OPS & BIG HITS

MOC 6’18
MOC 5 RECAP LAUNCH UPDATE-MOC 5
PRIM TGT PRIM ACH SEC TGT SEC ACH
Cluster ASM Launch % Prim Ach % Sec Ach RECO TGT RECO ACH % RECO ACH
(GSV) (GSV) (TUR) (TUR)
PONDS LIGHT
UTTAR PRADESH Triparna Chakravorty 2.4 7.5 308.48% 2.4 3.3 136.39% 781 496 63.51%
MOIST
PAM 20GM 1.5 2.0 134.55% 1.5 1.5 103.51% 254 129 50.79%
FAL AYUR 9G 13.1 17.4 133.28% 12.9 9.1 70.51% 3017 1994 66.09%
PONDS LIGHT
Ashish Rohatgi 1.5 5.1 341.60% 1.5 2.9 194.27% 484 414 85.54%
MOIST
FAL AYUR 9G 10.8 18.5 171.27% 10.7 12.5 117.12% 1772 1374 77.54%
PONDS LIGHT
Shibli Nomani 1.7 6.1 367.23% 1.6 2.6 160.84% 515 299 58.06%
MOIST
FAL AYUR 9G 10.5 16.4 156.77% 10.3 6.9 66.49% 2248 1726 76.78%
PONDS LIGHT
Hardik Naik 2.1 6.7 320.04% 2.1 2.9 137.77% 772 540 69.95%
MOIST
FAL AYUR 9G 9.6 13.8 144.11% 9.5 5.9 61.86% 1843 1142 61.96%
PONDS LIGHT
Pratik Sawant 2.5 7.6 306.41% 2.5 5.6 226.00% 978 770 78.73%
MOIST
FAL AYUR 9G 7.6 12.8 168.11% 7.5 7.3 97.19% 1805 1212 67.15%
UTTAR PRADESH
63.2 113.9 180.37% 62.5 60.4 96.69% 14469 10096 69.78%
Total
PONDS LIGHT
BIHAR Rahul Rai 4.9 13.7 282.30% 4.8 8.7 180.16% 1501 1211 80.68%
MOIST
PAM 20GM 3.9 5.5 141.01% 3.9 4.7 120.86% 89 62 69.66%
FAL AYUR 9G 3.8 5.9 153.89% 3.8 4.1 107.94% 1223 900 73.59%
Sumit Bhasin FAL AYUR 9G 4.8 8.1 168.06% 4.8 2.4 49.14% 1022 424 41.49%
Prabhat Singh FAL AYUR 9G 4.0 6.3 156.73% 4.0 2.1 53.68% 670 511 76.27%
Utkarsh Dangayach FAL AYUR 9G 3.9 6.7 174.58% 3.8 2.3 60.82% 729 437 59.95%
BIHAR Total 25.3 46.3 182.90% 25.1 24.3 96.79% 5234 3545 67.73%

DATA-ACH TILL 19TH MAY18

MOC 5 RECAP MM PLAN UPDATE-MOC 5

FACE WASH WS LOCK IN PLAN MOC 05'18 PSL IMPACT OL's LOCK IN MOC 05'18
Time Elapsed 97%
Time Elapsed 97%

CLUSTER ASCM NAME MOC'05-18 TGT ACH % ACH % WOA

CLUSTER ASCM NAME MOC'03 TGT ACH % ACH % WOA

UP Pratik Sawant 64.8 60.5 93.3% 43.8%

UP Ashish Rohatgi 16.8 10.6 63.3% 23.7%
Ashish Rohatgi 80.7 54.8 67.9% 29.8%
Pratik Sawant 14.7 10.1 69.1% 24.6%
Triparna Chakravorty 203.2 126.4 62.2% 27.1%

