Créer son entreprise

Pourquoi pas moi?

Séance 5: L’opportunité, l’idée
Octobre 8, 2019
Special thanks to Bill Aulet
 Today
• What Did We Learn Last Time?
• What Are We Doing Today?
• Where Are We Going?
Markoub.Com

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 Homework Due Today
• Moocs:
– Arriver à la semaine 3
– Se préparer pour quizz sur tout le moocs le
11/10: 4 questions sur 45 min
• Lectures DE
– Lire les étapes 1 à 3

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 How Do You Know If It Is a Good
Idea?
• You don’t for sure. It is really just a start
but …
• Ideas are necessary but not the most
important thing
• You can fix them if you are headed in the
right direction with the right team
• But still you need one to get started

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 Reasons to Have a Good Idea to
Start a Company
• Is this important?

• No
– It will change
– You could get 1-2 major adjustments
– Don’t use as an excuse not to do the job properly up front
• Yes
– If you are not over a good target, your efforts will be much less effective
– Your ability to recruit people
– Your ability to put your head down and go and not look back at least for
some time
– Credibility in the longer term with customers & others
– Build your expertise that makes you unique

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Sifting Out Good Ideas from Bad

Inspiration
Market Technology Other

Personal Filter

Business Filter

External
Filter

Execution
Filter

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 Personal Filter
• The idea won’t go away
• You really, really care

• You can explain it

• Will making it happen be fun to you?

• Can you see yourself doing it for 5+ years?

• Can you get the other people you need excited about it?
• Is it within your domain of expertise?

• Does it fit with your overall personal goals?

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 External Filter
• Do the people you need to convince get it?

• Can you recruit the team you need?

• Does the customer buy it?

• Do the business partners you need buy it?

• If you need investors, do they buy the story?

• Is the timing right? (personal too)

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 Execution Filter
• Market adoption rate and issues
• What things need to go right? How many?
• What things, if they went wrong, would kill you?
• What competitors will you have as soon as you
launch your new venture? How will they react?
• How do you assess the overall risk?
• What did you miss? Did you ask experts in this area?
• Does the idea continue to motivate you and others
when honestly facing with the downside?

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 Quick Exercise
• Consider your best idea
• Do these filters make you feel better, same
or worse about your idea? (2 minutes)
• Now discuss with your team next to you
why it is and see if they buy it (4 minutes)

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 Pitch
• You will pitch hopefully 3 min using the
following methodology (see next slides)
• The class will challenge you for 7 min
• You can change your ideas and
experiment with other ones if you want
• Today is lots of practice to get you ready
for choosing for good your business idea

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 Name:
New Enterprises
October 2019
Elevator Pitch: What is your business idea? How is it differentiated?

What will it take to grow the Why are you the person/team to do it?
business?
 Key Things
• Come ready to pitch your idea and why you are
the person to found a new venture for this
• Be ready to listen to others because your idea
may be killed by natural selection
• Have multiple options
• Don’t get myopic on just the idea – think TEAM
• You should have a sense of your team before the
next class if at all possible…

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 End

Questions?

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