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SWOT analysis

SWOT ANALYSIS

Jessica K. Hopper

SNHU, Marketing department

MKT-205-J5025 Applied Marketing Strategies

Stanley Klatka

June 4, 2021
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SWOT analysis

 After completing the SWAT analysis quiz, I realized my largest struggle area would be
weakness vs threats.
 I learned that Threats are external factors, and weakness was internal. Therefore, in
future assignments, I will understand to determine whether the given issue is able to be
handled internally or not.
 I believe marketers may overlook their strengths the most often. This is because all of
the other scenarios must be acted upon, strengths do not, if it’s not broke, don’t fix it.
 A negative impact of ignoring your businesses’ strengths is that your rival companies
will notice your strength as a threat, leading them to act upon it and if it goes
overlooked, they will become ahead of you. Another bad thing about overlooking
strengths is that your strengths should be your main focus in selling your product. Use
them to your advantage when possible.

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