe3YlIbTaTbI ee netionsuroro TeCTa He rapaHTl1pOBalIl1 ycnex B 6yP;YIQeM, HO 6bIlIM p;OCTaTO'IHO nOlIO)l{I1TelIbHhIMI1, 'IT06bI ,lJ;:>KOaHna pellIMlIa 3aperl1CTpl1pOBaTbCR B I1HTepHeT-Mara311He Yahoo Store sa 99 p;olIlIapoB B MeCRQ C He601IhllII1M KOMI1CCI10HHhIM C60pOM C Ka:>KP;OM TpaH3aKQI1I1. Ee Kpep;I1THaR I1CTOPI1R He 6bIlIa 6e3ynpe'IHOM, n03- TOMY ,lJ;:>KOaHHa pellIl1lIa npOBop;MTb onepaQl111 no Kpep;I1THbIM xaprara 'Iepe3 www.paypal.com, BMeCTO roro 'IT06bI 06paIQaTbCR sa ToprOBbIM

,lJ;)l{OaHHa BbI6palIa re :>Ke nrrrs rpynn no 10 KlIFO'IeBblx ClIOB xazcnaa 11 onporiosana HeCKOlIbKO pexzrasr, B TOM 'IMClIe TaKMe:

VlorA AJlFl AJlbnVlHVlCTOB DVD AJlR npo!jJeCCl40HaJlbHblX

bblCTPbl1ii nyrb K rIll6KOCTW! www.yogaclimber.com

06paTI1Te BH11MaHMe: npl1 TeCTl1pOBaHl111 peKlIaMbI MO:>KHO onporioaars He TOlIbKO 3arOlIOBK11, HO 11 rapaHTI111, Ha3BaHI1R TOBapOB, P;OMeHHble I1MeHa. ,lJ;ocTaTO'IHO C03p;aTb HeCKOlIbKO peKlIaMHbIX 06'bRBlIeHMM, 06eCne'II1Tb 11M aBTOMaTI1'leCKYFO pOTaQI1FO B Google, 'IT06bI 06'bRBlIeHI1R OTlIl1'lalI11Cb TOlIbKO no Op;HOMY rrapaMeTpy. KaK BbI P;YMaeTe, KaKI1M 06pa30M R BbI6palI Hal1lIY'IllIee Ha3BaHI1e P;lIR :nOM KHl1rl1?

J1 ilIepByp;, 11 ,lJ;)l{OaHHa OTKlIFO'Il1lIl1 B nOI1CKOBMKe Google <PYHKQI1FO, 06eCne'I11BaFOIQYFO nOKa3 TOlIbKO Hal1601Iee 3<p<peKTI1BHbIX pexlIaM. 9TO He06xop;I1MO, 'IT06bI nosnnee CpaBHI1Tb xomorecrso nepexoP;OB no Ka)l{p;OMY 06'bRBlIeHI1FO 11 CKOM611HI1pOBaTb ny-nnae 31IeMeHTbI (3arOlIOBOK, noxiemroe J1MR, OCHOBHOM TeKCT) B 3aKlIFO'Il1TelIbHOM sapnanre.

J1 HaKOHeQ, He casraa ManOBa:>KHaR neram.: n03a60TbTeCb 0 TOM, 'IT06bI He 3aMaHI1BaTb nOCeTJ1TelIeM na cajir XJ1TPOCTbFO. IlpennoxceHl1e TOBapa P;OlI:>KHO 6bITb RCHbIM. Haura uens - Y'ITeHHbIM Tpa<pI1K, rr03TOMY He3a'IeM npennarars 'ITO- HI16YP;b «(iecrmarno» 111IJ1 I1Ha'Ie npMBJIeKaTb BHJ1MaHMe nocernreneri 11 lIF060rrbITHbIX, xoropsre BpRP; 1I11 KynRT sam TOBap.

*

nOMHI-lTe: 100 1{0HKpeTHbix KnlOlJeBblX cnoa no 10 l1eHTOB sa nepexon no cnosv ad» cj:JeKTI-lBHee 10 KnlOlJeBblX opaa no 1 aonnapv aa nepexon. LfeM tionsure Bbl norparuTe, 4eM 60nee aKTI-lBHbl1ii rpadia« c03AaAI·ne, TeM tionee CTaTI-lCTW4eCKI-l aocroeepaaMW 6YAYT pesvnsraru, EcnVl n03BOnl1eT 61OAlKeT, YBenl-l4bTe KOnl-14eCTBO poncraenuux KnlO4eBbiX enos W elKeAHeBHble aarparu, lJT06bl ace recrnpoaauae pay-per-click otioumocs B 500-1000 aonnapoe. - Itpume«. aem.

