SUBSECRETARÍA DE EDUCACIÓN BÁSICA

COORDINACIÓN DE IDIOMAS
CICLO ESCOLAR 2017-2018

LESSON PLAN
MAY 28 TO JUNE 12
CCT: Instructor’s name: ID:
School’s name:
Grade and unit: Product: Social practice:
rd
3 Grade Unit 5 Product B Community event ad Interpret messages in advertisements.
Environment: Specific competence:
Familiar and community Identify and understand messages in community advertisements.
Stage(s) Doing with the language (Activities): Knowing about the
At the beginning: language
th
Greet your students, and write date. E.g. Today is Monday, May 29 , 2017. (Background):
Connect previous contents, awake their interest to the class with a short game to set expectations.
During the session:
Remind students to raise their hands before speaking, have eye contact with all of them. To develop students´
comprehension of written and spoken English; use basic drawings, examples, realia, body language, and/or words with
similar spelling in English and Spanish such as copia-copy, etc. Adapt the elicitation of vocabulary according to
students´ level or performance.
At the end:
Recap what was learned, monitor students´ notes in their notebooks or books.

Session 1
 Find out what 15 minutes
community Welcome students to the unit, and introduce different types of community events. To do it, trace 6 columns on the Types of community
events (like board, one per type of event. Show the corresponding image while reading the ad content aloud, then say: In my events:
parties, sports, community, there will be a hot air balloon festival. What type of event is this? Expected answer: A festival. Paste the ad  party
etc.) are to take on the board and write word festival below the image.  festival
place in the  exhibition
Which of these events happen in your school community?  show
upcoming dates,
and their general  sale
information.  game
Select one.

PARTY FESTIVAL EXHIBITION SHOW SALE GAME

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 10 minutes
Find on your students´ book an exercise related to labeling type of events, and guide students to answer it.
If a similar exercise is not included on the Activity Book; use images 1 to 6 to play Pin the tail on the board.
How to play Pin the tail:
- First, students observe the ad as you point at it and say it. Ask them to repeat along with you each type of event.
It will help them identify their position on the board and the writing.
- Blindfold one kid; ask him to paste the ad above the corresponding word (use images 1 to 6).
- The rest of the group can give directions to help the blindfolded student to paste the image correctly.
10 minutes
Ask students to find community event ads on their book to draw a red frame on the one of their preference.
This community event ad should correspond to one of the type of events previously introduced.
Organize students in pairs; they will take turns to guess their partner´s favorite type of event.
Have them use the following question until they make a correct guess:
A: What type of community event I prefer? B: What type of community event I prefer?
B: You prefer a(n) ________. A: You prefer a(n) ________.
A: Yes I do. / No, I don´t. B: Yes I do. / No, I don´t.
Note: Model the exercise before students perform it.
15 minutes
The following question will be written on the board, and students will copy it on their notebook:
Which of these events happen in your school community?
Read the question aloud, elicit answers and write them on the board.
Ask students use their index finger to trace the word on the air, on their arm, or notebook to practice spelling.
Say: In my community, there will be a festival.
Ask them to write the type of event they heard without looking at the board.

Session 2
15 minutes Party:
Explain students the difference between a party (small amount of guests) and a festival (big amount of guests).  Father´s day
Draw a chart with two columns; one for party and the other for festival, and paste image 1 and 2 accordingly.  birthday
Mention an example that corresponds to any of these 2 types of events, e.g. Birthday, and ask: “Which type of event is  Mother´s day
this?” Write the event below its category, continue with different examples.  graduation, etc.
PARTY FESTIVAL
Festival:
Examples: Examples:
 fair
- Father´s day party - Hot air ballon festival
 parade, etc.
- Alicia´s Birthday party - Science fair
- Mother´s day party - Spring parade
- Graduation - Expo Guadalupe fair

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 10 minutes
Say: “A community event ad includes different parts: type of event, date, time, place, cost, image, and slogan.” Use Community event ad
the image of an ad to point at each part as you mention it. Repeat the activity with a different ad, change the order of components:
presentation and ask students to name each part accordingly as you point at it.  type of event
 date
10 minutes
Find on your students´ book an exercise related to labeling the parts of the advertisement, and guide students to  time
answer it.  place
 cost
If a similar exercise is not included on the Activity Book; use the first example to present the parts of an  image
advertisement, and the second example (image 1) to have students differentiate each part using different colors.  slogan
Type of
Date Time Place Cost Image Slogan Place:
event
 house
April - June, 10:00 to Expo Free The biggest
Fair
2017 18:00 hrs Guadalupe entrance fair  park

th BBQ party Date:

