Scribd Logo
Upload

Welcome to Scribd!

  • Branding: Universidad de Las Fuerzas Armadas-Espe

    Uploaded by

    Elizeth Abigail Tipán
    13 views3 pages
    This document contains information about branding, marketing strategy, marketing plans, and marketing ethics. It discusses key concepts like market segments, target markets, unique selling propositions, competitor analysis, and the marketing mix. It also addresses socially responsible marketing practices such as cause-related marketing, social marketing, and green marketing. Ethical issues involving animal testing, environmental sustainability, and social problems are examined.

    Original Description:

    Branding

    Original Title

    Taller No4 5

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document contains information about branding, marketing strategy, marketing plans, and marketing ethics. It discusses key concepts like market segments, target markets, unique selling propositions, competitor analysis, and the marketing mix. It also addresses socially responsible marketing practices such as cause-related marketing, social marketing, and green marketing. Ethical issues involving animal testing, environmental sustainability, and social problems are examined.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views3 pages

    Branding: Universidad de Las Fuerzas Armadas-Espe

    Uploaded by

    Elizeth Abigail Tipán
    This document contains information about branding, marketing strategy, marketing plans, and marketing ethics. It discusses key concepts like market segments, target markets, unique selling propositions, competitor analysis, and the marketing mix. It also addresses socially responsible marketing practices such as cause-related marketing, social marketing, and green marketing. Ethical issues involving animal testing, environmental sustainability, and social problems are examined.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    UNIVERSIDAD DE LAS FUERZAS

    ARMADAS- ESPE

    CIENCIAS ECONÓMICAS ADMINISTRATIVAS Y


    DE COMERCIO

    Branding

    INGENIERA:
    MARIA VERONICA TORRES COSTALES

    ESTUDIANTE:

     TIPAN ELIZETH

    WORKSHOP IN CLASS
    OCTUBRE - FEBRERO 2018
    Branding 1

    4 MARKETING STRATEGY AND THE MARKETING PLAN


    4.1 ANSWERS

    1. Market segments
    2. Target market
    3. Marketing strategy
    4. Marketing plan
    5. Marketing methods
    6. Marketing mix

    4.2 ANSWERS

    1. USP
    2. Competitor Analysis
    3. Target Market

    5 MARKETING ETHICS

    5.1 ANSWERS

    1. Animal testing
    2. Donate money
    3. Environmental problems
    4. Environmental sustainability
    5. Mutually beneficial
    6. Responsible purchasing
    7. Social problems
    8. Socially responsible

    5.2 ANSWERS

    A. CRM

    1. Partnership
    2. Charity
    3. Donate
    4. Donation
    5. Socially

    B. SOCIAL MARKETING

    1
    Branding 1

    6. Convinced
    7. Social

    C. GREEN MARKETING
    8. Friendly
    9. Beneficial
    10. Purchasing
    11. Sustainability

    5.3 ANSWERS

    NOUN ADJETIVE ADVERB


    En'vironment Environ`mental Environ`mentally
    Responsi`bility Re`sponsible Responsibly
    Society Social Socially
    Sustaina`bility Su`stainable Sustainably

    You might also like