Shibli Nomani 196.6 89.4 45.4% 24.0% Shibli Nomani 12.4 7.2 58.0% 34.6%

Hardik Naik 91.7 32.0 34.9% 20.0% Triparna Chakravorty 11.6 7.4 64.0% 26.0%

UP Total 637.1 363.0 57.0% 27.8% Hardik Naik 11.0 8.5 77.0% 28.1%

BIHAR Rahul Rai 239.5 185.3 77.3% 36.7% UP Total 66.5 43.9 66.0% 26.8%

Prabhat Singh 26.9 14.7 54.6% 23.7% BIHAR Rahul Rai 19.2 14.7 76.4% 28.5%

Utkarsh Dangayach 69.4 35.6 51.3% 36.7% Sumit Bhasin 1.2 0.6 48.6% 14.3%

Sumit Bhasin 24.3 12.0 49.4% 23.3% Utkarsh Dangayach 1.1 0.9 82.6% 27.3%
BIHAR Total 360.1 247.5 68.7% 33.4% Prabhat Singh 1.0 0.8 74.8% 37.9%
Grand Total 997.2 610.6 61.2% 29.7% BIHAR Total 22.5 16.9 75.2% 28.2%

DATA-ACH TILL 19TH MAY18

MOC 5 RECAP RSSM INCENTIVE UPDATE-MOC 5

HUGGIES RSSM INCENTIVE - MOC 5'18 LIQUITHON-HW+BW RSSM INCENTIVE

Time
Time Elapsed 97%
Elapsed 97%
MOC'05 TGT MOC'05 TGT
ECO TGT CLUSTER ASM ACH % ACH ACH % ACH
CLUSTER ASCM Name ACH % Ach % WOA % ZB RS Val. ECO
MOC'04 +05
BIHAR Prabhat Singh 6.07 1.94 31.9% 2142 629 29.4%
BIHAR Prabhat Singh 2168 2706 124.8% 48% 9%
Rahul Rai 50.77 33.46 65.9% 9756 5868 60.1%
Sumit Bhasin 1467 1702 116.0% 50% 14%
Sumit Bhasin 4.94 1.74 35.3% 1936 747 38.6%
Rahul Rai 3865 5122 132.5% 82% 4%
Utkarsh Dangayach 5.41 1.84 33.9% 1906 545 28.6%
Utkarsh Dangayach 2563 3571 139.3% 58% 7%
BIHAR Total 67.19 38.98 58.0% 15740 7789 49.5%
BIHAR Total 10063 13101 130.2% 59% 9%
UP Ashish Rohatgi 12.69 6.58 51.9% 3078 1028 33.4%
UP Ashish Rohatgi 3337 3684 110.4% 29% 34%
Hardik Naik 12.01 6.94 57.8% 3060 1449 47.4%
Hardik Naik 4940 4360 88.3% 45% 19%
Pratik Sawant 27.34 21.13 77.3% 4922 2760 56.1%
Pratik Sawant 4434 4435 100.0% 42% 16%
Shibli Nomani 16.19 7.80 48.2% 4714 2165 45.9%
Shibli Nomani 5501 5537 100.7% 49% 19%
33.57 13.36
Triparna Chakravorty 4193 2955 70.5% 28% 16% Triparna Chakravorty 39.8% 7100 2450 34.5%

UP Total 22405 20971 93.6% 38% 22% UP TOTAL 101.79 55.80 54.8% 22874 9852 43.1%

DATA-ACH TILL 19TH MAY18

LAUNCH
moc 6’18
 TRADE SUPPORT – MEN’S FAIR&LOVELY

MENS FACEWASH RANGE FAL MENS CREAM RANGE

STPR STPR STPR

5 pe 5% 6 pe 5% 5% STPR 3UNITS
8 pe 8% 15 pe 6.25% AND ABOVE
ALL CHANNELS WS CHANNEL RETAIL CHANNEL

ALL CHANNEL QPS ALL MENS FW & FAL MENS CREAM RANGE

MENS DOUBLE POWER QPS

RSSM SAMPLES
3% RS.1000 -10000
5% RS.10001 & Above
 LAUNCH TGT
AREA PRIMARY TGT SEC TGT RECO TGT
BIHAR URBAN 46.00 45.52 3765
BIHAR TOTAL 46.00 45.52 3765
UP BHOJPUR 41.30 40.87 2307
UP BRAJ 37.16 36.78 1411
UP BUNDELKHAND 31.80 31.47 1010
UP OUDH 1 36.40 36.02 2587
UP OUDH 2 26.17 25.90 2012
UP ROHELKHAND 25.33 25.07 1127
UP TOTAL 198.16 196.10 10454

