I-1_Priyanka Patil_

Name: Priyanka R Patil

E-mail Id: patilpriyankar20@gmail.com

Assignment Code: I-1

Business Person-1 (Paperwala)

Name: Sunil R. phalke

Age: 34

Education: 10th pass

Address: Near railway station Vasai West 401201

Business Person-2 (Carpenter)

Name: Mhommad Yakub Khan

Age: 41

Education: 5th Pass

Address Of Business:Parnaka, Vasai 401201

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Part A:

 1) Products and services offered by the paperwala are:-

Past Present Future

newspaper Newspaper Newspaper
magazines Magazine
lottery
Bank forms

 2) The products are priced as follows:-

Times of 4.5
India
Midday 3
Hindustan 2.5
times
Economic 2.5
times
Flimfare 50
Femina 50

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The papers come from company directly through the transport vechicle to
the depot. Then he sorts out from there and maintains the stock in his
shop. Then the selling procedure starts were he comes in contact with the
customers to exchange knowledge.
4) the place opted by him for the business is the premises of bus depot as
its the most convenient for him and crowdy place and expects a good
sale.
5) there is no specific promotion as such as its the most needable thing
and needs no promotion.

Part B:


Confidential
1) The per day revenue was 3000 which has increased to 5500
and expects it to be 7000.
The earnings per day comes to 1200 which ultimately results in
2) Mostly there are no losses in this business as remaining
papers go back to the company, but if the papers are taken on
some scheme then the papers go in the scrap along with the
magazines and the losses are minimized .

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 3) The business person manages his monetary rotation from his

saving or takes from his colleagues on credit.
 4) He forecast his daily demands from his daily sales .
 5) The daily timetable of the paperwala is as follows :

TIME ACTIVITIES
3:30 am Wakes up
4:00 am Collects paper from vasai bus
depot
5:00am provides paper to retailers
10:00am Sits on his stall to sell
newspaper.
1:00-3:00 pm lunchbreak
9:00pm put up the shutters

Part C:
 1)first he use to work in printing press of navkaal later on
he decided to be a distributer so now along with being a
distributer he also manages a paper stall. The sale of
newspaper motivates him to read the newspaper n gain
knowledge.
 2)Newspaper plays a very important role in the society. it
gives awareness to what is going on in the outside world .it
also provides knowledge to the people.
 3)he maintains a diary of his daily transaction due to which
he comes to know about the profit and lossess ,by this he
can come to the conclusion whether the business is stable
or at the growing part or on the verge of decline.
 4) The factors that influence the sale is the seasonable
factor , also during certain events like IPL, Football etc.
 5) Present customers are office going people, College
students, local people.

Part D:
 The only major supplier for the paperwala is the company itself,
because company directly delivers the papers at the depot and
the paperwala collects it from there.

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 Other paperwala which along with newspaper also sells various

other products like magazine, comics etc.
 Potential new entries would be online news n paper. Increasing
news channel etc.
 The product that restructured the market was news channels
.now,it is e-news .
 He can keep good watch on his stall so that pilferages will be
minimized.

Part E:
1) The paperwala offers concession to his regular customers .He
maintains good relations with the customers. He offers papers
on daily basis .he also does awareness of new products in the
locality by adding pamphlets in his newspapers .
2) The impact of ten persons lifetime value for a day is rs.45 for
purchasing times of india.so monthly he will rs.1350 and for
10 years his lifetime value will be rs.162000
3) The swot analysis of paperwala is as follows:

STRENGTH WEAKNESS
 Sales through shouting  t.v. channels
headlines to attract  seasonal problems
customers.  strikes
 Maintains good  delay in transport
relationship
OPPORTUNITIES THREATS
 Breaking news  Pilferages
 Tie up with companies  Bad handling of papers
 Rodent
 Government policies

4)

TOWS EXTERNAL EXTERNAL

OPPORTUNITIES THREATS
INTERNAL
STRENGTHS
INTERNAL

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WEAKNESS

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Business person 2:- Carpenter

1) the products and services offered by carpenter are as follows:-

Past Present Future

Repairing Repairing Repairing
Furniture products
Paint

2) the price of the business product are as follows:-

Product Past Present Future

Wardrobe(6.5-4) 15000 18000 21000
Bed(6-5) 12000 15000 19000
Dining Set(5-3) 16000 18000 20000
Stool 800 1000 1200
Kitchen 7500 9000 11000
Cabinet(8-3)

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4)PAST: He worked in company at Chulna,Vasai for 11 years

Present: Now he is the owner of the shop brilli furniture works,
which is located near Vasai market. He chose that place as there was
no competition in that locality and the place was available at cheap
rate.
Future:- He is planning to expand his business by hiring workers and
opening more shops in prominent area.

