- BERNAMA Mac 13, 2018 05:44 MYT

KUALA LUMPUR: Rubber Industry

Smallholders Development Authority (RISDA)
will work with Islamic United Nations, the United
Nations for Change, from Manila, Philippines to
develop industrial halal in the country from April
this year.

RISDA chairman Datuk Zahidi

Zainul Abidin said the move included the establishment of halal committees, umrah and haji
handling and creating a halal-based village in Mindanao. He said the potential of the halal market
in the Philippines was also high as the Muslim population in the country amounted to about 20
million.

"In February, I had talked with representatives of Islamic NGOs of the Philippines and
they have sought advice to help them develop industrial halal still not exist in the country.

"This effort has also gained cooperation with the Malaysian Islamic Development
Department (JAKIM) and also the RISDA university's scholarship assistance, the University
College of Agrosains Malaysia," he told reporters after being met at the RISDA Best Revenue
Vendor Awards (RFSB) at the RISDA office here at Monday.

RFSB is a subsidiary of RISDA which manages various transportation services such as

lorries, trailer cargoers, tire tanks and service and spare parts.

Earlier, in his opening remarks, Zahidi said RFSB had spent RM11.2 million a year for
vendor rental fees for vendors nationwide.

"RFSB has 250 registered vendors ... this proves the existence of business and
employment opportunities in rural areas without us being aware," he said.
1.0 INTRODUCTION

Starting from this April, the Rubber Industry Smallholders Development Authority
(RISDA) will work with the Islamic United Nations in an effort to develop industrial halal in that
country. Many steps will be taken such as the setting up of halal, Umrah and hajj committees and
creating halal food in Mindanao, said RISDA chairman Datuk Zahidi Zainul Abidin. This is
because, this plan will be seen as successful and potentially high as there are about 20 million
Muslims in the country. The chairman of RISDA held talks with representatives of Islamic NGOs
in the Philippines to seek advice to develop industrial halal that had never existed in the country
in February. This pure effort has gained much cooperation from parties such as the Department
of Islamic Development Malaysia (JAKIM) and RISDA aid scholarship university, The
University of Agrosains Malaysia College (UCAM). The Best Revenue Vendor Award (RFSB) is
a subsidiary of RISDA, which has helped to manage various services such as lorries, cargo
trailers, tankers and service and spare parts. (RFSB) has 250 registered vendors. This proves
many business opportunities that exist in the rural areas without us being aware. It is understood
that RM 11.2 million has been spent a year for rental vendors nationwide.

2.0 The Cooperation Of the Companies

The University of Agrosains Malaysia College (UCAM) and the Korean Halal
Association (Kohas) have collaborated in developing and promoting halal industry standards in
South Korea. RISDA chairman Datuk Zahidi Zainul Abidin said the collaboration was an effort
by the higher education institution (IPT) to further develop halal training internationally.
Through this endeavor, UCAM through its halal center is in charge of conducting research and
development of halal industry in South Korea and training the country's labor force in line with
current needs.
 Datuk Zahidi said at a press conference after signing a Memorandum of Understanding
(MoU) between UCAM and Kohas here today this is they have receive recognition from the
Department of Islamic Development Malaysia (JAKIM) as the lead in halal training, Kohas has
chosen UCAM to develop halal professionalism in the country. Also present, UCAM chairman
Datuk Mohd. Fasiah Mohd. Fakeh and Deputy Director General (Policy) Jakim, Datuk
Mohamad Nordin Ibrahim. The MoU was signed between UCAM Vice Chancellor, Prof. Datuk
Dr. Faridah Hanam Mohd. Rashid while Kohas was represented by Senior Advisor, Jo Young
Chan. At the same time, Zahidi informed that it would enter into a cooperation agreement with
the halal certification body in the Philippines and Taiwan in becoming the leader of the halal
industry in both countries. According to him, the UCAM Halal Center has been appointed by
Jakim as an accredited training provider to implement the Halal Certification Program.

They have been involved in various partnerships both locally and internationally to
provide halal courses to individuals or companies. UCAM is also proud to have been selected as
a strategic partner of the Malaysian Halal Academy of Malaysia (MIHA) - JAKIM to penetrate
the development of a global industry seen towards supporting Malaysia's aspirations as the
world's halal hub leader. Meanwhile, Young Chan has informed that the halal industry in South
Korea is growing rapidly in line with the increasing presence of Muslim tourists from around the
world. Hence, halal development and research needs to be strengthened to face the presence of
millions of Muslim tourists each year. It is recognize that it is difficult to meet the needs of halal
food but through this cooperation it is expected to produce more labor in the industry.
3.0 Factors Influencing Halal Industry Development.

