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CORPORATE SOCIAL

RESPONSIBILTY

"Corporate Social Responsibility is no longer just an addition, it is a key


differentiator."
Prasad Chandra, CMD, BASF South Asia

Businesses today have realised that, in order to continue thriving, they have to
adopt a more holistic and inclusive business model which has a direct correlation
with business performance. This includes a system of triple bottom-line reporting
-economic, social and environmental - and a focus on transparency and
accountability. Companies are now expected to discharge their stakeholder
responsibilities and societal obligations, along with their shareholder-wealth
maximisation goal.

Even much before the issue became a global concern, India was aware of corporate
social responsibility (CSR), due to the efforts of organisations such as the Tata
Group.

Corporate companies like ITC have made farmer development a vital part of its
business strategy, and made major efforts to improve the livelihood standards of
rural communities. Unilever is using micro enterprises to strategically augment the
penetration of consumer products in rural markets. IT companies like TCS and
Wipro have developed software to help teachers and children in schools across
India to further the cause of education. The adult literacy software has been a
significant factor in reducing illiteracy in remote communities. Banks and
insurance companiesare targeting migrant labourers and street vendors to help
them through micro-credits and related schemes.
In June 2008, a survey was carried out by TNS India (a research organization) and
the Times Foundation with the aim of providing an understanding of the role of
corporations in CSR. The findings revealed that over 90 per cent of all major
Indian organizations surveyed were involved in CSR initiatives. In fact, the private
sector was more involved in CSR activities than the public and government
sectors. The leading areas that corporations were involved in were livelihood
promotion,education, health, environment, and women's empowerment. Most of
CSR ventures were done as internal projects while a small proportion were as
direct financial support to voluntary organizations or communities.

Reliance’s role in CSR.


Reliance’s contributions to the community are in the area of health,
education,infrastructure development (drinking water, improving village
infrastructure,construction of schools etc.), environment (effluent treatment, tree
plantation,treatment of hazardous waste), relief and assistance in the event of a
natural disaster, and miscellaneous activities such as contribution to other social
development organizations etc. The Company’s CSR teams at all manufacturing
divisions interact with the neighbouring community on regular basis. The
Company takes pride in the fact that its CSR representatives are known by their
first names in the regions that it operates.

Education
‘Teach them young’ is the very motto of Reliance as the Company believes that the quality
of inputs received by an individual at an early age contributes to his or her growth as a
capable human being. To ensure high quality of teaching, Reliance has made significant
efforts towards value enhancement of teachers through professional and institutionalized
training. Dahej Manufacturing Division conducted educational and excursion tours of
students and teachers from the primary schools of neighbouring villages, and also
organized ‘Balmela’ and Science and Mathematics Fair.
To provide training in the field of effective techniques and modern methods
ofteaching to high school teachers in the Hazira area, the Company organized
trainingof teachers in various subjects.

Reliance has launched the “Sky is the limit” programme at Hazira, to address the
problem of school drop-outs in the local community.

Health
Health Awareness Programs, covering diverse topics such as noise pollution,
hazardssubstance abuse, prevention of HIV/AIDS and First Aid were conducted
for students of schools at the neighbouring towns and villages of Patalganga.
Barabanki Manufacturing Division provides medical service and awareness
programs on health,hygiene, cleanliness and sanitation in neighboring villages.

Hoshiarpur Manufacturing Division too conducts monthly checkup camps


atneighbouring villages. Free medicines and spectacles were also provided. Round
theclock free ambulance service has been provided to roadside accident victims.
Hazira Rehabilitation Centre for the Physically Challenged has been set up in
partnership with Disabled Welfare Trust of India for capacity building of
physically challenged children from the weaker sections of society.