BASE PACK RECO PUBLISHED

PRIMARY TARGET LOGIC
12189 : FAL MENZ ACTIVE 72*25G YES JQ17 AVG*1.5X
12190 : FAL MENZ ACTIVE 60*50G NO
12215 : FAL MENZ ACTIVE 7GMS YES RECO LOGIC
12635 : FAIR & LOVELY MENZ FACE WASH 50GM YES TOP SELLING OL’s OF RESPECTIVE PACKS WITH MINIMUM 3
12636 : FAIR & LOVELY MENZ FACE WASH 20GM NO FREQUENCY OF PURCHASE IN FH17 (ALL OL’s ARE RETAIL OL’s)
12785 : FAIR AND LOVELY MEN OIL CONTROL FW 50G NO

Revised Target will share shortly

 LAUNCH MOC 6

CLD CLD
BASE PACK GMs MRP RM TUR STRIPS
CONFG RATE
12962 : AYUSH ANTI CAVITY 24GM RS.10 PACK 24 gm 10 15% 8.70 144 1252.17 12 x 12 = 144
 LAUNCH TGT

CLUSTER Area PRIM TGT(GSV) SEC TGT (TUR) RECO TGT

UP BHOJPUR 2.58 2.4 942 PRIMARY TARGET LOGIC

UP BRAJ 3.28 3.05 BASED ON RECO TARGET * 1.3X
1212
UP BUNDELKHAND 0.77 0.71 271 RECO LOGIC
UP UP OUDH 1 1.67 1.55 610 TOP SELLING CLOSE UP FW OL’s WITH
UP OUDH 2 1.39 1.29 9MINIMUM FREQUENCY OF PURCHASE IN FY17
501
UP ROHELKHAND 2.46 2.29 882
UP TOTAL 12.15 11.3 4418
 AYUSH OPS MOC 6

Cat Promo Code Promotion Name Mechanics

Assortment TPR
6% for 1 BP;
Face Wash 40598182 Ayush SKIN - Face Wash Avg 7% Assortment TPR Central - MOC 6 2018
7% for 2 BP's;
8% for 3 BP's
Body Lotion 40598178 Ayush SKIN - Body Lotion 5% STPR - MOC 6 2018 5% STPR
Assortment TPR
Hair 40598154 Ayush HAIR - Shampoo Avg 7.5% Assortment TPR Central - MOC-6 2018 5% for 1 BP
10% for 2 BP's
Assortment TPR
Oral 40598166 Ayush ORAL - TP Avg 3% Assortment TPR Central MOC-5 2018 2% for "1 or 2" BP's;
4% for 3 BP's
Oral LUP Rs 10 40598168 Ayush ORAL - TP Rs.10 5% STPR Central MOC-6 2018 5% STPR
PW 40598176 Ayush PW - Soaps Avg 3% STPR - Central MOC-6 2018 Slabbed TPR
 SKIN ENABLERS - MOC 6’18

SUMMER OPS NEW LAUNCH

VASELINE BODY FAL MENZ RANGE
LOTIONS CPs

CP AND PRICE OFF NON SUMMER OPS

FACE CLEANSING STPR AND QPS INPUTS
FACE CREAMS WS BOOSTER

PLEASE NOTE : CHANGES IN STPR/QPS SCHEMES ON

FACE WASHES
SUMMER LOTIONS : CPs

ACTIVITY : DOVE MINI RS 25 FREE

TPR : 3% ON CP PACKS
(LAST OF CP STOCKS IN A FEW LOCATIONS ONLY)
 SUMMER - (SUN +TALC + LOTION)

Category TPR Month Sales Payout

Body Lotion (Small & 5% 30000+ Value 1.5% QPS
Large Packs)
Sunscreen (All Packs) 5% 2000-30000 Value 1.25% QPS

Talc TPR
Small Packs (<=40g) 5%
Large Packs (>40g) 3%
 SUMMER- FACE CREAM

5% STPR WS
LAKME SPF &
2unit & QPS
PMM RANGE
Above

3% STPR
FAL SPF WS
2unit &
QPS
Above

PONDS LIGHT
MOIST RANGE 8% STPR
BP Code 12965 12966 12967 2unit&
Size 25ml 75ml 150ml Above
MRP 35 115 199
 FACE WASH INPUTS

