KPIs Experiential Indulgents Traditionalists Eclectics

% Customers 23% 24% 18% 7%

Average Visit/ Frequency 6.3 5.6 4.4 5.00
Average Spend per visit 24.98 18.78 15.84 22.29
%Alcohol 12% 4% 2% 14%
Customers (Out of 100) 23 24 18 7
Alcohol Revenue 3.00 0.75 0.32 3.12
Alcohol Profit 2.43 0.61 0.26 2.53
Food Profit 13.19 10.82 9.31 11.50
Overall Profit 15.62 11.43 9.57 14.03
Revenue 3,619.6 2,524.0 1,254.5 780.2
Revenue % 37% 26% 13% 8%
Profit Overall 2,262.98 1,535.62 757.99 491.03
%Profitiablitity 62.5% 60.8% 60.4% 62.9%
Cost 550,000 550,000 550,000 550,000
Breakeven Quantity 35217 48137 57468 39204
Frugals
28%
3.8
14.86
1%
28
0.15
0.12
8.83
8.95
1,581.1
16%
951.98
60.2%
550,000
61472