A

Summer Training Report

On
“A STUDY ON FUNCTIONING AND
MARKETING”
At

Submitted in partial fulfillment of the requirements of

Bachelor of Business Administration (BBA)
(2014-2017)

Under the Guidance of: Submitted By:

Mr. Raghav Mundra Swati Sangwan
President BBA: 5th semester
L.S.R. Fabs Pvt. Ltd. Roll No: 4874954

FACULTY OF MANAGEMENT
SAMALKHA GROUP OF INSTITUTIONS, SAMALKHA

AFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA

 ACKNOWLEDGEMENT

As I look back after the completion of my project I feel it would not have been
possible without the guidance. I am very grateful to all the people who have lent their
precious time and advice for rendering this project successful. I take this opportunity
to thank them all.
First of all I would like to thank to my HOD MR. Pratap, Department of
Management studies of SAMALKHA GROUP OF INSTITUTIONS, for extending
her support and ensuring that all necessary procedures were completed well before
time.
Secondly, I am grateful to MR. KHEM RAWAT – HR MANAGER “RELIANCE
FRESH (RELAINCE GROUP), DELHI” for giving me an opportunity to undertake
this project in their organization.
I am heartily thankful to all the executives of the company for their valuable guidance
and for sharing their experience in completing this project successfully,
I would like to thank my institute guide MS. SHREYATA NARULA for giving me
this opportunity and for her valuable ever-patient guidance, ever endeavoring support,
timely help and constant encouragement and also I am thankful to all faculty members
of my institute for their valuable guidance in completing this project successfully.
I also express thanks to my parents, my family members, and all my friends for their
valuable support in completion of this project successfully.
Last but not least I am thankful to all those people who helped me directly and
indirectly.

SWATI SANGWAN
 EXECUTIVE SUMMARY

As customers taste and preferences are changing, the market scenario is also changing
from time to time. Today’s market scenario is very different from that of the market
scenario before 1990. There have been many factors responsible for the changing
market scenario. It is the customers changing tastes and preference, which has bought
in a change in the market. Income level of the people has changed; life styles and
social class of people have completely changed now than that of olden days. There has
been a shift in the market demand in today’s world. Technology is one of the major
factors, which is responsible for this paradigm shift in the market. Today’s generation
people are no more dependent on hat market and far off departmental stores. Today we
can see a new era in market with the opening up of many departmental stores,
hypermarket, shopper’s stop, malls, branded retail outlets and specialty stores. In
today’s world shopping is not any more tiresome work rather it is a pleasant outing
phenomenon now.

The study is based on a survey done on customers of a hypermarket named Reliance

Fresh. Reliance Fresh is a new type of market, which came in to existence in India
since 2006. It is a type of market where various kinds of products are available under
one roof. My study is on determining the demands of customer for Reliance Fresh and
the satisfaction level of customers in Reliance Fresh. The study will find out the
current status of Reliance Fresh and determine where it stands in the current market.

This market field survey will help us in knowing the present customers tastes and
preferences. It will help in estimating the future of customer needs and wants.
 TABLE OF CONTENTS

CHAPTER PARTICULARS PAGE NO.

NO
A Certificate -

B Acknowledgement -

C Executive Summary -

Chapter 1 Introduction to Project

1.1 Introduction to industry

1.2 Introduction to company
1-21
1.3 Introduction to topic

Chapter 2 Literature Review 22-27

Chapter 3 Research Methodology 28-36

Chapter 4 Data interpretation & analysis 37-50

Chapter 5 Findings, suggestions and conclusion 51-57

D Annexure 58-61

E Bibliography 62-64
 INDEX OF TABLES

TABLE NO PARTICULARS PAGE NO.

1.1.1 Top 5 retail companies investing in India 7

4.1 Awareness about the training 41

4.2 Degree of training objectives being met 42

4.3 Method is used in reliance industries ltd. 43

for training

4.4 Feedback about effectiveness of training 44

4.5 Satisfaction with benefits to employees 45

4.6 Participation in training by external 46

agencies
4.7 Employees participate in the Technical 47
skill Development Training
4.8 Satisfaction with training part of 48
Organization policies
4.9 Percentage of Department having more 49
need of Training
4.10 Training of communication skills 50
 INDEX OF FIGURES

FIGURE NO PARTICULARS PAGE NO.