5) past:- in past it was a product oriented market so promotion was

not that important. The good quality of work was promoted by mouth
to mouth which helped in creating goodwill in the market.
Present:- as promotion started gaining importance he started giving
visiting cards to customers and giving pamphlets in the newspapers.
Future:- He is planning to advertise through festival hoardings, cable
advertising.

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Part B:

1) In the beginning he used to earn RS.750-800 revenue per day.now

he gets rs 1000 revenue per day which results in 20000 profit.

2) In this business there are very minimum losses as the work is done
on bases of orders so wastage of raw materials (wood) is very less,
only the quality of the wood would deteriorate. The left over wood
then can be used for other smaller product.

3) As he starts his work only after placement of the order for which he
gets advance from customer he rotates that money for procuring
other raw materials.

4) As he basically works after receiving order so there is no need of

storing raw material ,but just to meet the demands of the customer
in heavy season he keeps some more units in spare.

5) The time table of the carpenter is as follows:

Time Activity
5:30am Wakes up
9:00am Opens his shop
1:00-3:00pm Lunch break
8:00pm Closes the shop

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Part C:-

1) As he had an experience in line of carpentry and to have more

income he managed to open a shop. He wanted to work
independently with entire freedom of working style. It serves his
family earnings as he is the only earner.

2) The nearby locality would get an easy availability of the service

of the carpenter. The society would get new designs and
innovative wood works and wouldn’t have to go far away to the
malls or the giants.

3) In past he used to measure his goals only through profits, and

he would create value by giving discounts. Currently he keeps
records of sales and his new customers and create value by free
delivery within Vasai. In future he is planning to tie up with
other sub products relating to his business .

4) Previously people use to emphasis only on quality but now they

even see after sales service, delivery on time, maintaining good
relations.

5) His actual customers before were only household people from

that locality and now it has also undertaken some schools and
colleges of Vasai and also have tie up with interior designers. In
future as Vasai is developing, there are many multiplex coming
in, so market for him will get widened.

Part D:
1) Following are his suppliers who play crucial role in his
operations pooja ply-plywood , nacoda hardware-nails, holders
etc. Shiva suppliers- timber woods ,jyoti paints –paints and ply
wood polish, fevicol , etc.
2) In past his competitors were his counterparts working with same
wages. His present competitors are new entrant of branded
readymade products like durian furnitures which has a mass
demand in the market.
3) The new entries in the market that influence his operations are
the new carpenters.

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4) Foldable dining table was a hit in the past, now people have
moved to portable sofa-cum-bed which is a convenient option
for today’s household. In days to come fibre products has a
potential to replace today’s wooden furniture available.

Part E:
1) The carpenter maintains a better quality due to which more
customers are attracted. The delivery is also done on time
,he provides good discount on his products ,he maintains a
good relationship with his customers and his past projects
attracts more customers.

2) The impact of one customer lifetime value on his business is

as follows 2000for 4 months and 4000for 8 months.

3)The SWOT Analysis of the Carpenter are as follows:

STRENGTH WEAKNESS
 Delivery on time  Shortage of materials
 Innovative sometimes
 Cost cutting  Risk in working with
 Creativity machines
 No assistant
OPPORTUNITIES THREATS
 Renovations in houses  Competitors price
during festivals  Government policies
 By developing relations  Readymade furnitures
with schools and
colleges

4)

TOWS EXTERNAL EXTERNAL

OPPORTUNITIES THREATS
INTERNAL   He can
STRENGTHS provide
readymade
furniture if
needed
INTERNAL  He can take  Can recruit
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WEAKNESS short term an assistant

loans for to reduce his
purchasing raw workload
materials
during festival
season

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