Professional Documents
Culture Documents
Moiz Mcdonald HR Project
Moiz Mcdonald HR Project
HUMAN RESOURCE
MANAGEMENT
MCDONALD,S CORPORATION
feburary 2, 08
Statement of Commitment
We as students of I.A.S. clarifies that all the information has been collected by
interviewing the Human Resource Manager of McDonald’s and there is no doubt about
its documentation.
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SUBMITTED TO:
SUBMITTED BY:
CLASS:
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ACKNOWLEDGEMENT
“In the name of Almighty Allah, the most beneficent and merciful to the mankind.”
This project would not be possible without the encouragement and guidance of number of
people. We feel highly obliged and want to express our deepest gratitude to our respected teacher
Miss Saima Asad for her advice, help and guidance throughout this semester.
We would like to express our deepest gratitude to our parents and friends for their inspirations,
love and constant support.
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EXECUTIVE SUMMARY
This project is about Mc Donald’s Pakistan, which is one of the largest and the best-known
global food service retailer with more than 30,000 restaurants in 121 countries serving 47 million
customers each day. First we have studied a brief history of the company worldwide. Then we
have introduced McDonalds Pakistan, the organizations strategies and its structure.
Basically, this project aims to have an overview of the McDonalds human resource management.
The different functions at the disposal of HR include provision of different laws for the
protection of employee’s rights. Strategies for the development of the organization, job analysis
for the hiring of new employees, personnel recruiting, employee testing and selection,
performance appraisal are also integral parts of HR.
These all functions are described in context of McDonalds Pakistan. This will help better
understanding the different processes involved in HR functionality.
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History and McDonald's has come a long way since Ray Kroc laid
down the foundation of the Company in 1954. Story goes that Ray Kroc
introduction
mortgaged his home and invested his entire life savings to become the
of exclusive distributor of a five-spindled milk shake maker called the
McDonald's today is one of the largest and the best known global food
service retailer with more than 30,000 restaurants in 121 countries serving
47 million customers each day. McDonald’s serves less than one percent
of the world’s population. McDonald’s outstanding brand recognition,
experienced management, high quality food, advanced operational
systems and unique global infrastructure ensure a position that enables
them to capitalize on global opportunities.
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World Wide
1. Be the best employer for people in each community around the world.
Strategies: 2. Deliver optional excellence to customers in each restaurant.
3. Achieve enduring profitable growth by expanding the brand and
leveraging the strengths of McDonald’s system through innovation and
technology.
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Mission “Don't worry about making money Love what you are doing and always put
the customer first…And success will be yours!”
Statement:
VISION: “Being the best means providing outstanding quality service and cleanliness
so that the company makes every customer in every restaurant happy.” To
achieve this mission Macdonald's is focused on three worldwide strategies:
1 Be the best employer for the people in each community around the
world.
2. Deliver optional excellence to the customers in each of the restaurants.
3. Achieve enduring profitable growth by expanding the brand and
leveraging the strengths of McDonald’s system through innovation and
technology.
Objective: “To satisfy the internal customers because they are the window to the
external customers.”
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McDonald’s
The structural hierarchy of McDonalds Pakistan is as follows
Structure:
• 2nd Assistant:
At this level the second assistant really begins to develop his/her
management skills and learns what goes into running a shift.
• 1st Assistant:
At this level the first assistant brings together operations and
management skills and gets grip with finance, human resource and
training.
• Restaurant Manager:
The restaurant manager has all responsibility for people, profitability
and every other aspect of running the restraint.
• Area Supervisor:
A team of restaurant managers looks to the area supervisor for
advice and guidance for everything from the recruitment of staff to
local marketing initiatives.
• Operations consultant:
As operations consultant is an experienced manager, he will be
involved in the long term planning for the restaurants.
• Operations manager:
Acting as a business consultant, the input of an operations manager
plays a major part in the performance of as many as 10 restaurants.
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HRM in McDonald’s is divided in to five regions in the world, which are further
divided into sub regions. As this organization is internationally owned,
McDonald’s:
so all its decision is taken from the head office, but they are somehow
changed to suit the different cultural backgrounds of the region.
As an organization is known by its well groomed and intelligent staff at
to support and maintain its best quality at every level, So McDonald is
also very careful when hiring for an employee. For that reason, its HR
department is very efficiently working to make sure the best is hired.
Here 95%of the workforce is restaurant based while 5%of it is in the
official running of the organization.
Laws skills and qualities to the team. There is no limit to how far
you can progress here without gender discrimination.
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Job description:
Identify priority restaurants, develop sales building plans and evaluate
results for priority restaurants, map business opportunities and
challenges for restaurant, event marketing, assist with the development
of mini-market marketing plans, provide input on marketing needs from
customer viewpoint, monitors the proper execution and impact of all
marketing activities.
Job Analysis
As job analysis is the process to understand the responsibilities of the
in job and in McDonald’s it is done in these different ways:
McDo Questionnaire
Employees fill questionnaires in every 2nd month to know the
nald’s
performance of the restaurant so that information about duties,
: responsibilities and activities of a job can be gathered.