Ponds FW Lakme FW FAL FW FAL FW

Top slab Top slab Top slab Rs 10
8% 8% 8% 8.33%

&
WS QPS SCHEMES 1.5% & 2.5% NOTE : FAL 20g & PWB 15g-RTD JAR 12+1
(No more part of 5 pe 5% & 8 pe 8%)
 FACE WASH – 5 pe 5% 8 pe 8% LIST OF PACKS
FAL FACE WASH
12018 : FAIR & LOVELY FACE WASH 50G
12701 : FAL MULTIVITAMIN FACEWASH 100 GMS
12746 : FAL PMPL OFF FAN FW 12X50G
12785 : FAIR AND LOVELY MEN OIL CONTROL FW 50G
12786 : FAIR AND LOVELY MEN OIL CONTROL FW 100G
12794 : FAL MEN MAX FW 100G
12635 : FAIR & LOVELY MENZ FACE WASH 50GM
12636 : FAIR & LOVELY MENZ FACE WASH 20GM
TOP PACKS IN EACH BRAND CONTRIBUTES 95% OF BUSINESS
PONDS FACE WASH
12142 : PONDS FACE WASH 100G
12145 : PONDS DAILY FACEWASH 50ML
12330 : PONDS WBF WASH# 100G
12394 : PONDS CS PIMPLE CARE FACIAL SCRUB 50G
12395 : PONDS WHITE BEAUTY PWG WASH 50G
12637 : PONDS PURE WHITE FACIAL WASH# 100 GMS
12638 : PONDS PURE WHITE FACIAL WASH# 50 GMS
12666 : PONDS PIMPLE CARE FACIAL WASH# 100G
12703 : PONDS PURE AND WHITE FW 20G
12756 : PONDS ECB FACE WASH- 50G
12757 : PONDS ECB FACE WASH- 100G
12796 : PONDS MENZ POLUTION OUT FACEWASH 50G
12797 : PONDS MENZ POLUTION OUT FACEWASH 100G
LAKME FACE WASH
12821 : LAK BAG PEACH GEL FW 50G
12822 : LAK BAG PEACH GEL FW 100G
12825 : LAK STRAWBERRY CREAM FACE WASH 50G
12826 : LAK STRAWBERRY CREAM FACE WASH 100 G
12827 : LAK PEACH CREAM FACE WASH 50G
12828 : LAK PEACH CREAM FACE WASH 100G
12831 : LAKME BAG POM GEL FW 50G
12832 : LAKME BAG POM GEL FW 100G
12958 : LAKM# BAG LEMON GEL FW 50G
12959 : LAKM# BAG LEMON GEL FW
19336 : LAK DEEPPORE CLNSNG MILK BOTT 60ML
19698 : LK STRAWBERRY FW 50G
19701 : LK STRAW SILK FW 100G
19991 : LAKME CLEANSING MILK 120ML
22361 : LAKME PERFECT RADIANCE FAIRNESS FC WH 50G
22987 : LAKME STRAWBERRY CLEANUP FACEWASH 25 GM
 FAL 20g FACEWASH PWB 15g FACEWASH
BIG BP code - 12627 BP code - 12628
NEWS
RTD JAR 12+1 RTD JAR 12+1

3% STPR FOR BOTH RTD AND NON RTD PACKS + WS QPS

 FAL AYUR SACHET

Base pack
New Pack MRP MARGIN Case Count Pack Size Inner / Strip
code
12 pcs /strip
FAL AYUR RS.10 12006 10 10% 576 9g
(no inner )

