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KEVIN SYSTROM

Kevin Systrom is an American entrepreneur

best known as the co-founder and chief executive of
Instagram, the photo-sharing, social network
application that even the most social media allergic in
the fashion industry are addicted to.
From first-mover mega-brands like Burberry
and pioneering image-makers like Nick Knight , to
models-of-the-moment Cara Delevingne and fast-
scaling retailers like Nasty Gal , Instagram has taken off significantly in the fashion
industry. “I think that Instagram as a visual platform just fits very naturally with how the
fashion community communicates its work,” Systrom explained to BoF.
The app has proved to be a powerful marketing tool for brands, providing
relatable content, show coverage and extensive brand exposure. Instagram was
awarded the CFDA Eugenia Sheppard Award in 2015. Its mobile platform also makes
it highly convenient for on-the-go fashion professionals, enabling them to attend and
share events with their virtual followers in tow.
The rise of Instagram has even changed the way in which fashion shows are
documented, influencing the collections themselves. “The way that we shoot it, the
way that we showcase it and the way that we make the clothes and design them
changed.” Alexander Wang told The New York Times, discussing Instagram’s impact
on the industry.
Systrom was introduced to computer programming whilst attending school in
Concord, Massachusetts, having played computer games as a child. He graduated
in 2006 from Stanford University, and during his degree he was chosen to participate
in the highly prestigious Mayfield Fellows Programme. This led to an internship at
Odea, the company that gave rise to Twitter.
After stints at Google and Nextstop (a location recommendation start-up)
Systrom created Burbn with the intention to combine location check-ins and social
games. After pitching the idea at a party he received $500,000 seed funding within 2
weeks. The creation of Burbn led to Instagram. A month after launching, Instagram
had grown to 1 million users, and within 18 months it had gone from nascent start-up
to a $1 billion acquisition by Facebook.