The document surveys consumers about their deodorant usage habits and preferences to research possible new fragrance options for deodorants. It asks respondents about the brands they use, how frequently they apply deodorant, important qualities like fragrance, preferred fragrance types and intensities, how long the fragrance lasts, willingness to change brands, ratings of current brands' fragrances, age, gender, and what they want in a potential new deodorant fragrance. The purpose is to understand the market and gather input on new fragrance developments.
Original Description:
Research on finding the possibilities of new fragrance of a deodorant in Indian market
The document surveys consumers about their deodorant usage habits and preferences to research possible new fragrance options for deodorants. It asks respondents about the brands they use, how frequently they apply deodorant, important qualities like fragrance, preferred fragrance types and intensities, how long the fragrance lasts, willingness to change brands, ratings of current brands' fragrances, age, gender, and what they want in a potential new deodorant fragrance. The purpose is to understand the market and gather input on new fragrance developments.
The document surveys consumers about their deodorant usage habits and preferences to research possible new fragrance options for deodorants. It asks respondents about the brands they use, how frequently they apply deodorant, important qualities like fragrance, preferred fragrance types and intensities, how long the fragrance lasts, willingness to change brands, ratings of current brands' fragrances, age, gender, and what they want in a potential new deodorant fragrance. The purpose is to understand the market and gather input on new fragrance developments.
Research on finding the possiblities of new fragrance
of a deodorant Tick ‘√’ mark in appropriate answer
1) What deodorant brands do you normally purchase?
a) Axe b) Park avenue c) Fogg d) any brand e) Other (specify) 2) How many times do you use a deodorant per day? a) Once b) Twice c) Thrice d) fourth e) Several times 3) What is most important quality you look for a deodorant a) good fragrance b) freshness c) economical d) don’t know e) Other (specify) 4) What kind of fragrance do you prefer? b) Intense b) Mild c) natural d) don’t know e) Other (specify) 5) How much time does the fragrance remain in your body? a) <1 hour b) 1-2 hour c) more than 2 hour d) don’t know 6) Do you want to change your deodorant brand because of fragrance? a) yes b) no c) don’t know 7) Rate your currently using deodorant brand in the sense of fragrance. a) 0-30% (not good) b) 31%- 50% ( little good) c) 52%-70% (good) d) 71%-100% ( very good) 8) What is your age (in years)? a) <18 b) 18-22 c) 23-28 d) 28-35 e) >35 9) What is gender? a) Male b) Female 10) If a new deodorant with new fragrance would be launched, what should be new in the fragrance?