MOC 6 TRADE SCHEMES

From 6units to 24units - 4.16%
25units and above - 8.33%
 SKIN LIGHTENING

8.33% STPR 11+1

FAL RS.5 6units and NET – 50 Per STRIP
above

4% STPR 2units
PWB 35g&50g & Above ALL
CHANNELS

4% STPR
Ponds BB 2units & Above
ALL CHANNELS

4% STPR
LAKME CC
2units & Above
CP+ NCP
ALL CHANNELS

4% STPR 2units
FAL BB & Above ALL
CHANNELS

** PSL WS BOOSTER
 CITRA FACE

LARGE PACKS – 5% on 2 units & above

SACHET 7.5g : 6 units 8.33%

 BABY DOVE

LOTION MASSAGE SHAMPOO BODY WASH WIPES

OIL

Lotion
FLAT 5% TPR
5% TPR
 LAKME LIP LOVE

STPR 15%>=2 units

MRP TUR SCHEME NET EARNING

51/- PER
200.00 175.44 26.32 149.12
UNIT

40564279 (HUL2) 15% STPR LAKME LIPLOVE-ALL IND-MOC 2

 LAKME EYECONIC

4% EARNING
MRP TUR STPR 4% NET
RETAIL SLAB (PER UNIT)
STPR 180 157.9 6.3 151.6 28

2% 2% STPR
WS
STPR TDP 2 & 3

EARNING
MRP TUR STPR 2% NET
(PER UNIT)
180 157.89 3.16 154.74 25.26

40609501 (HUL2) 4% STPR on Eyconic LAKME RETAIL-MOC 6GT+RD+RU

40609506 (HUL2) 2% STPR on Eyconic LAKME WS-MOC 6GT+RD+RU

NEW (HUL2) BIRDAL OPS 2% STPR on Eyconic LAKME WS-MOC 6 TDP 2+3 GT+RD+RU
 HAIR - Key priorities for MOC-06

Ops on Brylcreem Tubs are Sunsilk Pink LCS Consumer

Bottles Ops Offer!
Back!

▪ Mid Bottle 7% Ops on Both CP & Brylcreem Tubs Sunsilk Pink Rs 1

Non CP Stock for Clinic Plus,
Dove & Sunsilk ➢ Buy 2 variants-- Get Rs 5 off ➢ B2G1 Consumer Offer
➢ Buy 3 Variants and above— ➢ Offer Printed on pack
▪ Small & XL Bottle Ops On Sunsilk
& TSM Get Rs 7 off
▪ (5% in WS, 3% in Retail) Non CP
Stock

LCS 1% CONTINUED FOR MOC 6’18 (Except Clinic plus 50p)

 SHAMPOO BOTTLES POST GST MRP DROP

SMALL MEDIUM LARGE XL

MRP Fill MRP Fill MRP Fill MRP Fill
Nov 47 80 80 175 165 340 360 650
CLINIC PLUS
Post GST 45 90 75 175 145 340 325 650

SS Nov 50 80 110 180 204 340 380 650

Post GST 50 90 85 180 165 340 350 650

Dove Nov 62 80 130 180 250 340 455 650

Post GST 62 90 105 180 210 340 450 650

TSM Prm Nov 75 80 160 190 455 580

Post GST 75 90 125 190 400 580

TSM Core Nov 62 80 128 190 385 580

Post GST 62 90 105 190 360 580
 SHAMPOO BOTTLES

MID BOTTLES (CP+Non CP) Small, Large & XL (Only Non CP)
Brand Channel OPS
Brand Channel Ops
CP All 7%
SS & TSM WS 5%
Sunsilk All 7%
DOVE All 7% SS & TSM Retail 3%

CONDITIONER

CONDITIONER BOTTLES CONDITIONER SACHETS

Dove Sunsilk, Tresemme,

Conditioner 5% ops Rs 2/- Per
Dove Conditioner
Tubes Strip
Sachets
 BIGGEST NEWS OF THE SEASON!!
*Printed on Pack
BUY 2 GET 1 FREE Consumer Offer on Sunsilk Pink Rs 1
*Sunsilk Pink Fill 5ml for this offer

Duration: MOC 6 Only. Limited Stock Offer. (Invoicing Start date: May 16th)

How will Offer Run: The Packs will carry a Flash of B2G1 for Consumers. It’s a Price off Consumer Promotion on
Sunsilk Rs 1 with each sachet landing at 67p instead of Rs 1.
Trade Ops: No change in % Ops or Retailer Margin on Offer Stocks.
Mechanics:
✓ The Base packs are same as Earlier, only CBU/ Material code is new. Thus, it will be operated as any normal
Consumer Offer at RS point and on HHT’s
✓ Strip Config will be 24 (Current 16) and CLD config will be 1152 (Current 960) for this offer.
o This is to ensure if trade orders in Strips, he will get same value of stocks. (For e.g.. On ordering 1 strip, he will get 24 units
of 67p MRP each which is equivalent to Rs 16 MRP of earlier strip config)
o This change is only for the purpose of this Consumer offer. After MOC 6, plain stocks will be of original Strip & CLD Config

Base pack Description CBU Codes

11207 SS Thick & Long Rs.1 scheme 5ml-Buy 2 get 1free SSFL18A
2+1 FREE**

** BUY 2 UNITS AND

GET 1 UNIT FREE.

