Scribd Logo
Upload

Welcome to Scribd!

  • 2.1 Diseño de La Mezcla de Marketing: Del-Marketing - Shtml#Ixzz4J4Dopeir

    Uploaded by

    Ivan De La Cruz Camposano
    6 views1 page
    The document discusses marketing mix design, which refers to the tools or variables available to marketing managers to achieve company objectives. These strategies include products, price, place, and promotion. The marketing mix must be included in the marketing plan and will help the company "La Grande SAC" acquire more customers, satisfy customer needs, and analyze its product portfolio.

    Original Description:

    Original Title

    marteking III.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses marketing mix design, which refers to the tools or variables available to marketing managers to achieve company objectives. These strategies include products, price, place, and promotion. The marketing mix must be included in the marketing plan and will help the company "La Grande SAC" acquire more customers, satisfy customer needs, and analyze its product portfolio.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    2.1 Diseño de La Mezcla de Marketing: Del-Marketing - Shtml#Ixzz4J4Dopeir

    Uploaded by

    Ivan De La Cruz Camposano
    The document discusses marketing mix design, which refers to the tools or variables available to marketing managers to achieve company objectives. These strategies include products, price, place, and promotion. The marketing mix must be included in the marketing plan and will help the company "La Grande SAC" acquire more customers, satisfy customer needs, and analyze its product portfolio.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    2.

    1 Diseño de la mezcla de marketing


    Se denomina mezcla de mercadotecnia (llamado también marketing mix, mezcla
    comercial, mix comercial, etc.) a las herramientas o variables de las que dispone
    el responsable de la mercadotecnia para cumplir con los objetivos de la
    compañía. Son las estrategias de marketing, o esfuerzo de mercadotecnia y
    deben incluirse en el plan de marketing (plan operativo).

    Fuente:http://www.monografias.com/trabajos96/mezcla-del-marketing/mezcla-
    del-marketing.shtml#ixzz4j4doPeiR

     Esta mezcla de marketing ayudara a la empresa “La Grande SAC.” que


    adquiera más clientela con los productos y satisfacer las necesidades del
    cliente.
    2.1.1 Producto
    a) Análisis de Cartera
    La empresa “La Grande SAC”

    You might also like