Raj Sharma

Creativity and Organization management.

Review Assignment
It has been a great journey so far. I have really learnt a lot from this course and I
think this review assignment is the best way to reflect all the learnings. My key
takeaways and learnings from COM are as follows.

• Definition of creativity - Conceive and generate “new values” for individuals

and societies.
• Approach followed by IDEO to innovate products and services - Prototyping
and creativity.
• IDEO approach for brainstorming is to generate many ideas first and then
refine i.e go for quantity first and then with the use of prototyping refine.
• Fail often to succeed later.
• Difference between logical and vertical thinking.
• Destruction and reconstruction of conventional wisdom can also lead to
creativity and innovation.
• Sustained improvement.
• ElBulli’s two-see roach to creativity - combine various ideas to come u with
something unique.
• Questions to ask when trying to overcome hidden rule such as is it really
impossible etc?
• Drucker’s 5 principles of innovation.
• Search and reapply technique.
• One of my favorites - imitation what other are doing is creativity when the act
reduces value of some kind.
• Corporate culture also lays a vital role in innovation and creativity.
• Processes followed by various companies to innovate their current and future
offering such by google’s goggly, Timberland’s IF etc.
• Break the rules and think differently.

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