Project Report

On

Comparitive analysis of Amazon and Flipkart

(Submitted in partial fulfillment for BBA, C.C.S University, Meerut)

Institute of Management Studies, Noida

Submitted To:- Submitted By:-

(Mrs. Mrinalini ) (Rhitikaraj Sinha)
(169199223)

Page | 1
 DECLARATION

I hereby declare that the project entitled “Comparative Analysis of

Amazon and Flipkart” submitted for the BBA Degree is my original

work and the project has not formed the basis for the award of any

degree, associateship, fellowship or any other similar titles.

Signature of the Student:

Place: Noida

Date:

Page | 2
 CERTIFICATE

This is to certify that the project entitled “Comparative Analysis of

Amazon and Flipkart” is the original work carried out by Rhitikaraj Sinha
student of BBA C.C.S. University, Meerut, during the year 2016-19, in partial
fulfillment of the requirements for the award of the Degree of BBA and that the
project has not formed the basis for the award previously of any degree,
diploma, associateship, fellowship or any other similar title.

Signature of the Guide :

Place: Noida

Date:

Page | 3
ACKNOWLEDGEMENT

Page | 4
 TABLE OF CONTENT

PageNo.

CHAPTER 1 1.1 Executive Summary

CHAPTER 2 2.1 Introduction

2.1.1 Objectives of the Project

2.1.2 Online Marketing

2.1.3 Top Ten Best Online Shopping Website in India

2.1.4 Logo&History of Amazon

2.1.5 Brief Description About the Company

2.1.6History of Flipkart

2.1.7 Comparison Between Amazon and Flipkart

2.1.8 Research Methodology

CHAPTER 3 3.1 Analysis & Finding

CHAPTER 4 4.1 Limitation of the Report

4.2 Recommendation

4.3 Conclusion

4.4 Questionnaires

4.5 Bibliography

Page | 5
 EXECUTIVE SUMMARY

The research first gives an introduction about the e-commerce industry. The E-commerce
industry has taken a great hike in the Indian markets. Almost every product we can think
of is available online.

In my dissertation I have been assigned with the project “COMPARATIVE ANALYSIS

OF AMAZON AND FLIPKART”.

In this project I tried to analyse what are the difference between both the companies
“AMAZON” and “FLIPKART”.I also studied about how both the companies started their
businesses online.

Page | 6
 INTRODUCTION

OBJECTIVE OF THE PROJECT

OBJECTIVES:-

 To study the awareness of online marketing.

 To explore the difference between amazon and flipkart.
 To find out the mode by which customers became aware of amazon and flipkart.
 Finding out the strength and weakness of amazon.
 Finding out the strength and weakness of flipkart.
 Finding out the perception of the customers about amazon and flipkart.
 Finding out the customer satisfaction regarding the quality, variety, return policy
etc. of amazon and flipkart.

Page | 7
 ONLINE MARKETING

Online marketing is a set of powerful tools and methodologies used for promoting
products and services through the internet. Online marketing includes a wider range of
marketing elements than traditional business marketing due to the extra channels and
marketing mechanisms available on the internet.

Online marketing can deliver benefits such as:

 Growth in potential
 Reduced expenses
 Elegant communications
 Better control
 Improved customer service
 Competitive advantage

Online marketing is also known as internet marketing, web marketing, digital marketing
and search engine marketing (SEM).

The broad online marketing spectrum varies according to business requirements. Effective
online marketing programs leverage consumer data and customer relationship
management (CRM) systems. Online marketing connects organizations with qualified
potential customers and takes business development to a much higher level than traditional
marketing.

Online marketing synergistically combines the internet's creative and technical tools,
including design, development, sales and advertising, while focusing on the following
primary business models:

 E-commerce

 Lead-based websites
 Affiliate marketing

 Local search.

