Professional Documents
Culture Documents
Luisiana, Laguna
A Researcher Paper
Presented to the Faculty of
College of Hospitality Management and Tourism
Laguna State Polytechnic University
Main Campus
Sta. Cruz, Laguna
In partial Fulfillment
Of the Requirements for Degree of
Bachelor of Science in Hospitality and
Restaurant Management
Ma.Christina C. Cabigan
Wenaliza T. Del Rosario
Chapter 1
INTRODUCTION
famous not only in the Philippines but also in other countries. There is a need
by involving the tourist themselves and the locals in the creation of the tourist
production of novel and useful ideas in any domain’’, which refers to the
generation of ideas.
skill development and innovation, this strategy has been followed by many
cities and regions around the world in order to obtain the growth throughout
competition.
tourism plat form created in 2005 to offer the visitors the opportunity to
discover the city of Barcelona and its surroundings in creative way, to interact
with the locals as well as to feel like locals themselves. Barcelona become
at the Poble Espanyol and the Tapa`s work shop also Catalana Rumba/
While in New Zealand, Nelson Bays Arts Advocacy & Marketing Trust
Tourism New Zealand (CTNZ), that will offer a wide range of hands-on
Chief Executive of Arts Marketing added, ‘I believe that this is the first time
anywhere in the world that a mix of creative workshops reflecting the culture
a choice of workshops that are representative of one area and are marketed
collectively.’
because it`s unique product and celebrating the festival also they can
experience the beautiful tourist spots like different falls in Luisiana, Laguna.
And also they can interact with the locals as well as to feel like locals
themselves.
Background of the Study
was later divided into three portions, and each became a part of the adjacent
was born, taking the name which for a long time was already adopted in
honor of the “father of the town,” Don Luis Bernardo and his wife, Doña Ana
(Luis y Ana).
(wowlaguna.com), For more than 150 years, this plant continuously plays an
important part in the lives of the town people. Pandan weaving is the main
source of livelihood for most people of Luisiana. It’s been considered a family
household and has been passed on from one generation to the next.
They started weaving hats, mats, and baskets. But when the
cottage industry became bigger, the need for up-to-date designs arise. The
pandan weavers come up with stylish designs to keep up with their growing
depending on their finished products. The pandan woven items are sold
locally and are the stars during the celebration of the town’s Pandan Festival
every month of April. Pandan leaves are easier to manage during summer as
they are sun-dried, rather than in the rainy season when they have to heat the
Only the young leaves are cut so the plant will naturally regenerate. The
young leaves are sliced in fine strips and sorted for further processing.
Weavers produce basic pandan mats of standard size or roll the leaves into
which pandan mats are placed in drums with water-based colors. After drying,
the colored mats are shaped into final products such as place mats or jewelry
boxes. Final color touch-ups are applied to assure a product of high quality.
products made from pandan leaves such as colorful hand bags, bayong
(native bags) in different sizes, native hats, mats, coin purses, wallets, and
The researcher came up into this study to help the people of Luisiana
to have additional income from tourist through their products. The aim is to
place to known their product that give some profit for the people
Theoretical Framework
simple.com) in this article promotion is one the key elements of the marketing
mix, and deals with any one or two way communication that takes place with
IV DV
Economic
Opportunity
conceptual framework for the researcher to elicit answer to the basic raised
on this study. Promotional Strategies of Pandan Product as a Creative
of mouth and printed material. While Frame II shows the Dependent variable
economic opportunity.
following question
terms of:
Hypothesis
such as Social media, Word of mouth and Printed material have huge
as well. The study aims to promote the Luisiana, Laguna for the benefit
pandan leaves and also the attraction spots that can surely give the
Future Researchers who aims can use this study to use us their
Definition of Terms
Luisiana, Laguna.
Luisiana, Laguna
use of internet
sales talking
Questionnaire
Age: ____________________________
Gender: ____________________________
Directions: Put check ( √ ) or supply the correct answer and the needed
Legend
5 - Very High
4 – High
3 – Moderately High
2 – Low
1 – Very Low
Social Media 5 4 3 2 1