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CqeTOM B CBOH 6aHK*. OHa oTrrpaBHJIa 10 COBeTOB rro,n;rrHcaBIIIHMCR, rrOrrpOCHJIa HX rrpHCJIaTb OT3bIBbI H peKoMeH,n;a~HH ,n;JIR DVD. Hepes 10 ,n;HeH OHa rrpe,n;rrpHHRJIa rrepBYIO rrorrbITKY no,n;rOTOBHTb DVD K OTrpY3Ke H BbICTaBHTh ero na rrpo,n;a)KY B I1HTepHeTe. Ilponaacn rrepBbIM rro,n;rrHcaBIIIHMCR rrOKphIJIH 3aTpaThI na rrpoH3Bo,n;CTBO, BCKope ,II,)KOaHna Y)Ke npo,n;aBaJIa 10 DVD B He,n;eJIIO (750 ,n;OJIJIapOB rrpH6bIJIJ1) qepe3 Google Adwords H Overture, BTOPYIO no BeJIJ1qJ1He cHcTeMY pay-perclick. 3aTeM ,II,)KOaHHa nana rrp06HYIO rreqaTHYIO peKJIaMY B OTpaCJIeBhIX )KypHaJIaX H Terrepb C03,n;aeT aBTOMaTHqecKYIO cHcTeMY rrpo,n;a)K, qT06bI BbICB060,n;HTb BpeMR.

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JIHTh THrrHqHhIe BonpochI P;JI5! pa3Me~eHH5! OTBeTOB B cern; 2) OH rrpoBep5!JI, KaK pa60TaIOT rrpep;JIO)KeHJ15! «100 ,n;OJIJIapOB 3a OP;HY TeJIhHRIIIKy» (75 ,n;OJIJIapOB rrpJ16hIJIJ1) H «KyrrH nne, rrOJIyqJ1 OP;Hy 6eCrrJIaTHo»

(200 - 75 = 125 p;oJIJIapOB rrpJ16hIJIH).

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Illepsyn c06J1paeTCR na nse Hep;eJIH B EepJIHH OTP;OXHYTh OT pa- 60ThI, KOTOPYIO nop;YMbIBaeT 6pOCHTh. KaK pacKpyTHThC5! na BOJIHe ycnexa J1 C6e)KaTh H3 npe)KHeH KOMnaHJ1H? OH nanepen C03p;aTh asTOMaTHqeCKYlO crpyxrypy J1 3aHHMaThC5! TeJIe<pOHHhIM ap;MJ1HHCTPJ1-

pOBaHHeM.

06 3TOM - B CJIep;yIO~eH rnase.

Etue pas 0 «HOBbIX 60raTbIX»:

KaK ,1l;yry 3TO yp;aJIOCb

IIoMHJ1Te ,Il,yra H3 ProSoundEffects.com? KaK OH npOBeJI aran TeCTJ1pOBaHHR J1 BhlIIIeJI C HyJI5! na 10 ThIC. p;OJIJIapOB B MeCR~?

BOT IIIam, xoropsie cnenan )J,yr.

* Tel{yU\~~, ~J1V1<jeI{OBbl~, ever AMI nonY<jeHV1i1 nnaTeJl(e~ no I{peA~THO~ xapre. - Ilpumen. aetn.

** 0

TOM, l{aK nonsaoaarscs 3T~M~ ycnyraMV1, rOBopV1TCii B I{OHl1e AaHHoro V1 cneAYIOU\e·

ro pa3AenOB. - ltpuue«. aem.

1. Bbl60p pblHKa.

)J,yr npennosen npop;BHraTb CBOH TOBap na pbIHKe MY3bIKaJIbHhIX

H TeJIeBH3HOHHbIX TOBapOB, nOCKOJIbKY OH caM MY3bIKaHT H nOJIb3yeT-

C5! 3TOM )Ke npop;yK~HeH.

2. M03roBO~ WryPM npa pa3pa6oTKe roaapa.

)J,yr BbI6paJI P;JIR nepenpOp;a)KH caMbIM nonYJIRpHbIM TOBap OT xpynHeHIIIHX npOH3BOp;J1TeJIeM 3BYKOBbIX C60pHHKOB H OpraHJ130BaJI onroaste 3aKynKH H npRMble nOCTaBKJ1. CTOJ1MOCTb MHorHX c60PHJ1KOB

188

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3. MIIIKpoTecn1posaHllle.

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4. BHeApeHllle III aSToMaT1II3all1llSi.