Page | 8
 ADVANTAGES OF ONLINE MARKETING

 Lower cost-effective to traditional marketing it is far cheaper to promote any

business online
 Global audience-unlike traditional business, online marketing gives the advantage
of gaining global audience.
 Target market-online marketing helps the company to target only those segments
which the company actually wants to target.
 Reliable technology-as technology is getting better and sophisticated day by day so
there is no need of worrying to reach the customers on a timely manner.
 Time saving method-it is a very time saving method of doing any business. In less
time it reaches to so many people.

Page | 9
 DISADVANTAGES OF ONLINE MARKETING

 Online marketing is closely reliant on the internet. In some areas, internet facility
may not be accessible to the consumers or with poor internet connections.
 Another practical drawback of Online Marketing is that it is only beneficial for
consumer goods. The industrial goods and pharmaceutical products cannot be
marketed using digital channels.
 Limited face to face contact is one of the major drawbacks of internet marketing.
Businesses that are carried out solely online do not usually get to build strong
personal rapport with their customers. As a result, they may eventually lose some
of their customers to their traditional competitors who engage strong customer
service tactics.

Page | 10
TOP TEN BEST ONLINE SHOPPING SITE IN INDIA

Page | 11
 AMAZON

Amazon.com, Inc. (/ˈæməˌzɒn/), is a Seattle, Washington-based, multinational technology

company focusing in e-commerce, cloud computing, and artificial intelligence.

Amazon is the largest e-commerce marketplace and cloud computing platform in the
world as measured by revenue and market capitalization. Amazon.com was founded by
Jeff Bezos on July 5, 1994, and started as an online bookstore but later diversified to sell
video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming,
software, video games, electronics, apparel, furniture, food, toys, and jewelry. The
company also owns a publishing arm, Amazon Publishing, a film and television studio,
Amazon Studios, produces consumer electronics lines including Kindle e-readers, Fire
tablets, Fire TV, and Echo devices, and is the world's largest provider of cloud
infrastructure services (IaaS and PaaS) through its AWS subsidiary. Amazon has separate
retail websites for some countries and also offers international shipping of some of its
products to certain other countries. 100 million people subscribe to Amazon Prime.

Amazon is the largest Internet company by revenue in the world and the second largest
employer in the United States. In 2015, Amazon surpassed Walmart as the most valuable
retailer in the United States by market capitalization. In 2017, Amazon acquired Whole
Foods Market for $13.4 billion, which vastly increased Amazon's presence as a brick-and-
mortar retailer. The acquisition was interpreted by some as a direct attempt to challenge
Walmart's traditional retail stores.

Page | 12
 HISTORY OF AMAZON

JEFF BEZOS(Founder of Amazon)

The company was founded as a result of what Jeff Bezos called his "regret minimization
framework," which described his efforts to fend off any regrets for not participating sooner
in the Internet business boom during that time. In 1994, Bezos left his employment as
vice-president of D. E. Shaw & Co., a Wall Street firm, and moved to Seattle,
Washington. He began to work on a business plan for what would eventually become
Amazon.com.

On July 5, 1994, Bezos initially incorporated the company with the name Cadabra,
Inc.Bezos changed the name to Amazon.com, Inc. a few months later, after a lawyer
misheard its original name as "cadaver". Bezos selected the name Amazon by looking
through the dictionary; he settled on "Amazon" because it was a place that was "exotic and
different", just as he had envisioned for his Internet enterprise. The Amazon River, he
noted, was the biggest river in the world, and he planned to make his store the biggest
bookstore in the world. The company began as an online bookstore, which was an idea
spurred off with a discussion with John Ingram of Ingram Book (now called Ingram
Content Group), along with Keyur Patel who still holds a stake in Amazon.[23] Amazon
was able to access books at wholesale from Ingram. In the first two months of business,

