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  • Product & Brand Management: Assignment No.2 Brand Identity Prism (Kapferer's Model)

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    ISHPREET KAUR
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    This document discusses the brand identity prism models of three brands - Tanishq, Patanjali, and Peter England. For each brand, it outlines their physique, personality, relationship, culture, reflection, and self-image according to Kapferer's brand identity prism model. The brands covered are Tanishq jewelry, Patanjali herbal and wellness products, and Peter England clothing.

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    This document discusses the brand identity prism models of three brands - Tanishq, Patanjali, and Peter England. For each brand, it outlines their physique, personality, relationship, culture, reflection, and self-image according to Kapferer's brand identity prism model. The brands covered are Tanishq jewelry, Patanjali herbal and wellness products, and Peter England clothing.

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    51 views4 pages

    Product & Brand Management: Assignment No.2 Brand Identity Prism (Kapferer's Model)

    Uploaded by

    ISHPREET KAUR
    This document discusses the brand identity prism models of three brands - Tanishq, Patanjali, and Peter England. For each brand, it outlines their physique, personality, relationship, culture, reflection, and self-image according to Kapferer's brand identity prism model. The brands covered are Tanishq jewelry, Patanjali herbal and wellness products, and Peter England clothing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 4

    Product & Brand

    Management

    Assignment No.2

    Brand Identity Prism


    (Kapferer’s Model)

    Submitted By: Ishpreet Kaur


    Roll No: 23064
    Batch: 23
    1.TANISHQ:

    PHYSIQUE PERSONALITY
    Elegant Store Trust
    Experience Promise of Purity
    Golden Ambience Unique Experience

    RELATIONSHIP CULTURE
    Every Occasion TANISHQ Customer Oriented
    Jewelers Higher service Quality
    Honesty to customers
    Traditional Values
    Emotions
    Personified

    REFLECTION
    SELF IMAGE
    Young Working Women
    Offers more than a
    Family
    Weddings
    Jewelers
    Mid Premium segment Breaking new
    records
    2.PATANJALI

    PHYSIQUE PERSONALITY
    Natural Cosmetics Purity Guaranteed
    Herbal & Wellness Natural Wellness
    Products
    Health Consistenccy
    Natural Remedies

    RELATIONSHIP PATAN CULTURE


    Honesty JALI
    Traditional Values
    Integrity Importance of
    Ayurveda

    REFLECTION SELF IMAGE


    Lower Premium Segment Swadeshi Products
    Whole Family Brand Breaking the concept of
    Chemical Products
    3.PETER ENGLAND:

    PHYSIQUE PERSONALITY
    International Quality Sustainability
    Fusion
    Fashion

    RELATIONSHIP PETER CULTURE

    Honest ENGLAND

    REFLECTION SELF IMAGE


    Low & Premium end International Products
    Customers Breaking the Tailored
    Youth and Office Going Clothes Tradition
    People

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