12NCT REVIEWER
the most powerful forces in our society
Rapid change is a constant feature of our
lives. The future generation will be different
from the present in so many ways.
TRENDs- sequential pattern of change in
recorded data
-Trends must pass basic tests of
significance
- Trends create big or small changes in our
lives
- A pattern in data must be indicative and
significant to be commonly considered a
trend
-trends must create a change that affects
wide range of people
MEGATRENDS- large social, economic or
political changes that are slow to form
-once in place, their influence can last for
decades.
-A trend in global scale is called megatrend
-Megatrends are not always created by
majority but typically followed by majority of
the society
-It continue to shape and transform our
economic, political, social and cultural lives
- constantly change the way we
Original Megatrends (1982)
- industrial society to an information
society
- forced technology to high tech
- national economy to world economy
- short term to long term
- centralization to decentralization
- north to south
Megatrends 2000 (1990)
-Booming Global Economy
-Renaissance in the Arts
-Emergence of Free Market Socialism
-Global Lifestyles and Cultural
Nationalism
-Rise of Women Leadership
-Age of Biology
-Religious Revival
-Triumph of the Individual
MICROTREND- small forces of change but
-small forces that can stir big changes
-these forces are emergent and
unexpected to shape before us.
-advocate localization as opposed to
globalization
-emerging small forces behind tomorrow’s
big changes
FADS- are transitory and very limited in
scope.
-They only affect a particular group and has
no long=term implications.
Example: use of jejemon language, virtual
pets, yoyos, pokemon, troll dolls
 Analysts observe that trends
interlock and reinforce each
other.
 Trends can also run counter to
each other as technology
progresses. Every era offers a
trend that seems to fade away
as a new decade begins.
 Facebook and Twitter are
considered social trends, it
relate and communicate.
 Trends are constantly changing
and evolving
TRENDSPOTTING
- Being able to predict a trend is a
valued skill for the global citizen.
- Spotting a trend is looking at the
future through the lens of the
present moment.
- Trend spotting is also called
“coolhunting” and “trend analysis”
- It begins with an environmental
scanning
- Trendspotting is a product of
thorough and careful analysis of
anybody who is sensitive to what is
happening in society.
CHANGE DRIVERS- forces of change
behind a trend
ENABLER- catalyst that enhances a
change driver
FRICTION- resistance to change that
occurs naturally due to learned habits. Old
habits tend to block this new development
and impede change
BLOCKERS- occur when people try to stop
a change or delay it. They may take the
form of new law, politicking, street protests
etc.
DRIVING FORCES and BLOCKERS
1. TECHNOLOGY – most powerful
force for change in the world today
2. POWERFUL INDIVIDUALS AND
ORGANIZATIONS- celebrated
charismatic figure in history who
significantly changed the future
Ex: Jesus (Kingdom of God is
characterized by peace, justice and
integrity of creation)
Nelson Mandela- advocated
equality and respect
3. IDEAS and IDEOLOGIES- compel
and drive us to action in the future
Ex: democracy and environmental
advocacy
4. SOCIAL and MORAL VALUES- last
line of defense against rush in
technological capabilities
WORLD’S TOP GLOBAL MEGATRENDS
to 2025
o CONNECTIVITY AND
CONVERGENCE (internet users
using gadgets for connecting)
o BRICKS and CLICKS (offline and
online business model
o FUTURE OF MOBILITY
(transportation that integrates smart
technologies)
o URBANIZATION (cities being
transformed to megacities)
o CHANGING SOCIAL TRENDS
o HEALTH, WELNESS and WELL
BEING
o INNOVATING to ZERO (Zero
concept such as zero emissions,
zero casualties, zero defects)
o SMART is the NEW GREEN (shift in
smart products to improve efficiency)
o VALUE FOR MANY
o FUTURE of ENERGY
UNDERSTANDING LOCAL NETWORKS
NETWORK- a group of people interacting
regularly like families, peers, neighbors,
teachers and managers
Networks are a “set of nodes and ties”
NODES- the things that are connected
CONNECTION- links between the nodes
Networks are analyzed in terms of
density, hierarchy, multiplexity,
interdependence and embeddedness
DENSITY- measured by the number of
connection between actors
HIERARCHY- Tie in network can be weak
or strong depending
COMPLEXITY/MULTIPLEXITY- extent to
which a link between servesa multiplicity of
interests in the community
Example: Two individuals have a complex
relationship if they are friends and also work
partners. They have higher tie value.
INTERDEPENDENCE- It produces benefits
for actors and members. it facilitates
cooperation for the progress of the
community.
EMBEDDEDNESS- network of relations
within which each person is rooted include
family, friends and acquaintances. Looking
for a job can be facilitated by the members
of the family who have connections in
industry