Running head: PROJECT MANAGEMENT 101 1

Project Management 101

Tiffany Kline

Bridgette Stanfield

Alexander Gonzalez

Brandon Platt

Trina Roundy

Salt Lake Community College

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Project Management 101

There is no one way to tell students how to focus on their school work. Students learn and

focus in different ways. One thing that works for someone may not work for another. Roughly

40% of college student in America are non-traditional students. Many college students now may

be working full time, have family/military obligations, and many other obligations that make

finding time to study difficult. While in school it is important to ensure that it is a top priority,

we can all relate and know it can be difficult (Tiltus Grant, 2012). Many students have a hard

time staying focused and usually wait until the last minuet to get their assignments and projects

done. We are going to provide some tips, tricks, and tools that will ensure students have a

guideline to ace their product management.

Audience & Purpose

Understanding audience when writing is crucial in proper expression. In this case, our

audience is triple; our professor, SLCC/College level students, and finally, a potential project

management team, using our tools.

Our purpose for this project is to instruct, step by step the proper path to successful team

building and bottom line; great, organized project management.

Demographics

2018

● 10,946 FULL TIME

● 23,708 PART TIME

● 5,615 MEN FULL TIME

● 5,331 WOMEN FULL TIME

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● 44% work while attending classes

● About 20% of students transfer without an award.
● Less than 10% of students take more than 15 credits a semester.
● Over 70% of AA/AS students enroll in the General Studies program which has a lower
conversion rate.
● The number of AA/AS graduates transferring within one year has declined from 62% to 54%
since 2009.
● By race/ethnicity, 20,366 White, 607 Black, and 1,109 Asian students are attending at Salt
Lake Community College.
● Age category, 4,940 students are younger than 18 and 123 students are older than 65. The
school has 18,624 students aged under 25 and 10,714 students aged 25 and over.
● 253 Business Economic enrollments (2013)
● 285 Business Management (2013)
● 47 Construction Management (2013)

These numbers are down slightly from 2010 and 2011

Psychographics
2016 – 2018

According to SLCC Goals Spring 2018 Update:

“Over half of all students leave SLCC during the first year of enrollment. These students tell us
they leave largely because “they didn’t know what to do.” They didn’t have a clear plan for
college. A single break in enrollment, “taking a semester off,” significantly decreases
likelihood of completion Revised math sequence increased QL attainment by 25% in a single
semester.
Fall-to-fall retention of minority students is equal to their white peers. The achievement gap
appears after the first year. • Research has demonstrated that students are more likely to persist
in education when the faculty and staff they interact with mirror the demographics of the
student body itself

· Currently, SLCC faculty and staff are 25% less diverse than the student body
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Messaging Goals

Considering the purpose and objective of our campaign, as well as the demographic and

psychographic profile of the target audience, we have set the following messaging goals (Ritter

Ashley, 2012)

Think

● Understand the skills it takes to work effectively in a group setting.

● Understand how to make and keep goals set by the group.

● Understand the importance of communication

Feel

● Each group member is responsible for his/her portion of the work.

● You are not alone in group projects.

● As you communicate, you will find greater success in the work you do.

Do

● Implement tips and tricks while working in a group setting.

● Communication creates unity.

● Find ways to serve your group members.

Key Messages

When multiple messages are considered in a campaign, it is hard to remember all of

them. We have created three key messages this team wants the target audience to remember,

they are:
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● When life situations get in the way, “keep on keepin’ on”.

● The steps to ensure a smooth and successful project.

● Team work takes a concerted effort from each member of the group. Group work

requires: delegation, stepping up, and respecting each other.

Channels/Media

For project management, there are several channels that can be used. Channels such as;

● Video Communication

o When planning and working on a project video chat can be just as efficient as

face-to- face. Video chat can keep the team up to date and on track with the

project. This could consist of Google Hangouts, Skype, or like software.

● Social Media

o When arranging a project, social media can be used to reach the audience. There

are several social media sites like Facebook, Twitter, Instagram, LinkedIn, and so

much more.

● Written Communication

o As a project manager there will be times where written communication will

suffice. This could include a text message, canvas message, or even an email (.

● In Person Communication

o While working on a project, face-to- face meetings can help the team collaborate
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in real time.

Tactical Planning

While working on our Project Management project, we as a team, will continue to have

weekly meetings, in-person and over Google Hangouts to stay on track we each other as well as

the project.

Who (Audience) What (Message) How (Channel) When (Timing)

Professor S. And > Clear statement of key > In-class First week of
Students messages. discussion. class.
> How to manage a group > Online videos.
project. > Email.
> Worksheets for > Reminder
organizational purposes. Messenger.

SLCC Students > Clear statement of key > Written First week of
messages. communication. class.
> Worksheets for > Powtoon’s
organizational purposes. video.
> Social Media.

Professor S.’s > Worksheets for > Follow-up with Fourth week of
Students - using organizational purposes. group, discussions, class.
tools for PM sharing ideas and
what works for
each other.
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Conclusion

Having a clear plan and pacing yourself will be key to completing your project. Knowing

what is expected of you from the beginning will benefit you a ton when making sure to put

together a quality project. Realize that in some cases it is not only your grade on the line and

others are counting on you. We hope that that tools we put together for students in this project

will help them to structure their plan.

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References

Audience. (n.d.). Retrieved April 03, 2018, from

https://writingcenter.unc.edu/tips-and-tools/audience/

Tilus, G. (n.d.). Rasmussen College. Retrieved April 03, 2018, fro​m

http://www.rasmussen.edu/student-life/blogs/college-life/the-tops-10-must-know-study-ti

ps-for-busy-college-students/

Ritter, A. (2014, July 04). 7 tips for surviving a group project. Retrieved April 03, 2018, from

http://college.usatoday.com/2012/05/20/seven-tips-for-surviving-a-group-project/

(n.d.). Retrieved from ​https://www.google.com/

2017 Student Population | Salt Lake Community College. (n.d.). Retrieved from
https://www.collegetuitioncompare.com/edu/230746/salt-lake-community-college/enrollm
ent/

Http://www.slcc.edu/Plan/docs/slccgoals_012618.pdf​[Pdf]. (2018). SLCC.

Http://www.slcc.edu/registrar/docs/right-to-know/student-right-to-know-2016-17.pdf​[Pdf].
(2017, June 12). SLCC.

Https://i.slcc.edu/ir/docs/Fact Book_2012-13.pdf​[PDF]. (2013). SLCC.

Why SLCC? (n.d.). Retrieved from ​http://www.slcc.edu/index.aspx

https://www.projectmanagement.com/