Management Information System

Mr. Choirul Anwar

By:
Eva Yulianti / 008201800045 / 2018 / ACC 1

PRESIDENT UNIVERSITY
Jababeka Education Park, Ki Hajar Dewantara street,
Jababeka City, RT.2/RW.4, Mekarmukti, North
Cikarang, Bekasi, West Java 17550
Case Study 1
1.1 List and describe the technologies used in “Are farms becoming digital firm?” article.
Answer:
This is the list of the used technologies
a. Monitoring software called Granula is used by the employees who work with report
their acreage in real time, to monitoring dashboard full of data and report them to
manager. Also, it will help farmers that work in the farm and the flow of information
flow without any delays.
b. Self-Driving tractor uses GPS (Global Positioning System) will locates all the
equipment location using satellite based navigation system and it will be connected to
the farmer monitor on the IPad’s and other computer.
c. Self-driving tractors, a tractor that can drive themselves and do planting and spraying
machines uses wireless connected sensors and used it to computerized instruction to
apply seed and nutrients to the fields.
d. GPS Controlled AutoTrac System, that enable the farmers to track take their hands off
from the steering wheel and JDlink will automatically update the data about field to a
remote computer center and farmers can download the planting or fertilizing
instructions. John Deere Machine also uses the GPS to create map based on aerial or
satellite photos to improve planting, seeding, spraying, and nutrient application.
e. The FieldScript Application, can help the farmers to examine the amount of sunlight,
shade and variations in soil nitrogen, and phosphorus content. FieldScrips analyze the
data and provide accurate planting instruction to iPad connected to planting equipment
in the field. This tools also show and help the farmers to pinpoint the areas that need to
fertilizer, saving them to cost of spreading fertilizer everywhere while boosting their
yield in arrears that have performed poorly and reducing the amount of excess fertilizer
that enters the water table and it is good for the environment.
f. Deere Tools, can help farmers to use less manure because of computer precision
processing, which can save up to $10,000 in individual farmers.
g. Data analysis and Planting, can help farmers to increase their output. This system tell
them about the precise seed in different areas. This data analysis also will keep track
the weather condition and other factor that may affect the farm and provide advice for
the farmer about instruction in planning and fertilizing.
h. Grower Information Services Cooperative, still developing information system that
enable farmers to capture data to streaming on their own tractor and combines, store
data in their own data center, market the data to seed, pesticide, equipment, and
anything company needed for future treatment.
1.2 Pretending this case is also in the Indonesian Farming Circumtances, in what sense are
Indonesian farms now digital firms? Explain your answer.
Answer:

Indonesia as an agricultural country has a lot of agricultural land and more than 30%
of Indonesia population is working in this sector. Yet, our agricultural production is still
not enough to fulfill the national demand and because of that we still need to import
from the other country. Most of Indonesia farmers are still use traditional farming
system by applying some treatment to their cops. I believe, the effort for increase the
agricultural production sector is to implement the precision agricultural farming system
or we know as ‘smart farming’. Precision agricultural which already growing rapidly
in several countries in the world aims to reduce the environmental impact of agricultural
activities, but at the same time can increase the productivity, by optimizing the output
and input and also maintaining the soil quality through the appropriate technology. PA
technology should be developed in Indonesia for increasing the agricultural sector.
Actually, on 2018, Faculty of Agricultural Technology (Fateta) Bogor Agricultural
University (IPB) already introduced precipalm, a system that provides recommendation
of NPK fertilization on palm oil tree using leaves imaging. With mathematical
modelling which uses color’s band on the satellite image, palm oil farmers can find out
fertility level of the soil and the plants. With precipalm, farmer can determine how much
fertilizer needed or recommend for one certain area and this system has satisfied the
principle of precision agricultural farming using that system.
This precipalm already tested in Jambi, Kalimantan, Bogor, and PTPN V. there are
already 400 samples of soil and leaves to build nutrition estimation. The data said that
nutrition content reached 70% and NPK accuracy is 95%. With that data, the result is
so satisfying and we believe that it is suitable to apply it in Indonesia.
Right now, I believe it is not about the measure of capital, measure of knowledge, it
is about the different ways to think and different ways to take the step. We need a more
human resources which is more agile, hardworking and creative. With that, every
problem we can face it and give the best effective solution.
Farmer in Indonesia still need more socialization about the precision agriculture
because of the lack of education in technology and information system. The government
need to participate in this socialize and encouraged the farmers to applicate this
precision agriculture and give them rule and regulations for the protection.