Father´s day June 19 , Municipal
18:30 hrs. $3 Celebrating
BBQ party 2017 Park  numbers
our daddy
 days
15 minutes  months
Call students by rows to come to the front; students will take turns to present a part of an advertisement using the
th
sentence: “This is the type of event: Father´s day BBQ party. This is the date: June 19 , 2017. Etc.”
Have different students participate until they become familiar with vocabulary. Use image 1 or 2 as a reference:

Session 3 Exhibition:
10 minutes  project /
Explain students the difference between an exhibition (to inform) and a show (to entertain). portfolio
 Determine font,
Draw a chart with two columns; one for exhibition and the other for show, and paste image 3 and 4 accordingly.  English
colors, and
images of the ad Mention an example that corresponds to any of these 2 types of events, e.g. Portfolio, and ask: Which type of event is  Science
according to its this? Write the event below its category, continue with different examples.  Math
purpose, intended EXHIBITION SHOW
audience, and Show:
Examples: Examples:
message based on  circus
- project / portfolio - circus
a model.  concert
- English - concert
 play
- Science - play
 movie
- Math - movie

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 15 minutes
Say: Some ads include additional information that describe the event to make it attractive. Let´s see some examples… Qualities:
Write on the board: amazing, exciting, annual, fun, entertraining and interesting.  amazing
Ask: Which of these events is amazing? Magic show or projects exhibition? Answer: A magic show is amazing.  exciting
Take as a reference the information below for additional examples:  annual
Exciting Tigres Vs Rayados game or Pachuca Vs Santos  fun
Annual Fathers´day festival or English class  entertaining
Fun comedy or drama  interesting
Entertaining crossword puzzle or bingo
Interesting Science project or concert show
15 minutes
Find on your students´ book an exercise to identify descriptive words. Help students infer on meaning using examples,
illustrations or explanations if necessary, and then guide them to answer the exercise in their book.
If a similar exercise is not included on the Activity Book, draw simple illustrations, ask students to take out their
notebook and complete the following sentences using descriptive words. Check appropriateness.

amazing fun annual entertaining interesting exciting

circus show comedy show birthday party guitar concert Geography exhibition soccer game
The amazing circus show! The fun comedy show! The entertaining guitar concert!
The exciting soccer game! The annual birthday party! The interesting Geography exhibition!
10 minutes
Invite some students to take turns to present an event using the sentence Join us to the amazing circus show!
Explain that this sentence could be used as a slogan too.
Session 4
 Decide the order 10 minutes Sale:
and proportion of Explain that today they will see examples of two types of events; sales and competitions.  garage
graphic and Mention examples, use drawings, etc. to clarify the meaning of the words these words. See the examples below:  food truck
textual
In a garage sale, people sale items in their house. In a soccer competition, football competition,  book
components in
the ad. In a food truck sale, people sale food prepared in trucks. basketball competition, and baseball
In a book sale, people sale books. competition teams compete to win. Competition:
 football
 Write the general
 soccer
information of the
 basketball
event, based on a
Draw a chart with 2 columns; one for sale ($) and the other for competition ().  baseball
model.
Use the chart and a word bank with the vocabulary in bold.
Invite some students to use 1 of the words in bold to create a type of event and write it under its category.
For example, say: Garage. Is it a garage sale or a garage competition? Which type of event is this?
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 Events would be written below its category, make sure students practice with different examples.
SALE COMPETITION
Examples: Examples:
- garage sale - soccer competition
- food truck sale - football game
- book sale - baseball competition
- basketball game
5 minutes
Show image 5 and 6. Ask students to use the information in the image to complete the chart below: Places:
Type of  stadium
Image Date Time Place Cost Slogan
event
Food truck June 4th, National Let´s eat
All day $8
sale 2017 Park Let´s rock
June 4th, BBVA In life and on
Soccer Game 19:00 hrs $40
2017 Stadium the field
15 minutes
Ask students to take out their notebook. Use the following commands to make a draft of an advertisement and ask
students to do it on their notebook choosing information from events seen in previous sessions.
1. At the top, write what type of event it is.
2. Include an illustration to represent it.
3. Below the image, write the date, time, place and cost.
4. Write additional information if necessary.
Use these questions to help students complete the advertisement:
- What type of event is it? - When is it? - How much does it cost?
- Where is it? - What time does it start? - What is the slogan?
Session 5
 Check that the 5 minutes
writing of general Ask: Which types of events happen in your community? Write their answers on the board; make sure you have variety
information of the of events. Students will work in teams of 6 to create different community event ads, let teams choose a different type
event is complete of event to work with.
and without
5 minutes
omissions, Assign a number from 1 to 6 to each student. Numbers correspond to 1 of the 6 questions to be answered. Each
changes or student writes the answer to the question he/she was assigned to. Write the questions below on the board, and show
alterations in
an example before having them answer by themselves:
letters.
1. What type of event is it? 4. What time does it start?
2. Where is it? 5. How much does it cost?
3. When is it? 6. What is the slogan?