3.1Improvement of Education Level

The increase in educational level affects the development of the halal industry. This is the
case because a highly educated society has an awareness of the importance of maintaining
health. They will prevent themselves from eating unhealthy and fatty foods in large quantities.
For example, non-Muslims will reduce their intake of pork meat because they are fatty and can
affect their health. This situation promotes the development of the halal industry especially the
halal food industry which provides safe, high quality and clean food and standardized
guarantees. The halal food industry will continue to thrive due to the high demand of the
residents who are concerned about their health. Strictly speaking, a high level of education is
essential for the development of the halal industry.

3.2 Increase in Revenue

The increase in Malaysian income also affects the development of the halal industry.
Development of other industries such as manufacturing, electrical and electronics industries and
so on. The development of this industry has created employment opportunities for the people.
This situation has enabled the people to have a source of income to support the cost of living. For
those with a stable financial position, they will buy high quality and healthy items. For example,
cosmetics, healthcare products, and so on. In addition to halal food and beverages, the halal
industry also produces other products such as cosmetics, health care products and so on. Directly,
this will increase the production of halal industrial products and further develop the halal
industry. Ironically, the development of the halal industry is influenced by the increase of
people's income.

3.3 Number of Muslim People

 The number of Muslim population in the Philippines affects the development of the halal
industry. Moslems will only take and use kosher products and foods. The number of Muslim
populations has led to increased demand for halal products. Now, not only do Muslims live a
lawful lifestyle, non-Muslims who are very concerned about health will also practice a halal
lifestyle. This situation further enhances demand for halal industrial products. In any case, the
number of Muslim population is much more influential on the development of the halal industry.

4.0 The importance Of The Halal Industry

4.1 Increase Country Revenue

The development of the halal industry increases the country's revenue. Our country that
has thrived in the halal industry will export its products overseas like the Philippines. In addition
to our country, other countries also do not miss to develop the halal industry in their country. For
example, China, Korea and Japan. The halal industry in our country also produces various halal
products such as food, health care, cosmetics and others to be exported to other countries. For
example, Malaysia's total halal food exports amounted to RM 8.2 billion last year. This situation
has increased our country's income through the exchange rate of foreign currency which is very
beneficial to our country. Therefore, the halal industry is one of the other industries in our
country which also contributes to the country's income.

4.2 Increasing Local People's Income

Local income will also increase due to the development of this halal industry. The
development of the halal industry creates job opportunities for local people. For example, halal
food and beverage dealers, bank managers, cosmetics sellers and so on. This situation has
enabled local people to have the resources to sustain their living costs. The wide range of job
opportunities and the reduction in the unemployment rate in our country. With stable income,
local people will have a better standard of living. They will buy high quality and healthy items to
meet their needs and wants. For example, fragrances, skin care products, foods, drinks, and so
on. This situation caused the halal industry to produce more halal, clean and high quality
products. Directly, this will affect the development of the halal industry. Anyway, the rapid
development of the halal industry allows local people to have income sources to cover the rising
cost of living in urban areas.

4.3 Entry of Foreign Investment

Developments in the halal industry also attract foreign investors to invest in our country.
Malaysia also has eight halal industry parks. This halal industrial park provides many facilities.
This situation encourages the entry of foreign investment into our country. Halal Industry
Development Corporation (HDC) chief executive said that so far the halal industry park has
received RM 4.8 billion worth of investments. He also said that the halal industry offers
advantages in the business especially in terms of systems and delivery and infrastructure
provided for the industry in our country has attracted many foreign investors including from
Japan, Pakistan and Australia. Investments from foreign investors enable our country to further
enhance existing infrastructure facilities. This situation allows the production of halal industrial
products to be improved both inside and outside the country. Hence, the development of the halal
industry encourages the entry of foreign investment.

5.0 Conclusion

In the nut shell, it is undeniable that the halal industry is growing over several factors.
The development of the halal industry also brings many benefits to the economy of our country.
If the halal industry is growing rapidly, this situation will make Malaysia's image more globally
more secure. This is especially important in order to ensure the goals of the 2020 vision are
achieved.
Azyyati Ahmad, Metro Harian | Mac 08, 2018 21:36 MYT

SEOUL: Cuckoo International Malaysia Sdn

Bhd, a leading water purifier manufacturer, will
open a plant in Malaysia next year targeting
more than 20,000 jobs to locals.