Page | 13
Amazon sold to all 50 states and over 45 countries. Within two months, Amazon's sales
were up to $20,000/week. Amazon's initial business plan was unusual; it did not expect to
make a profit for four to five years. This "slow" growth caused stockholders to complain
that the company was not reaching profitability fast enough to justify their investment or
even survive in the long-term. The dot-com bubble burst at the start of the 21st century
and destroyed many e-companies in the process, but Amazon survived and moved forward
beyond the tech crash to become a huge player in online sales. The company finally turned
its first profit in the fourth quarter of 2001: $5 million (i.e., 1¢ per share), on revenues of
more than $1 billion. This profit margin, though extremely modest, proved to skeptics that
Bezos' unconventional business model could succeed. In 1999, Time magazine named
Bezos the Person of the Year when it recognized the company's success in
popularizing online shopping.

In 2011, Amazon had 30,000 full-time employees in the USA, and by the end of 2016, it
had 180,000 employee.

Page | 14
 BRIEF DESCRIPTION ABOUT THE COMPANY

Amazon.com, Inc. is American multinational electronic commerce company with

headquarter in Seattle, Washington, United States. It is the world’s largest online
retailer.Amazon.com started as an online bookstore, but soon diversified
selling DVDs, CDs, MP3dounloads, software, video games, electronics, apparel, furniture,
toys, and jewellery. The company produces consumer electronics an aw—notably
the Amazon Kindle e-book reader an the Kindle Fire tablet computer—an is a major
provider of cloud computer services.

Jeff Bezos incorporated the company (as Cadabra) in July 1994, and the steid went online
as Amazon.com in 1995. The company was renamed after the Amazon River, one of the
largest river in the world, which in turn was named after the Amazons, the legend nation
of female warriors in Greek mythology.

Amazon has separate retail website for the foreign countries; United States, Canada,
United kingdom, France, Germany, Italy, Spain, Brazil, Japan, China and India,
international shipping to certain other countries for some of its products. It is expected to
launch its website in Poland, Netherlands, and Sweden.

Page | 15
 SPECIAL FEATURES OF AMAZON

1. Amazon Prime - This is a big customer acquisition tool for Amazon. Once
registered a customer will keep coming back to Amazon. The customer has
invested $79 to subscribe to a service. His goal is to derive maximum value of the
service. This results in more sales for Amazon.

2. "Frequently Bought Together" and "Bought together" - This is a feature where

people are given product suggestions based on what they are interested in. The
quality of suggestions ensure that only relevant product suggestions are made.

3. Large product catalog - You can almost get everything on Amazon. (Not
everything but one of the largest catalog on the Internet"

4. Search - People are not lost in the large catalog of products and are provided with
good search results

5. Product Reviews by customers - Reviews helps people make decisions. An

additional service that Amazon provides and makes it easier for customers to
select a product.

6. Amazon 1 click ordering - Conversions are crucial in the payment process. 1-click
ensures there are no drop offs there.

7. Search Results - Amazon ranks high in search results for various reasons. It has
many inbound links, has quality content, good product description, almost
everything about the product.

Page | 16
It is not just the website, but many more features/services that Amazon provides

1. Excellent customer service - Amazon is #1 in customer service Amazon #1 In

Customer Service, But Will This Lead To Sustainable Loyalty? - Forbes

2. Excellent Supply Chain - Amazon invests heavily in its Supply Chain and
isconsidered one of the best Supply Chains in the world.

3. Market Place - I am unsure about the % impact on sales, but this is definitely a
feature that helps increase sales

Page | 17
 FLIPKART

Flipkart Pvt Ltd. is an Indian e-commerce company based in Bengaluru, India. Founded

by Sachin Bansal and Binny Bansal in 2007, the company initially focused on book sales,

before expanding into other product categories such as consumer electronics, fashion, and

lifestyle products.