Initiatives to Combat HIV / AIDS and TB


The Company provides Community Medical Centres near most of its
manufacturing divisions. These centres cater to the Governmental health care
programmes like maternal and child health, TB, malaria, HIV / AIDS etc., besides
providing curative treatment. These Centres have been well received and go a long
way in providing the medical relief for the community. The Company has
implemented HIV / AIDS and DOTS programme at Hazira and Jamnagar, and is in
the process of replicating the same at the other manufacturing divisions. This
initiative is a publicprivatepartnership between the Government, NGOs and
Reliance. This comprehensiveproject extends from creating awareness to
providing treatment, care and support.Reliance’s initiative to combat HIV / AIDS
has been recognized by UNAID, World Bankand other national and international
institutions.

Adoption of Public Health Centre (PHC)


Reliance has adopted a Primary Health Centre (PHC) from the State Government
of Gujarat and converted it into a model primary health centre. The PHC located at
Dahej in Bharuch District, Gujarat, has attained the status of the best PHC in the
District in a short-span of 6 months and has established itself as a centre of
excellence.

Highway Rescue Intervention


To provide emergency and trauma care to victims of highway accidents, Hazira has
tied-up with an NGO to run the project on the State Highway in Gujarat starting
from Sachin to Bharuch, and the State Highway via Hazira - Olpad - Hansot -
Ankleshwar. The project will benefit thousands of commuters who use this
highway on a daily basis.

Traffic Police personnel are the first government agency to respond to an


emergency involving a chemical tanker or a truck. With the increase in the number
of accidents on roads and the unending addition of new chemicals, it is important
that these personnel understand the hazards and the basic steps to be taken to
safeguard themselves and the general public from the hazards of chemicals. The
Company’s initiative of training traffic police personnel by its Kurkumbh
Manufacturing Division in handling road transport emergencies involving
chemicals will go a long way in serving the objective of community well-being.

DhirubhaiAmbani Hospital, Lodhivali

Reliance also operates the DhirubhaiAmbani Hospital, Lodhivali and renders


quality
medical services to the rural population and highway accident victims.
MotiKhavdi Medical Centre
As part of corporate social responsibility services, a community medical centre
was established in MotiKhavdi, a village near Jamnagar Manufacturing Division,
during the pre-commissioning stage of the refinery in November 1995. This
Community Medical Centre provides comprehensive medical services free of cost
and round the clock. About 1.2 lakh villagers of nearby areas like MotiKhavdi,
NaniKhavdi, Padana, Meghpar, Gagva, Jogvad, Baid, Kanalus, Sikka, Sarmat,
Navaniya, Mungani, Jakhar, Bara, Vasai and Amra benefit from the same.

Community Medical Services at SEZ, Jamnagar


A massive workforce from all parts of India are working at the mega construction
activities in the SEZ at Jamnagar. The Company has given shelter in several
colonies

Thalassaemia detection camp and Parental counselling


The tribal areas in regions near Surat, Gujarat, are highly endemic to the
prevalence of a thalassaemic trait, which is a genetic disorder. The Company
launched a thalassaemia detection camp in association with the Indian Red Cross
in the local high school. Children from the nearby school were tested for the
disorder. The opportunity was also used for detecting aneamia and sickle cell
aneamia. A post-test counseling session was organized for the parents of these
children.

Project “Cancer-Aid” for Cancer patients


In partnership with the Lions Cancer Detection centre, the Company provides
monetary assistance for purchase of medicines to cancer patients.
Mobile Dispensaries
Reliance also operates free medical diagnostic and therapeutic services at
neighbouring villages of several of its manufacturing locations.
Blood Donation Drives
The Company’s employees organize and participate in blood donation campaigns
every year across its manufacturing divisions and offices

Reliance Rural Development Trust (RRDT)


The work to improve the rural infrastructure under the Government of Gujarat’s
rural development plans was continued with full energy by RRDT. During the year
under report, the RRDT created 760 facilities in the rural areas at a cost of Rs.
24.07 crore. The facilities included 247 concrete roads, 465 anganwadis, 38
drinking water facilities, 1 panchayat office, 2 community halls, 5 check-dams and
2 other amenities

in the rural areas of the State of Gujarat. RRDT has turned out to be an
exemplarycorporate NGO steadily and silently implementing government’s
developmentalplans for rural areas of Gujarat. It is a unique synergy between a
corporate giant likeReliance Industries Limited and the Government of Gujarat,
formed to carry out ruraldevelopment projects in private public partnership.