Chief Executive Officer Hoe Kian Choon

said Cuckoo's first plant in the Asian region will
be built in a Port Klang area in Selangor with a
cost of RM100 million.

Hoe said this decision was taken to cater for the rising product sales in the region
including Cuckoo's multi-purpose pot and filter. "It is also aimed at giving back to Malaysians
who support the product," he said in an interview during a media tour to South Korea from
March 4 to 10 in conjunction with the 40th anniversary of the leading home hardware products.

Hoe explained that over the three-year period since the inception of Cuckoo Malaysia in
2014, it has recorded 300,000 subscribers. Meanwhile, South Korean Cuckoo CEO, Brian Koo
Bon Hak is optimistic that Cuckoo will continue to enhance its presence in overseas markets.
Brian also said, one of the long-term strategies is to expand its wings to Vietnam, India and
Indonesia this year. "Sales revenue from export earnings is expected to bring an annual return of
US $ 150 million for this year and US $ 1 billion in global revenue over the next five years," he
said.

Cuckoo's 40th anniversary celebration was held at Seoul Dragon City, and attended 526
participants including Cuckoo Malaysia staff and media representatives from South Korea,
Malaysia, Brunei, Singapore and Indonesia. Media is given the chance to see Cuckoo-Prince
Top's newest alkaline water filters featuring electrolysis sterilization systems that provide hot and
cold water without a tank.
1.0 INTRODUCTION

Next year, a famous water filter manufacturer, Cuckoo International Malaysia Sdn Bhd
will open a factory in Malaysia. Hence, more than 20,000 job opportunities for locals will be
targeted. Cuckoo's first plant in the Asian region will be built in an area of Port Klang, Selangor
at a cost of RM100 million. This information was delivered by Chief Executive Officer Hoe
Kian Choon.

Following the growing product sales in the region, including Cuckoo's multi-purpose pot
and filter, this decision has been taken to accommodate the demand. An interview during a media
tour to South Korea from March 4 to 10 in conjunction with the 40th anniversary of the leading
home hardware product. The 40th anniversary of Cuckoo's anniversary was held at Seoul Dragon
City, and attended by 526 participants including Cuckoo Malaysia staff and media
representatives from South Korea, Malaysia, Brunei, Singapore and Indonesia.

Hoe explained that over the three-year period since the inception of Cuckoo Malaysia in
2014, it has recorded 300,000 subscribers. Cuckoo's latest alkaline alkaline filter, Prince Top,
featuring an electrolysis sterilization system capable of providing hot and cold water without a
tank was introduced in the event. Cuckoo will continue to increase its presence in overseas
markets. South Korea's Cuckoo Chief Executive Officer, Brian Koo Bon said that the long-term
strategy is to expand its wings to Vietnam, India and Indonesia this year. It is anticipated that a
total of US $ 150 million in return for this year and US $ 1 billion in global revenue over the
next five years can be achieved.
2.0 The Cooperation Of the Companies

CUCKOO top South Korean household goods brand specializing in water filters, air
filters and high-pressure multi-function pots. The existence of the brand is to meet the standards
and wants of consumers who want to improve the standard of living in the use of home
appliances, thus increasing the standard of millions of families worldwide. In South Korea, each
high pressure multi-function pot is sold every 10 seconds and Cuckoo's water filter is sold every
1 minute. The history of Cuckoo's establishment began in 1978 by Koo Jia Shin, through Cuckoo
Electronics company or better known as Sungkwang Electronics Co. LTD. In 1998, the Cuckoo
brand launched and expanded slowly the following year. Koo Bon Hak (Brian) was appointed as
the company's chief executive officer in 2006.With the good development, the brand through
Cuckoo International (MAL) made its first collaboration with outside company founded by KC
Hoe.

The brand is now, evolving around the world and has established in more than 30
countries across five continents.In 2015, Cuckoo sales worldwide hit more than US $ 500
million. Cuckoo succeeded in strengthening its brand in Malaysia in October 2014, through its
partner, Cuckoo International (MAL) Sdn Bhd. Within two years, Cuckoo introduced a water
filter with a rental scheme, a high-pressure multi-function pot and a Cuckoo air filter into the
local market. Since then, Cuckoo has been a great rival with the existing water filter brands in
the country, thereby strengthening its position. By August 2016, Cuckoo International (MAL)
Sdn Bhd achieved a 600 per cent sales increase in one year. The company also officially opened
its 100th store in November 2016. Cuckoo International is now committed to opening 150 more
stores in Malaysia, as Cuckoo International targets global market dominance.