Net Vol.: 5 ml
 PUREDERM Launch TPR Continues in MOC 05
PCS
SEGMENT ALL BOTTLES (SMALL/MID/LARGE)

Trade Ops Higher Than

PRINCIPLE Trade Ops Higher Than Category Category Codes
Codes
Hence… 7% TPR for 29% Earning from MRP
(HnS at 24% Trade Earnings)
Launch Quarter
Translates to
Rs 13 per Strip/ Rs 630 per CLD
7% TPR on all Purederm Bottles! Rs 3 Purederm Sachet
Rs 630 per CLD WS Earning!
7% TPR for Retail & WS WS Rs 1530 CLD Net Rate
15% TPR
10% Retailer Margin On All Purederm Bottles Rs 32 Strip Net Rate
(Small, Mid & Large)
RETAIL 14% TPR Rs 32.3 Strip Net Rate
 PCS
DOVE TRESEMME SUNSILK PCS OPS INCREASE CONTINUED!
 TWIN SACHET
DOVE TWIN PCS
From % Ops Rs /Strip From % Ops Rs /CLD
Retail WS 1 Case 6% 58
1 Unit 6.59% 4.00
2 Case 6.6% 64

TRESEMME TWIN PCS

WS TSM Twin Hair fall TSM Twin Keratin Retail TSM Twin Hair fall TSM Twin Keratin

MRP 5 6 MRP 5 6
Ops: Rs per CLD Rs 120 Rs 145 Ops: Rs per Strip Rs 10 Rs 12
 CP SACHET : UP
CP Re.1

From % Ops
From % Ops
WS/Shakti 8 Case All channel
.81%
1 Unit 2.5%
21 Case 1.5%

CP 50p

From % Ops From % Ops

WS/Shakti 1 Case Retail
6.5%
21 Case 8% 1 Unit 6.5%
 CP SACHET : BIHAR
CP Re.1

From % Ops
WS/Shakti 8 Case .81%
21 Case 1.5%

CP 50p

From % Ops
Retail
1 unit 3.5%
 SS & DOVE SACHET : UP
Sunsilk Rs 1
MRP 1 From % Ops From % Ops
WS/Shakti Retail Ops
Retailer Margin 25.33% 1 Case 1.5% 1 unit 1.5%
Ops
TUR 0.8 4 Cases 3%

DOVE LCS
Dove Rs 2
Rs /CLD
WS Slab
1 Case 70.0

3 Cases 74.0
 SS & DOVE SACHET : BIHAR
Sunsilk Rs 1
MRP 1
From % Ops
Retailer Margin 25.33% Retail Ops
1 unit 1.5%
TUR 0.8

DOVE LCS
Dove Rs 2
Rs /CLD
WS Slab
1 Case 70.0

3 Cases 74.0
CLEAR PCS
Unit Net rate From % Ops Rs /Strip
MRP 3 Retail
Retail WS 1 Unit 4.88% 1.75
Retailer Margin 33.73%
TUR 2.24 2.13 2.14 From % Ops Rs /CLD
WS 2 Case 4.4% 50.00
5 Case 4.8% 55.02

CP PCS
MRP 2 Unit Net rate
Retailer Margin 34.3% Retail WS
TUR 1.49 1.43 1.42

From % Ops Rs /Strip From % Ops Rs /CLD

Retail WS
1 Unit 4.20% 1.00 2 Case 4.6% 35

• Net Rate calculated Pre CD Pre Vijeta

 Clinic Plus Ayurveda Sachet Rs 1.5

PPR All India RS 6.50 Per Strip Retail and Shakti

PPR All India WS RS 210 Top Slab Per case

Hair Oil Ops

INDULEKHA 100ml Ops
8% TPR: All Channels
 Brylcreem Sachet Trade Ops

WS: Slab TPR Retail TPR

WS Scheme Retail Scheme

From To Rs per Strip Net Rate per strip Rs per Net Rate per
From To
Strip strip
1 Strips 5 Strips 15 91

6 Strips Above 16 90 1 Strips Above 14 92

Retailer WS Net rate

Variant Fill Level MRP
Margin (Strip)