Dahej Manufacturing Division has been playing a pivotal role in the development
ofthe society. Social initiatives undertaken by Dahej Manufacturing Division
areconcentrated towards promotion of education, health awareness and
medicalfacilities, infrastructure development and supply of safe drinking to the
villages.

Empowerment of Women and Youth


Reliance has conducted many training programmes, which would help the rural
women and youth to be self sustaining and generate income for themselves and
support their families.

The training programmes conducted at Vadodara for the rural women and youth of
surrounding villages of Vadodara Manufacturing Division during the current year
are: 1) Women Empowerment, 2) Dress making & Designing, 3) Beauty Culture &
Healthcare, 4) Hospital attendant (Helpers for Hospital & Nursing Homes), 5)
Plumbing & Hand Pump repairing training, 6) Computer Hardware, 7) Motor
Vehicle Driving, 8) Mobile Repairing and 9) Doormat making. Several persons
participated and benefited from the above training programmes.

Nagothane Manufacturing Division based CSR cell-MADER Trust is supporting


several Self-Help groups in income generating activities such: Hatsaditandul
(brown rice cultivation), phenoyl making, agarbati-making, candle-making, papad-
making and supplying it to industrial canteens and also hand-carry-bag making.

Skill Up-gradation
Reliance runs special training programs to equip the young people of neighboring
villages with life and work skills necessary for sustaining livelihood. Nagothane
Manufacturing Division conducted training in fashion designing courses for the
ladies to upgrade the skills of those women who are already trained in basic
tailoring. This division also conducted computer education courses and nursing
assistant training courses. The trainees also received hands on training at the local
hospitals and primary health centres at Nagothane. The Company also trains the
youth in vehicle driving courses and also helps them in getting a driver’s license so
that they can earn a livelihood by starting their own business as motor drivers.

The Company’s Polymer business division organised technical training


programmes at 50 Industrial Training Institutes (ITIs) all over India to enhance
skills of artisans for new and advanced technique of plumbing with PPR pipes. The
Company also offers plumbing kits, free of cost, to various plumbers as well as to
ITIs to promote this new energy efficient application in the building industry. PPR
pipes are faster to install than metal pipes. This results in improving daily
productivity of plumbers thereby increasing in their earnings. This initiative
covered many plumbers across the country.
Eco-friendly Initiatives
In addition to the above initiatives, the Company also focusses on the development
of the eco-system and improvement of the green belt across its manufacturing and
E&P sites.

Transforming lives at the bottom of the Pyramid


Reliance constantly aims at creating and living up to rising expectations among its
valued stakeholders. The Company cares for providing clean and green
environment on a sustainable basis. It recycles used bottles to produce value added
products. When most of the environmental concerns are subsidised, Reliance has
found a solution for being environmental friendly on a sustainable basis. In the
case of recycling bottles, Reliance is indirectly providing livelihood to around
200,000 individuals. This business has transformed lives of those at the bottom of
the pyramid.

Packaging solution to farmers (Leno bags)


Reliance organised extensive awareness programmes on improved packaging
solutions for potato and other vegetables for farmers all over India. This included
demonstration on use of Leno bags, which are more durable, functionally more
efficient and cheaper than traditional materials. This programme helped the
farmers reduce the cost of packaging of potato. These bags also helped farmers to
reduce wastage while keeping in cold storage. The Company’s efforts helped the
farmers to improve their earnings. The programme covered more than 10,000
farmers across India.

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