Now, in 2018, Cuckoo International Malaysia Sdn Bhd aims to strengthen its business in
Malaysia by opening more than 50 Cuckoo brand stores by year-end to meet growing demand for
water purifier and rice cooker products. The company is part of South Korea's small home
appliance manufacturer, Cuckoo, which started its operations in Malaysia about 10 months ago.
Since then, Cuckoo has recorded a 200 percent growth in sales of water purifiers and
multifunctional electric pressure cookers. Its chief executive officer, Hoe Kian Choon, said in the
next two months, the company would open six stores namely Penang (one), Kuala Lumpur
(three), Johor (one) and Sandakan (one) between RM50,000 and RM100,000 for each branch.
The demand for our water purifier and rice cooker is very encouraging and evidenced by the
7,000 basic customers already earned so far.

3.0 Factors That Increase Cuckoo Water Filter Demand In Malaysia

3.1 Cuckoo water filter technology most advanced (3rd generation tech)

Previous technology is RO (reserve osmosis). But Cuckoo has woken up advanced

filtering technology forward compared to RO technology. Cuckoo Technology able to control pH
levels in water and produce mineral water in addition to removing 99.9% of water impurities.
The rate of pH rate in water cuckoo is 7-9pH. It is a pH rate that is suitable for drinking

3.2 Cuckoo water filter technology produce mineral water

The water we drink actually has quality which differ in its mineral content. There is zero
mineral water, there is water that claims to be mineralized. But you know, cuckoo creates a
special filter for producing high minerals called Cuckoo NATURAL FILTER. Natural filters are
specially designed enrich the mineral content in the water you drink. Natural Flter's patented
because it's unique and not the same as any other water filter in Malaysia.

3.3 The isolation technology of 99.9%

In cuckoo technology there is one filter called Cuckoo NANO POSITIF FILTER. The
filter does not delete it impurities up to 99.9% in water such as bacteria and metal. As we know,
the quality of the water comes into our homes getting lower / polluted due to environmental
damage. The positive nano filter is the most important filter before you drink. This filter has also
been patented by cuckoo.

4.0 The Importance Of Cuckoo Water Filter

4.1 Detoxification

Determine your body from accumulated materials every day. It also removes toxins in the
body absorbed from the environment, drugs, non-natural foods and the usual aging process.
Removing accumulated acids in the body can lead to serious health conditions. Drink alkaline
water daily produced by Cuckoo water filter can neutralizes the acidity and wash the acik
material on the cells and tissues.

4.2 Hidration

Hydrate your body again. This is the basis for optimum health. When ionizing, your
alkaline Cuckoo water filters make the water more smooth (micro clusters) which makes it more
easily absorbed into cell. It produces 'super-hydrate' to your body. Most healthy people can stay
well hydrated by drinking water and other fluids whenever they feel thirsty. For some people,
fewer than 8 glasses may be enough. Other people may need more than 8 glasses each day. If you
are concerned that you are not drinking enough water, check your urine. If your urine is usually
colorless or light yellow, you are well hydrated. If your urine is a dark yellow or amber color,
you may be dehydrated. So Cuckoo definitely have the best water filter to hydrate your body
everyday.

4.3 Antioxidants

Alkaline that produced from Cuckoo water filter serves as an antioxidant and neutralizing
harmful free radicals. This is because alkaline water is capable of scratching the electrons, it can
effectively neutralize and block the free radical damage to your body. The ionized alkaline water
finds free radicals and converts them into oxygen that can be used by the body for energy and
oxygenate the tissues. Cancer and other illnesses can not survive in alkali and oxygenation.

5.0 CONCLUSION

In the nut shell, a famous water filter manufacturer, Cuckoo International Malaysia Sdn Bhd will
open a factory in Malaysia is a very clever step that can bring many benefits to Malaysians while
generating encouraging profits. This is because, the various factors that cause the increase in
water filter demand have been studied. In addition the Cuckoo water filter also has its own
goodness to its users. Hopefully, Cuckoo's water filter users in Malaysia will increase from time
to time to create a healthy and prosperous society.