Brylcreem Sachet 8 gm Rs. 10 10% Rs 90

Set Wet Sachet 10 gm Rs. 10 12% Rs 92

 ASSORTMENT OPS on Brylcreem Tubs are back

MOC 06–Assortment Scheme

❖ Buy 2 variants-- get Rs 5 off
❖ Buy 3 Variants and above—Get Rs 7 off
✓ Stock Estimates
increased for MOC 6
OPS support & ETE
Incentive
KEY CONSUMER PROMOTIONS for ORAL

Closeup FW 20% Extra Closeup 40gm ( Save Rs.3)

Closeup 80gm save Rs.10 with Flash on pack

Closeup 150gm MRP reduced to 80 from 86 ,
Flash on pack will hit the market from MOC4

40% extra on Pep 100gm

 ADDITIONAL INPUT - QPS in WS and SHAKTI
• WS QPS: Slabbed QPS on below packs
RS.10 Closeup (10111 & 10604),Pep Rs.10 (10096)
15g, 40g, 50g,80g & 150g & 300g Closeup (10008, 10014, 10015,
10016, 10011,10637)
100g, 200g & 300g Pepsodent Core (10092, 10098, 10097)

Branch Cluster & Channel QPS Slabs QPS %

UP – WS 2000- 19999 1%
>20000 3%
Lucknow
Bihar - WS 2000-14999 1%
>15000 3%

Cluster & Channel QPS Slabs QPS %

UP AND BIHAR 500-2000 1%

Shakti Channel >2000 3%
 ORAL DETAILED OPS

Category PACKS Channel Scheme Type OPS SLAB

Oral CUP Flowrap (10111) All Channels STPR 3.10% 3.1% on 12 Units and above

Oral CUP 40g Carton Pack (10015) All Channels STPR 2% 2% on 4 Units and above

Oral Pepsodent 27g (10096) All minus Chem,Fancy STPR 6% 6% TPR on 12 Units & above

Oral Pep Fighter tooth brush All Channels STPR 5% 5% TPR on 6 Units & above

Oral Closeup + Pepsodent

WS and Shakti Slabbed QPS 3% Max Refer my slide
Big Hit (Selected packs)
DMT AXE TICKET

Variant Pack Size MRP RT TUR CLD configuration

Intense 17ml 65 15% 56.5 48

Champion 17ml 65 15% 56.5 48

Slabs 2-4 Units 5-23 Units 24 Units+

MRP 65 65 65
Retailer Margin 15% 15% 15%
TPR 3% 6.5% 11%
Net Landing 54.9 53.1 50.9
Earnings Per Can 10 12 14
 AXE SIGNATURE REVISED SCHEME IN RETAIL

2 to 7 Units 8+ Units
MRP 190 190
TUR 165 165
Net Landing 148 145
Earnings Per Can 42 45
TPR% 12% 14%

Avg 13% in Retail

 AXE AEROSOLS

2 to 5 Units 6+ Units
MRP 190 190
TUR 165 165
Net Landing 148 145
Earnings Per Can 42 45
TPR% 12.7% 16.5%
 OPS SUMMARY : DMT

Segment CHANNEL TPR Slabs

Axe Aerosols All Channels 12.7% 2-5 units
16.5% >=6 units
Axe Signature All Channels 12% 2-7 units
14% >=8 Units+
Axe Ticket All Channels 3% 2-4 units
6.5% =5-23 units
11% >=24 units
5k and above
DEOs (Except Ticket) WS/SHAKTI Addl. 4%
purchase
 UP

Huggies Ops Competitive to Mamy Poko Pants

Any Huggies Entry & Mid-

9% STPR
Pants Pants
All Channels

Huggies Any SKU 4% STPR

Diaper

6% Bill TPR on the bill

Bill STPR Any Huggies
value of =>4000
 BIHAR

Huggies Ops Competitive to Mamy Poko Pants

Any Huggies Entry & Mid -

9% STPR
Pants
All Channels

Pants

6% Bill TPR on the bill

Bill STPR Any Huggies
value of =>4000
HAND WASH AND BODY WASH

MOC 6 PROMO ID BRAND CHANNEL SCHEME GEOGRAPHY CHANGE OVER LAST MOC

LB Hand Wash &

40596339 All 7% as Top Slab All India Except west Continued
Sanitizers

40621727 All Body Washes All 8.9% Top Slab All India Except west Continued

***Tentative scheme-Revision to be done basis competition schemes

 FACE WASH

PSL BOOSTER

FAL MENZ RELAUNCH

SHAMPOO MID BOTTLES