[INSERT SOCIAL MEDIA CAMPAIGN TITLE]

CAMPAIGN PROPOSAL

[INSERT ATE
[COMPANY NAME]
[Company address]
 [Insert Company Logo Here]

Objective
Insert a summary of your campaign here. Sample Text: This proposal outlines the content strategy and tactics for the [INSERT SOCIAL MEDIA CAMPAIGN TITLE].
This campaign will focus on [INSERT DESCRIPTION OF YOUR CAMPAIGN’S FOCUS AND PURPOSE]. It will include a series of posts on [INSERT ALL RELEVANT
SOCIAL CHANNELS] directing to [INSERT LINK DESTINATION].

Insert Your Brand Here Insert Your Campaign Title Here Insert The Date Here
Target Audience
The target audience for this campaign is [INSERT AUDIENCE DESCRIPTION]. Our research shows [INSERT DESCRIPTION OF RESEARCH FINDINGS SUPPORTING
WHY YOU’RE TARGETING THIS AUDIENCE].

Channel Strategy
[Insert a brief summary of which channels you will use, and an explanation why]

Insert Your Brand Here Insert Your Campaign Title Here Insert The Date Here
Post Strategy
[Insert brief description of the number of posts per network and their proposed content. This content does not need to be final. It simply needs to provide a
framework for your campaign and explain the story that will be told through each post.]

[Insert Social Network]

Post 1 (Campaign Kickoff Post):

Post 2:

Post 3:

Post 4:

Post 5 (Campaign Conclusion Post):

[Insert Social Network]

Post 1 (Campaign Kickoff Post):

Post 2:

Post 3:

Post 4:

Post 5 (Campaign Conclusion Post):

[Insert Social Network]

Insert Your Brand Here Insert Your Campaign Title Here Insert The Date Here
 Post 1 (Campaign Kickoff Post):

Post 2:

Post 3:

Post 4:

Post 5 (Campaign Conclusion Post):

[Insert Social Network]

Post 1 (Campaign Kickoff Post):

Post 2:

Post 3:

Post 4:

Post 5 (Campaign Conclusion Post):

Insert Your Brand Here Insert Your Campaign Title Here Insert The Date Here
Hashtag Strategy
[Insert Campaign Hashtag + Explanation For How & Why It Was Selected]

Performance Metrics
[Insert Metrics To Be Used To Measure Campaign Success]

Insert Your Brand Here Insert Your Campaign Title Here Insert The Date Here