The service competes primarily with Amazon's Indian subsidiary, and the domestic rival

Snapdeal. as of March 2017, Flipkart held a 39.5% market share of India's e-commerce

industry. Flipkart is significantly dominant in the sale of apparel (a position that was

bolstered by its acquisitions of Myntra and Jabong.com), and was described as being

"neck and neck" with Amazon in the sale of electronics and mobile phones. Flipkart also

owns PhonePe, a mobile payments service based on the Unified Payments Interface (UPI)

In August 2018, U.S.-based retail chain Walmart acquired a 77% controlling stake in

Flipkart for US$16 billion, valuing it at $22 billion.

Page | 18
 HISTORY OF FLIPKART

(Binny Bansal Founder of Flipkart)

Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal, who were both
alumni of the Indian Institute of Technology Delhi and formerly worked for Amazon. The
company initially focused on online book sales with country-wide shipping. Following its
launch, Flipkart slowly grew in prominence; by 2008, it was receiving 100 orders per
day. In 2010, Flipkart acquired the Bangalore-based social book discovery
service weRead from Lulu.com.
In late 2011, Flipkart made several acquisitions relating to digital distribution, including
Mime360.comand the digital content library of Bollywood portal Chakpak
In February 2012, the company unveiled its DRM-free online music store Flyte. However,
the service was unsuccessful due to competition from free streaming sites, and shut down
in June 2013
In May 2012, Flipkart acquired Letsbuy, an online electronics retailer. In May 2014,
Flipkart acquired Myntra, an online fashion retailer, for ₹20
billion (US$280 million). Myntra continues to operate alongside Flipkart as a standalone
subsidiary; the site focuses on an upscale, "fashion-conscious" market, while Flipkart itself
focuses on the mainstream market and major international brands.
In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian
retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—
a phone targeted primarily towards emerging markets such as India. High demand for the
phone caused the Flipkart website to crash following its midnight launch on 14
May. Flipkart subsequently held exclusive Indian launches for other smartphones,
including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in
around 5 seconds),the Redmi 1S and Redmi Note in late-2014 (which saw similarly
accelerated sell-outs), and Micromax's Yu Yunique 2 in 2017.

Page | 19
 SPECIAL FEATURES

1. App only discounts

Whether you’re a sale junkie or a bargain hunter, the Flipkart mobile app is your best bet
for bigger and better discounts. Flipkart has a number of offers that are available only to
customers shopping through the app. Save some money, get great deals and find out about
new ones. Sounds good?

2. Shop where you are

You’re at the gym and realize you need a set of wireless headphones or you’re at a café
and learn that you simply must have that amazing tea steeper—with the app, you no longer
have to wait to get home to buy it, and you don’t run the risk of constantly forgetting what
you need. Shop instantly because it’s always the right place and the right time!

Page | 20
3. Be in the know

Don’t want to rely on frantic phone calls from your mom or your friends anymore? Then
don’t. The Flipkart mobile app alerts you to sales, new products that might interest you or
special offers that are available. As an app user, you will get every notification you need
right on your smartphone, and won’t ever miss out on any opportunity, sale or discount.
Yay!

4. Shop smarter

Are you one of those people who has to see a thousand similar products before you pick
the best one? With the Flipkart mobile app, you can be as choosy as you want. Featuring
millions of products and over 3,000 brands, the app gives you an instantly accessible and
smart way to compare different products, so you can decide on one that best suits your
needs and comes cheaper too. Alright!

Page | 21
5. Take advice and be inspired

There is no better way to make good decisions while you shop than running your choices
by your friends or family first. Ping, a Flipkart mobile app feature, allows you to stay
connected as you shop, so that can share your selected products and pages with them right
on the app. And what if, during your walk to work or a jog around the park you see the
perfect shoe or a leather briefcase that you know you’ve got to have? The Image Search
option gives you the chance to take a picture right on the app, upload it and locate the
same or similar product without using a thousand words to describe it. Two new features
for double the fun!