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~ np06JlEMA KOM¢lOPTA OTKa3 OT nepsoro npeAno}t{eHIIISI (3 AHSI)

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B cy660TY M socxpecense OTnpaBJIJlMTeCb na 6a3ap. ECJIM rro TeM MJIM MHbIM rrpMqJ,-maM nonacrs na MeCTO YJIHqHOM TOprOBJIM HeB03- MO)KHO, 3aMp;HTe B He60JIbrnOM qaCTHbIM Mara3MH (TOJIbKO He B cereBOM).

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~ 'The PX Method (www.pxmethod.com)

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~ Domains in Seconds (www.domainsinseconds.com)

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~ Hosting.com (www.hosting.com;oTJlH.IHe-oT.11;eJlbHbIe ynpaB-

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.. Free Stock Photos (www.freestockphotos.com)

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.. Getty Images (www.getty.com)

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~ Google Analytics (www.google.com/analytics) ~ Clicktracks (www.clicktracks.com)

~ WebTrends (www.webtrends.com)

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~ Offermatica (www.offermatica.com) ~ Verster.com (www.verster.com)

~ Optimost (www.optimost.com)

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~ TollFreeMAX (www.tollfreemax.corn, 877-8888-MAX)

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~ CraigsList (www.craiglist.org)

Inasa 11

~OXOA na aBTOIIJ1JIOTe-3

~ MASTER OF BUSINESS ADMINISTRATION «MEHEA>KMEHT 6E3 AHHlnATVlVI»

B 6yoyw,eM omc patiomu na saeooax nonabotismcx monuxo beoe: uenoeex U cotiaxa. Henoeex HYJICeH, nmotiu xopscum» CO 6a Ky. C06aKa - cneoum», ttm06bl uenoeetc He mpozall 060pY008aHue.

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*

Tedlow R. Giants of Enterprise: Seven Business Innovators and the Empires They Built (2001, reprint, New York: HarperBusiness, 2003).

13'

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Hepene-rarauo C COKpall1eHIi111MIi1 Vl3 CTaTbVl «AVlCTaHllVlOHHbICi AVipeKTOp». The Remote Control CEO / / Magazine. October 2005.

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Cxexia aa c. 201 - ynp0III;eHHaR cxexia <j:>YHKU;WoHwpoBaHwR MoeM KOMnaHWH - OT peKJIaMbI (uanpioaep, nexarnoa) no npHxop;a nnare)I(eM aa MOM 6aHKOBCKWM cser c npMMepaMw 3aTpaT. ECJIW BbI Y)I(e pa3- pa60TaJIH TOBap no peKoMeHp;aU;W51M W3 P;BYX npeasnryunrx rnan, 3Ta cxesra npwp;eTCR BaM Bnopy, KaK nonoripanaaa no pa3Mepy nep-rarxa.

A rne na cxene R caM? Hnrne.

51 He 6yp;Ka B3WMaHWR nOIlIJIWH, MMMO KOTOPOM He npoirra. Cxopee, R - o<j:>wu;ep nOJIWU;WW, KOTOPbIM p;e)I(ypWT na 060qWHe noporn, qTO- 6bI 6bITb PRP;OM aa CJIyqaM He06xo,n;wMOCTW. Vi3 nonpotiasrx OTqeTOB cOTpy,n;HwKoB-aYTcopcepoB R Y3HalO, qTO sees MexaHW3M paooraer, KaK nOJIaraeTCR. OTqeTbI CJIY)I(6bI BbITIOJIHeHWR 3aKa30B R npoBepRIO Ka)I(p;bIM nOHe,n;eJIbHWK, e)I(eMeCRqHbIe OTqeTbI - nepBoro qWCJIa Ka)I(noro MecRu;a. K nOCJIe,n;HMM OTqeTaM npWJIaralOTCR 3aKa3bI, rrocrynMBIlIMe M3 wH<j:>0pMau;woHHo-CnpaBOqHOrO uearpa, KOTopbIe R Mory cpaaarrrs C BbIImcaHHbIMW uearposr CqeTaMW W nonc-nrrars npn- 6bIJIb. A B OCTaJIbHOM R npocro npoBepRIO COCTORHwe 6aHKoBcKoro c-rera nepaoro M neaarnannaroro qWCJIa Ka)Kp;OrO MeCRU; W ytiexcnarocs, qTO anxaxoro nenpenannenaoro p;BM)I(eHI1R no HeMY He 6bIJIO. ECJIW R YCMaTpMBalO qTO-HM6YP;b nop;03pwTenbHoe, P;JIR YCTpaHeHwR nporinesr p;OCTaTOqHO onaoro nWCbMa no 3JIeKTpOHHOM no-ire. ECJIW nee B nOp51p;Ke, 51 B03BpaIII;alOcb K 3aHRTW51M rcenno, )I(WBOnHCblO, TYP113MOM, a TaK)I(e K nlO6bIM p;pyrWM ,n;eJIaM, KOTOPbIM nocaamaro BpeM51.

