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  • Business Model Canvas Template For Innovation Connect

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    Glacier Box is developing a cooler box made of quality materials at a good price point. Their value proposition focuses on quality, convenience, security, and fun. Their target customer segments are tailgaters, construction workers, and outdoorsmen. Key partners may include Igloo, Yeti, and Tractor Supply Co. Revenue streams will come from licensing the Glacier Box design to larger companies as production costs decrease and demand increases.

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    Glacier Box is developing a cooler box made of quality materials at a good price point. Their value proposition focuses on quality, convenience, security, and fun. Their target customer segments are tailgaters, construction workers, and outdoorsmen. Key partners may include Igloo, Yeti, and Tractor Supply Co. Revenue streams will come from licensing the Glacier Box design to larger companies as production costs decrease and demand increases.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    45 views1 page

    Business Model Canvas Template For Innovation Connect

    Uploaded by

    api-404410679
    Glacier Box is developing a cooler box made of quality materials at a good price point. Their value proposition focuses on quality, convenience, security, and fun. Their target customer segments are tailgaters, construction workers, and outdoorsmen. Key partners may include Igloo, Yeti, and Tractor Supply Co. Revenue streams will come from licensing the Glacier Box design to larger companies as production costs decrease and demand increases.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Team or Company Name: Date:

    X Primary Canvas
    The Business Model Canvas Glacier Box 03/17/18 Alternative Canvas

    Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
     Possible Partners  Good quality for a  Quality  Establishing a close  Tailgaters
     Igloo good price  Convenience relationship with our  Construction Workers
     Yeti  Security customers through  Outdoorsman
     Tractor Supply Co.  Fun band trust and loyalty
    will be key

    Key Resources Channels


     Offshore manufacturing  Online Sales
    in China  Retail Sales

    Cost Structure Revenue Streams


     We plan to have lost overhead with a cheap production cost and be  Overall plan is to license out the Glacier Box to a bigger name
    ale to sell cheap to meet the demand company as the costs and competencies grow

    Source: www.businessmodelgeneration.com
    Bplan: The UC Berkeley Startup Competition

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