Professional Documents
Culture Documents
SWOT Analysis: Contemporary Strategic Marketing Second Edition - Rose Brennan, Paul Baine, Paul Garneau
SWOT Analysis: Contemporary Strategic Marketing Second Edition - Rose Brennan, Paul Baine, Paul Garneau
1. SWOT
2. Role of SWOT Analysis
3. Identifying opportunities and threats
4. Identifying and evaluating strengths and weaknesses
5. Making SWOT analyses more effective
6. SWOT to TOWS
Reference
Contemporary strategic marketing second edition - Rose Brennan, Paul Baine, Paul Garneau
and Lynn Vos