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  • Elegant Brochure-1

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    The document discusses the rise of sneaker culture through hip hop. It details how pick-up basketball games in New York city parks helped popularize sneakers as a way for people to showcase their identity. Rappers in the 1980s like Run DMC further elevated the status of sneakers by prominently featuring brands like Adidas. Michael Jordan eventually became synonymous with the Air Jordan brand, which had massive commercial success through the 1990s and 2000s. Kanye West also drove hype around his Yeezy sneaker line in the modern era, demonstrating sneakers' ongoing influence through hip hop fashion and culture.

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    The document discusses the rise of sneaker culture through hip hop. It details how pick-up basketball games in New York city parks helped popularize sneakers as a way for people to showcase their identity. Rappers in the 1980s like Run DMC further elevated the status of sneakers by prominently featuring brands like Adidas. Michael Jordan eventually became synonymous with the Air Jordan brand, which had massive commercial success through the 1990s and 2000s. Kanye West also drove hype around his Yeezy sneaker line in the modern era, demonstrating sneakers' ongoing influence through hip hop fashion and culture.

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    © All Rights Reserved
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    16 views2 pages

    Elegant Brochure-1

    Uploaded by

    api-399415955
    The document discusses the rise of sneaker culture through hip hop. It details how pick-up basketball games in New York city parks helped popularize sneakers as a way for people to showcase their identity. Rappers in the 1980s like Run DMC further elevated the status of sneakers by prominently featuring brands like Adidas. Michael Jordan eventually became synonymous with the Air Jordan brand, which had massive commercial success through the 1990s and 2000s. Kanye West also drove hype around his Yeezy sneaker line in the modern era, demonstrating sneakers' ongoing influence through hip hop fashion and culture.

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    © All Rights Reserved
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    of 2

    THE SNE AKE R

    RISE OF HIP CU LTURE


    HOP

    • Pick up games became


    popular in New York people
    played pick up games. In New
    York sneakers became the
    main way people showed who
    they were and why they
    • Darryl MCDaniels lead the MC in
    important. In New York all Run Dmc said that hip hop changed • Michael Jordan loves all of his
    schools had basketball hoops sneakers they “became status sneakers that have been named after
    and it was easy to play if u symbols” when hip hop became him, but his favorite Air Jordans are
    popular styled changed and became the 11s and those are his favorite
    lived in the city. The people
    more popular and because of that shoes to him, and the Air Jordan 3s,
    who played on those courts sneakers became very important. and the 12s, and 13s. Back in 2013,
    was like superstars in their As concerns about the inability of Nike managed to earn a profit of
    $2.25 billion just from selling Jordan
    neighborhood. young black men to control theirs
    Brand products. Tinker Hatfield
    desires for sneakers and their
    made most of Jordan shoes and is
    increased criminality in relation to
    the most popular Jordan Brand
    sneakers culture.
    sneaker designer, but it was Peter
    Rappers wore adidas and people who Moore who designed the very first
    looked to the rappers so all the little Air Jordan pair as well as the Air
    kids wanted adidas just like them. Jordan “Wings” logo.The first time
    that Michael Jordan saw the
    “Bred” (black/red) colorway, he
    JUJU INC didnt really like them because of the
    By: Altwan Cross
    color refused to wear them because
    he felt that those were “Devil colors.”
    Christian Louboutin (Red Bottoms) are expensive and to
    me they are so sexy. The first came out in the 1990’s.

    YE EZ YS ARE G OING CR AZY EV ERY


    SN EAK ERH EAD HA S A P AIR OR M ORE AND
    T HE Y ARE MA DE BY A VE R Y F A MOU S
    RA PP ER, KAN YE WE ST .

    Michael Jordan shoes are

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