Models of

Communication
By: Chester Dave D. Cañedo
BSE - English
 MODELS OF
COMMUNICATION

1. Aristotle Model (300

B.C)
2. Laswell Model (1948) 4. Schramm’s Model
3. Shannon and Weaver (1954)
Model ( 1949) 5. David Berlo Model
(1960)
6. Frank Dance Helical
Model (1967)
Aristotle Model of
Communication
 Aristotle Model of
Communication
• These models represents
communication as an orator to
a large audience.
• Speaker plays an important
role in communication.
Six Things to Remember to be a
Good Orator
Content
Manner of Delivery
Pathos (Emotion)
Logos (Reason)
Ethos (Credible)
Arguments
Aristotle Communication
Model
Aristotle Communication
Model
Exercise:
• Alexandra gave brave
speech to his soldiers in
the war field to defeat
Persian Empire.
 Harold Laswell
Communication Model
 Harold Laswell
Communication Model
• “ Who says what in which channel
to whom with what effect?”
• The use of medium is very crucial
in this model. (Examples are radio,
Television and other gadgets).
Shannon and Weaver
Communication Model
 Shannon and Weaver
Communication Model
• This model is focused of
information theory; The
Transmission and Reception of
message.
• Transmitter and Receiver - used
by the sender and receiver during
the act of communication.
 Shannon and Weaver
Communication Model
• Noise maybe in:
1. Static Sources (Example: Solar
Flares.)
2. Unusual weather conditions.
3. Electronic Equipment that
interferes with the signal.
4. Environmental Phenomena.
 Willbur Schramm
Communication Model
 Willbur Schramm
Communication Model
• “If there is no commonality
in the sender and receiver
field of experience. Then,
communication does not
takes place.”
 Willbur Schramm
Communication Model
 Willbur Schramm
Communication Model
• In this model, Communication
becomes a continuous process
of message and feedback.
• It allows interaction.
David Berlo Communication Model
( A Model of The Ingredients of Communication)
David Berlo Communication Model
( A Model of The Ingredients of Communication)

• The model identifies the

controlling factors for the
major elements of
communication ( Source,
Message, Channel and
Receiver)
 Frank Dance
Communication Model
 Frank Dance
Communication Model
• Communication evolves from the very
first day (origin) until the existing
moment.
• Communication is largely dependent on
its past.
• Concept of time.
• Communication process is the product
of what we learnt.
 Frank Dance
Communication Model

Current Day
(Communication
continues with
modification).
Communication
depends on past
activities.

Child (Day 1) Communication

evolves. Then,
Communication Continues.