6. Make your Wishlist

You can love only a few things at first glance. For everything else, there’s Wishlist! A
Flipkart mobile app feature that allows you to store all those products you potentially like,
but want to think about (or share with friends and make a list of pros and cons), Wishlist
gives you the convenience of coming back at your leisure to view all your potential
selections without making you do the hard work of finding them all over again. Shopping
for a new handbag but realise you aren’t ready to take the plunge yet? Add it to your
Wishlist and come back view it when you decide you’re ready. Easier than pie!

7. Save your data and memory

Page | 22
Not only does the app download in less than a minute, but it also uses minimal data and
phone memory, so it’s a lot easier on your smartphone than shopping online. With instant
access and optimal speed, you can shop faster without having to wait too long for your
order to be processed. What could be better?

8. Pay easy

Paying for your online purchases has never been this easy. You can choose the effortless
cash-on-delivery option or save your payment information on the app and instantly receive
confirmation emails and messages on the same device. This goes a long way, as you’re not
scrambling through multiple devices to keep track of your purchase and nor do you have
to spend inordinate amounts of time digging out your debit or credit card from your wallet
or remembering your net banking id. Whew!

Page | 23
9. Easy returns

Not happy? If you need to return a product or have it replaced, you can do so immediately
no matter where you are. If you suddenly realize you need to cancel an order but are
nowhere near a computer or don’t have the time to log on online, you can do so through
the app and have your request processed immediately. Yup, that’s one more thing you
don’t have to worry about.

10. Track on the fly

Selected your heart’s desire, got your friends to love it, and placed your order? Well, the
only thing to do now is to wait. If you’re not good at waiting, you can get instant updates
on packaging and delivery, and keep track of exactly when your order will reach you on
the app. Kind of neat, even if you’re not a control freak.

Page | 24
DIFFERNCE BETWEEN AMAZON AND FLIPKART

ON THE BASIS OF:

Flipkart Amazon

Founded 2007 1994

Sachin Bansal & Binny

Founders Jeff Bezos
Bansal

Type Private Public

Industry Internet, Online retailing Internet

Seattle, Washington,
Headquarters Bengaluru, India
U.S.

Services Electronic commerce Electronic commerce

Area served India Worldwide

Rating(Consumer) 4.1 4.3

Downloads(Apps) 100Million+ 100Million+

Page | 25
 RESEARCH METHODOLOGY

1. THE LIST OF DATA COLLECTED

 OBJECTIVE 1-TO DO A COMPARATIVE ANALYSIS OF BOTH THE
COMPANIES.

For understanding the categories and product range of both AMAZON and FLIPKART
and at what price they offer it, their apps and websites were reffered. It has brief
description of all the categories they sell and the products they offer in each category.

 OBJECTIVE-2-TO UNDERSTAND THE CUSTOMER PREFERENCE

TOWARDS AMAZON AND FLIPKART

A customer survey undertaken was the source of collecting data to understand the
customer preference towards amazon and flipkart. Both companies were compared in
terms of their promotions,brands,categories of
products,quality,variety,apps,delivery,payment options,feedback,return policy,sales and
offers etc.

2. SOURCES OF DATA COLLECTED

PRIMARY DATA

 THE SURVEY UNDERTAKEN.

 DATA COLLECTED THROUGH TELEPHONES.

Page | 26
SECONDARY DATA

 The websites and apps of amazon and flipkart

 Wikipedia
 News websites

3. RESEARCH DESIGN

Research methodology is partly descriptive, partly exploratory. The present study is

descriptive in nature.The data used for the study is both primary and secondary data. The
primary data was collected by taking a survey of people. The secondary data was collected
from various sources like Wikipedia, news websites and websites and apps of both
AMAZON and FLIPKART.

4. SAMPLING

A) SAMPLING TECHNIQUE

 Random sampling

B) SAMPLING ELEMENT

 Friends
 Relatives
 Common people

C) SAMPLE SIZE

60

Page | 27
D) TOOLS USED

1) TOOLS OF DATA COLLECTION

 Questionnaire
 Telephone

2) ANALYTICAL TOOLS

 Microsoft excel.

