LEADING

Leading is the use of influence to moti- vate employees to

achieve organizational goals. Leading means creating a
shared culture and values, communicating goals to people
throughout the organization, and infusing employees with
the desire to perform at a high level. As CEO of Chrysler
Group, Sergio Marchionne spends about two weeks a
month in Michigan meeting with executive teams from
sales, marketing, and industrial operations to talk about
his plans and motivate people to accomplish ambitious
goals. Marchionne, who spends half his time in Italy
running Fiat, rejected the headquarters so he could
provide more hands-on leadership from an office close to
the engineering center.11 One doesn’t have to be a top
manager of a big corporation to be an exceptional leader.
Many managers working quietly in both large and small
organizations around the world provide strong leadership
within departments, teams, nonprofit organizations, and
small businesses.