Observation
Observation is also a way to gather the information about a job and to
achieve different satisfaction levels.
Once the firm has determined its staffing needs, it takes every possible
step to hire the best employees so as to fill the available positions.
The Hiring The hiring process has two components:
Recruitment.
Process:
Selection
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Levels of
At McDonald, Hiring is done at two levels:
Hiring:
Trainee Managers.
Crew Members.
The difference between both of these is that the training managers are
required to learn to smoothly manage the working of the outlet, so they
are trained accordingly.
Whereas the crewmembers have shifts for cleaning, counter service and
other restaurant jobs.
Recruitment: There are two types of recruitment. McDonald’s corporation fills its
positions by.
Internal sources
External sources
Types of
Internal sources
recruitment:
Filling open positions with current employees are often best source of
candidates. At Macdonald’s job posting technique is used which means
it publicizes an open job to employees (often by literally posting it on
intranets and bulletin boards) and listing the job’ attributes like
qualification, work schedule and pay rates
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External sources
Eternal sources used by McDonald’s are
Advertisement in Newspapers
Advertisements are done in all the leading papers so that every
eligible candidate can apply for the job.
Selection:
At McDonald’s, people are the most important factor. They seek only
those people, who can think, feel, express themselves, learn, teach and
hence grow. Their growth is the company’s growth
Fresh People
McDonald’s provides thorough In-house training to fresh people
relatively inexperience people. Hiring people having no previous work
experience also helps them greatly in adjusting to the distinct culture of
the organization.
Justified Selection
The selection is entirely based on merit, which conform the selection
criteria without any bias towards gender, religion, race, color,
nationality, age.
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Selection After advertising for the job in the papers or in any other way when
Screening of Applicants
Written Test
The reason for the written test is to assess that whether the recruits are able
enough to fulfill the general practical requirements of the job. The HR
department designs and conducts the tests as and when hiring needs arises.
Initial Interview
The ONE to ONE structured interviews are conducted by Restaurant
Manager after the written test.
Aptitude Tests
These are those tests, which are done for the training managers.
Reference Checks
They are to make sure that references provided by the candidates are valid so
that no confusion remains.
Final Interview
Candidates who give the best results are called for the final interview. A
panel of five or six interviewers does interview.
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Relocation
Training in
Training and development activities are supplemented with more
McDonald’s: traditional education and training courses by HR department,
universities and private trainers. As more companies expand their
international involvement, experience abroad will becomes an even
more important development activity. These are concerned with
assisting employees to develop up-to-date skills, knowledge and
abilities.
The employees in McDonald’, are provided with training to achieve.
high standards in the organization.
The training period for a crewmember is three months and for others it
is one month or 10-15 days.
Training involves :
Direct Training
This is that training which is given directly after the selection so that an
employee can understand the position he will be working for and its
responsibilities.
Training Abroad
Different programs are arranged so that other qualified people can train
employees at different levels abroad so that they can understand
different standards and can improve their own capabilities.
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Methods of
The different methods of Training used by McDonald’s are :
Training
Orientation
This is a way of direct training which provides new employees with
basic background information they need to perform their job
satisfactorily.
New employees get a handbook:-
- Working hours
- Performance reviews
- Vacations
- Employee benefits
- Personnel policies
- Safety measures and regulations
On-the-Job Training
On-the-job training is to train a person to learn a job by actually doing it.
Every day, around the world; restaurant members receive on-the-job
training and coaching in skills and procedures essential to their work.
Classroom Training
Classroom courses, developed and led by training experts, prepare
outstanding restaurant employees for advancement.
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Computer-Based Training:
A new computer-based training system is bringing interactive learning
experiences to crew members and managers right in the restaurants.
Levels of
Training: There are two levels of training at McDonald’s:
Manager’s Training:
McDonald's is dedicated to professional training and development. The
average McDonald's restaurant manager spends more than 2,000 hours
over four years in training of one kind or another. This is about the same
amount of time that a typical four-year college student spends in the
classroom.
Specific
Floor Management Course (FMC):
Training
The FMC is geared towards improving the trainee's ability to deliver
Courses Q,S,C & V as a Floor Manager.
Performanc
It is a process by which the performance of an employee is evaluated.
e McDonald’s conducts performance review semi-annually. Some
Appraisals: standards are made and defined according to which the employees have
to perform. Then after 6 months all the employees are evaluated that
whether they come up to our standards or not. An OJE (on- job-
evaluation) is performed in order to evaluate the employees. If an
employee does not perform well then feedback is provided to them so
they can improve.
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Conclusion: The operative philosophy of the McDonald's system is based on the Quality,
Service, Cleaning and Value for 44 years. The company offers a standard
menu, although it develops in each culture special products that are adjusted
to the pleasure of the community. McDonald's is successful because it has a
system of corporate norms and individual opportunities, to all the Franchises
they are integrated in the same philosophy of values and clear expectations.
McDonald's guides all the actions according :
to organizational values as working in team,
to feel passion for the work always offering the best of themselves,
Recommenda No doubt McDonald's is a huge giant size organization but it also need some
tions:
improvements which are
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QUESTIONNAIRE
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