SCOPE OF THE RESEARCH

 To understand the customer preference towards AMAZON and FLIPKART.
 To understand the wide variety of product categories provided by AMAZON and
FLIPKART.
 To do a comparative analysis of AMAZON and FLIPKART.

Page | 28
 ANALYSIS & FINDING

1.1. ARE YOU AWARE OF ONLINE SITE?

YES NO

ANALYSIS:
We can clearly analysis that in today’s world each and every person is aware about
the existence of online shopping websites.
This is because almost every product we think of is available online.

2. WHAT IS THE EASIEST WAY TO PURCHASE ONLINE?

10% 10%

Application Application
Web Browser Web Browser

90% 90%

Page | 29
ANALYSIS

We can see from the above pie chart that 90% of the people who are surveyed prefer to
used application rather than using web browser to use to purchase the products.

WHICHWHICH ONLINE SITE DO YOU USE MORE?

0%
14%

53%
33%

Amazon Flipkart Sanpdeal Others

ANALYSIS:

According to the survey it can be easily analysed that people are more likeable towards
amazon in comparison with flipkart. Out of 60 people 33 preferred using amazon and 20
preferred using flipkart so we analyse accordingly that people use more of amazon than
flipkart.

Page | 30
HOW DID YOU COME TO KNOW ABOUT AMAZON AND FLIPKART?

Chart Title
45

40

35

30

25

20

15

10

0
Amazon Flipkart

Internet Advertisment Friends

Chart Title
45

40

35

30

25

20

15

10

0
Amazon Flipkart

Internet Advertisment Friends

ANALYSIS:

Here it can be analysed that both amazon and flipkart use their Internet strategy very
smartly so they are in tough competition with one another. As we know advertising is a
must today so they also focussed on creating their awareness through internet or we can
say using social media as their medium to reach as many people as they can.

Page | 31
HOW OFTEN YOU PURCHASE FROM AMAZON AND FLIPKART?

PURCHASE PATTERN
Once a week Once a month Once in a 6 month

33
26

18
16

16
11
AMAZON FLIPKART

PURCHASE PATTERN
Once a week Once a month Once in a 6 month
33
26

18
16

16
11

AMAZON FLIPKART

ANALYSIS:

From this bar graph we can clearly analyse that people are more frequent buyers of
amazon. Around 26% people are frequent buyers who buy once a week from amazon and
there are only around 18% of people who are frequent buyers of flipkart who buy once a
week.

FROM WHICH CATEGORIES YOU BUY FROM, ON AMAZON AND FLIPKART.

Page | 32
 50% 47%
45%

40% 38% 38%

35% 33%
29%
30%
26%
25%

20%

15% 12%
9%
10%

5%

0%
AMAZON FLIPKART

MEN APPAERAL WOMEN APPAREL ELECTRONICS HOME & DÉCOR

50% 47%
45%

40% 38% 38%

35% 33%
29%
30%
26%
25%

20%

15% 12%
9%
10%

5%

0%
AMAZON FLIPKART

MEN APPAERAL WOMEN APPAREL ELECTRONICS HOME & DÉCOR

ANALYSIS:

The survey conducted had just included the category which are most probably bought by
the customers from both the sites. The survey reveals that for men apparels amazon have
the one leading. For women and electronics apparels flipkart is the one leading.

Page | 33
HOW OFTEN YOU GET YOUR DESIRE PRODUCT ON?

CHART TITLE
ALWAYS SOMETIMES NEVER

35
30
26

23
4

2
AMAZON FLIPKART

CHART TITLE
ALWAYS SOMETIMES NEVER
35
30
26

23
4

AMAZON FLIPKART

ANALYSIS:

The graph here indicate that how often people get their desired products on AMAZON and
FLIPKART. Here amazon has greatest percentage of people who are always satisfied with
the product range of amazon.

