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Short Song or Tune Advertising Podcasts Sound Branding Hooks Slogans Radio Television Commercials Snippets Popular Songs Lyrics

A jingle is a short song or tune used in advertising to promote a product or service through one or more slogans and hooks. Ad buyers use jingles in commercials on radio and television to establish brand recognition. Jingles are sometimes adapted from snippets of popular songs by modifying lyrics for advertising purposes.

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102 views1 page

Short Song or Tune Advertising Podcasts Sound Branding Hooks Slogans Radio Television Commercials Snippets Popular Songs Lyrics

A jingle is a short song or tune used in advertising to promote a product or service through one or more slogans and hooks. Ad buyers use jingles in commercials on radio and television to establish brand recognition. Jingles are sometimes adapted from snippets of popular songs by modifying lyrics for advertising purposes.

Uploaded by

pipilikam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

A jingle is a short song or tune used in advertising, podcasts and for other commercial uses.

Jingles
are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote
the product or service being advertised, usually through the use of one or more advertising slogans.
Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising
contexts to establish or maintain a brand image. Many jingles are also created
using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or
service.

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