EDU3443

REKA BENTUK & PEMBANGUNAN PRODUK WEEK06

The only way to meet today’s competitive market is to

do things differently, which is where creativity and
innovation enter the picture.

Creativity is the ability to produce through

imaginative skill to make or bring into existence
something new, to form new associations and see
patterns and relationships between diverse
information.

EDU3443
REKA BENTUK & PEMBANGUNAN PRODUK WEEK06
Using creativity techniques can lead to more
effective problem solving skills that will facilitate
productive and satisfying designs.

Creativity may required in the following situations:

New methods – creativity tools allow for new ideas to

be generated.

Determination – creativity provides a way to look at

problems from a different angle, making it easier to
problem-solve.

Attitude – creativity is all about possibilities.

Confidence – creativity contributes to confidence by

providing alternative solutions.
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REKA BENTUK & PEMBANGUNAN PRODUK WEEK06
Experimentation – creativity is the oil for
experimentation and analysis.

Logic – creativity generates the ideas then put them

in logical order.

There are basic principles of creativity.

1. The ability to see relationships and patterns.

2. The belief that you are creative.

3. The ability to look at a problem from a different

point of view.

4. Playfulness and humor.

EDU3443
REKA BENTUK & PEMBANGUNAN PRODUK WEEK06
5. A work environment that is flexible, open and
autonomous.

6. Imagery and visualization.

7. Subconscious thoughts.

Do remember that creativity works well in a group!

How to Develop Idea?

S – substitute
C – combine
A – adapt
M – modify
P – put to other uses
E – eliminate
R – rearrange
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REKA BENTUK & PEMBANGUNAN PRODUK WEEK06
How to Develop Mind Map?

1.Main idea or concept

2.Identify next important ideas and its detail

3.Make a connection between main and specific ideas

4.Use a lot of symbol

5.Write a clear words (maybe in capital letters)

6.Use key word

7.Use colors

8.Free sketching