PPC (<1>nop~l1a).

CT0I1N10CTb peKnaNlbl PPC + 15 - 20%

Ilaprueporae nporpaMMbl 11 qmnl1anbl

Be6-ca~T (KeHTVKKI1)

Tene<pOHHble HONIepa, Ha'l"'Ha- 1OU1",ec~

Ha 800

V1 H <po pMaljl10H HO- C n pa BOY H sre ue-rrpu (V1nnI1HO~C)

200 110nnapOB B MeCHlj (1)

33Ka3bl P03HI1YHbiX Eill3HKI1 onTOBblX nosvnarenea, paswe- 3aKa30B, CK3yaHHbie meHHble Ha Hal1e)l{HOM c caiiTa '" noCnaHHble Be6-caihe I1nH npoeep- no eFax

KI1 11 33rpY3KI1

Kalf<l1oe YTpo - <pa~n C 3aKa3aMI1 no nOYTe B K0l1HpOa3HHoM BI1l1e

3aKa3bl H3 np0l13B0l1CTBO n P0I1YKlIl111 no Mepe peanasalIl1l1 co6CTBeH'

HblX 3anaCOB

OrrPY3Ka 6e3 ynaKOBK'"

1,85 nonnapa sa ynaKOBKY + Bbl60pKa 11 xpaueuue

np0l13B0l111Tenb (Kanl1<popHI1H, nac-Berac)

nepeYIoICJleHHe nnare)l{e" no Kpel1V1TKaM -repes 24-48 'laCOB

Ornpasxa AaHHbix no Kpel1!;!TKaM

nOATBepJol{Ae· Hl1e vcneuiso rtpourenureji onnaru no Kpel1l1TKaM

(2)

06pa60TKa (HoBaH AHmI1R)

2,26% OT CYMMbl onnaru

: B038 par (3) : OT3blB

: nnarexa (4)

Ilouvnarena BO scev Ml1pe

(1) B 'TV CYMMY BXOI1"T ycnyrl1 Be6'Macrepa 11 npOrpaMM"CTa.

(2) V1Hq:,opMall"" no OTKnOHeHHblM ~peA~rkaM orcsrnaerca 06paTHo Ha aran BblnOnHeHI1" 3al(a308 Ami CBfl3~ c nOf<ynaTeflflMi4.

(3) np" YaCTHbiX saxasax B03spar", 0CYll\eCTBMlOTCH yepe, cnYlK6y Sbl110nHeHIIR Jal(a30B. (4) B03BpaTHbie nnaTeJ!(14 ~ OT03BaHHble nnaTelKl4 no KpeAIIITKBM.

200

KAK PA60TATb no 4ETbiPE 4ACA B HE,LlEniO

~bl (B AOJlllapax) lIeMa tcsapa ...• " ..•...

YnaKOBl{a l<1 aocraesa .. . • .... • ... '. . .•••• 80

Beero AOXOAQB ... " . " . • •..... •... . ..• 12.95

•·•··························· 92,95

3ATPATbi (B .£IoJ1napax)

npOl!l3BOACTtlGTOaapa .......••.•.••. IIIHrPOPMaLlHOKHo-cnpaBo4HbIH LleHrp (083' 3' . .• . . ...•.• 10

, a Ml<1HyTY "

epeAHRR npOAOfll!{l<1TellbHocrb 3BoHKa. 4 MV1HYTbI) "

,[\ocTaBKa ••...• , .. ,32

.•..•.......... " ...• ~ .••.•..... :.. 580

BblnOJlHeH14e33Ka31il (1.85 33 ynal{OBHy Ka~3aj{al~ ~ .• : t

0,50 33 KOj~p6~Hy ~nl1 APyrylO ynaRO~J<Y' •• "' •• : .. . .. . •• 2;35

06pa6oTKd l<Pe~oA xaprs, 2.75% or 9295 '

Bosaparu + O~OHeHHble nllarel!{14 (6%01 ~2 i~)" . .... . "52~Sb P 50/ t •••.• ••• 58

OllIlTH: /0 OT$lTOBOIii l.\eHbl B 48 (80 x 0,6) .... '" '

Beero 3arpaT ..• ,1,40

...... • .. "' "'.... . 32'0"

• 4 '" ,4:

n P 1115 bl Jl b (AOXO,Qbl Ml<1HyC 3arpaTbl)