Page | 34
ARE YOU WELL INFORMED ABOUT SALES & OFFER?
120%
100%
80%
60%
40%
20%
0%
AMAZON FLIPKART

YES NO

OFFER?
120%
100%
80%
60%
40%
20%
0%
AMAZON FLIPKART

YES NO

ANALYSIS:

This graph indicates do people get to know beforehand about the sales and offer. Here
both amazon and flipkart inform their customer beforehand of the beginning of any sale
taking place.

KINDLY RATE AMAZON AND FLIPKART ON A SCALE OF 1 TO 5 (1 BEING THE

LOWEST AND 5 BEING THE HIGHEST) ON BASIS OF THE FOLLOWING:

Page | 35
 QUALITY OF PRODUCT

25
25
21
19
20 18

15

10 10
10

5
5
2 2 2

0
AMAZON FLIPKART

1 2 3 4 5

25
25
21
19
20 18

15

10 10
10

5
5
2 2 2

0
AMAZON FLIPKART

1 2 3 4 5

Page | 36
ANALYSIS:

According to this survey the quality of product of flipkart is better than that of amazon.As
we can see from the graph that high number of poor quality of product is less in flipkart
than amazon.

VARIETYVARIETY OF PRODUCT

1 2 3 4 5

31

27
12
11
2 12 14
1
2 2

ANALYSIS:

It implies that both provides almost same range of products . Both got maximum rating of
4 i.e both are good in providing wide range of products .

Page | 37
 FEEDBACK
1 2 3 4 5

29 27

15 13 14
10
2 1 2 1

AMAZON FLIPKART

FEEDBACK
1 2 3 4 5

29 27

15 13 14
10
2 1 2 1

AMAZON FLIPKART

ANALYSIS:

Here the scenerio is that customers think that amazon responds to customers feedback
more than flipkart.

DELIVERYDELIVERY TIME

28
30 26

25
17
20
13 13
15 11

10
2 1 2 1
5
0
AMAZON FLIPKART

1 2 3 4 5 Page | 38
ANALYSIS:

According to the given data the delivery time of the both amazon and flipkart are most
probably are same. But as we see in the figure there is only a slight difference betwwen
them flipkart provides faster service than amazon..

APPLICATION

30
27
30
25
20 16 16
15 11
8
10 3 3
5 0 0
0
AMAZON FLIPKART

1 2 3 4 5

30
27
30
25
20 16 16
15 11
8
10 3 3
5 0 0
0
AMAZON FLIPKART

1 2 3 4 5

ANALYSIS:

According to this survey amazon got higher rating than flipkart. 27% of customers gave 5
rating to amazon and only 18% of customers gave 5 rating to flipkart which means that
amazon’s app is better than flipkart.

Page | 39
 WHICH COMPANY DO YOU TRUST MORE?

TRUST

34%

66%

AMAZON FLIPKART

TRUST

34%

66%

AMAZON FLIPKART

ANALYSIS:

According to this survey amazon proves itself to be more trustworthy than flipkart.Out of
100 66% people trust amazon and 34% people trust flipkart.

Page | 40
 LIMITATION OF THE REPORT

 Limited sample size.

 Time constraints.
 The sampling frame has been restricted to area Kolkata.

Page | 41
 RECOMMENDATION

From the analysis of the data collected for the study, the following are the suggestions,
which can be considered for improving the current market base.

 Amazon should focus more on improving its quality of product.

 Flipkart should also focus on improving its feedback quality .they should be
quicker in responding to customer’s feedback.
 Flipkart has got low rating in its application part compared to flipkart so it should
focus more on designing its application innovatively.

Page | 42
 CONCLUSION

As generation evolve and technology develops, the advancement in the field of marketing
and advertisements has been immense. No longer are businesses bound by the limitations
of traditional marketing techniques .the old has been heavily replaced by the new. One of
the newest and most effective strategies has been of online marketing.

