Introduction to Business

Communication

Mary Ellen Guffey, Business Communication:

Process and Product
Success: Communication
 Business: Now & Before
• Competition: global • Competition: local/national

• Simpler management • Layered management

structure structure

• Management is formed by • Management as a unit

smaller teams

• Advanced technology • Limited technology

• Flexible working hours • Stiff working hours and

and place place

• Diversity in workforce • Uniformity in workforce

The Communication Process
- IDEA
- MESSAGE ENCODING
- MESSAGE SENDING
- MESSAGE RETRIEVAL
- QUESTIONS FOR SENDER
- ANSWERS FOR THE FOLLOWING
QUESTIONS
The Communication Process
5.
Question for sender
(Reply to Sender)

1. 2. 3. 4.
IDEA MESSAGE MESSAGE MESSAGE
(Think) ENCODING SENDING RETRIEVAL
(Type) (Send) (Receive)

6.
Answers for following
questions (Reply)
 Communication Barriers
• Use of ambiguous sentences
(bypassing)
• Difference in assessment standard
• Lack of language skills
• Lack of listening skills
• Emotion/mood interference
• Physical distractions
 Factors Affecting
Comprehension
• Situation/place
• Background & experience
• Knowledge
• Feelings/mood
• Personal values and beliefs
Functions of Business
Communication