~ _' '" " .. 60,94

f -

fk'l< Y4eCTb sarparu Ha PeKllClMY? ECffIlI 1000 F

$%ppC AOJll1apqa H3 OQbyneHHlll1JU4

.> ,QaIQT 50 CAeJ10K, peKllaMHble ~arpaTbl Ha Ka", ..... tl:i 3a"""

·~O ,QoJlllapo ( "._,.., -07locralflll~T

B. fleAOBa,1't!JlbHO, "WICTaH npl16blnb C K~1ii __ f A 41

40,94 Aonnapa. .,' '. f ....".~~I map~

f 0;:

4 I

Aoxo,Q Ha aSTOnl<11l0Te- 3

201

KaK H xorna BblIIaCTb H3 ypaBHeHH.H

Cucmeua - stru) peuienue iJ,eB113 KOMTIaHl111 AT&T

Cxesia na c. 199 p;OJDKHa rrOCJIY)KMTb BaM 3CKM30M npn paspaoorse caMop;OCTaTOqHOI1 BMpTyaJIbHOI1 CTPYKTYPbI. OTJIMqMH B03MO)KHbI, 3JIeMeHTOB MO)KeT 6bITb MeHbllle MJIM 60JIbllle, HO rnaansre npnmransr scerna op;MHaKOBbI:

1) 3aKJIlOqMTe KOHTpaKT C aYTcopcMHroBbIMM KOMrraHMHMM, KOTopble crreQMaJIM3MpYlOTCH na BbIIIOJIHeHMM onnornnasrx sanas, rrpep;rroqMTaI1Te MX BHelliTaTHbIM pa60THMKaM-Op;11HOQKaM, QTo6bI B CJIyxae YBOJIbHeHMH, yxona, rroTepM rpynocnocotinocra 6bIJIO rrpolll,e HaI1TM 3aMeHY M 6M3Hec He nocrpanan, HaHMMaI1Te onsrrusie rpyrrnsr B3aMM03aMeHHeMbIX crreQMaJIMCTOB, cnocoouux COCTaBJIHTb nonpotinsre OTQeTbI;

2) ytienarecs, QTO ace pa60THMKM co CTOPOHbI rOTOBbI nomrepxoraars CBH3b p;pyr C p;pyroM, QT06bI pelllaTb rrp06JIeMbI. ,Il,aI1Te MM rmcsMeHHoe pa3pellleHMe rrpMHMMaTb caMOCTOHTeJIbHO 66JIblllyIO QaCTb HM3K03aTpaTHblx peureana (HaQHMTe C peurenmi C B03MO)KHbIMM 3aTpaTaMM MeHee 100 p;OJIJIapOB, 3a nse MeCHQa nonennre 3Ty QM<Ppy no 400 p;OJIJIapoB).

KaK sroro P;06MTbCH? flOJIe3HO 3HaTb TMrrMQHble rrepMop;bI, B KOTopble rrpep;rrpMHTMe 3aTOpMa)KMBaeTCH M nepexonnr B CTap;MIO 3aCTOH .

EOJIblllMHCTBO npennpnmoaarenea HaQMHaIOT C caMblX nemesstx MHcTpYMeHToB pacKpyTKM, MHoroe p;eJIaIOT caMM M 06XOP;HTCH MMHMMYMOM pacxonos. 3TO HOpMaJIbHO M naxce He06xop;MMO, QT06bI nosnnee npennpaaroaarena MMeJIM B03MO)KHOCTb 06YQaTb COTPYP;HMKOB co CTOPOHbI. Bena B TOM, QTO 3TM npennpanaaarena He rrOHMMaIOT, KaK M xorna CJIep;yeT 3aMeHMTb caM oro ce6H OrrbITHbIMM crreQMaJIMCTaMM, a rrOJIYKYCTapHbII1 MexaHM3M - MaClllTa6MpyeM0I1 MH<ppaCTpYKTYPOI1.

flop; MaClllTa6MpyeM0I1 51 rrop;pa3YMeBaIO p;eJIOBYIO CTPYKTYPY, KOTopaH cnocotina BbIIIOJIHHTb B Hep;eJIIO 10 TbIC. 3aKa30B C TaKOI1 xce nerKOCTbIO, QTO M 10 3aKa30B. ,Il,JIH aroro rrpMp;eTCH CBeCTM P;O MMHMMyMa csoe YQaCTMe B rrpMHHTMM peureumr - rrperrHTCTBMe na namesr rryn1 K cB060p;e, M C03p;aTb YCJIOBMH P;JIH p;BYX- M TpeXKpaTHoro YBeJIMQeHMH noxona 3a re )Ke npopaooranxsre QaCbI.