CHAIR PERSON:

Selling Price:
- Good morning. Everyone is her so let's get started. The main aim of the meeting is to discuss
about the marketing strategy for our upcoming product Worldbeater. First, let’s talk about the
price. What do you guys think?
- Mmmm…I see but let’s hear other opinions. How do you feel about this Dân?
- You are right, Chi. Let’s get back to the point. Diễm’s idea is great but we will talk about that
later. Ok everyone, I think on balance the selling price should be $190.
Target Consumer:
- Let’s move on now to the next item of the meeting. Chi, how do you feel about our target
consumer?
- What’s your opinion, Dân?
- Diễm, how about you?
- OK. So we should target toward professional tennis players, people with money and fashion-
conscious tennis players.
Special offer for first purchase
- OK, let's talk about special offer for First purchase next. Chi, what do you think?
- Thanks Chinh, I see your point, and Dân, what's your view about it?
- Right, let’s recap. Because of the new launch, we must minimize the costs as well as attract
and make an impression on customers. We will also make a 20% discount on any Freestyle
product.
Advertising/Promotion:
- Now about promotion. Chi, Do you have any ideas for business advertising ?
- How do you feel about this, Dân ?
- Ok, let’s summarise. I think that the trustworthy magazines, television advertisement and
influence of celebrities are the best solutions for our company’s marketing strategy.

CARD B (CHI):
Selling Price:
- In my opinion, our new product should have the price at approximately $240. According to our
quality and design, I think this is reasonable and suitable for American market.
- Hold on a minute. I thought we are talking about the price, not promotion.
Target Consumer:
- I think we should focus on only professional players and serious club players. Those people
are professional and they play tennis seriously. They have a need of a good racket and
understand the value of getting a good one. Eventually they are willing to spend money on it.
Special offer for first purchase:

Advertising/Promotion:
- I’m thinking of specialist magazines such as Professional Tennis. An ad spot runs on TV or
radio and then it's over. Magazines may sit on a coffee table for months or may also be
passed on to many people so it’s very convenient for us to appeal to customers. Moreover,
these magazines are national and credible, for sure that they can help increase our product
prestige.

CARD C (CHINH):
Selling Price:
- I don't agree with that. If you look at the graph on page number 3 in the meeting’s document,
your price is a little bit cheap compare to our competitors in the market. Do you think that
customers will buy a tennis racket with that price? I think the selling price should be $150.
Target Consumer:
- I don’t know about your idea. I think we should attract all tennis players at all age group
because the wider market we target, the more customer we will get.
Special offer for first purchase:
-
Advertising/Promotion:
- I think we should advertise on both national and local newspapers since they are mostly
released daily or weekly. It would be much timelier compared to magazine ads, plus its cost
tends to be relatively low. I also think television commercial advertisement is a good choice
because it can show our product credibility more easily.

CARD D (DÂN):
Selling price:
- I agree with Chinh but selling Worldbeater at that price our company can’t acquire much in
profit. How about increasing the cost a little bit, maybe around $180.
Target Consumer:
- Mmm…. I think Chinh is right. When we narrow our target, we may lose some potential
consumers. What about those who are not professional, they just play tennis in their freetime
to entertain but still want to buy a good racket because they have money?
Special offer for first purchase:
- In my opinion, we should give them free T-shirts with Freestyle logo on it. T-shirt is useful and
not too fussy, plus printing on it is quite easy so it can help promote the brand of our
company.
Advertising/Promotion:
- It is a great idea. To my mind, I think we could promote out products in clubs, at public tennis
courts and in the press. These ways can help us mainly focus on targeted customers.

CARD E (DIỄM):
Selling price:
- I am rather in favor of $200. It's not too expensive nor too cheap. With that price, we can offer
some promotion such as 20% discount for first purchase or gift for order above $300.
Target consumer:
- Actually, the ideal consumers I’m thinking about is absolutely different from yours. I’m in
favour of people with money and fashion-conscious tennis players. They love fashion so they
will be interested in our product and love what we offer, and feel that we offer them high value
for their money. When we know that they have a need or desire, we will get their attention,
then the result will be better.
Special offer for first purchase:
- That is a great idea. But personally, I think the quickest and most effective way is having a
20% discount on any Freestyle product. It is a practical way to attract customers, increase
their loyalty. It also increases visitors and creates interest from them. This gives us
opportunities to promote our products in the future

Advertising/Promotion:
- Can I say something? I’m supposed to use celebrities in advertising. It would be better for us
to make endorsement contracts with famous players or film stars since they naturally
generate lots of attention. Essentially, the testimonial of the local celebrity adds instant
credibility to our company's product and influence on consumer purchases. In addition, the
new customers who continually see the local celebrity in a commercial for our certain product
may be convinced to try our brand.