Scribd Logo
Upload

Welcome to Scribd!

  • My Proposal

    Uploaded by

    Anonymous aKB1sZ7
    6 views1 page
    The document proposes two advertisements for a deodorant brand called "Wave". The central message is that the product makes users feel confident and smell nice. The proposed slogan is "Bursts of freshness to brighten up your day." Both ads show before and after scenarios where a girl uses Wave and is happy, while a boy uses a regular deodorant and is sluggish or embarrassed, until the girl shares her Wave deodorant with him.

    Original Description:

    ok

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document proposes two advertisements for a deodorant brand called "Wave". The central message is that the product makes users feel confident and smell nice. The proposed slogan is "Bursts of freshness to brighten up your day." Both ads show before and after scenarios where a girl uses Wave and is happy, while a boy uses a regular deodorant and is sluggish or embarrassed, until the girl shares her Wave deodorant with him.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    My Proposal

    Uploaded by

    Anonymous aKB1sZ7
    The document proposes two advertisements for a deodorant brand called "Wave". The central message is that the product makes users feel confident and smell nice. The proposed slogan is "Bursts of freshness to brighten up your day." Both ads show before and after scenarios where a girl uses Wave and is happy, while a boy uses a regular deodorant and is sluggish or embarrassed, until the girl shares her Wave deodorant with him.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Charlotte Simpson

    My Proposal

    Message – The central message of my advert will be that it smells nice and makes the persons
    confidence increase immediately.

    Slogan – Bursts of freshness to brighten up your day.

    Synopsis of Advertisement 1 – (Split screen). Waking up, getting ready (product placement – girl is
    using ‘Wave’, boy is using just a normal deodorant), walking to school, arriving home, doing work
    etc. Girl is happy, quick and boy is slow, depressed. Both are sat on sofa and girl gives boy
    deodorant. Boy sprays it and becomes happy and keen. Quick jump cuts of each shot.

    Synopsis of Advertisement 2 – (Split screen). Weekend version (getting up, getting ready, going out
    together (girl smells and is sluggish etc.) both arrive home and the girl is embarrassed, boy hands her
    the deodorant and she is happy, and smells nice). Quick jump cuts.

    Music – Thunder – Imagine Dragons remix

    You might also like