1.3 How is information technology changing the way farmers their business?
Answer:

Farmers right now looking for information to help them grow their field with fewer
resources and less environmental impact. The program can help farmer to sensor the
measure of water and soil composition. With, better information has given farmer the
better data and information to work the good fields. A long time ago, farmer still use
traditional way to working in the fields and it is already proven that it is not efficient
anymore because of the advances of the technology. It’s now to move on to better
farming condition to have a better future and also to meet the demand in the market.
1.4 How does the system described in this case improve farming operations?
Answer:

The system will improve farming operations especially for the small farmers. The
cost of investing for new technology and vendor service fees for some of these tools
such as FieldScripts can amount to more than what many small farmers can earn in
extra yield from their farms. The problem in precision agriculture is diminishing returns
that come along with costly technologies

1.5 How do precision agriculture system support decision making? Identify three decisions
that can be supported.
Answer:

Decision support system is enables the farmer to make effective decision to become
more productive and higher yield. There are 3 categories based on the problem that can
be supported. First, structured, problems can be solved systemically. Second,
unstructured, is the problems that is really unpattern. Third, semi-structured problem, it
is problem that cannot be verify the optional decision making.
Precision agriculture system support decision making with that 3 categories based
on the problem and also like collecting, managing and give information related to
decision question like about the environment and how to develop it. Also, collecting,
managing and give information to company related to decision questions like the
production capability and productivity. The last one is collecting, managing and give
feedback for the execution decision such as material supply plan and production
implementation.

1.6 How helpful is precision agriculture to individual farmers and the agricultural industry?
Explain your answer.
Answer:

Precision agriculture for individual farmers because everything we need to

introduce it from the small thing right? Well, in Indonesia there are still many individual
farmers and with introduce them precision agriculture for improving the productivity
and socialize that this programs can increase their production. However, we know that
for individual farmer the precision agriculture is too costly and the farmer sometimes
don’t understand how to use it because of the lack of socializing. Maybe, we will find
way, like simple methods of preparation of detailed soil maps (maybe the resolution is
5-10m) without very expensive GPS equipment or with state support in this aspect.
Precision agriculture for agricultural industry can give more profit also can fulfill
the demand of food in the market and maybe with precision agriculture that change the
way how farmers do the farming (not like the old days using hoe and manual watering)
can make the young people interested in this sector and be the successful farmer.
Case 2
1.1 Wearables have the potential to change the way organizations and workers conduct
business. Discuss the implications of this statement.
Answer:

Wearables device has big potential to change the way organizations and workers
because of the big opportunities. Wearable device can use in conduct the new business
to improve faster and even become health-care monitor. For the new business as
wearables enter the workforce, this will help the business for better decision making.
Business progress engineers will explore new ways to reengineer older business process
to new one. I believe that the implications are the customer will bring this device to
work and go everywhere. Also, the IT and Information System need to work harder to
manage the device and improve the application. Security and privacy issues are both
challenging to the individual and enterprise. Big companies in IT and IS field will
develop new applications and services. Also, I believe the biggest implications will
happen in our live using this wearable device affect us to be more productive and
multitasking.

1.2 How would a business process such as ordering a product for a customer in the field be
changed, if the salesperson was wearing a smartwatch equipped with salesforce
software?
Answer:

The business process of ordering a product for a customer could definitely give big
change especially if the salesperson is wearing a smartwatch equipped with salesforce
software. There are several reason of it. First, salesforce.com has important feature for
this situation. The fact that this feature can send them notification to their wrist while
doing the business is really important. Maybe, while talking and do other things in
business, the salesperson can instantly can request a sales discount instantly just by
using their smartwatch. Therefore, if the discount is granted, the salesperson can get it
right from their watch and go directly to make the deal. Another reason is the apple
watch has the feature of power point, it can help the employee to remember the
objective before do the presentation in the meeting. With wearing smart watch, you can
obtain the information that you are not get on the usual time when you don’t wear it
and that can help you to improve any business plan.

1.3 What management, organization, and technology issues would have to be addressed if
a company was thinking of equipping its workers with a wearable computing device?
Answer:

Well, if a company try to equipping their employee with wearable computing

device, they should know and care about the reaction of their workers. In management
position, it would consider and decide what kind of device for each department and
position to the business to wear for effective way. For instance, the office employee
will have different feature application with the field workers. For organization side,
they need to make sure that all employees need to use the smart watch and application
because if they not use it, there is no point at all to issuing this program and maybe will
waste the time and money. The technology issues that the company should focus on
their employee to make sure that they can connect to their phones, laptop, internet, etc,
with their device or if the company not doing this, it would be useless.
1.4 What kind of businesses are most likely to benefit from wearable computers? Select a
business and describe how a wearable computing device could help that business
improve operations or decision making.
Answer:

The business that I feel will really benefit using the wearable computers or device
is marketing and sales company that are doing business deals and also the feature of
salesforce.com that support it. However, I think the amusement park like “Dunia
Fantasi – Ancol” can also get benefit from this wearable device. For instance, when we
as a customer go in do Dufan – Ancol we will wear wristband that link to all our family
member so if one of us is getting lost, we just need to take that wristband to the staff
worker and we can locate them. Also, we can use the smart watch in Dufan with do the
ticketing or the payment using credit card. Another thing is maybe with customer using
the smartwatch that show them the queue in one ride and can eliminate the long queue
from each ride. This will give the best profit and service for the customer and company.
Also, with that performance the management will have enough consideration to make
and effective and efficient decision making.