3.1 Research process 33

4.1 Awareness about the training 41

4.2 Degree of training objectives being met 42

4.3 Method is used in reliance industries ltd. 43

for training

4.4 Feedback about effectiveness of training 44

4.5 Satisfaction with benefits to employees 45

4.6 Participation in training by external 46

agencies
4.7 Employees participate in the Technical 47
skill Development Training
4.8 Satisfaction with training part of 48
Organization policies
4.9 Percentage of Department having more 49
need of Training
4.10 Training of communication skills 50
 CHAPTER-1

INTRODUCTION

TO

PROJECT
CHAPTER-2

LITERATURE

REVIEW
 CHAPTER-3

RESEARCH

METHODOLOGY
 CHAPTER-4

DATA ANALYSIS

AND

INTERPRETATION
 CHAPTER-5

FINDINGS,

SUGGESTIONS

AND

CONCLUSION
 ANNEXURE

SAMPLE QUESTIONNAIRE

I SWATI SANGWAN of BBA is doing summer training from RELIANCE FRESH,

Delhi. I assure you that the information given by you will be kept confidential:
Section —A
Personal information
Name............................. ............ . .............. . .................... .
Age ………………………..
Gender……………
Marital status………………….
Highest qualification…………………
Grade of employment……………..
Department……………..

Section –B
Q.1) Are you aware about the training?

a) Aware workers

b) Unaware workers

Q.2) Do the training objectives met during the training sessions?

a) Strongly disagree

b) Somewhat disagree

c) Neither agrees nor disagrees

d) Somewhat agree

e) Strongly agree

Q.3) which method is used in reliance industries ltd. for training?

a) By job rotation

b) By conference

c) By lecture

d) By case study

Q.4) Do the training program of Reliance fresh turns out to be effective?

a) Strongly disagree

b) Somewhat disagree

c) Neither agrees nor disagrees

d) Somewhat agree

e) Strongly agree

Q.5) Training session conducted in the organization benefits the employees

a) Strongly disagree

b) Somewhat disagree

c) Neither agrees nor disagrees

d) Somewhat agree

e) Strongly agree
Q 6) Reliance fresh focuses on participation in Training Programs Conducted By
External Agencies.

a) Strongly disagree

b) Somewhat disagree

c) Neither agrees nor disagrees

d) Somewhat agree

e) Strongly agree

Q.7) how many employees participate in the technical skill development training?

a) all

b) None

c) Not aware

Q.8) Training Part of Organizations Policies provides satisfaction.

a) Strongly disagree

b) Somewhat disagree

c) Neither agrees nor disagrees

d) Somewhat agree

e) Strongly agree
Q9) which department in the organization has more need of training?

a) Operators

b) Staff

c) Executives

d) Managers

Q.10) Do the training improves the communication skills and overall personality of
the employees?

a) Disagree

b) Agree

I hereby declare that the above mention information is true from the best of my
knowledge.

__________________
(Signature)
 BIBLIOGRAPHY

BOOKS:

 Monappa (2004),Personal Management

 Allan Pepper (1999)A Handbook on Training and Development

 Kothari, C.R., Research Methodology, 2nd ed., New Delhi: New Age
International (P) Limited, 1985
 Rajendar Kumar, Research Methodology, APH Publishing
 “Research Methodology” R. Panneerselvam, PHI Pvt. Ltd.
 Research methods for managers by John Gill & Phil Johnson, 3rd ed., SAGE
publications limited.
 Holroyde, G (1986) “Development Ttraining”

WEBSITES:

www.Reliancemoney.com

www.wikipedia.org

JOURNAL & ARTICLES:

 David pollitt, (2009). Southern coaches managers in a better way of working.

Journal of human resource management international digest 17(5): 17-19.
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vital tool for Organizational
 Effectiveness. European journal of Scientific Research 24(3): 326-31.
 David pollitt, (2008). Training restores pride among customer-service staff at
Johnson apparelmaster. Journal of human resource management international
digest 16(1): 13-15.
 David pollitt, (2008). Wyps cuts stress-related illness. Journal of human
resource management international digest 16(1):35-37.
 David pollitt, (2008). Training accounts for big improvements at Fairbairn
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