ADVERTISING You must have selected 3 or more Adverts that ALL

COURSEWORK PART 1: ADVERTISE THE SAME PRODUCT AS PART OF THE SAME

ANALYSIS OF A CAMPAIGN: CAMPAIGN. They have to be from TV and Print

Use websites like: Ads of the world, BestadsonTV,

Visit4info…..To help you. You should embed and
post the pictures and videos onto you blog.
“I am well baffled, What am I supposed to be doing blud? “
This analysis should explain the key ideas and themes in the advert s as well as some more detailed
analysis about how and why they were made: Keywords you could
mention:
You should start by explaining the theme of the campaign and what happens in the story of
the ads, what they advertising and any facts you can find about the adverts e.g. which advertising Target Audience
company created these ads , what year they were made, (you can find this out on the websites on
this sheet as those details are written next to the ads)… etc Gender

Main Questions to Answer: (you will need to use you notes from Demographic
lesson to answer these well).: Unique Selling Point
1. Audience: What audience type is your product and campaign aimed at ? Why do you Denotation / Connotation
think this ? (DINKYS, GLAMs, Inspirers, Succeeders etc)
2. What techniques are the advertisers using in this advert? Explain how it works : (Snob Conventions
appeal, Magic Ingredients, Diversion etc etc)
3. Representations: How do these adverts in the campaign represent Men and Women? Can Appeals
you explain them using any theories we have covered?
4. How successful do you think the ads are in reaching their target audience? WHY ?
Theory you need to
5. What are the appeals of this advert ? How does it make people want to spend money ? include:

Maslow hierarchy of Needs:

Representations theory:
Goffman’s theory
 Theme: The Ads
are for a brand new
Coke product that
infuses Coffee with
Coke and is being
advertised as
something that will
awaken your taste
buds and keep you
awake in the
YOU NEED TO COMPLETE THIS ANALYSIS FOR THE ADS OF 1 mornings:

PRODUCT !

Note: This analysis is only half finished !! You

need to do more !
Student Example:

My Analysis of
Print adverts
 The advertisers are using the Magic Ingredients and Avant Garde Selling
points to make the audience aware of the new properties this product will
give them. They use scientific words such as big bang to connote this idea. I think this Advert and Campaign is trying to target YUPPIES or young urban
professionals. The type of people who have busy jobs in the city and need to

Also: There is no analysis of the TV ad, wake up and go to work. I can tell this by the models used in the advert and
they style of the adverts as they are energetic and involve dangerous things
which reflects the target audience.

You need to do this !!! On your blog !!!!