The document shows purchase intent, NPV, and IRR metrics for different product price points. Purchase intent decreases as price increases, from 16.23% at $37.74 to 8.81% at $55. Lower prices have negative NPVs, while higher prices between $50-55 have positive NPVs in the hundreds of thousands and IRRs over 30%.
The document shows purchase intent, NPV, and IRR metrics for different product price points. Purchase intent decreases as price increases, from 16.23% at $37.74 to 8.81% at $55. Lower prices have negative NPVs, while higher prices between $50-55 have positive NPVs in the hundreds of thousands and IRRs over 30%.
The document shows purchase intent, NPV, and IRR metrics for different product price points. Purchase intent decreases as price increases, from 16.23% at $37.74 to 8.81% at $55. Lower prices have negative NPVs, while higher prices between $50-55 have positive NPVs in the hundreds of thousands and IRRs over 30%.