For businesses who wants to stay on the top of the freshest and most attractive deals and
sales going on in the world, internet marketing is a necessity, not a choice. Not only does
this increase the potential market and the number of potential customers, but it also
provides companies with the chances of establishing the position on global market and
thus reaching for greater success and achievement of long term goals.

 I would also like to conclude that this project gave me a true picture of amazon and
flipkart.
 It also helped me in analysing the difference between amazon and flipkart.

Thus in the end I would like to conclude that it was a great experience working on
the project “ COMPARATIVE ANALYSIS OF AMAZON AND FLIPKART” as
it helped me in understanding the concept of online marketing and the survey
conducted helped me in getting the true picture of two big companies i.e.
AMAZON and FLIPKART.

Page | 43
 QUESTIONNAIRES

1. NAME-

2. CONTACT NO:

3 .AGE-

4 .GENDER: MALE FEMALE

5. ARE YOU AWARE ABOUT ONLINE SITES?

YES NO

6. WHICH ONLINE SITE DO YOU USE MORE?

AMAZON FLIPKART OTHERS

7. HOW DID YOU COME TO KNOW ABOUT AMAZON AND FLIPKART?

AMAZON FLIPKART

A .INTERNET 1.INTERNET

B .ADVERTISEMENT 2.ADVERTISEMENT

C .FIENDS/RELATIVES 3. FIENDS/RELATIVES

8. HOW OFTEN YOU PURCHASE FROM AMAZON AND FLIPKART?

AMAZON FLIPKART
A. ONCE A WEEK

B. ONCE A MONTH

C. ONCE IN 6 MONTHS

Page | 44
9. FROM WHICH CATEGORIES YOU BUY FROM, ON AMAZON AND FLIPKART.

AMAZONFLIPKART

FASHION FASHION

MEN MEN

WOMEN WOMEN

JWELLERY JWELLERY

BAGS& LUGGAGE BAGS& LUGGAGE

SPORTS SPORTS

MOBILE& ACCESSORIES MOBILE& ACCESSORIES

BABY&KIDS BABY&KIDS

HOME&LIVING HOME&LIVING

GIFT CARDS GIFT CARDS

10. HOW OFTEN YOU GET YOUR DESIRE PRODUCT ON?

AMAZON FLIPKART

 ALWAYS 1.ALWAYS
 SOMETIMES 2.SOMETIMES
 NEVER 3.NEVER

11. ARE YOU WELL INFORMED BY THE COMPANY ABOUT THE DIFFERENT
OFFERS?

Page | 45
 AMAZON FLIPKART
 YES 1.YES
 NO 2.NO

12. KINDLY RATE AMAZON AND FLIPKART ON A SCALE OF 1 TO 5 (1 BEING

THE LOWEST AND 5 BEING THE HIGEST) ON BASIS OF THE FOLLOWING:

AMAZON FLIPKART
QUALITY OF 1 2 3 4 5 1 2 3 4 5
PRODUCT
VARIETY OF 1 2 3 4 5 1 2 3 4 5
PRODUCTS
PAYMENT 1 2 3 4 5 1 2 3 4 5
OPTIONS
OFFER AND 1 2 3 4 5 1 2 3 4 5
DISCOUNTS
FEEDBACK 1 2 3 4 5 1 2 3 4 5
RETURN 1 2 3 4 5 1 2 3 4 5
POLICY
PRICE 1 2 3 4 5 1 2 3 4 5
DELIVERY 1 2 3 4 5 1 2 3 4 5
TIME
APP 1 2 3 4 5 1 2 3 4 5
WEBSITE 1 2 3 4 5 1 2 3 4 5

13. WHICH COMPANY DO YOU TRUST MORE?

AMAZONFLIPKART

Page | 46
Page | 47
 BIBLIOGRAPHY

 WWW.GOOGLE.COM.
 WWW.AMAZON.COM.
 WWW.FLIPKART.COM.
 NEWS WEBSITE.
 WIKIPEDIA.

Page | 48