SKYLINE UNIVERSITY COLLEGE

STRATEGIC MANAGEMENT
Assignment – 02

Assignment Type: Individual: Marks = 10 (CLO 2, 3, 4)

 Select a Product / Service / Industry of your choice.

 Prepare a Vision and Mission Statement for the company and provide the detailed explanations
for the statement.
 Prepare the Company Goals and Objectives in line with the Mission and Vision statement.
Clearly mention the Long term Goals and the Short term goals.
 Prepare a Strategic Plan for the achievement of the Goals.

Evaluation Rubric for Assignment

Evaluation Levels
Criteria Marks Level-4 Level-3 Level-2 Level-1
allocate
d
Written ____ / 2 The assignment The assignment The assignment The assignment
Content has detailed, has adequate covers some of covers only some
critical, relevant, details on most the issues superficial issues
concise and of the issues required. It lacks of the
concrete details required. The in-depth assignment. The
on all issues points are clear discussions and issues covered
required. but lacks critical relevant details are weak in
analysis. on all issues. content and
(2.0 marks) lacks relevant
(1.5 marks) (1.0 marks) and concrete
analysis.

(0.5 mark)

Organisation and ____ / 2 The arguments The arguments The arguments The arguments
Arguments and discussion is are coherent and and the and discussion is
very organized well organized discussions are not appropriate,
and totally on most of issues fairly coherent not organized,
coherent in the that are required on some topics and not all issues
context of the to be addressed to be addressed are addressed on
assignment on the in the the assignment
topic. assignment topic assignment topic

(2 marks) (1.5 marks) (1.0 marks) (0.5 mark)

References and ____ / 2 References and References and Most of sources The assignment
Sources Sources are cited sources are used are missing and does not have
and used for in most of the poor referencing references and
critical analysis occasions. does not have
 across the any critical
(2 marks) (1.5 marks) assignment analysis

(1 marks) (0.5 mark)

Conclusion ____ / 2 Conclusions Conclusion Conclusions Conclusion is not
justify all the includes through drawn based on the
stated objectives analysis of most unsatisfactorily analysis.
of the of the stated from the analysis Conclusions
assignment. objectives of the on few stated justify none of
assignment. objectives of the the stated
(2 marks) project. objectives of the
(1.5 marks) project.
(1 marks)
(0.5 mark)

Recommendation ____ / 2 Appropriate, Appropriate and Appropriate and Superficial

s realistic and relevant relevant recommendation
insightful recommendation recommendation s based on
recommendation s based on s based on analysis of
s based on analysis of most analysis of some limited issues of
analysis on the of the identified of the identified the assignment
assignment issues of the issues of the topic.
topic. assignment assignment
topic. topic.
(2 marks) (0.5 mark)
(1.5 marks) (1 marks)

Total /10