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  • SWOT Analysis Of: Presented By: Jeet, Dhanya, Subi, Saif

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    This document presents a SWOT analysis of Radio Mirchi. It provides background on Radio Mirchi, including that it began in 1993 and is owned by Entertainment Network India. The SWOT analysis identifies Radio Mirchi's strengths as its large market share and popularity amongst youth. Weaknesses include listener irritation from commercials and long wait times. Opportunities lie in expanding to satellite, internet, and international markets. Threats include competition from other stations and retaining popular radio jockeys. Research methods included individual radio systems, internet research, magazines, and blogs.

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    This document presents a SWOT analysis of Radio Mirchi. It provides background on Radio Mirchi, including that it began in 1993 and is owned by Entertainment Network India. The SWOT analysis identifies Radio Mirchi's strengths as its large market share and popularity amongst youth. Weaknesses include listener irritation from commercials and long wait times. Opportunities lie in expanding to satellite, internet, and international markets. Threats include competition from other stations and retaining popular radio jockeys. Research methods included individual radio systems, internet research, magazines, and blogs.

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    Attribution Non-Commercial (BY-NC)
    Download as PPS, PDF, TXT or read online from Scribd
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    17 views13 pages

    SWOT Analysis Of: Presented By: Jeet, Dhanya, Subi, Saif

    Uploaded by

    bhavesh_4399
    This document presents a SWOT analysis of Radio Mirchi. It provides background on Radio Mirchi, including that it began in 1993 and is owned by Entertainment Network India. The SWOT analysis identifies Radio Mirchi's strengths as its large market share and popularity amongst youth. Weaknesses include listener irritation from commercials and long wait times. Opportunities lie in expanding to satellite, internet, and international markets. Threats include competition from other stations and retaining popular radio jockeys. Research methods included individual radio systems, internet research, magazines, and blogs.

    Copyright:

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    Download as PPS, PDF, TXT or read online from Scribd
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    of 13

    SWOT Analysis

    of

    Presented by: Jeet, Dhanya, Subi, Saif


    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
    INDEX
    • Celebrities Rain @ Radio Mirchi
    • Brief history of 98.3 Radio Mirchi
    • STRENGTHS
    • WEAKNESSES
    • OPPORTUNITIES
    • THREATS
    • Methodology
    • Sources for Information/ Bibliography

    Created by Jeet. Contact: jeet.kabasi@rediffmail.com


    Celebrities rain @

    Salman Khan
    Kareena Kapoor
    Ranbir Kapoor

    Katrnina Kaif
    Sunil Shetty

    Rani Mukherji

    Jacqueline & Ritesh

    Kunal Kohli

    Aamir Khan

    Priyanka & Harman

    Bappi Lahiri Ajay & Bipasha


    Kailash Kher Created by Jeet. Contact: jeet.kabasi@rediffmail.com
    More Celebrities Shilpa Shetty

    Shahid Kapoor

    Soha Ali & Emran


    Uday Shah Ruk Khan
    Chopra

    Vivek
    Oberoi

    Sonam Kapoor

    Deepika & Farhan

    Asin Thottumkal

    Mallika Sherawat Tabu Created by Jeet. Contact: jeet.kabasi@rediffmail.com


    Genelia & Fardeen
    History
    •The original avatar of
    Radio Mirchi was Times
    FM. Radio Mirchi began
    operations in 1993 in
    Indore
    • It is owned by the
    Entertainment Network
    India Ltd (ENIL), which
    is one of the
    subsidiaries of The
    Times Group
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
    Clarifying
    the
    meaning of
    SWOT

    Created by Jeet. Contact: jeet.kabasi@rediffmail.com


    STRENGTHS
    • Leading FM station with 52%
    market share in listener-ship
    • Most favoured station on road (IN
    CAR LISTENING RESEARCH)
    conducted every fortnight in Delhi
    • Popular amongst youth via College
    fests of various B-Schools
    • Presence in 33 cities and 6 metros
    attracts national level advertisers

    Created by Jeet. Contact: jeet.kabasi@rediffmail.com


    WEAKNESSES
    • Listeners get irritated due to
    high commercial breaks
    • Long queue as compared to
    other FM stations for connection
    via telephone
    • Inadequate penetration in
    Indian Market

    Created by Jeet. Contact: jeet.kabasi@rediffmail.com


    OPPORTUNITIES
    • Satellite and Internet radio
    • Broadcasting news show
    • International Market
    reachable at ease
    • International Stations

    Created by Jeet. Contact: jeet.kabasi@rediffmail.com


    THREATS
    • Other Private stations like
    Fever 104 FM, 93.5 Red FM,
    92.7 Big FM, 104.8 Meow
    • Retaining of RJs getting
    tougher
    •More innovation in
    competitors

    Created by Jeet. Contact: jeet.kabasi@rediffmail.com


    METHODOLOGY
    Research was conducted through
    the following:
    •Individual Radio Systems
    •Internet Portals
    • Magazines
    • Blogs
    All the above served as primary as
    well as secondary data

    Created by Jeet. Contact: jeet.kabasi@rediffmail.com


    Information Sources
    • Exchange4media
    • www.radiomirchi.com
    • “Pitch” and “4Ps B&M” Magazines
    • www.enil.co.in
    • http://radiomirchifan.blogspot.com/
    • www.youtube.com

    Created by Jeet. Contact: jeet.kabasi@rediffmail.com


    Stay Tuned to

    Presentation
    dekhne wale
    always khush

    Created by Jeet. Contact: jeet.kabasi@rediffmail.com

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