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 5 minutes
Choose one student from each team to draw an image that represents the event.
The rest of the team will check if answers are correct or need to be changed, provide help is necessary.
Then with the use of their notebooks and books students will correct spelling errors on their answers.
15 minutes
 Decide the form Punctuation marks:
Show a big sample of an ad that includes capitalization, punctuation and spelling errors.
of the ad (sign,  exclamation
Ask students to read the information below and make corrections on the ad, and then on their answers:
leaflet, etc.) and mark
write the final  Use a capital letter at the beginning of a sentence, day, month, holiday, name of people, name of places, or  question mark
version of the titles.  period
graphic and  Use an exclamation mark at the end of a sentence that shows exitement or expresses strong feeling.
textual  Use a period at the end of a declarative sentence makes a statement.
information,  Use a question mark at the end of a sentece that asks a question.
making sure
proportion and 5 minutes
Color code:
Ask students to use their notebook and a pencil to distribute the spaces according to the information required for
distribution are  attraction / red
their ad.
appropriate.  food / orange
 relax / blue
 nature / green

Have them choose the best distribution, and best colors to be used according to their type of event.
red orange blue green
attraction food or energy relax nature
15 minutes
First, ask students to write with pencil the information to be included. If the information is free of errors, let students
use markers, crayons or colors to make the final version of it, let them decorate the ad.

Session 6
 Place the ad in a 15 minutes
visible spot inside Guide students to use the following check list to make sure their community event ad is complete.
the classroom Let them make corrections if necessary.

Does it have title? Does it indicate place? Is distribution appropriate?

Does it have images? Does it indicate time? Are colors appropriate?
Does it have slogan? Does it indicate cost? Is the letter size appropriate?
5 minutes
Ask students to take out their community event ad, and paste it in a visible area inside the classroom.

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 Choose one of the ads to have the group answer orally the questions seen in the previous session, have students
participate randomly.
10 minutes
On the board, write some questions to help students identify different characteristics of community event ads, see
Achievements:
the examples below:
- Identifies topic,
purpose, and Which event has music? Which event is outside? Which events is free?
intended audience
of ads.
- Identifies some Which event starts before 5 pm? Which event is between May and June?
characteristics of
the graphic and
textual resources. Read the first question and ask students to observe the community event ads that are close to them.
- Understands the Then, choose a couple of students to register on the board the name of the event that answers the question.
advertised 10 minutes
message. Organize students in teams; have them take turns to ask and answer the questions from the previous session.
- Identifies general Note: To present their community event ad, team members should be able to answer questions related to it.
information and
qualities of the 10 minutes
events. Prepare questions from the previous session in paper strips and put them in a container.
Have students take turns to read one question and answer it with the information that corresponds to their
community event ad

Reference: Assessment: Students results must be registered in the Evaluation Record. Assess portfolio of
Syllabus Cycle 2, 3rd Grade evidence considering the aspects mentioned in the following assessment tool:
National English Program http://goo.gl/n1fHeT
Rubric
Advertising – lesson plans http://goo.gl/93RZ20
Free Advertising and Brands worksheets http://goo.gl/NUSgDs Students were able to identify information from an advertisement. A+ A B C D
How to create ads http://goo.gl/jdVjeU Students identified and recalled parts of an advertisement. A+ A B C D
51 free ESL advertising worksheets http://goo.gl/XLDGVB Students were able to create their own advertisement. A+ A B C D
Students spelled new learned words correctly. A+ A B C D
Students were able to present their own advertisement. A+ A B C D
A+ Completely A Mostly B Partially C Minimally D Not at all

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